It was a very nice walk of almost 2
kilometers from the **** NH
Milano Palazzo Moscova hotel to the heart of the city of
Milan. We passed quite a few nice art galleries and one of
them even had artworks by Mimmo Paladino and Mimmo
Rotella on display. Quite surprising!
Galleria Vittorio Emanuele II. We did not enter any of the shops :-)
As the weather was so perfect, we decided
that we would do something that we surely would not do later with
the Swatch group: Climbing the Duomo
di Milano on foot :-) It takes about 200
steps. We were rewarded with a breathtaking view from above.
fashion shooting? :-)
Later, we made the obligatory visit to
the Swatch store in the center of Milano.
Shortly before 3pm, the ~25 international
event participants met in front of the hotel. Many of the
usual supects were already there...
We took a bus to the Teatro Nazionale Milano for a Creation Time workshop.
The stage was decorated in "Celebration
Time" style and ....
... as a surprise, Claude introduced sound artist Chiara Luzzana. She had worked together with Swatch for several projects in the last years, including the Swatch's soundtrack 60 BPM which was unveiled at Venice Biennale 2015. With this project, Chiara Luzzana recently received the Platinum Award at the Muse Creative Awards 2017. She gave a short introduction about herself and her projects and shortly afterwards, we were invited on stage in order to record a new soundtrack with the Celebration Time theme. Scratching, clapping, singing, very quiet sounds, ... everything was recorded.
Chiara surely knows how to use the software. After about 15 minutes, she played the almost finished track to us. Great fun, it was a really exciting workshop and a nice project! Thank you Chiara, thank you Swatch for making this possible... You can listen to the "Swatch Club Is Music" track at swatch.stawi.de (scroll down).
Afterwards, we returned to the hotel and
we had half an hour of leisure time. So it was a good chance
to have a closer look at the (then) brand-new Skin watches, directly
imported from London :-) Everybody picked his favourites....
At a quarter past six, we left and we
walked the short distance (about 10-15 minutes) from the hotel to
the Swatch store at the Piazza
Gae Aulenti. It is a quite new area in Milano with
some futuristic sky scrapers and office and apartment buildings.
About 70 Italian Club members joined us
(25 internation Club members) during the evening at the store and
later during the dinner. So it was quite crowded in the small
store. I think that the colorful tubes were not painted just
for the evening...
Before the launch of the new club watch,
we first shot a "Mannequin
Challenge" video. I am really curious to see the final
result. Will it ever see the light of the day?
Here it is!
lots of confetti, lots of pictures!
...and a long queue as usual for shopping...
The next morning, we went on a
sightseeing walking tour with a real chef. He showed us five
nice food related locations in the heart of Milano. This was a
great experience as we a) had some time for food tasting and b) we
would never have found these locations on our own even if they are
located in the street next to the Duomo....
At pasticceria e cioccolateria Giovanni Galli
At the gourmet food shop Peck
At the historic Campari bar Il Camparino
Look who we met there!!! It was a pleasure to see you again, Giusy! (literally for 5 minutes only :-)
Ah! Lots of Campari Orange!
No drink required!
And the last stop was at the Pescheria Spadari
This sightseeing walking and eating tour was a great idea and something completely different. Thank you Swatch for organizing the tour and the very nice event! Lots of memorable experiences.
And then it was time to say goodbye in
front of the Duomo. A few of us still had some extra
time until they had to catch their flight so we went to the superb Keith
Haring exhibition at Palazzo Reale. The
exhibition is really really highly recommended as it had a great
didactic concept and it shows you that Keith Haring was a real
artist with lots of inspiration from earlier artists including Pablo
Picasso, Andy Warhol, Piet Mondrian, ... and all the way back to the
A very nice place to get married!
swatch.stawi.de also has a great report about the Milano Club watch launch.
Swatch Italy has now posted a great video about the Milano Club watch launch. The best part of the video is at 01:58.
And here is another version of the video: The Mannequin Challenge:
Andreas Wiethoff, 04-APR-2017.