This page does not contain any fancy pictures but I hope to provide
some substantial information for collectors of Swatch watches. If you
want to see some pictures of interesting swatches then go to my virtual swatch museum.
Although I am probably a bit biased, it is highly recommended, especially
the section about special packagings which contains many pictures not
in the Swatch-Clopedia guide!
Recent Swatch info (Last updated: 22-JAN-2018)
WANTED! Perfect Timing Swatch (#332/700). I am asking for your help. The
following bad incident has happened to a friend of mine without
internet access: The Perfect Timing Swatch (#332/700) has been stolen
on its way from the USA to Germany. Apparently, the package was opened
during transport and the watch (including the plexi glass tube) was
taken out of the parcel. The outer white cardboard tube was still in
the parcel and can be seen here. If this
watch shows up somewhere or is being offered for sale (remember that
it will come without the white paper tube), I would be VERY happy if
you could inform me about
the seller. This watch has been STOLEN! Back to the regular news
Paola Navone Artist special /
Paris launch. After the success of Thammada,
Italian designer Paola
Navone has created a new artist special box set called Treperotto (SZS25), limited to
only 333 pcs. It is sold for 240 EURO exclusively at the fashion
& home store Merci (111, boulevard Beaumarchais, 75003
Paris) starting 20-JAN (for two weeks). The box
set contains two New Gent watches and one Gent watch: 1. Tartanotto (SUOZ258S, back
of the watch); 2. Cutotto
(SUOZ259S); 3. Erarotto
(Gent, GZ310S, only available in this box set!). Here
is the official press release for the box set.Update: Here
is a detailed report about the Treperotto
launch with Paola Navone in Paris on 20-JAN.
Medtronic "Presidents Club" Swatch specials. Recently,
four three mysterious
Swatch specials have surfaced in Germany (and Portugal): They
are very similar strap variants (a "P" on the loop around the strap)
of the New Gent Swatch Look Through (SUOK105) from 2013. The
special Swatch is available with a black strap
(SUOK105K), a transparent strap (SUOK105N),
and a white strap (SUOK105?).
The watches were awarded to members of the Presidents
Club (link does not work) of the medical technology
company Medtronic. Update:
A special Swatch with a blue strap
(SUOK105?) also exists. Thanks
to Fabrizio for the information and to Pedro
Mota for the update.
Brianda Fitz James Stuart
exhibition in Tokyo. Last year, Spanish fashion designer,
Illustrator, and DJ Brianda
Fitz James Stuart designed a POP Swatch: Melusine
(PNN102). She now has a solo exhibition Little
Atelierin Tokyo (until 31-JAN). More information here.
watches at a MoMA exhibition. Items:
Is Fashion Modern? is an upcoming exhibition at the Museum of Modern Art (MoMA) in
New York City (01-OCT-2017 to 28-JAN-2018). The exhibition
explores the present, past—and sometimes the future—of 111 items of
clothing and accessories that have had a strong impact on the world in
the 20th and 21st centuries. A few Swatch watches from the
Swatch archive will be part of the exhibition as listed in the complete
list of 111 items. Update: There are five
Swatch watches on display at the exhibition, two early ones (GB100,
Fish) and three artist specials (Space
People by J.C
de Castelbajac, Milles
Pattes by Keith Haring
of Dots by Alessandro
Mendini). Two special MoMA
Swatch watches (not very exciting) are sold in the MoMA
store. Update 2: Here
is the official press release by Swatch Group (not Swatch!)
and here is a
picture from the exhibition. Update 3: Three days
before the closure of the exhibition, Swatch Club members are invited
"for a private evening with
behind-the scenes access to MoMA's first exploration launch of fashion
design in over 70 years with special guest, Swatch Creative Director,
Carlo Giordanetti." Thanks to
Bill Dankulich for the picture and to Max Cheslow for the
Auswandererhaus special. A few years ago, the German
Emigration Center ("Deutsches
Auswandererhaus") in Bremerhaven has issued a special Deutsches
Auswandererhaus Gent swatch to its employees. The
watch was not available for sale and it came with a few nice goodies
(pins, cup, pens, ...).
A time-honored Christmas tradition. Here
is a nice story about the current and previous Xmas specials by
Swatch. Did you know that Swatch has released 40 Christmas
watches in 32 years? (these are official numbers by Swatch HQ in
Biel :-) Thanks to
Klaus-Dieter Klein for the information.
New Swatch Pay watch in China. A New Swatch Pay
(Bellamy) watch is now available in China. The ref.code is SVIP100-1200.
