Swatch Access «Avaton»
Are Swatch just galactically stupid? Two swatches
arrived for me at the same shop on the same day at different times in different
packages. Incidentially, both boxes, a special cardboard one & a standard
plastic one, were quite damaged. Anyway...
OCRed from the insert;
The Cultural Capital of Europe - Thessaloniki 1997
Thessaloniki was nominated as the Cultural Capital of Europe for 1997 by
the European Union, back in 1992. It is a city of distinction with many
centuries of history. The first recognised settlements which developed
on the shores of the Theramaic Gulf were neolithic. They created the foundations
for the city which took its name from the sister of Alexander the Great
of Macedonia. Throughout its long history, today's capital of Northern
Greece has made its name as a foundation stone of the Hellenistic world.
It was the administrative centre of the Roman Empire, the joint capital
of the Byzantine Empire, the second greatest urban centre of the Ottoman
Empire after Constantinople and a metropolitan centre in the Balkans from
the Middle Ages right up to modern times.
On 21st June 1997 the Museum of Byzantine Civilisation in Thessaloniki
opens its doors to host a major exhibition of the treasures from the Holy
Mountain of Athos. These sacred objects which have been kept within the
twenty monasteries of Mount Athos for centuries will be on display for
the first time in the history of this unique monastic republic. The exhibition
consists of four basic units: the natural environment, the developed environment,
daily life and worship, the cultural treasure. After many centuries during
which the Athos peninsula has remained closed to so many, these objects,
never before seen by women, will be on show for all to see.
Monks and Time
The monks of the Middle Ages discovered that is was useful to be able to
measure time. In this way they could make sure that they were keeping up
with their daily round of work and prayer. This need led them to try making
clocks to install in their belfries. Mount Athos is not only celebrated
for its wealth of spiritual and artistic works but also for a host of technical
developments which were made to improve life.
Thessalonki, Cultural Capital of Europe 1997
OCRed from the box;
Your Swatch Avaton gives you free entry to the Mount
Athos exhibition in Thessaloniki, Greece.
The Swatch Access you have purchased is called «Avaton,»,
the Greek word for inaccessible. Despite its name, «Avaton«»
will give you Access to the inaccessible: The Mount Athos' treasures. Mount
Athos, a remote area incorporating about twenty orthodox monasteries, is
rich in religious art. As women are prohibited from Mount Athos itself,
the exhibition of its treasures in the Museum of Byzantine Civilisation
at Thessaloniki (Cultural Capital of Europe for 1997), gives them a unique
opportunity to admire these masterpieces.
With your Swatch Access «Avaton» you
have free entry to the Museum of Byzantine Civilisation at Thessaloniki
as well as a 20% discount on the museum catalogue. «Avaton's»
Access function is exclusive to this exhibition.