Virtual Swatch Museum

Entrance

The usual disclaimer:   I don't know how to obtain the watches. Please don't ask. 

Swatch events in the past

Here is an overview of the reports about different Swatch events that I have attended (more than 80 :-) or at least written or published a small report about:

No.
Date
Event
0 80s, 90s and 00s Debbie Burghardt-Platt Swatch stories
1 early 90s Luzern auctions
2 FEB-1992 Swatch Crash-Waggis at Basler Fasnacht
3 02+03/OCT-1993 Boston 'Once Upon A Time Storybook' launch
4 APR-1996 net.hunt, the first ever online game
5 05+06-OCT-1996 Luzern Access To Space event
6 20-23-AUG-1998 EXPO'98 Lisbon
7 08-11-APR-1999 Laax'99 Boarder X finals
8 25-27-JUN-1999 Jungfraujoch event
9 12-MAR-2000 Grenchen club swatch launch
10 25-MAY-2000 David LaChapelle signing
11 23-25-JUN-2000 Paris event
12 16-18-DEC-2000 Kiruna Xmas event
13 03-MAR-2001 ZEIT IST GELD exhibition opening
14 30-MAR to 01-APR-2001 Barcelona club swatch launch
15 07/08-JUN-2001 Biel Goldmember event 2001
16 08-10-JUN-2001 Munich club event
17 11-JUN-2001 Modane event (launch of skin chrono)
18 26-OCT-2001 German Halloween event 2001
19 03-DEC-2001 Wristory Swatch Auction New York
20 10-MAR-2002 James Bond Event Frankfurt 2002
21 17 to 18-JUN-2002 Gold & Pioneer Club Event Biel 2002
22 26 to 28-JUL-2002 James Bond Club Event London 2002
23 21-SEP-2002 Shaqtacular Event Santa Monica
24 23-SEP-2002 Tribute To Style Event Los Angeles
25 03 to 04-DEC-2002 Munich Xmas Gold and Pioneer Event
26 13 to 16-MAR-2003 World Museum Opening Milano
27 11-APR-2003 Travelling Kaleidoscope Event Munich
28 12-APR-2003 Melting Pop Event Siena
29 03-JUL-2003 Milano F/W 2003/04 collection launch
30 SEP-2003 Swatch Times Square Store New York City
31 18 to 21-SEP-2003 FIVB Beach Volleyball Event in Los Angeles
32 15-NOV-2003 Train Your Touch Offenbach Event
33 05+06-MAR-2004 Dada Zürich Event
34 06 to 09-MAY-2004 Brussels Gold & Pioneer / Tintin Event
35 16-JUN-2004 Cow Exhibition, Place Vendôme, Paris
36 19-JUL-2004 Saint Tropez Swatch Launch Event
37 AUG-2004 Ionic Center at Athens Olympic Games 2004
38 25 to 30-AUG-2004 Athens Olympic Games 2004 Event
39 22-SEP to 23-OCT-2004 La Samaritaine Swatch Exhibition Paris
40 19+20-OCT-2004 Paparazzi Launch Event, New York
41 25-NOV-2004 to 05-JAN-2005 Swiss Lighting Place Vendôme Paris
42 10 to 12-DEC-2004 St. Moritz Xmas Event
43 25-MAY-2005 Nobody's Perfect by Gaetano Pesce Paris
44 22 to 26-JUN-2005 Berlin Gold & Pioneer / Beachvolley Event
45 01 to 04-DEC-2005 Istanbul Xmas Event
46 09-DEC-2005 Paris Flashmob Event
47 31-MAY to 02-JUN-2006 Lugano Splashtival / Gold & Pioneer Event
48 30-SEP to 01-OCT-2006 Shanghai Splash Mob Event
49 04-NOV-2006 Basel Paint In Blue Presale Event
50 06 to 10-DEC-2006 Saalbach Hinterglemm Xmas Event
51 10-FEB-2007 Duisburg CollectoMania Event
