This page does not contain any fancy pictures but I hope to provide
some substantial information for collectors of Swatch watches. If you
want to see some pictures of interesting swatches then go to my virtual swatch museum.
Although I am probably a bit biased, it is highly recommended, especially
the section about special packagings which contains many pictures not
in the Swatch-Clopedia guide!
Recent Swatch info (Last updated: 23-APR-2018)
WANTED! Perfect Timing Swatch (#332/700). I am asking for your help. The
following bad incident has happened to a friend of mine without
internet access: The Perfect Timing Swatch (#332/700) has been stolen
on its way from the USA to Germany. Apparently, the package was opened
during transport and the watch (including the plexi glass tube) was
taken out of the parcel. The outer white cardboard tube was still in
the parcel and can be seen here. If this
watch shows up somewhere or is being offered for sale (remember that
it will come without the white paper tube), I would be VERY happy if
you could inform me about
the seller. This watch has been STOLEN! Back to the regular news
special. The first Bangkok (Thailand) Destination special
(#44 in the Destination Watches
series) is available since 31-MAR:
The New Gent Sam-Loror(?) Tuk
Tuk (SUOZ284). Every watch comes with special two loops
printed “Greetings from กรุงเทพฯ” (Krung-Thep or Bangkok). As
far as I know, the official name is "Sam-Lor". The
first 888 customers get special collection
card from King
Power. A special SWATCH
TUK-TUK tuk tuk can be seen on the streets of Bangkok.
Thanks to Torsten Rube for the hint.
Sigrid Calon Pop-Up store.
Swatch artist Sigrid Calon
from the Netherlands has now opened a Pop-Up
store at the Kalverpassagein Amsterdam. It will be open for one month only.
Click here for
a few impressions from the store.
Thanks to Toty Booms for the
Giant Swatch Accecante
Maxi. As in the last years, a giant Maxi of the current
collection is now on display at the Ayala Mall in Makati
(Philippines). This time (just in time for the summer), Swatch
has chosen the Gent Accecante(GE255).
Thanks to R.J.Valdez for the information and picture.
Remodeled Swatch store in Paris. Swatch will reopen
store at the Place de l'Opéra in Paris in the near future.
Thanks to swatch_attitude
for the picture.
Studio Job special. The Belgian-Dutch design firmStudio Job (the duo Job
Smeets and Nynke Tynagel) was founded in 2000. They have now
designed a spectacular Swatch New Gent Special Punk
X Job (SUOZ280S) which was launched
on 16-APR in
Milano, Italy. The watch is limited and numbered to 2018
pcs and it comes in a nice special
packaging. Price is 105 EURO or $3800
TWD. The special will be sold
online starting 17-APR. Update: According
to Swatch, it is the first Swatch watch with "studs
on a Swatch". But what about the Gent Hipster
(GB160) from 1995 or the Gent Ciel
(GK178) from 1994? :-) Update: Studio Job (Job
Smeets and Nynke Tynagel) held an autograph
session for Swatch Club members on 17-APR at the Swatch store in
Milano (Via Montenapoleone). Thanks to Hans van Buuren and Alessandro for the information and
New product line. A completely new product line will
be launched soon (end of May?). 25 lucky Gold & Pioneer
members are invited "to discover the huge world behind the making of
this new collection" at ETA factory in Sion, Switzerland (02 to
03-MAY). More information here.
Paris Megastore restyled. The French artist Jungle
has restyled the Paris Swatch Megastore on Champs-Élysées.
Checkout this cool video!
Brembo company special. The Italian
manufacturer of automotive brake systems Brembo
has released a company special Brembo(SUOR705N). It is a New Gent Backup
Red (SUOR705) from 2014 with a
special strap. No further information so far.
