Click the penguin!
Search within this website:
This page does not contain any fancy pictures but I hope to provide
some substantial information for collectors of Swatch watches.
If you want to see some pictures of interesting swatches then go to my
virtual swatch museum
PSA: The Swatch
Finder is still available!
Use it while it is still there...
Recent Swatch info (Last updated: 23-SEP-2021)
- WANTED! Mimmo Paladino (#021/100). I am asking
for your help: The Mimmo
Paladino Swatch (#021/100) has been stolen on its way
from the UK to Germany. Apparently, the package was opened
during transport (with TNT Express) and the watch (incl. the metal
box) was taken out of the parcel. If this watch shows up
somewhere or is being offered for sale: Please inform
me so that I can forward the info.....
- "Crossing Over Yellow And Black Lines" artist special.
Swatch Philippines is hinting
at a New Gent Bioceramic "Crossing
Over Yellow And Black Lines" / "Under
Construction" artist special to be released on 23-SEP. The
watch is designed by Philippines artist Jose
Santos III (#SwatchJoseSantos). Update: The
New Gent Bioceramic special Crossing Over
Yellow And Black Lines (SO32Z100, 3000 pcs, 7500 PHP,
$150 US) has been unveiled by Swatch Philippines with a
great video on
Instagram. The packaging
represents a piece of tarmac, giving the impression of having been
picked from a construction site. The watch and packaging are not
numbered. The watch is inspired by the huge artwork Crossing
over yellow and black stripes (2 panels 46 × 366 cm) from
2016. A giant maxi of Crossing
Over Yellow And Black Lines by José Santos III can be
seen outside of the Swatch HQ along Arnaiz Avenue, Makati City,
Philippines. The special is now available at the Philippines
Swatch stores (with special working
gloves as gift with purchase [are these available anywhere
else?]). It will be launched on 25-SEP in the USA and in October
in Europe. The packaging also includes additional
information about the artist and the artwork. Thanks
to R.J.Valdez for the photos.
- San Francisco Destination special. A new San
Francisco New Gent Destination special Gates Of Love (SO29Z103,
$95 US, Destination Special #76)
has been launched on 23-SEP.
Here is a photo of the
packaging. Gates Of Love is available
in the Swatch US Online store until 26-SEP. Thanks
to Ed Chung and to Roberta Kleiman for the
- Team USA 2020 Olympic Games special. A special Swatch
One Team One Dream
(SUOZ716, $74.99 US, backside)
is now available in the Team
USA shop, right in time for the Tokyo
2020 Olympic Games. Update: A strap variant
of this special was issued for the US Paralympics Team at the Tokyo
2020 Summer Paralympic Games: One
Team One Dream Paralympics (SUOZ716C,
backside). The difference is the
inscription "2020 United States Paralympic Team" on the back of the
strap and the US Paralympics Team on the frontside of the paper
sleeve. Thanks to
Thomas Chan for the hint and to Tak Lun Lee for the photos.
- Oktoberfest SwatchXYou. As in 2020, the traditional Oktoberfest in Munich
in 2021 as well due to you know what :-( Nevertheless, a
special SwatchXYou Oktoberfest
(canvas) is now available in the
Swatch Germany Online store.
- Supriya Lele Skin specials. Supriya
Lele is a British-Indian fashion designer. She has
now created five different very nice
and colorful Biosourced Skin specials.
Lovely! The watches are packaged in a nice paper
sleeve (matching design).
The Swatch X Supriya Lele
collection is now available in the Swatch
Online Store. Update: On 21-SEP, Supriya
Lele signed her Swatch specials at the Carnaby
Street Swatch store in London. Thanks
to R.J.Valdez for the photos.
- Swatch Popup Store Parco Shibuya. From 17-SEP to
28-FEB-2022, a nice Swatch
Popup store will be open at Parco Shibuya, Tokyo, Japan.
The store is supposed to look like a normal room in an apartment and
it will be remodeled several times when new watches are added.
- Unique silver James Bond Swatch suitcase. Today, I
found something interesting: A silver James Bond suitcase from 2002
that you probably haven't seen before (the "normal"
silver Bond suitcase is quite easily to find)! Much more rare
than the expensive leather
suitcase limited to 280 pcs. This one is a unique piece
with an even more unique story (sold for 10,710 GBP in 2020).
Check out all the details at the update in Wristory
Auction 2001, Lot#14.