Thanks to Sophia Chang for the
information and picture.
Happy Hours surprise Swatches. In many local markets
the well known "buy one Swatch, get a second one for a very low price"
promotion is available again. This time, the theme of the
promotion is "Happy Hours".
The promotion is available both online (23 EURO for the second watch,
Gent, Lady, or Skin) and offline in the
stores (23 EURO for the second Original or Skin watch, or 40 EURO for
an Irony watch). Update: Here
is a picture of the Happy
Portuguese Xmas shopping events. Two Swatch events
took place in Portugal shortly after Xmas: The
first one on 27-DEC at the Norte Shopping Center in Oporto
and the second one on 28-DEC at the Colombo Shopping Center in
Lisbon. The first 15 customers buying
a SwatchXYou could participate
at a private
concert after Midnight in the Shopping center. The
artists were Paulo Sousa
and Angie. Thanks to Pedro Mota for the information and pictures.
Shanghai Destination watches exhibition. An
exhitibition of 44 Destination specials (I only have 43 in my list?!?)
will be shown on 12-JAN-2018 at the Shanghai Swatch
Art Peace Hotel. Thanks to Sophia Chang for the information.
Cartoon Network 25th anniversary special. For its 25th
Network has released a special Gent Swatch 25
Years CN. The watch looks like a Gent Off
The Grill (GW704) from 2014 with a special strap. Thanks to Fabien Perissinotto for
Portuguese Docinho special packaging. Do you remember
the Gent Docinho
(GZ309), a Portuguese charity special from 2016? A new special
packaging of the watch is now available. Here
is a picture of the back and here
is a video showing the details of the packaging. The special
packaging costs 140 EURO and it is available in two series, all
packagings are numbered: The first series is numbered xx/35, the
second series is numbered xxx/115. Thanks to Pedro Mota for the information and pictures.
Swatch Club Moscow Holiday event / special. The
traditional Swatch Club 2017 Xmas
Holiday Event took place from 07 to 10-DEC in Moscow,
Russia. Finally, a Xmas event in the cold with some
snow... About 130 club members from all around the world (17
countries including Switzerland, Italy, Germany, France, USA, Bora
Bora(!), ...) participated at the fantastic event with lots of
cultural activities and even more special parties. A detailed
report about the event will follow soon. The participants at the
event received many goodies
(including huge Valenki
Boots!) and also a special POP swatch: Zolotaja
Moja Moskva(PNZ700S, "My
Gold Moscow"). The watch is limited and numbered to 200
pcs. Update: Here is a
detailed report about the Swatch Club Moscow Holiday
event 2017 with many pictures!
#SwatchXHodinkee SISTEM51 special.Hodinkee
is an almost 10 year old online magazine featuring in-depth reviews,
critiques, and reports on watches of a particularly high
quality. Now Swatch has collaborated with Hodinkee and a new,
limited SISTEM51 Hodinkee Vintage 84
(SUTZ402) is now available (almost)
exclusively through the Hodinkee
shop for $150 US. This blog
article describes in great detail the story of the
collaboration. So Swatch continues to release watches that are
"influenced" by different famous Gent watches from the 80s: Black
Divers (GB704) from 1984 is clearly the inspiration for Hodinkee Vintage 84. Here
is a picture of the back of the SISTEM51 watch.The
watch is packaged in a plastic display box with a co-branded Hodinkee
and Swatch slip cover.The watch can be preordered now,
shipping date is 12-DEC. Additionally, starting 12-DEC, a
limited quantity will be available in-store at the Swatch Times Square
flagship boutique in New York City. This watch is not a strictly
numbered edition, but quantities are limited. It is rumoured
that 3500 pcs have been made (3000 for the Hodinkee online store, 500
for the Times Square store). Looks like a great collaboration
with lots of attention to the details! Here
is a great interview with Swatch Creative Director Carlo
Giordanetti about the watch (also with lots of video snippets
from the production of the watch). If you are Swatch Club member
from the US, you will receive a personalized gift if you preorder
through Times Square store. Update: The watch
seems to be a big success: Lots of press reports (handelszeitung.ch,
lots of instagram posts, ... Update 2: After two days,
Hodinkee Vintage 84seems to be sold
out at the Hodinkee
shop but you can still join the wait
list. Apparently, they sold 3000 watches in two
days! A big success... Update 3: Come to
launch at the Times
Square Swatch store in New York City on 12-DEC, 12.30am.