Swatch "Time To Art" exhibition in Milano. From 05 to
13-APR, Swatch celebrates its birthday in the famous Via
Montenapoleone in Milan with a special open-air exhibition entitled "Time To Art":
The "Time To Art" exhibition will
consist of several parts: 1. "Space and Time",
a pleasant and surreal installation that connects time, Art and
people created by Stefano Ogliari Badessi; 2. a coloured
photographic set where guests can have an intense portrait,
becoming part of the "Faces Of Milan" project, directed by the Spanish artist Xepo
W.S.; 3. 24 Maxi Swatch watches, customized by twenty-three
students of the European Institute of Design of Milan together
with their teacher and Swatch
Giacon will be shown in the courtyard of the
Montenapoleone VIP Lounge, next to the Swatch Flagship
Store; 4. Additionally: A White Maxi Swatch available
to visitors: a white
canvas to paint...; 5. And a special Time
To Art Maxi. Please send pictures if you visit
the exhibition! Update: Swatch has released a
Swatch X You Set Milano
special packaging (unusual ref.code S9ITSXYMILANO
and no price sticker!) for the exhibition. It contains the
blue SwatchXYou Gent HGN253
and two specially designed straps in a nice special
packaging, limited and numbered xxx/100, price is 100
EURO. The special sold out on one day. Here
are pictures from the exhibition. Here
is the official information by Swatch Group. I am looking
for the Swatch
X You Set Milano special packaging and the gadgets
from the event, if you have an extra set (with or without
gadgets), please contact
me. I have lots of Swatch watches for trade.
Swatch Finder "Designed By". The Swatch
Finder now has a "Designed
By" selection (artists). Here are the watches designed by the
famous artist "Puff".
No Keith Haring, though. I am sure that the whole Swatch Finder
project could easily be improved a lot. It would be great if
there would be a feedback channel for corrections.
Club Swatch 2018. In 2018, the new Club Swatch is a
New Gent Follow
The Dots (SUOZ279). The watch
is packaged in a nice special
box and it will already be launched in January (11-JAN), so the
new club year will now be equal to the calendar year. A limited
version of the Club Swatch 2018 Find Your
Way(888 pcs, SUOZ278S, 125 EURO) will be launched later,
starting 01-MAR in Geneva, Switzerland, at several local club events
as in the last years. Update: The first Follow
The Dots related merchandising has already been mailed out
in DEC-2017. The printed
is not (yet?) active :-( Update 2: The new Club Swatch
Follow The Dots (SUOZ279) is now available
in the Swatch online store.Update
3: The list of local club events where Find
Your Way is available is as follows: 01-MAR: Geneva
(CH, with "35 Years Swatch" artist special); 09-MAR:
London (UK, no "35 Years Swatch" artist special); 11-MAR:
13-MAR: Paris (F, Escape Game, the "35 Years Swatch" artist special
will be available there as well); 17-MAR: Italy
(Netherlands); 23-MAR: Dusseldorf,
Germany (opening of new Swatch
Megastore!); 24-MAR: Montreal, Canada; 25-MAR:
14-APR: New York City. Update
3: The limited version of the Club Swatch 2018 Find
Your Way was launched
during a snowy club event with ~50 participants on 01-MAR (35th
anniversary of Swatch!) in Geneva, Switzerland. The watch is
packaged in a box (numbered xxx/888,
also on the back of the watch) with a
real labyrinth in the cover. Here
is a picture of the opened box. In six countries (Switzerland
[SUOZ278IS], Austria, Italy [SUOZ278QS], France, USA [SUOZ278ES],
[SUOZ278CS]), the watch will be available with a special country
loop. Here is a
comparison picture of the two club watches. You can see that the
strap is "inverted" (blue and white is exchanged). The limited
version of the club watch (Find Your Way) has colourful
dots printed on the inside of the glass while the regular
version Follow the Dots has (mostly) blue
dots printed on the dial. Here is a detailed report about the Geneva Club launch event on
01-MAR. Here is a detailed report about the Dusseldorf Club launch
event on 23-MAR. Thanks to
Fabien Perissinotto for the hint
and to swatchleaks.organd Arnaud Perche, Robert Lemieux and Charlotte Gardner for the
Shareholder Assembly 2018 special. The annual
shareholder assembly 2018 of Swatch
Group will take place on 24-MAY. According to the
Swatch Group Annual
Report 2017, a special Shareholder Assembly Swatch will be
released as in the last years. It will feature the unique "Swiss
Cow constallation in the Milky Way" (the theme of the Annual Report
2017 is "stars, galaxies, universes").
Swatch Club membership numbers. According to the
Swatch Group Annual
Report 2017, Swatch Club has grown 25% in 2017 and it now has
265,000 Club members.