52 24-MAY-2007 Tokyo Nicolas G. Hayek Center Opening Event
53 27 to 29-JUL-2007 Gstaad Be Swiss Event
54 30-NOV to 02-DEC-2007 King & Emperor Xmas Event Budapest
55 17+18-JUL-2008 Red Bull X-Fighters Event Madrid
56 07 to 10-SEP-2008 Bregenz Gold & Pioneer / James Bond Event
57 04-OCT-2008 Club'Art The Graphics Collection Tokyo
58 17+18-OCT-2008 Illustrative Club'Art Event Zürich
59 12 to 14-DEC-2008 Time Of Exploration Xmas Event Lisbon
60 02-APR-2009 Club Special Launch Event Paris
61 28-JUN to 01-JUL-2009 Gold & Pioneer / CreArt Event Venice
62 17-OCT-2009 Illustrative 2009 Event Berlin
63 30-OCT-2009 Frankfurt Ice Dunes Store Opening Party
64 18 to 21-DEC-2009 New York Xmas 2009 Event
65 06-MAY-2010 Swatch & Art Launch Event London
66 14 to 16-MAY-2010 Girls Pro 2010 Event Hossegor, France
67 05-JUN-2010 Sneakerness / Mystery Vintage Zürich
68 01 to 04-SEP-2010 Gold & Pioneer Event Saas-Fee, Switzerland
69 16-SEP-2010 New Gent Launch Event Milano
70 30-SEP-2010 New Gent Launch Event Bern
71 05+06-NOV-2010 Swatch Young Illustrators Award 2010 Berlin
72 20-NOV-2010 Takashi Koshii Artist event, Tokyo
73 03 to 05-JUN-2011 Girls Pro 2011 Event Hossegor, France
74 19-JUN-2011 Swatch Bourse Melzo, Italy
75 25 to 28-AUG-2011 Gold & Pioneer Event Bern / Biel, Switzerland
76 08-SEP-2011 Artyou, Basel, Switzerland
77 08-SEP-2011 Jeremyville Kidrobot signing event, Milano, Italy
78 23-OCT-2011 Robert & Durrer Exhibition Winterthur
79 21 to 25-NOV-2011 Shanghai / HK Xmas Event / Blum auction
80 23 to 25-MAR-2012 Verbier Xtreme Freeride World Tour
81 31-MAY to 03-JUN-2012 Gold & Pioneer Event Geneva, Switzerland
82 20-JUN-2012 Mathieu Mercier launch event Fribourg
83 07-JUL-2012 Free4Style, Estavayer-le-lac, Switzerland
84 20-SEP-2012 Artyou 2012, Basel, Switzerland
85 21 to 25-NOV-2012 Madrid Xmas 2012 Event
86 13 to 16-FEB-2013 Zermatt Skierscup 2013
87 27 to 30-APR-2013 Gold & Pioneer Event Strasbourg / Basel
88 21-JUN-2013 Scuba Libre Event Oberhausen
89 14+15-SEP-2013 Swatch Faces Event Venice
90 23-NOV-2013 Emil Swatch Launch Luzern
91 28-NOV to 01-DEC-2013 Vienna Xmas 2013 Event
92 07-DEC-2013 Swatch The Club UK Xmas 2013 Event
93 15-DEC-2013 SISTEM51 Launch Geneva
94 18-MAR-2014 Zurich Club watch pre-launch / Sara Hochuli
95 27-MAR-2014 London Club watch pre-launch
96 22 to 25-MAY-2014 Gold & Pioneer Event Stresa / Ticino
97 20-JUN-2014 Munich SISTEM51 Pop-up store opening
98 19-JUL-2014 Munich Mash Red Bull X-Fighters
99 30-AUG-2014 Centtrentatri Azzali 1881 Event Mantova
100 10-SEP-2014 SWA-RKSHOP launch, Frankfurt, Germany
101 08-NOV-2014 Days Of My Youth movie premiere, Munich
102 07-DEC-2014 Irony Xlite launch, Zurich, Switzerland
103 09+10-MAR-2015 Pre-Launch Club Watch 2015/16, Tokyo, Japan
104 19-MAR-2015 Pre-Launch Club Watch 2015/16, Zurich, Switzerland
105 14 to 17-MAY-2015 Gold & Pioneer Event Berlin, Germany
