Virtual Swatch Museum


The usual disclaimer:   I don't know how to obtain the watches. Please don't ask.

Check out a brief "History of Swatch 1979-1984"

Swatch events in the past

Here is an overview of the reports about different Swatch events that I have attended (more than 80 :-) or at least written or published a small report about:

0 80s, 90s and 00s Debbie Burghardt-Platt Swatch stories
1 early 90s Luzern auctions
2 FEB-1992 Swatch Crash-Waggis at Basler Fasnacht
3 02+03/OCT-1993 Boston 'Once Upon A Time Storybook' launch
4 12-AUG-1995 C-Monsta Beach Party near Cologne, Germany
5 APR-1996 net.hunt, the first ever online game
6 05+06-OCT-1996 Luzern Access To Space event
7 20-23-AUG-1998 EXPO'98 Lisbon
8 08-11-APR-1999 Laax'99 Boarder X finals
9 25-27-JUN-1999 Jungfraujoch event
10 12-MAR-2000 Grenchen club swatch launch
11 25-MAY-2000 David LaChapelle signing
12 23-25-JUN-2000 Paris event
13 16-18-DEC-2000 Kiruna Xmas event
14 03-MAR-2001 ZEIT IST GELD exhibition opening
15 30-MAR to 01-APR-2001 Barcelona club swatch launch
16 07/08-JUN-2001 Biel Goldmember event 2001
17 08-10-JUN-2001 Munich club event
18 11-JUN-2001 Modane event (launch of skin chrono)
19 26-OCT-2001 German Halloween event 2001
20 03-DEC-2001 Wristory Swatch Auction New York
21 10-MAR-2002 James Bond Event Frankfurt 2002
22 17 to 18-JUN-2002 Gold & Pioneer Club Event Biel 2002
23 26 to 28-JUL-2002 James Bond Club Event London 2002
24 21-SEP-2002 Shaqtacular Event Santa Monica
25 23-SEP-2002 Tribute To Style Event Los Angeles
26 03 to 04-DEC-2002 Munich Xmas Gold and Pioneer Event
27 13 to 16-MAR-2003 World Museum Opening Milano
28 11-APR-2003 Travelling Kaleidoscope Event Munich
29 12-APR-2003 Melting Pop Event Siena
30 03-JUL-2003 Milano F/W 2003/04 collection launch
31 SEP-2003 Swatch Times Square Store New York City
32 18 to 21-SEP-2003 FIVB Beach Volleyball Event in Los Angeles
33 15-NOV-2003 Train Your Touch Offenbach Event
34 05+06-MAR-2004 Dada Zürich Event
35 06 to 09-MAY-2004 Brussels Gold & Pioneer / Tintin Event
36 16-JUN-2004 Cow Exhibition, Place Vendôme, Paris
37 19-JUL-2004 Saint Tropez Swatch Launch Event
38 AUG-2004 Ionic Center at Athens Olympic Games 2004
39 25 to 30-AUG-2004 Athens Olympic Games 2004 Event
40 22-SEP to 23-OCT-2004 La Samaritaine Swatch Exhibition Paris
41 19+20-OCT-2004 Paparazzi Launch Event, New York
42 25-NOV-2004 to 05-JAN-2005 Swiss Lighting Place Vendôme Paris
43 10 to 12-DEC-2004 St. Moritz Xmas Event
44 25-MAY-2005 Nobody's Perfect by Gaetano Pesce Paris
45 22 to 26-JUN-2005 Berlin Gold & Pioneer / Beachvolley Event
46 01 to 04-DEC-2005 Istanbul Xmas Event
47 09-DEC-2005 Paris Flashmob Event
48 31-MAY to 02-JUN-2006 Lugano Splashtival / Gold & Pioneer Event
49 30-SEP to 01-OCT-2006 Shanghai Splash Mob Event
50 04-NOV-2006 Basel Paint In Blue Presale Event
51 06 to 10-DEC-2006 Saalbach Hinterglemm Xmas Event
52 10-FEB-2007 Duisburg CollectoMania Event
53 24-MAY-2007 Tokyo Nicolas G. Hayek Center Opening Event
54 27 to 29-JUL-2007 Gstaad Be Swiss Event
55 30-NOV to 02-DEC-2007 King & Emperor Xmas Event Budapest
56 17+18-JUL-2008 Red Bull X-Fighters Event Madrid
