Half an hour later, everyone was there
and Antonio gave a small welcome speech. First, we had a visit
to the "real life" version of the Swatch MTV playground in
the St. Elisabeth church. The Swatch MTV playground is a
virtual community that connects the most exciting and innovative
creative talent from across the globe. On this weekend, Berlin
was the final stop of several Swatch MTV playground events with
previous stops in Lucerne, Switzerland, Shanghai, Tokyo, Amsterdam,
So, let's have a look inside of the St. Elisabeth church...
video displays and artist swatches
time for us to play!
more art swatches
Jean-Bernard on stage
...and "artwork to go". Lots of nice posters also featuring the artists who designed the recent art Swatches
greetings from Berlin!
About one hour later, it was time for a
visit to the Villa Elisabeth where the Illustrative 2009
exhibition is held from 16-OCT to 01-NOV-2009. So, the night
before, the Grand
Opening had taken place with a huge success. Lots and
lots of visitors! The director of the Illustrative festival
gave some introductory words about the exhibition and the
For the next hour or so, the director of the Illustrative festival took us on a tour around the exhibition. He gave a lot of explanations about the artists, their style and different (mostly unique) methods of working.
bouquet with magical beef and friends by Erik Mark Sandberg, Los Angeles
bonkei by Keiichi Tanaami, Tokyo
on the left: ctrl helping hands by Jesse Auersalo, New York
by Sébastien Preschoux, France
Sébastien Preschou also made a "3-D"
installation at the exhibition, produced in 1,5 days, with 2,5
kilometers of string:
evolving moment by Aya Kato, Seto-Shi Aichi, Japan
by Skinner, Sacramento, USA
childhood quilt by Siggi Eggertson, Reykjavik / Berlin, 2006
designed on a computer, hand made quilt!
from left to right: anger, lechery, pride, and gluttony by Christian Montenegro, Buenos Aires
by Erik Mark Sandberg, Los Angeles
...there is no escape by Roman Bittner, Berlin (paper, laser engraving!)
On the second floor, we had a nice
overview of the exhibition:
At around 3pm, it was shopping
time! We walked over to the nearby Swatch Instant Store Berlin
in the Münzstraße.
Swatch Germany and Jürgen Papst had
organized a sale of older specials at regular prices.
Lots of Swatch MTV Playground paintings on display, and in the center of the room, we could see the two freestyle.berlin specials from the weekend before. The Chrono Automatic launch special (limited to only 77 pcs) and the nice new Chrono Plastic Boom The Lyrics (SUIB101) with an extra loop around the strap and in a metal box with printed event logo.
And finally, in another corner of the room, it was time for a meet and greet and an autograph session with the three Club'Art 2009 special designers. From left to right: David Benedek (Munich, Germany), Christian Montenegro (Buenos Aires, Argentinia), and Tanja Székessy (Berlin, Germany).
The event participants received a special
box (limited to 111 pcs)
containing the three Club'Art specials, ready to be autographed:
The watches in the box have an extra loop
with the Illustrative event logo around the strap:
We had plenty of time to talk with the
artists and to visit the Swatch MTV Playground exhibition, including
two unique painted Maxi Swatches!
At 5pm, we returned back to the St.
Elisabeth church to witness the art battle of the Swatch MTV
The winner (on the left [sorry I don't
remember the name]) received one of the 111 special packagings of
the Club'Art swatches. You can see the packaging in the front
of the wooden box.
Overall, it was a really, really
enjoyable day with lots of different activities and
experiences. Thanks to everyone from Swatch The Club for
organizing this nice little event! See you again near xmas at
the other side of the ocean :-)
Andreas Wiethoff, 23-OCT-2009
Back to Stay tuned to Swatch.