35 years of Swatch artist special / event. On 01-MAR,
Swatch celebrated the 35th birthday at the Cité
Du Temps in Geneva, Switzerland. During an event
organized by Swatch Club International, Swatch unveiled not just one
but two three
special Swatch watches: 1. the limited version of the Club
Swatch 2018 Find Your Way(888
pcs, SUOZ278S); 2. the new Olympic Museum special Quai D‘Ouchy (SUOZ283);
3. an artist special Swatch Ugo
(SUOZ281S) designed by Italian artist Ugo
Nespolo. The watch is limited and numbered to 3535
pcs and it is packaged in a paper sleeve.
It is released in conjunction with NUMBERS,
Swatch latest art exhibition at the Cité
Du Temps (until 01-MAY). Here is a detailed report about the Swatch
Ugo launch with Ugo Nespolo in Geneva on 01-MAR.
Previously (in 1993), Ugo Nespolo had already designed two Swatch Gent
Doré (GR116) and Silver
Patch (GN132). So he is an old friend of
is the press release for Swatch Ugo.
Congratulations to Swatch. Swatch turns 35 years on
01-MAR. The clear winner for the best birthday
wishes is Pioneer Club member Chantal
Denise from Canada! Superb!
Swatch Collectors on the front page. On 02-MAR, three
well known Pioneer club members (Isa, Rodolphe and Yannick) were
featured on the front page of the
Swiss newspaper Le Matin.
In an article (two full pages!) in
conjunction with the 35th anniversary of Swatch, they explain their
passion for their Swatch collecting hobby. Bravo, well done!
Olympic Museum special. During
the festivities for the 35th anniversary of Swatch on 01-MAR in
Geneva, a new special Olympic
was available for sale for the first time. "Quai
D'Ouchy" is the street in Lausanne where the Olympic Museum
is located. The watch is packaged in a nice
colourful paper sleeve
and it has the words "Beat Your Own Record" printed on the
back of the strap.
On the dial, you can
see pictograms of ten different olympic sport disciplines
(summer and winter). In the future, the watch will
be sold only at the Olympic Museum in Lausanne. Thanks to Ines Brem for the
Mid 80s French promo
material. I just added two nice items to my Old
Swatch Ads webpage. I think that it is very likely
that you haven't seen these two pieces before: 1. A poster
for the first ever ("wordwide") exhibition of street art painting in
Paris in JUN-1986; 2. A French
press map (8 pages, card
board) for the 1986
Swatch collection. Two super rare items.
Teaser: Another mega rare item will follow in the near future.
A Swatch Collector explains his
for Swatch. "Menswear
Collectors Explain Their Obsessions" is the great title of an
article on the Fashionbeans website about five collectors of
sneakers, ties, streatwear, vintage clothing, and yes, also Swatch
watches. A (well known :-) Pioneer Swatch Club member explains
why Swatch is his favourite watch brand.
Düsseldorf. Swatch plans
to open a new Swatch Megastore in Düsseldorf, Germany, in a very
central location: Schadowplatz 12. It is likely that the
opening of the Store will happen in the next weeks (maybe end of
March?) as you can already see some Swatch
banners at the construction site. Swatch is also already
looking for salespersons
in Düsseldorf. Hopefully, there will be a store opening
for the information.
Hugging Booth at the Rome Swatch
Store. On 03-FEB, Italian actress, singer, dancer and TV
host Lodovica Comello
was present at the Swatch store in Rome to promote
the new Valentine's Swatch Hearty
Love (GZ314S). There even was a special Hugging
Booth in the Store where fans and customers could take a photo
with Lodovica. Here
are more pictures from the event.
PyeongChang 2018 Olympics
Volunteer special. For the PyeongChang 2018 Olympic
Games, an Olympic Volunteer special Gent Snolympic
(GZ312) has been released. The watch is packaged in a nice paper
sleeve. It probably won't be easy to get this watch as
there are some strict
rules regarding the resale of this watch. The watch first
popped up in this Instagram
post. Thanks to Fabien Perissinotto for the additional information.
Giant Swatch Woof Maxi. As
in the last years, a giant Maxi of the current collection is now on
display at the Ayala Mall in Makati (Philippines). This time,
Swatch has chosen the Chinese Year Of The Dog special Swatch
Thanks to R.J.Valdez for the
information and picture.
London in Milano. To
celebrate the launch of the new Brit-incollection, the Swatch Flagship store in Milano (Via
Montenapoleone 25) has been completely decorated
in "London style".
