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Recent Swatch info (Last updated: 16-JUL-2026)

• WANTED! Mimmo Paladino (#021/100). I am asking for your help:  The Mimmo Paladino Swatch (#021/100) has been stolen on its way from the UK to Germany.  Apparently, the package was opened during transport (with TNT Express) and the watch (incl. the metal box) was taken out of the parcel.  If this watch shows up somewhere or is being offered for sale:  Please inform me so that I can forward the info.....
• WANTED! Perfect Timing Swatch (#332/700). I am asking for your help. The following bad incident has happened to a friend of mine without internet access: The Perfect Timing Swatch (#332/700) has been stolen on its way from the USA to Germany. Apparently, the package was opened during transport and the watch (including the plexi glass tube) was taken out of the parcel. The outer white cardboard tube was still in the parcel and can be seen here. If this watch shows up somewhere or is being offered for sale (remember that it will come without the white paper tube), I would be VERY happy if you could inform me about the seller. This watch has been STOLEN!  Back to the regular news service:
• New York City Destination Artist special. On 16-JUL-2026, Swatch will release Destination Artist special #10 for New York City (USA):  Carsontime (SUOZ370, $115 US) is designed by the influential US graphic designer David Carson.  From 16 to 18-JUL, Swatch US invites to a "Cut, Create, Collage" workshop at the Swatch Store Times Square in New York City.  RSVP for the Collage experience is here.  Guests who purchase the Destination Art New York City watch during the workshop will receive a complimentary postcard to write a note and mail directly from the event.  The watch is packaged in a paper sleeve and it has a special design on the backside ("It's now or never.  Or later.").  It is available in the New York Swatch stores and at NYNY Casino, Las Vegas(!).
• AI-DADA Lab in London and Bangkok.  AI-DADA Lab has opened its doors again, this time in London (UK) in the Covent Garden Swatch store and in Bangkok (Thailand) at Siam Discovery, both from 01 to 31-JUL.  Some vintage Swatch watches are also on display...  Here is information about the AI-DADA Swatch.
• Locarno Film Festival 2026 special.  A special limited-edition Bio-sourced New Gent Pay! Swatch Locarno79 Pay (SO29Z158-6000, 130 EURO) for the 79th Locarno Film Festival 2026 (05 to 15-AUG) is now on sale in the Swatch online store and in select Swatch stores worldwide.  The special is packaged in a paper box.
• Swatch Group Apprenticeship 2026 special.  On 29-JUN, the different companies within Swatch Group (Swatch Group Blancpain, Breguet, CHH Microtechnique, Comadur, Caisse de pensions Swatch Group, Distico, Dress your body, EM Microelectronic-Marin, ETA, Longines, Manufacture Ruedin, Micro Crystal, MOM Le Prélet, Nivarox-FAR, Omega, Rado, Renata, Rubattel & Weyermann, Swatch, Swatch Group (Deutschland), Swatch Group Export, Swatch Group Research and Development, Swatch Group Services, Tissot and Universo) celebrated the apprenticeship graduation 2026.  A new special Swatch Group Apprenticeship 2026 special was handed out to the 115 Swatch Group apprenticeship graduates of 2026, it contains an apparently unreleased(!!) blue / white Scubaqua Swatch.
• Swatch Beach Pro Gstaad 2026 special.  The traditional Beachvolleyball tournament Swatch Beach Pro in Gstaad (Switzerland) takes place from 01 to 05-JUL.  A special Swatch Volleyball Vibe 2026 Pay (SVIN103D-5300, 95 CHF) will be released for the tournament and it will be available exclusively on site in Gstaad at the Swatch Booth.
• SMASH IT collection.  Once again, Swatch launches a bright neon-coloured collection called Smash It: The collection consists of five Swatch watches inspired by Swatch Originals (Gent and Lady) from the 80s, more precisely 1985:  1. Lady Prismatically Pink (LP166), inspired by Lady Raspberry (LW107);  2. Bio-sourced Gent Luminously Lemon (SO28J103), inspired by Gent Dotted Swiss (GW104);  3. Bio-sourced New Gent Brilliantly Blue (SO29S102), inspired by Gent Pinstripe (GA102);  4. Chrono Plastic Fuchsia Lines (SUSB110), inspired by Lady Neo Quad (LB109);  5. Big Bold Chrono Glowingly Green (SB02G100), inspired by Lady Golden Tan (LT101).
