Stay tuned to
This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
, especially the section about special packagings.
Older Swatch info (Last updated:
- Jain special. According to
from the French singer Jain,
we might see a surprise (Swatch collaboration with her)... Update:
The New Gent special watch Zanaka
(SUOZ265S, 90 EURO, closeup)
will be launched (follow "#swatchxjain"
on instagram) on 09-MAR in Paris
during a showcase
with Jain. It is limited to 10150
pcs, numbered and the watch comes with a free club
membership. The watch is packaged in a nice paper
box (opened box). Here
is a video from the showcase with Jain ("Makeba"). Update
2: Do not renew your club membership with the Zanaka code
right now. It is valid for the club year 2017/18 which starts on
01-APR. So you will have to wait with the renewal until the next
month. A new video
(shot at the Swatch Lab in Zurich) shows how the Creative Director of
Swatch (Carlo Giordanetti) and Jain worked together to create this
exclusive Swatch. Here is
a Swiss newspaper report (Le Matin) about the watch.
Check out http://media.swatch.com/jain/,
very nice! Update 3: If you renew your club
membership with a code from the Jain special (after 01-APR),
you will get the plastic membership card (and all the online benefits
of course) but not the welcome pack (parts of it are pictured here
on the lower right). Update 4: France
only: You now get a free download
of Jain's Zanaka album if you purchase the Zanaka
Swatch watch. Update 5: Here
is a short interview with Jain about her Swatch special.
Update 6: After renewing your club
membership with a Zanaka code, you receive a nice Zanaka
postcard and a welcome letter as renewal gift.
Thanks to Fabien Perissinotto
for the hint, to Nicolò for the infomation, and to Shidan de Vries
for the photos.
- Ed Banger appearances. Ed Banger will
appear during a Swatch instore & signing session in the Lincoln
Road Swatch Store on 25-MAR.
during the Miami Music
Week. You can subscribe here.
Additionally, Ed Banger will appear on 29-MAR
in Milano at the Rocket
- Upcoming Swatch projects. At
the launch of the new Skin collection in London, Swatch Creative
Giordanetti announced several new upcoming
Swatch projects / specials: Up next is a "colorful
collaboration" with a British artist that will premiere at the Venice
Biennale in May. In addition, there will be an installation for the
Salone del Mobile in Milan with designer Paola Navone.
- Nick Hayek is optimistic. According
to this long interview
translation) with L'Agefi,
CEO Nick Hayek is optimistic that the watch market for the Swatch
Group has improved in the first quarter of 2017.
- NZZ Bellamy Swatch. A new
Bellamy Swatch for the swiss(-german) market is now available: Hintergrund (SVIB104-5000).
It is launched in connection with the 15th anniversary (note the XV
on the dial!) of the sunday newspaper NZZ
am Sonntag (Neue Züricher Zeitung am Sonntag) and the
watch will include a 6 months e-paper subscription for the
newspaper. The watch is packaged in a paper
sleeve and it is limited to 1500 pcs (1000 in the Swatch stores
and 500 via NZZ journal). It is available in the Swiss
Online store. Thanks to
Fabien Perissinotto for the picture and information.
- Russian Destination specials. Apparently, two
new Russian Destination specials (Moscow
and St. Petersburg) will be released soon. Thanks to Fabien Perissinotto for the information.
- MLP special. In 2004, the
German financial services corporation MLP
has given a special Gent MLP (GK295C)
to the employees in the higher level management. It is a Gent Glorious
Runner (GK295) with the MLP logo
on the strap. The watch is packaged in a blue
gift sleeve and it comes with a printed "thank
- Gold Member Contest 2017. The
Gold Member Contest 2017 is online.
The Gold Member status has a lot of benefits
(including a free Gold & Pioneer Event!). Be quick, be
creative and think outside the box! The contest finishes already
on 22-FEB! Update: The contest is closed
is the gallery of the approx. 110 submissions. Winners (six?)
have been notified on 09-MAR.
- Swatch as technology innovator. Facing
the decline in watch sales, Swatch / Swatchgroup is investing heavily
in a special new
technology for car batteries, based on Vanadium ("Hayek
reinvents himself - Hayek 2.0"). Additionally: "Swatch
launches world’s smallest Bluetooth chip".
- Discount on Swatch sunglasses. The
Swatch sunglasses are available at a lower price (50 EURO / 50 CHF)
during the month of March.
- SISTEM51 FIVB special. The
first stop of the Swatch
Beach Volleyball Major Series 2017 took place from 07 to
12-FEB in Fort
Lauderdale, USA. During the tournament, a special Swatch
Beach Volleyball Major Series 2017 USA version of the SISTEM51
Gentleman (SUTF400) was sold ($150 US). It has two
extra loops around the strap: One with the USA flag and one with
the Swatch Beach Volleyball Major Series 2017 logo. You can spot
the watch in the Swatch
Major Series in Fort Lauderdale video by Swatch
& Sports (0:25). Thanks to Jörg van Dyk for the hint.