Paola Navone Artist special /
Paris launch. After the success of Thammada,
Italian designer Paola
Navone has created a new artist special box set called Treperotto (SZS25), limited to
only 333 pcs. It is sold for 240 EURO exclusively at the fashion
& home store Merci (111, boulevard Beaumarchais, 75003
Paris) starting 20-JAN (for two weeks). The box
set contains two New Gent watches and one Gent watch: 1. Tartanotto (SUOZ258S, back
of the watch); 2. Cutotto
(SUOZ259S); 3. Erarotto
(Gent, GZ310S, only available in this box set!). Here
is the official press release for the box set.Update: Here
is a detailed report about the Treperotto
launch with Paola Navone in Paris on 20-JAN. Here
is the official event video by Swatch.
Medtronic "Presidents Club" Swatch specials. Recently,
four three mysterious
Swatch specials have surfaced in Germany (and Portugal): They
are very similar strap variants (a "P" on the loop around the strap)
of the New Gent Swatch Look Through (SUOK105) from 2013. The
special Swatch is available with a black strap
(SUOK105K), a transparent strap (SUOK105N),
and a white strap (SUOK105?).
The watches were awarded to members of the Presidents
Club (link does not work) of the medical technology
company Medtronic. Update:
A special Swatch with a blue strap
(SUOK105I) also exists.
Thanks to Fabrizio
for the information and to Pedro Mota for the update.
Brianda Fitz James Stuart
exhibition in Tokyo. Last year, Spanish fashion designer,
Illustrator, and DJ Brianda
Fitz James Stuart designed a POP Swatch: Melusine
(PNN102). She now has a solo exhibition Little
Atelierin Tokyo (until 31-JAN). More information here.
watches at a MoMA exhibition. Items:
Is Fashion Modern? is an upcoming exhibition at the Museum of Modern Art (MoMA) in
New York City (01-OCT-2017 to 28-JAN-2018). The exhibition
explores the present, past—and sometimes the future—of 111 items of
clothing and accessories that have had a strong impact on the world in
the 20th and 21st centuries. A few Swatch watches from the
Swatch archive will be part of the exhibition as listed in the complete
list of 111 items. Update: There are five
Swatch watches on display at the exhibition, two early ones (GB100,
Fish) and three artist specials (Space
People by J.C
de Castelbajac, Milles
Pattes by Keith Haring
of Dots by Alessandro
Mendini). Two special MoMA
Swatch watches (not very exciting) are sold in the MoMA
store. Update 2: Here
is the official press release by Swatch Group (not Swatch!)
and here is a
picture from the exhibition. Update 3: Three days
before the closure of the exhibition, Swatch Club members are invited
"for a private evening with
behind-the scenes access to MoMA's first exploration launch of fashion
design in over 70 years with special guest, Swatch Creative Director,
Carlo Giordanetti." Thanks to
Bill Dankulich for the picture and to Max Cheslow for the
Auswandererhaus special. A few years ago, the German
Emigration Center ("Deutsches
Auswandererhaus") in Bremerhaven has issued a special Deutsches
Auswandererhaus Gent swatch to its employees. The
watch was not available for sale and it came with a few nice goodies
(pins, cup, pens, ...).
A time-honored Christmas tradition. Here
is a nice story about the current and previous Xmas specials by
Swatch. Did you know that Swatch has released 40 Christmas
watches in 32 years? (these are official numbers by Swatch HQ in
Biel :-) Thanks to
Klaus-Dieter Klein for the information.
New Swatch Pay watch in China. A New Swatch Pay
(Bellamy) watch is now available in China. The ref.code is SVIP100-1200.
Thanks to Sophia Chang for the
information and picture.
Happy Hours surprise Swatches. In many local markets
the well known "buy one Swatch, get a second one for a very low price"
promotion is available again. This time, the theme of the
promotion is "Happy Hours".
The promotion is available both online (23 EURO for the second watch,
Gent, Lady, or Skin) and offline in the
stores (23 EURO for the second Original or Skin watch, or 40 EURO for
an Irony watch). Update: Here
is a picture of the Happy
Portuguese Xmas shopping events. Two Swatch events
took place in Portugal shortly after Xmas: The
first one on 27-DEC at the Norte Shopping Center in Oporto
and the second one on 28-DEC at the Colombo Shopping Center in
Lisbon. The first 15 customers buying
a SwatchXYou could participate
at a private
concert after Midnight in the Shopping center. The
artists were Paulo Sousa
and Angie. Thanks to Pedro Mota for the information and pictures.