- Mexico Destination specials available online. On
16-SEP, Mexico celebrates Mexican
Independence Day. (Día de la Independencia, Grito
de Dolores). The two Mexico Destination specials are now
available in the Swatch
Online Store for a short period of time (until 17-SEP).
- Planet Swatch Museum Biel Swatch Club Virtual Tour. Swatch
Club has organized a virtual tour of the Planet
Swatch Museum in Biel. About 50 participants joined
the zoom meeting. You can find a few still photos from the video
After a short introduction by Carlo
Giordanetti (CEO Swatch Art Peace Hotel Shanghai), Swatch
Marti took us around in the museum for about 45
minutes. The highlight of the tour were the two original dial
designs by Enki Bilal: Too
Many Memories (GZ217) and Into
Each Other (GZ218S). These designs were never shown
to the public before. Also interesting: The original
strap design for The Joe Tilson
Venetian Watch (SUOZ312S) and a rare Our
Swatch Quattro (see www.lot7.de
:-). See more photos from the tour in the photo
album. Some interesting info: The Swatch
Finder will be back (improved!) "soon" ["the team worked hard
during the summer"] and Philippe's favourite Swatch is Sam
Francis (same as my favourite). Thanks a lot to the team
from Swatch Club for an enjoyable remote visit.
- Swatch store Treviso 10th anniversary special. A
special limited prefabricated SwatchXYou Naombraparmienaspumapalbocia
(SUOK154-004) is now available at the De
store in Italy. The watch is limited to 550
pcs and it costs 105 EURO. You can find more information
about the watch and the artist Juls
Crivellèr (in Italian) on Instagram.
- Biosourced classic reissues incl. Jelly Fish. Several
"classic" bestsellers are now available again as Biosourced Swatch
watches: 1. Gent Jelly
Fish Again (SO28K100); 2. New Gent Jelly
Fish Revisited (SO29K100,
already available in Japan); 3. New Gent Random
Ghost Again (SO29K104); 4. New Gent Black
Lacquered Again (SO29B107). Fun fact: I cannot
see a "(c) Swatch AG 1985" at the 12 o'clock position on the silver
ring of the Jelly Fish...
- Big Bold Planet watchs. The official Swatch website
has a nice teaser
for a "Blue Moon" related Big Bold
Swatch. The binary code on the website translates
to "Hello world. -- First contact initiated. -- Stay tuned, we're
coming soon". Update: The teaser
graphic has changed slightly: Now the dress of the
astronauts shows some colors: orange, purple, blue and
green. I guess that's an indication of the colors of the
upcoming watches... Spoiler: Photos of the four
watches have leaked
on Instagram. Update: The four Big
Bold Planet watches are now featured on the Swatch
webpage. Available online starting 07-SEP. Each
watch is available with an extra strap in a slightly different
design, packaged in a nice special
box. A strap
changing tool is also supplied with each Swatch.
Thanks to Laurent Stefani for
the update, to Cristiano Ianna for the instagram photos and to R.J.Valdez for the photos.
- New Swatch book by Schmid / Muller. A new Swatch book
1981 La Route De La Swatch et
après... by Marlyse Schmid, Bernard Müller and Philippe J.
Silaci is now available
in Switzerland. Price is 39 CHF, the book has 164 pages. Marlyse Schmid and Bernard
Müller are the first designers of early Swatch watches,
starting in 1981 (without these two: No Swatch as we know it
today). You can find more information about Marlyse Schmid and
Bernard Müller here (info about the
Sotheby's auction in Geneva in 2015).
- Frankfotter Grie Soß SwatchXYou. "Frankfotter Grie Soß"
(Frankfurter Grüne Soße, Frankfurt
Green Sauce) is a local food speciality in Frankfurt,
Germany. Not my favourite dish but many locals seem to enjoy
it. A special SwatchXYou Grüne
is now available in the German Swatch Online store.
- Vienna Major Beachvolley 2021 special. The Vienna
Major Beachvolley 2021 (A1 CEV Beach Volleyball European
Championships) take place from 11 to 15-AUG on Heumarkt in the centre
of Vienna, Austria. A special SwatchPAY! Vienna
Major Beachvolley 2021 (SVIZ102D-5300, 95 EURO) is now
available in the Swatch
Austria Online store. Update: Swatch
Proteam members Tanja
Nina Betschart have won
the Beach Volleyball European Championships in Vienna.
