Pre-Launch Club Watch 2014 London
London, UK, 27-MAR-2014
On 27-MAR, the eight city Pre-Launch Tour
for the White Loop
2014 stopped in London at the Hoxton
. The Swatch Club x Dazed launch
was held in cooperation with Dazed
On the ceiling of the Gallery, an very "Swatchy" installation by
Card was shown (see above). He writes: "I made this
installation for the dazed/swatch party last night. 30 hand
painted interpretations of swatches most iconic watches all
woven together to make a sort of gigantic swatch nest."
Previously, Gary Card had designed four Swatch
Gent watches in 2010: 1. Straight
Drops (GB242); 2. Set
Square (GB243); 3. Multi-Bi
(GR151); 4. Radio Button (GR153).
Steve Webb sent me a few additional pictures from the launch
party. He writes: "
was relaxed and most regulars turned up so lots of chatting to
different people. Drinks and food were very good, free flowing
and plentiful. Live bands were excellent but
then the DJ's started at about 23.00: Volume 11, BOOM BOOM. Time to go... The installation is by
Gary Card. All in all a very enjoyable evening!"
to Stay tuned to Swatch.