57 07 to 10-SEP-2008 Bregenz Gold & Pioneer / James Bond Event
58 04-OCT-2008 Club'Art The Graphics Collection Tokyo
59 17+18-OCT-2008 Illustrative Club'Art Event Zürich
60 12 to 14-DEC-2008 Time Of Exploration Xmas Event Lisbon
61 02-APR-2009 Club Special Launch Event Paris
62 28-JUN to 01-JUL-2009 Gold & Pioneer / CreArt Event Venice
63 17-OCT-2009 Illustrative 2009 Event Berlin
64 30-OCT-2009 Frankfurt Ice Dunes Store Opening Party
65 18 to 21-DEC-2009 New York Xmas 2009 Event
66 06-MAY-2010 Swatch & Art Launch Event London
67 14 to 16-MAY-2010 Girls Pro 2010 Event Hossegor, France
68 05-JUN-2010 Sneakerness / Mystery Vintage Zürich
69 01 to 04-SEP-2010 Gold & Pioneer Event Saas-Fee, Switzerland
70 16-SEP-2010 New Gent Launch Event Milano
71 30-SEP-2010 New Gent Launch Event Bern
72 05+06-NOV-2010 Swatch Young Illustrators Award 2010 Berlin
73 20-NOV-2010 Takashi Koshii Artist event, Tokyo
74 03 to 05-JUN-2011 Girls Pro 2011 Event Hossegor, France
75 19-JUN-2011 Swatch Bourse Melzo, Italy
76 25 to 28-AUG-2011 Gold & Pioneer Event Bern / Biel, Switzerland
77 08-SEP-2011 Artyou, Basel, Switzerland
78 08-SEP-2011 Jeremyville Kidrobot signing event, Milano, Italy
79 23-OCT-2011 Robert & Durrer Exhibition Winterthur
80 21 to 25-NOV-2011 Shanghai / HK Xmas Event / Blum auction
81 23 to 25-MAR-2012 Verbier Xtreme Freeride World Tour
82 31-MAY to 03-JUN-2012 Gold & Pioneer Event Geneva, Switzerland
83 20-JUN-2012 Mathieu Mercier launch event Fribourg
84 07-JUL-2012 Free4Style, Estavayer-le-lac, Switzerland
85 20-SEP-2012 Artyou 2012, Basel, Switzerland
86 21 to 25-NOV-2012 Madrid Xmas 2012 Event
87 13 to 16-FEB-2013 Zermatt Skierscup 2013
88 27 to 30-APR-2013 Gold & Pioneer Event Strasbourg / Basel
89 21-JUN-2013 Scuba Libre Event Oberhausen
90 14+15-SEP-2013 Swatch Faces Event Venice
91 23-NOV-2013 Emil Swatch Launch Luzern
92 28-NOV to 01-DEC-2013 Vienna Xmas 2013 Event
93 07-DEC-2013 Swatch The Club UK Xmas 2013 Event
94 15-DEC-2013 SISTEM51 Launch Geneva
95 18-MAR-2014 Zurich Club watch pre-launch / Sara Hochuli
96 27-MAR-2014 London Club watch pre-launch
97 22 to 25-MAY-2014 Gold & Pioneer Event Stresa / Ticino
98 20-JUN-2014 Munich SISTEM51 Pop-up store opening
99 19-JUL-2014 Munich Mash Red Bull X-Fighters
100 30-AUG-2014 Centtrentatri Azzali 1881 Event Mantova
101 10-SEP-2014 SWA-RKSHOP launch, Frankfurt, Germany
102 08-NOV-2014 Days Of My Youth movie premiere, Munich
103 07-DEC-2014 Irony Xlite launch, Zurich, Switzerland
104 09+10-MAR-2015 Pre-Launch Club Watch 2015/16, Tokyo, Japan
105 19-MAR-2015 Pre-Launch Club Watch 2015/16, Zurich, Switzerland
106 14 to 17-MAY-2015 Gold & Pioneer Event Berlin, Germany
107 18-JUN-2015 Eva & Adele Signing Session, Basel, Switzerland
108 27-JUN-2015 Swatch Prime Line Munich, Germany
109 22-AUG-2015 Jubilee Event, Interlaken, Switzerland
110 16 to 17-SEP-2015 Second Club Watch Launch New York
111 10-NOV-2015 Schmid & Muller Collection at Sotheby's, Geneva
112 12-NOV-2015 Treviso Swap Market, Italy
113 13 to 15-NOV-2015 Venice Xmas 2015 Event
114 14-NOV-2015 OurSwatch Quattro launch, Venice, Italy (
115 05-DEC-2015 UK Xmas Event, London
116 12+13-DEC-2015 Swatch Club Canada Holiday Party, Toronto