Swatch Switzerland celebrates the victory with a special SwatchXYou Campionesse
(canvas), a slight
variation of the Vienna/Gstaad
SwatchXYou. Thanks to
Joachim Meyer for the hint.
- WANTED! Perfect Timing Swatch (#332/700). I am asking for your help. The
following bad incident has happened to a friend of mine without
internet access: The Perfect Timing Swatch (#332/700) has been stolen
on its way from the USA to Germany. Apparently, the package was opened
during transport and the watch (including the plexi glass tube) was
taken out of the parcel. The outer white cardboard tube was still in
the parcel and can be seen here. If this
watch shows up somewhere or is being offered for sale (remember that
it will come without the white paper tube), I would be VERY happy if
you could inform me
about the seller. This watch has been STOLEN! Back to the
regular news service:
- Quiggly Swatch. The Swatch
Finder lists a 1984 Lady watch called Quiggly
(LR104, screenshot). I have always
known this watch as "Squiggly" (see
eg. Swatchissimo who is always correct :-). Interesting
name change.... Update: There is also a Scuba Swatch
from 1994 with the same name: Squiggly
(SDB104, screenshot). Thanks to Ed Chung for the update.
- Fratello buying guide. Fratello watches
has a nice report: Buying
Guide: The Best Swatch Watches From The 1980s. Great
report, nice photos!
- Swatch, Biles, Bach,
Bach (president of the International Olympic Committee)
has given a special(?) Swatch
watch (which one??) to the American artistic gymnast Simone
Biles. (read all about the special
story of her participation at the Toyko
2020 Summer Olympics). Update: Was it
this Tokyo only(?) variation of the
Gent Tokyo 2020 Blue (GZ708)?
Note the special loop "Limited Edition
2020"! The white sleeve
is also different from the regular packaging
of the Gent Tokyo 2020 Blue (GZ708).
- Singapore National Day
SwatchXYou. A special I
Love SG (canvas)
is available in the Swatch Online store for the National Day of
Singapore (celebrated every year on 09-AUG). Additionally, the
destination special Singapore
Tale (SUOZ296) is available in the Swatch
Online Store until 10-AUG. Update: This report
from Singapore features the most significant timepieces in
Singapore’s history, including a few Swatch watches. Update
2: The special SwatchXYou canvas
has been designed by @kaileethedoodler.
Thanks to Ed Chung
for the information.
- Swatch Ballon in
Switzerland. The well known Swatch
Balloon (code HB-BHC,
featuring the 80s Gent Nine
To Six and the Lady watch Neo
Quad) has just successfully
passed the technical certifications in Switzerland and is ready
for liftoff again!
- Malaysia National Day
National Day (Hari Merdeka) is celebrated on 31-AUG.
A special SwatchXYou Swatch
Celebrates Malaysia (canvas)
is now available in the Swatch Malaysia Online store. Update:
A special bag
with the same design is also available as a gift with purchase
(Malaysia only). Update 2: The special SwatchXYou
has been reworked so that the canvas looks better: Malaysia
The canvas is designed by Malaysia Graffiti artist Kenji Chai.
Thanks to Hauru Koh
for the information and photo.
- Istanbul Destination
special. A new Istanbul Destination New Gent special A
City of a Hundred Names (SUOZ719, Destination
is available since 14-JUL in all Swatch stores in Turkey. The
watch is packaged in the new "eco-style"
packaging. Price is 835,00 TL
(approx. 83 EURO). The watch was quietly announced
on 14-JUL. Here is a
promotional photo of the actual watch and here
is a small promotional video. Thanks to
Brandon Wong for the hint.
- Big Bold Chrono SwatchPAY!
A new product line Big Bold Chrono SwatchPAY! (47mm) is
now available in the Swatch
Online Store. The initial collection consists of two
watches (155 CHF each): 1. Orangepayspay!
(SB02N100-5300); 2. Greenpayspay!
- Tokyo Olympics Volunteer / NOC
specials. For the Tokyo
2020 Olympic Games in July/August (2021!), the Gent Kasane
Blue (GZ336) is distributed to
volunteers, with a special paper sleeve.
Additionally, the watch is also used as NOC special, issued with
different straps for individual countries: 1. NOC
Toyko 2020 Germany (GZ336CI);
2. NOC Toyko 2020 Philippines (GZ336CC,
loop). The watch is packaged in an
unusual paper sleeve.
