On 27-MAR, the eight city Pre-Launch Tour
for the
White Loop Club Special
2014 stopped in London at the
Hoxton
Gallery. The
Swatch Club x Dazed launch
party was held in cooperation with
Dazed magazine.
On the ceiling of the Gallery, an very "Swatchy" installation
by
artist Gary
Card was shown (see above). He writes: "I made this
installation for the dazed/swatch party last night. 30 hand
painted interpretations of swatches most iconic watches all
woven together to make a sort of gigantic swatch nest."
Previously, Gary Card had designed four Swatch
Gent watches in 2010: 1. Straight
Drops (GB242); 2. Set
Square (GB243); 3. Multi-Bi
(GR151); 4. Radio Button (GR153).
Steve Webb sent me a few additional pictures from the launch
party. He writes: "The evening
was relaxed and most regulars turned up so lots of chatting to
different people. Drinks and food were very good, free flowing
and plentiful. Live bands were excellent
but
then the DJ's started at about 23.00: Volume 11, BOOM BOOM. Time to go... The installation is by
Gary Card. All in all a very enjoyable evening!"