117 10-MAR-2016 Brussels Destination Watch Launch
118 17-MAR-2016 Pre-Launch Club Watch 2016, Geneva, Switzerland
119 24-MAR-2016 Pre-Launch Club Watch 2016, Frankfurt, Germany
120 11-MAY-2016 Swatch Group General Assembly, Grenchen
121 26 to 29-MAY-2016 Gold & Pioneer Event Lucerne & Interlaken
122 12-JUN-2016 24 Stops #rehbergerweg, Weil am Rhein, Germany
123 21-SEP-2016 Second Club Watch Launch Paris, France
124 22-SEP-2016 Second Club Watch Launch Frankfurt, Germany
125 01 to 04-DEC-2016 Rotterdam Xmas 2016 Event
126 12-NOV to 30-DEC-2016 Artists To Swatch exhibition, La Jolla, CA
16-MAR-2017 Skin Collection Launch London (#YOURMOVE)
17 to 18-MAR-2017 Pre-Launch Club watch 2017 Milano, Italy (Celebration Time)
21-MAR-2017 Pre-Launch Club watch 2017 Frankfurt, Germany (Celebration Time)
130 19 to 21-MAY-2017 Gold & Pioneer Event Geneva
131 22 to 23-MAY-2017 Swatch Tour De Suisse 2017
132 20-JUN-2017 Wide Acres Of Time artist signing with Ian Davenport, Zurich
133 23-AUG-2017 Swatch Beach Volleyball FIVB World Tour Finals Hamburg
134 13-SEP-2017 Construction of Swatch Headquarters, Biel
135 17-SEP-2017 Bürgenstock Swatch store
136 28-OCT-2017 Swatch Club at La Biennale Arte 2017, Venice
137 07 to 10-DEC-2017 Swatch Club Moscow Holiday Event
138 12-JAN-2018 Launch Event, Swatch Art Peace Hotel, Shanghai
139 20-JAN-2018 Swatch X Paola Navone 'Treperotto' Launch Paris
140 01-MAR-2018 Swatch's 35th birthday & Limited Club Watch 2018 Launch Geneva
141 23-MAR-2018 Swatch Club Watch Launch and Store Opening Event, Dusseldorf, Germany
142 05 to 13-APR-2018 Time To Art exhibition, Milano, Italy
143 16/17-APR-2018 Studio Job Punk X Job launch event & autograph session, Milano, Italy
144 24-MAY-2018 Swatch Group General Assembly, Grenchen
145 21-JUN-2018 Frankfurt EI GUDE Destination Swatch Special Launch
146 28-JUL-2018 Drone Racing League at BMW World Munich (video)
147 18-NOV-2018 SwatchXDamienHirst Mickey Spot Launch, Interlaken
148 30-NOV to 02-DEC-2018 Swatch Club Holiday Event 2018, Athens, Greece
149 27-JAN-2019 Swatch GLAM collection, Tourbillon Store, Baden-Baden, Germany
150 21-FEB-2019 Swatch GLAM event Via Montenapoleone, Milano
151 07-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Luzern, Switzerland
152 11-MAR-2019 Singapore Tale Destination Special Launch Event
153 14-MAR-2019 What's Yo Face photo shooting, Leica Gallery, Milano
154 15-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Frankfurt, Germany
155 16-MAR-2019 Swatch Limited Club Watch 2019 Launch Event Milano, Italy
156 21-MAY-2019 SwatchXLouvre launch Instagram story, Louvre, Paris
157 23-MAY-2019 Swatch Flymagic Berlin "Sales Experience-Event"
158 31-MAY to 02-JUN-2019 Gold & Pioneer Event 2019, Berne, Switzerland
159 15-JUN-2019 SwatchXBAPE launch Frankfurt, Germany
160 21-SEP-2019 Swatch Fruit And Vegetable Market, Biel, Switzerland
161 05-OCT-2019 Swatch HQ Inauguration, Biel, Switzerland
162 10-OCT-2019 Swatch Interlaken Flagship Store (Re)Opening
163 12-OCT-2019 Swatch HQ Visit for Shareholders of Swatch Group, Biel, Switzerland
164 28-NOV to 01-DEC-2019 Swatch Club Holiday Event 2019, Budapest, Hungary