Additional ref.codes of NOC Tokyo specials are: 336CD, 336CE, 336CF,
336CJ, 336CK, 336CN, 336CO. If you have photos / ref.codes of
other NOC Tokyo specials / the volunteer special, please let me
know. Update: During the closing ceremony of the
Olympic Games, the Volunteer Swatch was
clearly visible on stage :-)
Daniel Licata and to R.J.Valdez for the photos and to Alain Choisy
for the information.
- Edinburgh Fringe Festival
SwatchXYou special. The Edinburgh
Festival Fringe (the world's largest arts festival) is
celebrated from 06 to 30-AUG. It was started in 1947, so this is
the 74th anniversary of the festival in 2021. A special limited
pre-fabricated SwatchXYou Edinburgh
Fringe Festival (SUOK137-005,
83 GBP [cheap for a SwatchXYou!]) is now available in a limited
edition of 74 pcs in the Swatch Priences Street store in Edinburgh. Thanks to Neel Bhatt for the
information and photo.
- Guggenheim Museum NYE Swatch
Club interactive visit. On 05-AUG, Swatch Club invited to
interactive visit of the Solomon R. Guggenheim Museum in New
- Locarno Filmfestival
SwatchXYou. For the Swiss Locarno
Filmfestival 2021 (04 to 14-AUG), Swatch has released a
special SwatchXYou Locarno
(canvas) in the Swiss
Online Store. In previous year, Swatch has released special
watches / special packagings. Update: A special
"preprinted" 74th Locarno Film
Festival SwatchXYou (SUOK145-002, with
'fixed' print, 100 CHF) is available in the Swatch stores in Ticino
canton, Switzerland. The print on this watch is not available
in the Swiss Locarno
- Chinese Valentine's
special. For the upcoming Chinese Valentine's Day
(15-AUG, Qixi Festival), Swatch has released two special watches: 1.
New Gent Bioceramic Cloud Sea
(SO32Z105, 800 CNY); 2. Gent Bioceramic Sweetheard
Bird (SO31Z102, 720 CNY). The watches are available
in separate boxes but also in a
special packaging The
Perfect Match (SZS33, 1490 CNY, limited(?) to 420(?) pcs
in China, shop display). Here
is a photo of the opened boxset. Update: Meanwhile,
the watches are available in the Swatch
Online store worldwide. Thanks to Ed Chung
for the photos.
- Swiss Destination specials
available online. On 01-AUG, Switzerland celebrates Swiss
National Day. 10 different Swiss Destination
specials are available in the Swatch
Online Store until 02-AUG. Additionally, one special
SwatchXYou watch is available online in the Swiss Online Store:
- Lime Big Bold. A very
strange Lime Big Bold called C-Lime
(SB03J100) has appeared in the Swatch
Online Store. Looks VERY "bio-sourced".
Available online (only!) starting 22-JUL. Update: Here is a photo of the actual watch.
Looks different compared to the preview... Update 2: It is
rumoured that the watch was originally supposed to be a yellow watch
released with the first series but they had problems with mixing the
yellow colour with the plastic and getting it to "stick". They changed
the shade slightly to make it work and released it as an online only
limited edition of 2000. The online release takes place in
"waves" and the online store often shows how many watches are still
available in a certain country (eg. 43
pieces left for the UK). This allows some interesting calculations for the different
countries in the Swatch store... Later, the number of remaining
watches was no longer visibile in
the Swatch store. Innovative marketing :-)
Ed Chung for the
- Peggy Guggenheim Collection
virtual tour. On 22-JUL, Swatch Club invited to a virtual
tour of the Peggy Guggenheim Collection in Venice, Italy. The
tour lasted for about 45 minutes and it really was the next best thing
instead of being there in person. Very informative and very well
done, thank you Swatch Club. Here
are a few photos from the virtual tour.
- Brussels Destination special /
Belgian National Day SwatchXYou special. On 21-JUL,
Belgium celebrates Belgian
National Day. The Brussels Destination Watch (Ketje
From Brussels, SUOZ712) is available in the Swatch
Online Store until 22-JUL. Additionally, one special
SwatchXYou watch is available online: Swatch
Celebrates Belgium (canvas).
- Tokyo 2020 Olympics SwatchXYou
specials. Two Tokyo
2020 Olympics SwatchXYou specials are now available in the
Swatch Online Store: 1. Olympics
Tokyo Picto (canvas);
Tokyo Street (canvas).