Shanghai Destination watches exhibition. An
exhitibition of 44 Destination specials (I only have 43 in my list?!?)
will be shown on 12-JAN-2018 at the Shanghai Swatch
Art Peace Hotel. Thanks to Sophia Chang for the information.
Cartoon Network 25th anniversary special. For its 25th
Network has released a special Gent Swatch 25
Years CN. The watch looks like a Gent Off
The Grill (GW704) from 2014 with a special strap. Thanks to Fabien Perissinotto for
Portuguese Docinho special packaging. Do you remember
the Gent Docinho
(GZ309), a Portuguese charity special from 2016? A new special
packaging of the watch is now available. Here
is a picture of the back and here
is a video showing the details of the packaging. The special
packaging costs 140 EURO and it is available in two series, all
packagings are numbered: The first series is numbered xx/35, the
second series is numbered xxx/115. Thanks to Pedro Mota for the information and pictures.
Swatch Club Moscow Holiday event / special. The
traditional Swatch Club 2017 Xmas
Holiday Event took place from 07 to 10-DEC in Moscow,
Russia. Finally, a Xmas event in the cold with some
snow... About 130 club members from all around the world (17
countries including Switzerland, Italy, Germany, France, USA, Bora
Bora(!), ...) participated at the fantastic event with lots of
cultural activities and even more special parties. A detailed
report about the event will follow soon. The participants at the
event received many goodies
(including huge Valenki
Boots!) and also a special POP swatch: Zolotaja
Moja Moskva(PNZ700S, "My
Gold Moscow"). The watch is limited and numbered to 200
pcs. Update: Here is a
detailed report about the Swatch Club Moscow Holiday
event 2017 with many pictures!
#SwatchXHodinkee SISTEM51 special.Hodinkee
is an almost 10 year old online magazine featuring in-depth reviews,
critiques, and reports on watches of a particularly high
quality. Now Swatch has collaborated with Hodinkee and a new,
limited SISTEM51 Hodinkee Vintage 84
(SUTZ402) is now available (almost)
exclusively through the Hodinkee
shop for $150 US. This blog
article describes in great detail the story of the
collaboration. So Swatch continues to release watches that are
"influenced" by different famous Gent watches from the 80s: Black
Divers (GB704) from 1984 is clearly the inspiration for Hodinkee Vintage 84. Here
is a picture of the back of the SISTEM51 watch.The
watch is packaged in a plastic display box with a co-branded Hodinkee
and Swatch slip cover.The watch can be preordered now,
shipping date is 12-DEC. Additionally, starting 12-DEC, a
limited quantity will be available in-store at the Swatch Times Square
flagship boutique in New York City. This watch is not a strictly
numbered edition, but quantities are limited. It is rumoured
that 3500 pcs have been made (3000 for the Hodinkee online store, 500
for the Times Square store). Looks like a great collaboration
with lots of attention to the details! Here
is a great interview with Swatch Creative Director Carlo
Giordanetti about the watch (also with lots of video snippets
from the production of the watch). If you are Swatch Club member
from the US, you will receive a personalized gift if you preorder
through Times Square store. Update: The watch
seems to be a big success: Lots of press reports (handelszeitung.ch,
lots of instagram posts, ... Update 2: After two days,
Hodinkee Vintage 84seems to be sold
out at the Hodinkee
shop but you can still join the wait
list. Apparently, they sold 3000 watches in two
days! A big success... Update 3: Come to
launch at the Times
Square Swatch store in New York City on 12-DEC, 12.30am.
The last pieces of the limited edition are sold there starting
today. Also, the first Swatch collectors received their SISTEM51
Vintage 84special. It comes in a special paper
sleeve with a nice card. Swatch Proteam member Tia
Blanco also joined the launch of
Vintage 84special in New York. Here
is a nice 360° video of her wearing the watch. Update
4: HODINKEE has published a nice photo
report about the Swatch Sistem51 HODINKEE Vintage 84 Launch
Event In New York City. Collectors who ordered from the Time
Square Swatch store, received some nice goodies
with their watches: A special black SwatchXHodinkee bag, Swatch
sunglasses, a notebook, and a small gift box. Update
5: The watch is now fetching
big bucks on the secondary market, a huge success. Here
is a nice review in a UK magazine.