- Mystery Vintage available in Hong
Kong. The well known Mystery Vintage special
packagings with three older Swatch watches are now also available
in Hong Kong. Price is 560 HKD (~$72 US). Update:
Dan tells me that the three
watches on the right are no longer part of the promotion - three
older Pop Swatches are now being offered. Thanks
to Sophia Chang for the information.
- Black Magic variations. Here
is a Black
Magic (GB101) variant that I haven't seen before:
The variant has the small logo (in the
middle of the picture, prod-code 5075-P, country code 755 (=USA)) but
it is positioned lower compared to the well known GB101RE from 1984/85
(on the right). And there is the GB101
"Glitter" variant of course (scroll down).
- 125 years of ABB special. The
Swedish-Swiss company ABB
celebrates its 125th birthday in 2016. The company operates
mainly in robotics and the power and automation technology
areas. To celebrate the 125th anniversary, a very special Gent
Swatch 125 years ABB (GZ308-1)
has been released and distributed to the employees of ABB. It is
a unique Gent Swatch, not an older model with
a special strap! Swatch has rarely done this before for a
company. The back of the strap has a special
imprint. The watch is packaged in a nice paper
sleeve. Update: The 125 years ABB Gent special is
available in a second, more elaborate special
packaging (GZ308). Additional
pictures: closeup / closed
box front / closed box back. I
assume that this packaging is more rare. This packaging also
comes with a nice embossed paper ("Let's
write the future. Together.")
to Fabien Perissinotto for the hint.
- Spring / Summer collection 2017. The
Swatch Spring /
Summer 2017 collection will feature the themes A
Traveler's Dream and Time
to Swatch. Here
is a photo gallery. Some watches in the A Traveler's Dream collection:
Baby (GN247); 2. Miss
Mariniere (LK346G); 3. Orangio
(SUOB723); 4. Hamarace
(GO702). Some watches in the Time to Swatch
collection: 1. Red
Me Up (SUOR707); 2. Bellablu
(SUON709); 3. Costazzura
(SUOS704); 4. Sea-Pool
(GM185). Update: Starting 05-JAN, 60
new Swatch watches from the "I <symbol> my Swatch"
collection are available in the Swatch online store as an exclusive pre-release. Helikit
(SUOM107) includes a paper helicopter model
To Gate (SUOW141) comes in a special tear-off
(SUOB724) is a very similar New Gent version of the famous Gent Nicholson
(GB705) from 1985. Apparently, Swatch plans to release one or
two "tribute" models in the upcoming collections as well. Hamarace
(GO702) is supposedly a tribute to Yamaha
Racer (GJ700) but I don't really see the
connection. Update: Here
is the press section about the new collection on the official Swatch
webpage. The following additional "subcollections" will be
released in the next months, check it out if you want to see the
additional watches of the Spring / Summer collection 2017: 1. Mosaici
And More (03-MAR); 2. Action
Heroes (27-APR); 3. Spicy
Islands (27-APR). Thanks to Sophia Chang for the photos.
- Unreleased Marco prototype. Marco
is the designer of the quite successful Gent Alien
Baby (GG175) from 1998. On his website, he tells an
(scroll down!) about a never realized Swatch Dog
Eat Dog that he created before Alien Baby.
Apparently, "Swatch Corporate out in Switzerland felt that the Dog’s
gnashing teeth were a bit too intimidating" so the watch based on
Marco's iconic design Dog
Eat Dog was not produced. Marco has also published a
great video from the
launch day of Alien Baby at the (long gone) Swatch store on
57th street in New York City. A must see! The launch took
place on 20-AUG-1998 and the well known silver
special packaging of Alien Baby (limited to 500 pcs) was
sold on that day. Thanks to
Alain Choisy for the hint.
- Destination Suisse tour. Swiss Swatch Club member Frédéric
Genton made a one-day Tour de Suisse travelling from
Lausanne to Zermatt. He was able to collect all seven new Swiss
- Chinese New Year special. 2017 is the Chinese Year of
the Rooster. As in the last 12 years (now the circle is
completed!), Swatch will release a special watch for the Chinese New
Year: Rocking Rooster
(SUOZ226). The watch is packaged in a nice tube.
Update: A giant Rocking
Rooster Maxi in the Ayala Mall in Makati (Philippines)
Thanks to R.J.Valdez for the
- Artists To Swatch exhibition. Pioneer
Porello is currently showing about 1000 Swatch watches of
his collection in an exhibition called Artists
To Swatch. The exhibition is on display (until the
end of the year) at the North Reading Room at the Athenaeum
Music & Arts Library in La Jolla, CA. Here
is a photo of Roy next to his 1000-Swatch curtain. Update:
Pioneer member Esther
Montagner made the trip to La Jolla and took photos at the
- Swisstopo special. A special New Gent Swisstopo
(SUOK103?) has been given away during a contest
of the Swiss Federal Office of Topography: Swisstopo.