- New Geometrics SwatchXYou
specials. Three new Geometrics SwatchXYou specials are
now available in the Swatch Online Store: 1. Fireworks
(canvas); 2. Gradient
(canvas); 3. Thin
- New Street Art SwatchXYou
specials. Three new Street Art SwatchXYou specials
are now available in the Swatch Online Store: 1. Mouth
(canvas); 2. Monster
- Swatch Canada Day
Day is celebrated on 01-JUL (154 years ago, four colonies
joined together as the Dominion of Canada). To celebrate Canada
Day, three special Canada Destination watches are available in the Swatch
Canada Online store (until 02-JUL): 1. a prefabriated
Celebrates Canada (SUOK145-001,
$130 CAD); 2. a brand new Destination special (#74)
L'Expérience Montréal (SO29Z100,
$120 CAD, the first "Bioreloaded" New Gent Destination
special); 3. the well known Toronto Destination special (#59)
6IX6 (SUOB702CO, $120 CAD).
Update: Additionally, a SwatchXYou Swatch
Celebrates Canada OK (canvas)
is available worldwide. It is not possible to create the exact same
watch as the prefabricated SwatchXYou Swatch
Celebrates Canada (SUOK145-001) above, the design is
slightly different. Update 2: The packaging of the new
Destination special L'Expérience Montréal
is made of recycled paper which is a
first. Thanks to
Thomas Chan for the information.
- New Covent Garden Swatch
store. A new Swatch
store has opened at Covent Garden in London, UK. Update:
A special limited SwatchXYou Covent
Garden (SUOK137-004, 104
GBP) is available exclusively
at the new store (instore only). Update 2: The special
SwatchXYou is (was?) limited to 193
announcement). Update 3: Here
is a nice video from inside of the Swatch store...
- Propose your design for a
SwatchXYou. Swatch is currently running a design contest
where you can submit your proposal for a SwatchXYou design: Swatch
Calling: The World's Most Inclusive Art Project.
From each country participating at Expo Dubai 2020 (OCT-2021 to
MAR-2022) [194 countries in total], one artwork will be selected and
be available as a SwatchXYou. Design competition ends on
08-AUG. All chosen artists will receive a symbolic compensation
of 351 CHF and seven watches made from their canvas.
- Talking Swatch. On
13-JUL, the Dutch watchmaker Kalle Slaap from Chronoglide
Vintage Watch repair hosted a Very
special Swatch live stream. Two well known Swatch experts
(Swatch Club Pioneer member Hans van Buuren and "Dr. Swatch"
from the Netherlands talked Swatch for about 85 minutes, presenting
one of the earliest Swatch Gent watches (manufactured in August
1982!), the ultra rare Puff
One, and many more.... Lots and lots of nice stories
for Swatch Enthousiasts (and Swatch Beginners), professionally
presented with several cameras, a microscope (have you ever seen the
ETA logo and the glued mainspring inside a SISTEM51?) and more...
- French Destination special /
Bastille Day SwatchXYou special. On 14-JUL, France
Day (Fête nationale). One French Destination Watch (Bisous
De Paris, SUOZ233) is available in the French
Swatch Online Store until 15-JUL. Additionally, two
special SwatchXYou watches are available online (France only so
far): 1. France
Several Club members in France received a nice gift
box for Bastille Day. Nice!
- Italia Campioni
SwatchXYou. Italia is the (well deserved) winner of the UEFA Euro 2020
soccer tournament which finished on 11-JUL. A special SwatchXYou
is now available in the Swatch Online Store (including the United
- New 5th Avenue Swatch pop-up
store. A new Swatch
store has opened at 711 Fifth Avenue, New York City, USA.
Update: Roberta sends the following update:
"I just came back from the NYC store at 711 Fifth Ave. I asked
the salesperson why there were such few watches (relatively) in the
store and she said they were just a pop-up location expected to be
open through December."
Roberta for the information.
- Gstaad Beach Volleyball
special.s The Swatch
FIVB Beach Volleyball Major Gstaad 2021 takes place from
06 to 11-JUL in Gstaad, Switzerland. A special SwatchPAY! Cheer It Up (SVIZ102C-5300,
100 CHF) has been released, this is the current 'Club' watch (My
Time, SVIZ102-5300) with a special strap. The watch
is available onsite in the
swatch booth. Additionally, a SwatchXYou Gstaad
is available in the Swatch Online Store. Here
is a special page on the Swatch website, incl. livestream of the
tournament. Update: On 10-JUL, a group
of about 20 Swiss Swatch Club members was invited as VIPs to the
Beach Volleyball Major in Gstaad.
