Be Smart

SMART car, 1998


The road of Swatch has been full of interesting and surprising projects that went well beyond the pure essence of a watch: the Smart Car was definitely one of them!

Developed in a joint venture with Mercedes Benz and with its characteristics of innovative design, functionality and consumer benefits, it addressed a new kind of urban user. The Smart Car has been the ideal testimonial of Swatch's capacity to be constructive, creative and different.

With this project, Swatch enabled Mercedes Benz to successfully enter the small car segment.

In 1998, during Swatch's presence as Official Timekeeper for the Goodwill Games, the Smart Car was taken to New York and was the talk of the town!

This Original Hayek owned Smart car has been decorated exclusively for Wristory.

Notice: This car conforms to EU standards.

Starting bid USD 8,000
Final bid USD 17,000 

The actual car in the auction:

     Smart car (Hayek private family car)