• Shareholder special 2026.  On 12-MAY, the annual Ordinary General Meeting of Shareholders of Swatch Group will be held in a virtual setup.  The shareholders received a New Gent Shareholder 2026 (SUOZ375).  The watch is packaged in a paper sleeve.  Thanks to Christine Tanner for the information and the photos.
• Podcast with Nick Hayek.  Swatch Group CEO Nick Hayek recently sat down with one of Germany's leading podcasts (with OMR founder Philipp Westermeyer).  You can watch the full interview/podcast (recorded at Swatch HQ, more than 100 minutes!) on YouTube (in German but with subtitles).
• New Royal Pop Audemars Piguet X Swatch release in May!   On 13-APR, Swatch printed a full page ad in several newspapers (eg. Corriere della Sera in Italy) with the tag line:  "The real Wonders are happening in May."  This is obviously a subtle nod to the Watches & Wonders Geneva watch fair in April where Swatch (and Swatch Group) is not present.  Do you have any guess what kind of product (line) will be unveiled in May by Swatch?  Update:  On 02-MAY, Swatch printed two(!) full-page ads in the German Newspaper Süddeutsche Zeitung:  page 1 / page 2.  Looking closer, we can conclude that the new "....... X Swatch" product will have a SISTEM51 clockwork.  Will there be a collaboration with a (luxury) brand outside of Swatch Group (for the first time)?  Update 2:  Two more full-page ads in the German Newspaper Süddeutsche Zeitung on 04-MAY:  ad 3 / ad 4.  Update 3:  On 06-MAY, German Newspaper Süddeutsche Zeitung featured two more ads (ad 5 / ad 6) which finally contained a definite clue ("Royal Pop") about the collaboration partner, a total surprise:  Audemars Piguet, a Swiss manufacturer of luxury watches, best known for introducing the Royal Oak wristwatch in 1972.   The "Royal Pop" lettering in the current Swatch ads is extremely similar to the "Royal Oak" engraving on the back of older Royal Oak wristwatches.  Maybe a third company is involved in the strap of the new release:  Hermès.  Compare the strap of Rodeo PM charm to the Swatch Instagram teaser (03-MAY).  Very similar as well!  The trademark "Royal Pop" has been registered at the United States Patent and Trademark Office since DEC-2024 (US Serial Number: 98607095)!  Update 4:  On 09-MAY (one week before release), Swatch and Audemars Piguet confirmed the release with an Instagram reel: "A disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches."  Additionally, a colorful and golden metal box was placed in the shop window of Swatch stores worldwide.  The opened box (was this allowed?) apparently contains nine watches.  So maybe a colorful POP Swatch in the shape of a Royal Oak wristwatch that can be worn on a lanyard and also affixed on a strap?  We will see very soon I guess.  Additionally, an Instagram teaser also seems to show the backside of the watch (octagonal case, SISTEM51 movement).  Update 5:  On 12-MAY (probably a few hours earlier than planned due to a leak), the "one off" Royal Pop collection was officially announced by Swatch on Instagram.  Royal Pop is a transformable AP Royal Oak pocket watch inspired by the POP Swatch and the AP Royak Oak 5691, the first Royal Oak pocket watch, released in 1979.  The Audemars Piguet X Swatch Royal Pop will be available starting 16-MAY in eight references across two different designs:
  
  • A Lépine-style pocket watch (385 EURO) with a crown at 12 o’clock and hour-minute hands only:  1. Otto Rosso (SSX03R100N, red and pink);  2. Huit Blanc (SSX03W100N, white and rainbow);  3. Green Eight (SSX03G100N, green and light green);  4. Blaue Acht (SSX03L101N, lime green and light blue);  5. Orenji Hachi (SSX03L103N, navy blue and orange);  6. Ocho Negro (SSX03W101N, black and white).
  • A Savonnette-style pocket watch (400 EURO) with a 3 o’clock crown and a small second at 6 o’clock:  7. Lan Ba (SSX03L100N, light blue and mid-blue);  8. Otg Roz (SSX03J100N, pink, yellow and teal).