Christine Tanner and to
Joachim Meyer for the
information and photos.
- Tappei Japanese SwatchXYou
special. As a continuation of the celebration
of the Swatch Harajuku store opening, a special SwatchXYou Time
is available in the Japanese Swatch Online store. The special is
the local artist Tappei.
Here is a photo of a
finished Time Tappei
- USA Destination specials /
Independence Day SwatchXYou special. On 04-JUL, the
United States of America celebrate Independence
Day. Five USA-themed Destination Watches are
available in the Swatch
Online Store until 05-JUL. Additionally, a special
Celebrates USA (canvas)
is available online.
- Two additional Expo 2020 Dubai
specials. Two additional Expo
2020 Dubai specials (#4 and #5) are now available in the
UAE: 1. A "Bio-source" Gent Hekmah
(SO28Z101, "Wisdom"); 2. A New Gent Al
Wasl (SUOZ329, "Connection").
- ROBO Swatch ad from the
80s. A funny late 80s "ROBO
Swatch" POP Swatch ad (from the UK [elsewhere
too?]). Rarely seen before, probably from 1988/89 (looking at
the POP straps in the background)...
- Portuguese Gelado Santini
special. A Gelado
Santini special is now available in Portugal. Santini fabricates handmade
ice cream. The watch is a New Gent Sweet
Valentine (SUOZ168, 2014 Valentine's special) with a
special Santini loop around
the strap, in a special gift packaging.
The watch costs 60 EURO and it is available in Portuguese Swatch
stores and in Gelado Santini stores. A Gelado
Santini Maxi has been made
as well, not sure if it is available for sale.
- Swatch in Watch Around
magazine. Here is a recent
interview (in German) with Carlo Giordanetti (CEO Swatch Art Peace
Hotel Shanghai) in the Swiss Watch
Around magazine. Quite interesting!
- Hopp Swiss SwatchXYou
special. Switzerland has reached
the quarter-finals of the UEFA
Euro 2020 soccer tournament (in contrast to Germany
:-( As this is a first for Switzerland in many years, Swatch has
published a special SwatchXYou Hopp
("Hopp Swiss") is the traditional cheering for the Swiss soccer team.
- Swatch NASA Space
collection. Swatch takes Bioceramic into orbit with a new
Space Collection. The five Swatch watches will be
launched on 03-JUN (in some countries on 05-JUN). More photos here. The
of: 1. Big Bold Bioceramic Chrono Extravehicular
(SB04Z400, 19800 JPY, 155 EURO);
2. Big Bold Bioceramic Chrono Launch
(SB04Z401, 19800 JPY, 160
EURO) [no date window on dial => wrong ref
code?]; 3. Big Bold Bioceramic Jumpsuit
JPY, 125 EURO); 4. Gent Take
Me to The Moon (GZ355, 10450 JPY, 80 EURO); 5. New
Gent Space Race
(SUOZ339, 12100 JPY, 90 EUR). The Big
Bold watches take their inspiration from the various uniforms
worn by the astronauts. Additionally, there will also be a limited
special packaging (SZS32, 800 pcs, unnumbered, 950 EURO) with
all five Swatch watches (plus one additional
Flik Flak NASA special watch), price seems to be 8000
RMB (~1025 EURO)! It is rumoured that distribution of the
sets is as follows: USA 200 pcs, China 80 pcs, Switzerland 60
pcs, UK 33 pcs, Hong Kong 15 pcs, Canada 12, Thailand
8, Singapore 8,
5 (available online),
... Update: Some nice teasers by Swatch
and via email to club members
and the Swatch
webpage is also already prepared... Update 2: Nice
promotion with "real" astronauts
Update 3: After some complaints by Swatch collectors and
(probably) many(?) unsold special sets, it is now planned
to hand out a certificate of authentication as proof of 1 of 800 signed by the Creative Director & Head of Global
Marketing within the Switzerland Corp office. Update 4:
Street advertisement in
Switzerland. Update 5: The first Swatch
collectors have received the certificate
of authenticity for the NASA special set, signed by Carlo
Giordanetti (CEO Swatch Art Peace Hotel Shanghai) and Bernado Tribolet (VP
Marketing Swatch). Update 6: Meanwhile,
the limited Swatch Space Collection Exclusive Set
(SZS32) is available
online, it seems that it did not sell out in the Swatch
stores. Thanks to
Tak Lun Lee and to Ines Brem for the photos and to Thomas Chan for
- New Harajuku Swatch store.