Here is a picture of the actual
watch. It is packaged in a nice paper
sleeve (front and back of the
sleeve). The watch has been produced and distributed by Presence
Switzerland (not by Swisstopo)!
Thanks to Fabien Perissinotto
for the information and to Alain Choisy for the photos.
- Second Club special. As
in the last years, a second club special has been launched on 21-SEP
in Paris. The watch is called Piolin's
Time (SUOZ240S, 125 EURO)
and it is limited and numbered to 2626 pcs. It is designed by
the Argentinian artists Leo
Chiachio & Daniel Giannone. Further launch
events take place in New York (21-SEP, invitation only one day before
the event?!?), Frankfurt (22-SEP), Zurich (22-SEP at the Swatch Group
Lab), Geneva (date not yet known), Tilburg
(NL, 24-SEP), London
(30-SEP), and Bologna
(01-OCT). At each of the launch events, an ultra limited edition
of the watch (SUOZ240S-1) was available
(139 pcs total, 265 EURO): Paris 60 pcs, New York City 2
pcs, all other cities 3 pcs. Here
is the content of the ultra limited edition box (the postcards are not
included). Both editions are almost identical: The ultra
limited edition has an extra little carpet.
It is a reproduction (made in
Italy) of an original artwork ("Promesas",
1.13m x 1.17m) by Chiaco & Gianonne. Each watch is numbered
on the back, and the boxes
are numbered on the side. The
face of the watch is beautiful and the
hands are two little dachhunds (the favourite animal of Chiaco &
Gianonne). Every Piolin's Time comes
with a free code for a club membership. You can either give it
to a friend or you can use it for yourself and receive and extra
surprise gift from the Club.
Here is a
detailed report about the Paris launch event and here a a few pictures
from the Frankfurt launch. Update: Here
is the photo album by Chiaco & Gianonne themselves from the launch
event and here
is the report by swatch.stawi.de. Update 2: Here is the surprise gift from
the club that you get when you add the code of the second club watch
to your existing membership. You can use it as a small
bag. Update 3: On 20-DEC, Piolin's Time was presented
in the hometown (Buenos Aires) of the Argentinian artists.
(Chiachio & Giannone’s dachshund) was giving out free doggy
Thanks to Fabien
Perissinotto, Brian Pier, and to Alain Choisy for the information
and to Christine Servian and Sophia Chang for pictures.
- Mordillo Valentine's special. According
to this news
report, the Valentine's Swatch special 2017 is a super cute Gent
Swatch called Planet
Love (GZ307S) that has been designed by the well known
Argentinian cartoonist Guillermo
Mordillo simply known as Mordillo.
He is one of the most widely published cartoonists of the 1970s.
The Valentine's special is a limited and numbered edition of 14,999
pcs, packaged in a nice special
- Country specials. After about
28 Destination City specials,
Swatch has now launched two country specials for Ireland: 1. Destination Ireland Gent (GP147C);
2. Destination Ireland New Gent (SUOW119C).
- Chemours special. The Chemours Company is an
American chemical company ("performance chemicals" business) that was
founded in July 2015 as a spin-off from DuPont.
A special New Gent Swatch Chemours
(SUOO701D) was distributed to celebrate
the spin-off. It is a New Gent Orangy
Pink Rebel (SUOO701) with two
special loops around the strap. No further information
about the limitation or distribution.
- A tale about the early days of
Swatch. There are many different (and sometimes
conflicting) stories about the early days of Swatch and the sequence
of events that lead to the creation of SMH / Swatchgroup
by Nick Hayek. Here
is the interesting version by Peter Gross (former General Director of
Swiss Bank Corporation [nowadays UBS]). Update:
About two weeks later, the same newspaper publishes a guest
contribution which tells a different story and which emphasizes
the role of Ernst
Thomke (director of ETA Grenchen from 1978 to
1985 and heavily involved in the successful marketing of Swatch in the
- WTC store Maxi. At the
opening of the Swatch
WTC store in New York City, a Maxi
Swatch commissioned for the store was unveiled. The maxi is
going to be displayed at the store for a year and then it will be
returned to the Artist (Shantell
Martin). The maxi is insured for $25,000 US in case it gets
damage or stolen. Some closeup pictures: face
/ lower strap / upper
strap. Here is more
information about the project and the artist.
Thanks to German Santiago for
the information and photos.
- Swatch USA sleeves. Swatch USA
issued special sleeves for Black Friday
(available via stores) and Cyber
Monday (for online orders). The Happy
Holidays sleeve may be more widely available (probably
worldwide with online orders).
Thanks to Brian Pier for the
information and photo.