  The movement of the Royal Pop is a brand new hand-wound(!) version of the SISTEM51 Swatch signature movement, engineered without a central screw. The Bioceramic Royal Pop Collection is available for purchase at selected Swatch stores (list of stores on the Swatch website) starting 16-MAY (1 watch per person per store and day).  Audemars Piguet will use 100% of its proceeds to fund a dedicated initiative supporting the preservation and transmission of watchmaking savoir-faire, with a focus on rare skills and the next generation of horological talent! Well done, Ilaria Resta (Audemars Piguet CEO) and Nick Hayek (Swatch Group CEO)! Lots of coverage in detail with many photos at Hodinkee, GQ, Fratello Watches, and Monochrome Watches. Royal Pop is a "one off" collection and there is a limited time during which Royal Pop watches will be produced ("could be 8 or 18 months but not eternally" according to Nick Hayek).  Update 6: The start of the sales of the Royal Pop collection in 220 stores around the world on 16-MAY saw long queues (mostly resellers) and chaos and cancelled sales in about 20 cities. It seems that Lan Ba (SSX03L100N) was not sold due to issues with the chinese text on the packaging. According to Nick Hayek, this "'enthusiasm' is good for the Swiss watch industry". Thanks to Klaus-Dieter Klein for the photos.
• What If... Tariffs? special now in Swiss Museum.  The infamous Swatch special What If... Tariffs? (SO34Z106) released in SEP-2025 has been added to the collection of the Swiss National Museum in 2025.  See also this newspaper report.
• OUR SWATCH QUATTRO charity auction.  One of only 100 Our Swatch Quattro (SUOZ194S) from 2015 will be auctioned for charity (for Doctors Without Borders - MSF) on 18-APR at Auktionen Dr. Crott in Germany!  Watch number 091/100 will be auctioned and the lot includes many nice goodies with the watch.  The net proceeds of the auction will be fully donated to Médecins Sans Frontières (Doctors Without Borders).  See www.lot7.de for the full story of this watch (co-designed by the owner of this website :-)  Update:  The watch (lot 242) sold for 2700 EURO (hammer price), total price incl. fees:  3375 EURO.  Thanks a lot to all bidders!
• Milano Cortina 2026 Olympics Volunteer and VIP special.  For the Milano Cortina 2026 Olympic Winter Games in February, a Volunteer special has been issued as usual:  Milano Cortina 2026 Volunteer (SO28Z132, special "Volunteers Programme" loop, closeup).  The Volunteer watch is packaged in a nice paper sleeve.  Update:  There is also a special Milano Cortina 2026 VIP (SO28Z132C, no imprint on loop) which was probably distributed to VIPs in Milano / Cortina and participants of the IOC Hospitality programme at the Olympics.  The watch is identical to the Volunteer special, except for the missing print on the loop around the strap.
• Milano Cortina 2026 Olympics NOC specials.  For the Milano Cortina 2026 Olympic Winter Games in February, NOC (National Olympic Committee) specials have been issued as usual:  1. Milano Cortina 2026 NOC Germany (SO28Z132CD, special "TeamD" loop, closeup);  2. Milano Cortina 2026 NOC Italy (SO28Z132CF, loop);  3. Milano Cortina 2026 NOC Chinese Taipei (SO28Z132CL, loop).  The NOC watches are packaged in a nice paper sleeve.  Thanks to Roberto Geremia and to Tak Lun Lee for the photos.
• AI-DADA Lab Milano.  AI-DADA Lab will open its doors again, this time in Milano, Italy at Officine Cova (Via Tortona, 31), from 20 to 26-APR.  Some vintage Swatch watches will be on display again...  Here is more information about the exhibition.
• Mother’s Day specials.  Two Swatch watches have been released for Mother's Day 2026:  1. Skin Classic Mother Like No Other (SS08Z106G, 150 EURO);  2. Irony Lady The Charm Of Mom (YSZ101G, 135 EURO).
• Milano Cortina Olympics 2026 IOC special.  A nice Milano Cortina Olympics 2026 IOC special (with the Olympic rings on the dial) has surfaced: Irony Sistem51 Blackcloak Mechanism IOC (YIZ412, closeup).  The watch is a Irony Sistem51 Blackcloak Mechanism (YIB408) from 2025 with the Olympic rings on the dial.  The watch is packaged in a special Milano Cortina Olympics paper sleeve, it does not have a special imprint on the backside of the watch.