On 17-JUN, a new Swatch
store will open in the Harajuku area in Tokyo (Japan), right in
time for the Olympic
Games in Tokyo. Several DJs will play live music during
the day. To celebrate the opening, Swatch Store
Harajuku will hold weekly live performances by various artists
in the future as well. Update: Here
are some preopening photos.
Update 2: A special
SwatchXYou designed by Tappei
is available exclusively instore
at the new Harajuku Swatch store. On 25-JUN, Tappei
held a live painting session at the store, painting
white Swatch maxis as a canvas. The five
Maxi watches, painted live, will be given away to five
- Debbie Burghardt-Platt Swatch
stories. Debbie Burghardt-Platt worked for Swatch from
1986 (SMH back then) to 2009. At the time, she was director of
special Swatch events for the US. In 2021, she started to post
stories and photos from the 80s, 90s and 00s to the SWATCH
ENTHUSIASTIC GROUP WORLDWIDE Facebook group. With her
permission and in order to preserve them, I republish and share
these stories and photos here.
- Destination watches eco
packaging. Meanwhile, the first Destination watches are
available in the new "eco"
packaging. No more paper sleeve but a paper
box that can be opened at the top.
- Russia National Day
SwatchXYou. For the Russia National Day (День России) on 12-JUN, two special
SwatchXYou are available: 1. Swatch
Celebrates Russia St. Petersburg (canvas);
(canvas). The current "
Swatch Celebrates Russia St. Petersburg" canvas
is very similar to the Swatch Takes Me Places St.
from 2020. Additionally, the two Russia Destination
special are available online until 14-JUN: 1. Evening
Ring (SUOZ262, Moscow); 2. Peter
1st (SUOZ263, St. Peterburg). Thanks to Daniel for
- Portuguese National Day
SwatchXYou. For the Portuguese National Day (Dia
de Camões) on 10-JUN, a special SwatchXYou Swatch
Celebrates Portugal (canvas)
is now available. Additionally, the Swatch
Porto (SUOZ315) Destination
special is available online until 11-JUN.
- Pride month SwatchXYou. US
President Joe Biden declared June LGBTQ+
Pride Month in 2021. Four different SwatchXYou Pride
watches are now available in the Swatch Online Store: 1. Pride
World OK (canvas).
Additionally, two Swatch Pride
themed watches are available in the Swatch Online Store. A
third Big Bold Let's Parade
(SO27E107) can still be found on the Swatch
website but it is not for sale at the moment (manufacturing
delays?). Therefore, this watch is not shown in the overview
page of Pride
themed watches. Thanks to Andrea Marco Faggioli
for the hint.
- Older swatch news. Click here
to read older swatch news with more pictures and info. Check it out if
- I am currently looking for:
- Kiki Picasso (poster piece)
- Kiki Picasso poster (original only)
- Mimmo Paladino
- Helmut Newton Fingernails
- Prototypes, variants, hybrids, test models
- PunkXJob MAXI (MSUOZ280S) by Studio Job
- 1983 swatches mint only: GG400, GT402, GB100 FHL, GG400 FHL,
GN100 FHL, GN400 FHL
- "blister" plastic boxes for 1982/1983 swatches.
- original plastic boxes for Keith Haring (with correct price
sticker) for: Modele Avec Personnages (GZ100)
- Folders, brochures, documentation, advertisement material 1982-86.
Hey! Jerry thinks that my humble
swatch page is
This site is best viewed using a computer.
You are visitor no. since 15-OCT-1997. Counter stopped on 20-MAY-2018.
Usually, the number of visitors to this page is between 200 and 300 per
day (a little less on weekends :-) But sometimes, there are peaks
in the traffic! My page is also visited by
Disclaimer: I am not a member of Swatch Group or Swatch, nor am
I related to them in anyway, nor am I an official Swatch Dealer! I'm
just a happy pioneer member of SWATCH THE CLUB. Swatch and Swatch The
Club are registered Trademarks of SWATCH AG SWITZERLAND. This site is in
no way, shape or form affiliated with, related to or in association with
It is a collector site for collectors run by a collector.