165 05-DEC-2019 Swatch Geneva Mont Blanc Store (Re)Opening / Swiss Sparklebold Launch
165 07-DEC-2019 Swatch UK Xmas Party at Flight Club Victoria, London
167 14-DEC-2019 Swatch Xmas Market, Biel, Switzerland
168 04-MAR-2020 Swatch X 007 Night, Frankfurt, Germany
169 11-MAY-2020 A Glimpse Into The Swatch Archive, Biel, Switzerland
170 22-JUL-2021 Peggy Guggenheim Collection Venice Swatch Club Live Virtual Tour
171 05-AUG-2021 Solomon R. Guggenheim Museum, New York City, Swatch Club Interactive Day
172 06-SEP-2021 Planet Swatch Museum Biel Swatch Club Virtual Tour
173 01 to 02-OCT-2021 10th Anniversary Swatch Art Peace Hotel Club Event, MAXXI museum, Rome
174 23-OCT-2021 Back To 1984 exhibition, Frankfurt Swatch store (and Düsseldorf), Germany
175 13-JAN-2022 Berlin Hauptbahnhof Store Opening w/ HU?LPMAN (hybrid event), Germany
176 09-MAR-2022 Swatch X Centre Pompidou Club Launch Event, Paris, France
177 15-MAR-2022 Swatch X Centre Pompidou Club Launch Interlaken, Switzerland
178 26-MAR-2022 MoonSwatch (Omega X Swatch) launch queues around the world / Frankfurt
179 24/25-MAY-2022 Over The Moon Gold & Pioneer Event, Biel, Switzerland
180 02-JUN-2022  Paris Champs-Élysées Megastore reopening
181 22-JUN-2022 Pop-up store  Swatch X Café De Flore For Not In Paris
182 09-JUL-2022 Swatch Club @ Swatch Beach Pro Gstaad 2022
183 16-JUL-2022 Hors Du Temps Swatch exhibition, Champery, Switzerland
184 01-SEP-2022 Divan Swatch exhibition, Geneva, Switzerland
185 01-DEC-2022 100% Swatch Swiss Club Xmas Event, Biel, Switzerland
186 09-DEC-2022 Swissmass Club Xmas Event, Düsseldorf, Germany
187 07-MAR-2023 Mission To Moonshine Gold launch Zurich, Switzerland
188 10-MAR-2023 Swatch Art Journey Club Launch Event Lisbon, Portugal
189 15-MAR-2023 Swatch Art Journey Club Event Brussels, Belgium
190 13-APR-2023 Swatch Art Journey Club Event Florence, Italy
191 10 to 11-MAY-2023 Swatch Art Journey Club Event New York City, USA
192 11-MAY-2023 Swatch Art Journey Club Event Basel, Switzerland
193 11-MAY-2023 Swatch Art Journey Launch Events New York City, London, Basel
194 25-MAY-2023 Swatch Art Journey Streetart Workshop Frankfurt, Germany
195 27 to 38-JUL-2023 G&P Summer Camp Gold & Pioneer Event, Laax, Switzerland
196 18 to 20-AUG-2023 Swatch Nines MTB Event, Schmallenberg, Germany
197 09-DEC-2023 Swatch Club Germany Xmas brunch, Düsseldorf, Germany
198 01 to 11-FEB-2024 blue MoonSwatch Moonshine Gold suitcase (SIN), Omega, Singapore

Swatch Ads

Destination City specials

A (hopefully complete) list of the Destination specials!

Swatch Access Specials and Specials with a new strap

Kiki Picasso Swatch

Check out the special page about the 1985 invitation to the launch of the Kiki Picasso Swatch! Megarare!

Swatchissimo differences

Swatch Special Packagings

Autographed Swatches

Swatch Designers Precious Metals Popular Favourites Swatch Production Box List of Swatch specials until November 1997 Other Swatch sites

  (best non-commercial picture site by Michael, highly recommended!)  Pictures of Vendôme swatches
Yasuhiro Minato (a good friend from Japan)
Lyndon's Swatch Corner (Singapore)
Patrick von Dach's Swatchlover's site (Switzerland)