• New location for Swatch store in Frankfurt.  The Swatch store in Frankfurt (Germany) has moved to a new location (again):  Steinweg 3.
• Kiss Of The Dragon Swatch for auction.  A Swatch Irony Big Loomi Incognito (YGS9002) from 1999 that was worn by Liu Jian (Jet Li) in the movie Kiss of the Dragon (2001) is up for auction on 25-MAR. Minimum bid incl. some other props from the movie:  $2500 US.  Update:  The lot did not sell (passed).
• Amsterdam Destination Artist special. On 26-FEB-2026, Swatch has released Destination Artist special #9 for Amsterdam (Netherlands):  A Promise Of Sun (SO29Z707, 110 EURO) is designed by Amsterdam artist Enzo Pérès-Labourdette.  This Swatch Destination Art watch reimagines the city’s iconic canal houses and shifting skies, complete with glow-in-the-dark details and a playful calendar wheel that moves from rain to rainbows to shooting stars and more.  The watch is packaged in a nice paper packaging.  It is available in selected Swatch stores in Amsterdam (exclusively P.C. Hooftstraat until 01-APR).  Enzo Pérès-Labourdette has also created two large sculptures of 2m x 5m depicting fantastical versions of the Amsterdam canal houses for the Swatch flagship store in the P.C. Hooftstraat in Amsterdam.
• AI DADA arrives in Japan.  The next step in the worldwide launch of AI-DADA will be the launch in Japan on 02-MAR.
• AI-DADA Lab Sanremo.  AI-DADA Lab has opened its doors again, this time in Sanremo, Italy at Via Nino Bixio, 53.  Until 28-FEB, you can view some vintage Swatch watches from the Swatch Archive and grab a coffee while you design a unique Swatch watch with AI-DADA....
• David Lynch Swatch watches up for auction.  Two yellow Gent Lemon Time (GJ128) owned by American filmmaker, actor, painter, and musician David Lynch are currently up for auction on ebay (Studio of David Lynch):  #1 and #2.  Current highest offer is $5800 US.  Quite a lot of money for a well worn very common Swatch. Happy bidding!  Update:  Final result:  Lemon Time #1:  $5800 US;  Lemon Time #2:  $4905 US.
• AI-DADA Lab Paris.  Swatch has announced (on Instagram) an AI-DADA Lab Paris, open for visitors at 18 Rue de Turenne, 75004 Paris, from 29-JAN to 01-FEB.  During this time, AI-DADA will be launched in in Europe, it is currently available in Switzerland.  Update:  Thomas Sonneville went to the opening of the AI-DADA Lab and took a lot of photos, thank you so much!  Most of the watches and the artworks come from the Planet Swatch Museum at the Swatch HQ in Biel (Switzerland) and also from the Swatch archive in the basement of Swatch HQ.  Swatch did invite quite a few influencers and the press but no collectors....  AI-DADA will be available in Europe + Turkey starting 02-FEB.  Update 2:   Here is an interview (in German; translation) with Carlo Giordanetti (Swatch Creative Director) about AI-DADA and the usage of AI during the creative design process.
• Chrono Neon To The Max available again!  Surprise:  The long sold out Bio-sourced Big Bold Chrono Swatch Neon To The Max (SB06J100) from 2023 based on the infamous Chrono Grand Prix (SCJ101) from 1992 is now available again in the Swatch Online Store. 
• Barcelona Destination Artist special. On 28-JAN-2026, Swatch will release Destination Artist special #8 for Barcelona (Spain):  Grancelona (SO29Z708, 110 EURO, closeup) is designed by Barcelona artist Javier Mariscal.  The watch is packaged in a nice paper packaging.  In 2025, Javier Mariscal created a mural in the Swatch store Paseo de Gracia. He is also famous for the design of the official mascot Cobi for the 1992 Summer Olympics in Barcelona and the official mascot Twipsy (Expo 2000, Hannover, Germany).
• R.I.P Micha Klein.  Dutch artist Micha Klein passed away on 23-JAN, rest in peace.  Micha designed the colorful artist Swatch Gent Love, Peace & Happiness (GJ118) in 1996. Thanks to Gennie Freen for the information.