106 18-JUN-2015 Eva & Adele Signing Session, Basel, Switzerland
107 27-JUN-2015 Swatch Prime Line Munich, Germany
108 22-AUG-2015 Jubilee Event, Interlaken, Switzerland
109 16 to 17-SEP-2015 Second Club Watch Launch New York
110 10-NOV-2015 Schmid & Muller Collection at Sotheby's, Geneva
111 12-NOV-2015 Treviso Swap Market, Italy
112 13 to 15-NOV-2015 Venice Xmas 2015 Event
113 14-NOV-2015 OurSwatch Quattro launch, Venice, Italy (lot7.de)
114 05-DEC-2015 UK Xmas Event, London
115 12+13-DEC-2015 Swatch Club Canada Holiday Party, Toronto
116 10-MAR-2016 Brussels Destination Watch Launch
117 17-MAR-2016 Pre-Launch Club Watch 2016, Geneva, Switzerland
118 24-MAR-2016 Pre-Launch Club Watch 2016, Frankfurt, Germany
119 11-MAY-2016 Swatch Group General Assembly, Grenchen
120 26 to 29-MAY-2016 Gold & Pioneer Event Lucerne & Interlaken
121 12-JUN-2016 24 Stops #rehbergerweg, Weil am Rhein, Germany
122 21-SEP-2016 Second Club Watch Launch Paris, France
123 22-SEP-2016 Second Club Watch Launch Frankfurt, Germany
124 01 to 04-DEC-2016 Rotterdam Xmas 2016 Event
125 12-NOV to 30-DEC-2016 Artists To Swatch exhibition, La Jolla, CA
126
16-MAR-2017 Skin Collection Launch London (#YOURMOVE)
127
17 to 18-MAR-2017 Pre-Launch Club watch 2017 Milano, Italy (Celebration Time)
128
21-MAR-2017 Pre-Launch Club watch 2017 Frankfurt, Germany (Celebration Time)
129 19 to 21-MAY-2017 Gold & Pioneer Event Geneva
130 22 to 23-MAY-2017 Swatch Tour De Suisse 2017
131 20-JUN-2017 Wide Acres Of Time artist signing with Ian Davenport, Zurich
132 23-AUG-2017 Swatch Beach Volleyball FIVB World Tour Finals Hamburg
133 13-SEP-2017 Construction of Swatch Headquarters, Biel
134 17-SEP-2017 Bürgenstock Swatch store
135 28-OCT-2017 Swatch Club at La Biennale Arte 2017, Venice
136 07 to 10-DEC-2017 Swatch Club Moscow Holiday Event
137 12-JAN-2018 Swatch.tmall.com Launch Event, Swatch Art Peace Hotel, Shanghai
138 20-JAN-2018 Swatch X Paola Navone 'Treperotto' Launch Paris
139 01-MAR-2018 Swatch's 35th birthday & Limited Club Watch 2018 Launch Geneva
140 23-MAR-2018 Swatch Club Watch Launch and Store Opening Event, Dusseldorf, Germany
141 05 to 13-APR-2018 Time To Art exhibition, Milano, Italy
142 16/17-APR-2018 Studio Job Punk X Job launch event & autograph session, Milano, Italy
143 24-MAY-2018 Swatch Group General Assembly, Grenchen
144 21-JUN-2018 Frankfurt EI GUDE Destination Swatch Special Launch
145 28-JUL-2018 Drone Racing League at BMW World Munich (video)
146 18-NOV-2018 SwatchXDamienHirst Mickey Spot Launch, Interlaken
147 30-NOV to 02-DEC-2018 Swatch Club Holiday Event 2018, Athens, Greece
148 27-JAN-2019 Swatch GLAM collection, Tourbillon Store, Baden-Baden, Germany
149 21-FEB-2019 Swatch GLAM event Via Montenapoleone, Milano
150 07-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Luzern, Switzerland
151 11-MAR-2019 Singapore Tale Destination Special Launch Event