The last pieces of the limited edition are sold there starting
today. Also, the first Swatch collectors received their SISTEM51
Vintage 84special. It comes in a special paper
sleeve with a nice card. Swatch Proteam member Tia
Blanco also joined the launch of
Vintage 84special in New York. Here
is a nice 360° video of her wearing the watch. Update
4: HODINKEE has published a nice photo
report about the Swatch Sistem51 HODINKEE Vintage 84 Launch
Event In New York City. Collectors who ordered from the Time
Square Swatch store, received some nice goodies
with their watches: A special black SwatchXHodinkee bag, Swatch
sunglasses, a notebook, and a small gift box. Update
5: The watch is now fetching
big bucks on the secondary market, a huge success. Here
is a nice review in a UK magazine.
Swatch Artist specials in Miami. Swatch Club members
had a chance to see nineteen Swatch artist specials in a small
exhibition at Pérez Art Museum
Fair Survival Party in Miami, FL. Here
is short video from the event. Eligible members received a
coveted Art Fair Survival Kit. The exhibition included rare
Swatch watches by Alessandro Mendini and the works of Kenny Scharf,
Sam Francis, Nam June Paik, Paola Navone and Ian Davenport (so not the
super rare stuff :-) There was also live art (painting /
decoration of a Maxi swatch) by Brian
Butler (another video).
Isidor Xmas special sale in Switzerland. On
02-DEC, the Isidor(SUOZ260S) Xmas
special was sold in the stores in Switzerland. 400 pcs in total,
30 pcs in Berne. There even was a small queue at the
store. A small Isidor lollipop
cake was handed out to customers who purchased Isidor. Thanks to Bernd Eigler for
the information and picture.
Nick Hayek interview. Here
is an interesting interview with Swatch Group CEO Nick Hayek in the
German Manager Magazin.
Money Quote: "You want to ask when I die?"
Small Swatch exhibition in Korean Swatch store. Here
is a nice small Swatch exhibition in a Korean Swatch store (several
Isidor Xmas events in Germany. Two small Isidor(SUOZ260S) Xmas events are
taking place in Germany: Swatch Store Hannover (07-DEC at 4pm)
and Swatch Store Heidelberg (09-DEC at 3pm). A free gift (a
paper Isidor) is waiting for store visitors on that day.
Santa Swatch voting / special. "Swatch Santa has a
surprise for you." Starting 02-OCT, you can vote for your
Swatch on the official Swatch website! This has
never been done before with a Swatch watch! Update: According
to the newsletter,
we are voting for the strap only, perhaps only for the lower part (the
nice teaser design already shows the
upper part). Update 2: The voting is live now (until
15-OCT)! As expected, you can only vote for the lower
strap: 1. Santajocks;
2. Santattoo; 3. Santascot
(my favourite [beer!]); 4. Santascoot.
According to the Terms
& Conditions: 10 winners will receive the Santa Watch which
received the most votes during the voting period.The
most voted watch will be produced and sold online only.
Update 3: Santajocksis
(with 32% of the votes). Santajocks will be produced in 1500 pcs
worldwide and sold online only
starting 30-NOV. Update 4: Here
is a picture of the actual Santajocks(SUOZ403) watch. The watch is packaged in a paper
sleeve and it costs 75 EURO. It is not numbered (neither
on the watch nor on the packaging). Get yours on 30-NOV starting
2pm CET, online only!
Update 5: Santajocks is was now
available in the Swatch
Online store. After 3 days, the watch is SOLD OUT!
Swatch Xmas Tree @ GUM Moscow. Here
is a nice Swatch Xmas Tree at the big department store GUM in Moscow
Older swatch news. Click here
to read older swatch news with more pictures and info. Check it
out if you haven't!
original plastic boxes for Keith Haring (with correct price
sticker) for: Modele Avec Personnages (GZ100)
all Fachhandellogo Swatches (on the face, not on the strap), mint
or even worn out.
Folders, brochures, documentation, advertisement material up to
Prototypes, variants, hybrids, test models.
and: Kiki Picasso (poster piece) and Mimmo Paladino, ...
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Disclaimer: I am
not a member of SMH, nor am I related to them in anyway, nor am I an
official Swatch Dealer! I'm just a happy pioneer member of SWATCH
THE CLUB. Swatch and Swatch The Club are registered Trademarks of
SWATCH AG SWITZERLAND.This site is in no way, shape or
form affiliated with, related to or in association with the Swatchgroup.
It is a collector site for collectors run by a collector.