Swatch Artist specials in Miami. Swatch Club members
had a chance to see nineteen Swatch artist specials in a small
exhibition at Pérez Art Museum
Fair Survival Party in Miami, FL. Here
is short video from the event. Eligible members received a
coveted Art Fair Survival Kit. The exhibition included rare
Swatch watches by Alessandro Mendini and the works of Kenny Scharf,
Sam Francis, Nam June Paik, Paola Navone and Ian Davenport (so not the
super rare stuff :-) There was also live art (painting /
decoration of a Maxi swatch) by Brian
Butler (another video).
Isidor Xmas special sale in Switzerland. On
02-DEC, the Isidor(SUOZ260S) Xmas
special was sold in the stores in Switzerland. 400 pcs in total,
30 pcs in Berne. There even was a small queue at the
store. A small Isidor lollipop
cake was handed out to customers who purchased Isidor. Thanks to Bernd Eigler for
the information and picture.
Nick Hayek interview. Here
is an interesting interview with Swatch Group CEO Nick Hayek in the
German Manager Magazin.
Money Quote: "You want to ask when I die?"
Small Swatch exhibition in Korean Swatch store. Here
is a nice small Swatch exhibition in a Korean Swatch store (several
Isidor Xmas events in Germany. Two small Isidor(SUOZ260S) Xmas events are
taking place in Germany: Swatch Store Hannover (07-DEC at 4pm)
and Swatch Store Heidelberg (09-DEC at 3pm). A free gift (a
paper Isidor) is waiting for store visitors on that day.
Santa Swatch voting / special. "Swatch Santa has a
surprise for you." Starting 02-OCT, you can vote for your
Swatch on the official Swatch website! This has
never been done before with a Swatch watch! Update: According
to the newsletter,
we are voting for the strap only, perhaps only for the lower part (the
nice teaser design already shows the
upper part). Update 2: The voting is live now (until
15-OCT)! As expected, you can only vote for the lower
strap: 1. Santajocks;
2. Santattoo; 3. Santascot
(my favourite [beer!]); 4. Santascoot.
According to the Terms
& Conditions: 10 winners will receive the Santa Watch which
received the most votes during the voting period.The
most voted watch will be produced and sold online only.
Update 3: Santajocksis
(with 32% of the votes). Santajocks will be produced in 1500 pcs
worldwide and sold online only
starting 30-NOV. Update 4: Here
is a picture of the actual Santajocks(SUOZ403) watch. The watch is packaged in a paper
sleeve and it costs 75 EURO. It is not numbered (neither
on the watch nor on the packaging). Get yours on 30-NOV starting
2pm CET, online only!
Update 5: Santajocks is was now
available in the Swatch
Online store. After 3 days, the watch is SOLD OUT!
Swatch Xmas Tree @ GUM Moscow. Here
is a nice Swatch Xmas Tree at the big department store GUM in Moscow
Older swatch news. Click here
to read older swatch news with more pictures and info. Check it
out if you haven't!
I am currently looking for:
PyeongChang 2018 Olympics Volunteer special Gent Snolympic(GZ312)
original plastic boxes for Keith Haring (with correct price
sticker) for: Modele Avec Personnages (GZ100)
all Fachhandellogo Swatches (on the face, not on the strap), mint
or even worn out.
Folders, brochures, documentation, advertisement material up to
Prototypes, variants, hybrids, test models.
and: Kiki Picasso (poster piece) and Mimmo Paladino, ...
Hey! Jerry thinks that my humble
swatch page is
This site is best viewed using a computer.
You are visitor no.
Usually, the number of visitors to this page is between 200 and 300 per
day (a little less on weekends :-) But sometimes, there are peaks
in the traffic! My page is also visited by
Disclaimer: I am
not a member of SMH, nor am I related to them in anyway, nor am I an
official Swatch Dealer! I'm just a happy pioneer member of SWATCH
THE CLUB. Swatch and Swatch The Club are registered Trademarks of
SWATCH AG SWITZERLAND.This site is in no way, shape or
form affiliated with, related to or in association with the Swatchgroup.
It is a collector site for collectors run by a collector.