Swatch Ads from the early 80s

This is one of the first (the first?) ad for Swatch watches (for the GR100).  It appeared on 4-DEC-1983 in the New York Times Magazine:



The sales of Swatch watches in the UK started in fall of 1983.  The following six page foldout leaflet was distributed in early 1984 in the UK as it shows some 1984 Swatches.  So I assume that it was not the first (but probably the second) sales leaflet in the UK. 


outside (click on the image to enlarge)


inside (click on the image to enlarge)

The following things are interesting to be noted:
Below are two early blister packagings for Swatch watches.  These specific packagings were sold in the UK as they carry a round sticker with that six digit number.  In this case:  654671 and 650771.  So these two packagings originally contained a GB705 (concluded from the price sticker on the back [19.95 UKP!], not in the leaflet above) and a GT702.



Below is the first Swatch leaflet (four pages) distributed in Belgium in fall 1984 when the sales of Swatch watches started there.  The first Swatch collection sold in Belgium consisted of twelve gent watches:








The following ads were used by swatch in the early 80s (84/85 to be precise; we can recognize favourite swatches such as 12 Flags, Computech, Yellow Racer etc.).  They are quite good!  So take your time to download them!
 

 
 
 









Thanks to Brian Pier for the pictures.

Here is another ad from the "family that ticks" campaign sent to me by Sam@altivo and June Berliner, two different variants:



5-OCT-2007:  I just found one more picture:



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