• Valentine's Day specials.  Finally, Swatch has released two proper Valentine's Day specials on 22-JAN:  1. Bio-sourced New Gent Love & Blah (SO29Z156, 100 EURO).  The watch comes with a free pair of red and blue paper glasses which show the word "BLAH" through the blue glass and the word "LOVE" through the red glass;  2. Bio-sourced Gent Love In Scarlet (SO28Z122, 90 EURO).  The watch is packaged in a nice red paper box with lots of hearts and it seems that the watch was designed a few years ago as it has "(C) SWATCH AG 2023" on the dial.  Thanks to Thomas Chan for the information and photos.
• Keith Haring study for Swatch Ad.  Sotheby's (London) is auctioning (Lot #20, 23-JAN) the b/w artwork Untitled (Study for Swatch Watch) by Keith Haring.  The artwork is a study (slightly different!) for the famous advertisement for the 1985 artist Swatch watch Modèle Avec Personnages (GZ100).  Very nice and very rare!  On the backside of the frame, a color version of the study can be found.  Update:  The artwork sold for the stunning amount of 60,960 GBP!
• Swatch x Guggenheim Art Journey 2026 Collection.  On 15-JAN, Swatch launches the Swatch x Guggenheim Collection consisting of four watches featuring artworks from the Guggenheim New York and the Peggy Guggenheim Collection in Venice (Italy):

  Name	Artist	Ref.Code / Price / Year	Painting
  Monet's Palazzo Ducale	Claude Monet	SO29Z150 96 GBP 1908 also Swatch Pay SO29Z153-6000
  Degas's Dancers	Edgar Degas	SO28Z131 86 GBP ca. 1903
  Klee's Bavarian Don Giovanni	Paul Klee	SO28Z703 86 GBP 1919
  Pollock's Alchemy	Jackson Pollock	SUOZ366 96 GBP 1947

  Some nice additional features of the watches:
• Monet's Palazzo Ducale:  When exposed to UV light, the dial glows vibrant orange, evoking the city’s radiant beauty.
• Degas's Dancers:  Luminous hues infuse the watch with a sense of fluid motion.
• Klee's Bavarian Don Giovanni:  A special calendar wheel changes colour daily reflecting the artist’s ever-changing inspirations.
• Laax Pay.  Swatch is now the official watch partner of the iconic ski and snowboard resort in Laax (Switzerland).  For the 11th Laax Open FIS Snowboard & Freeski World Cup event (14 to 18-JAN-2026), Swatch has released the special Laax Pay (SVIB105I-5300, 110 CHF), a New Gent Blackback Pay! (SVIB105-5300) with a special strap.  The special Swatch is available only at the LAAX store, starting 15-JAN.  It is packaged in a black and white paper box.  Thanks to Ines Brem for the photos.
• Milano Cortina 2026 Olympics Volunteer special.  For the Milano Cortina 2026 Olympic Winter Games in February, a Volunteer special has been issued as usual:  Milano Cortina 2026 Volunteer (SO28Z132, special "Volunteers Programme" loop, closeup).  The Volunteer watch is packaged in a nice paper sleeve.

• Older swatch news. Click here to read older swatch news with more pictures and info.  Check it out if you haven't!
• I am currently looking for:
• Kiki Picasso (poster piece)
• Kiki Picasso poster (original only)
• Mimmo Paladino Oigol Oro
• Helmut Newton Fingernails
• Prototypes, variants, hybrids, test models
• PunkXJob MAXI (MSUOZ280S) by Studio Job
• 1983 swatches mint only:  GG400, GT402, GB100 FHL, GG400 FHL, GN100 FHL, GN400 FHL
• "blister" plastic boxes for 1982/1983 swatches, especially US and "Personaldienst" blister
• Folders, brochures, documentation, advertisement material 1982-86.
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Disclaimer: I am an avid Swatch collector but I am not a member of Swatch Group or Swatch, nor am I related to them in anyway, nor am I an official Swatch Dealer! I'm just a happy Pioneer member of Swatch Club. Swatch and Swatch Club are registered Trademarks of Swatch AG Switzerland. This site is in no way, shape or form affiliated with, endorsed by or in association with the Swatch Group.

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