152 14-MAR-2019 What's Yo Face photo shooting, Leica Gallery, Milano
153 15-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Frankfurt, Germany
154 16-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Milano, Italy
155 21-MAY-2019 SwatchXLouvre launch Instagram story, Louvre, Paris
156 23-MAY-2019 Swatch Flymagic Berlin "Sales Experience-Event"
157 31-MAY to 02-JUN-2019 Gold & Pioneer Event 2019, Berne, Switzerland
158 15-JUN-2019 SwatchXBAPE launch Frankfurt, Germany
159 21-SEP-2019 Swatch Fruit And Vegetable Market, Biel, Switzerland
160 05-OCT-2019 Swatch HQ Inauguration, Biel, Switzerland
161 10-OCT-2019 Swatch Interlaken Flagship Store (Re)Opening
162 12-OCT-2019 Swatch HQ Visit for Shareholders of Swatch Group, Biel, Switzerland
163 28-NOV to 01-DEC-2019 Swatch Club Holiday Event 2019, Budapest, Hungary
164 05-DEC-2019 Swatch Geneva Mont Blanc Store (Re)Opening / Swiss Sparklebold Launch
165 07-DEC-2019 Swatch UK Xmas Party at Flight Club Victoria, London
166 14-DEC-2019 Swatch Xmas Market, Biel, Switzerland
167 04-MAR-2020 Swatch X 007 Night, Frankfurt, Germany
168 11-MAY-2020 A Glimpse Into The Swatch Archive, Biel, Switzerland
169 22-JUL-2021 Peggy Guggenheim Collection Venice Swatch Club Live Virtual Tour
170 05-AUG-2021 Solomon R. Guggenheim Museum, New York City, Swatch Club Interactive Day
171 06-SEP-2021 Planet Swatch Museum Biel Swatch Club Virtual Tour
172 01 to 02-OCT-2021 10th Anniversary Swatch Art Peace Hotel Club Event, MAXXI museum, Rome
173 23-OCT-2021 Back To 1984 exhibition, Frankfurt Swatch store (and Düsseldorf), Germany
174 13-JAN-2022 Berlin Hauptbahnhof Store Opening w/ HU?LPMAN (hybrid event), Germany
175 09-MAR-2022 Swatch X Centre Pompidou Club Launch Event, Paris, France
176 15-MAR-2022 Swatch X Centre Pompidou Club Launch Interlaken, Switzerland
177 26-MAR-2022 MoonSwatch (Omega X Swatch) launch queues around the world / Frankfurt
178 24/25-MAY-2022 Over The Moon Gold & Pioneer Event, Biel, Switzerland
179 02-JUN-2022  Paris Champs-Élysées Megastore reopening
180 22-JUN-2022 Pop-up store  Swatch X Café De Flore For Not In Paris

Swatch Ads

Destination City specials

A (hopefully complete) list of the Destination specials!

Swatch Access Specials and Specials with a new strap

Kiki Picasso Swatch

Check out the special page about the 1985 invitation to the launch of the Kiki Picasso Swatch! Megarare!


Swatchissimo differences

Swatch Special Packagings

Autographed Swatches

Swatch Designers Precious Metals Popular Favourites Swatch Production Box List of Swatch specials until November 1997 Other Swatch sites


  (best non-commercial picture site by Michael, highly recommended!)



http://vendomestore.free.fr/  Pictures of Vendôme swatches
Yasuhiro Minato (a good friend from Japan)
Lyndon's Swatch Corner (Singapore)
Patrick von Dach's Swatchlover's site (Switzerland)