Launch of Cite Corsaire swatch, St. Tropez, 19-JUL-2004
Pictures and report by Philippe Danjean
On monday 19-JUL, french members of Swatch the Club were invited for a
big party event in Saint Tropez in honor of the release of Cite Corsaire
the special swatch produced for Saint Tropez.
Vip and collectors knopw by the store manager have received a nice
Invitation flyer for the event, even the stamp used was done for Saint
Tropez 1 year ago (a painting of Paul Signac french painter).
A special display store window has be done for the event with few
pictures used to produce the Swatch:
The photographs and managers : Ruben Corunfeld and Nathalie (his wife)
works on the project for 10 years, and this monday was the birth of the
Swatch Cite
Corsaire.
The swatch in package is limited to 3000 pieces only sold in Saint
Tropez , not numbered. The sales go fast as Palaces or other
corporations bought bulk quantities to offer to theirs VIP or customers.
During the event in the store, Ruben signed the package to the guests
in the store:
A special stamp Saint Tropez was used. Only the package was
possibly signed, not the swatch.
The poem inside the package has been written by Marecllo Tamayo (poet
and singer).
Flowers (oeillets famous in the south of France) were given away, white
for women and red for men, nice to have to see flowers on people....
Afterwards, a very nice party was held in the famous Saint Tropez Night
club Vip
Room. The manager Jean-Roch was here, he's the singer of the
song "Can you feel it". The dj this night was Cut Killer. Champagnes
(unlimited edition :-) was available, and buffet has been organised in
this very nice place with purple lights recently refurbished by Ora
Ito, a famous parisien designer who has done eg. the famous
ALU Heineken bottle.
Outside the club, another part of a swatch artist was here .... A huge
Jean-Michel Folon sculpture called "l'Homme au ballon" was installed
for summer by the night club gallery partner Enrico Navarra:
Collectors coming for the event Isabelle, Frédéric,
Martine, Ruben, Stéphanie and ..... Philippe in front of the
store:
People who have a drink with Swatch were allowed later to go the Party
EGO (a belgian fashion magazine) on 19-JUL in Vip Room, a small flyer with a
condom was distributed.
Additional picture:
The swatch and package, the flyer and the bag Fric Frac of the store in Saint
Tropez, and the flyer EGO VIP ROOM:
Congratulations to both Swatch France and swatch Saint Tropez for this
incredible evening in the south, it really worth the trip from Paris
for the evening.
Thanks to Philippe Danjean for the report and pictures.
Back to Stay tuned to
Swatch.
