Click the penguin!
Search within this website:
This page does not contain any fancy pictures but I hope to provide
some substantial information for collectors of Swatch watches.
If you want to see some pictures of interesting swatches then go to my
virtual swatch museum
PSA: The Swatch
Finder is still available!
Use it while it is still there...
Recent Swatch info (Last updated: 19-JUN-2021)
- WANTED! Mimmo Paladino (#021/100). I am asking for
your help: The Mimmo
Paladino Swatch (#021/100) has been stolen on its way
from the UK to Germany. Apparently, the package was opened
during transport (with TNT Express) and the watch (incl. the metal
box) was taken out of the parcel. If this watch shows up
somewhere or is being offered for sale: Please inform
me so that I can forward the info..... This watch has been
STOLEN! Back to the regular news service:
- Debbie Burghardt-Platt Swatch
stories. Debbie Burghardt-Platt worked for Swatch from
1986 (SMH back then) to 2009. At the time, she was director of
special Swatch events for the US. In 2021, she started to post
stories and photos from the 80s, 90s and 00s to the SWATCH
ENTHUSIASTIC GROUP WORLDWIDE Facebook group. With her
permission and in order to preserve them, I republish and share
these stories and photos here.
- Swatch NASA Space
collection. Swatch takes Bioceramic into orbit with a new
Space Collection. The five Swatch watches will be
launched on 03-JUN (in some countries on 05-JUN). More photos here. The
of: 1. Big Bold Bioceramic Chrono Extravehicular
(SB04Z400, 19800 JPY, 155 EURO);
2. Big Bold Bioceramic Chrono Launch
(SB04Z401, 19800 JPY, 160
EURO) [no date window on dial => wrong ref
code?]; 3. Big Bold Bioceramic Jumpsuit
JPY, 125 EURO); 4. Gent Take
Me to The Moon (GZ355, 10450 JPY, 80 EURO); 5. New
Gent Space Race
(SUOZ339, 12100 JPY, 90 EUR). The Big
Bold watches take their inspiration from the various uniforms
worn by the astronauts. Additionally, there will also be a limited
special packaging (SZS32, 800 pcs, unnumbered, 950 EURO) with
all five Swatch watches (plus one additional
Flik Flak NASA special watch), price seems to be 8000
RMB (~1025 EURO)! It is rumoured that distribution of the
sets is as follows: USA 200 pcs, China 80 pcs, Switzerland 60
pcs, UK 33 pcs, Hong Kong 15 pcs, Canada 12, Thailand
8, Singapore 8,
5 (available online),
... Update: Some nice teasers by Swatch
and via email to club members
and the Swatch
webpage is also already prepared... Update 2: Nice
promotion with "real" astronauts
Update 3: After some complaints by Swatch collectors and
(probably) many(?) unsold special sets, it is now planned
to hand out a certificate of authentication as proof of 1 of 800 signed by the Creative Director & Head of Global
Marketing within the Switzerland Corp office. Update 4:
Street advertisement in Switzerland.
Tak Lun Lee for the photo and to Thomas Chan for the hint.
- New Harajuku Swatch store.
On 17-JUN, a new Swatch
store will open in the Harajuku area in Tokyo (Japan), right in
time for the Olympic
Games in Tokyo. Several DJs will play live music during
the day. To celebrate the opening, Swatch Store
Harajuku will hold weekly live performances by various artists
in the future as well. Update: Here
are some preopening photos.
- Destination watches eco
packaging. Meanwhile, the first Destination watches are
available in the new "eco"
packaging. No more paper sleeve but a paper
box that can be opened at the top.
- Russia National Day
SwatchXYou. For the Russia National Day (День России) on 12-JUN, two special
SwatchXYou are available: 1. Swatch
Celebrates Russia St. Petersburg (canvas);
(canvas). The current "
Swatch Celebrates Russia St. Petersburg" canvas
is very similar to the Swatch Takes Me Places St.
from 2020. Additionally, the two Russia Destination
special are available online until 14-JUN: 1. Evening
Ring (SUOZ262, Moscow); 2. Peter
1st (SUOZ263, St. Peterburg). Thanks to Daniel for
- Portuguese National Day
SwatchXYou. For the Portuguese National Day (Dia
de Camões) on 10-JUN, a special SwatchXYou Swatch
Celebrates Portugal (canvas)
is now available. Additionally, the Swatch
Porto (SUOZ315) Destination
special is available online until 11-JUN.
- Pride month SwatchXYou. US
President Joe Biden declared June LGBTQ+
Pride Month in 2021. Four different SwatchXYou Pride
watches are now available in the Swatch Online Store: 1. Pride
World OK (canvas).
Additionally, two Swatch Pride
themed watches are available in the Swatch Online Store. A
third Big Bold Let's Parade
(SO27E107) can still be found on the Swatch
website but it is not for sale at the moment (manufacturing
delays?). Therefore, this watch is not shown in the overview
page of Pride
themed watches. Thanks to Andrea Marco Faggioli
for the hint.
- Promotional variations. Please
have a look at this promotional
video by Swatch. It can also be found on Facebook.
Doug Murphy observed several significant
differences of the watches in the video compared to the actual
watches on sale. Most notably the wrong font for the "w" in the
Swatch logo, sigh!
- Italy Destination
specials. In order to celebrate Festa
della Repubblica (Republic Day) in Italy (02-JUN), seven
Italy Destination specials are now available online at
Swatch (until 03-JUN).
- Swatch on Storage Wars. Is
this how our Swatch
collections will end up? I think that I spotted a Grand
Prix Chrono in the collection so it really might have
been a good deal... ("is that a Jelly Fish?" [holding up a Chandelier
Xmas special :-] :-) Thanks to
Roberto for the hint.
- Nespresso special. Nespresso has released a
nice company special, a New Gent Nespresso.
It was given to members of the construction team of the third
Nespresso factory at Romont
(Switzerland). The watch is a New Gent Black
Ghost (SUOK107) from 2013 with a special strap.
- Most expensive Swatch
has a nice report about the Most
Expensive Swatch Watches of All Time. Some of their
choices in the top 10 list are a bit awkward but check it out
- Shareholder special 2021.
On 11-MAY, the
annual shareholder assembly of Swatch Group was held in a
virtual setup. Nevertheless, each shareholder who registered in
time will receive a special New Gent Bioreloaded Swatch Time
To Spring (SO29K102) as
a gift (as every year). "We were confined but not immobile : the
ticking heart of Swatch continues to generate new projects and
Alexandre Brunner for the photo.
- Expo 2020 Dubai Gent. Swatch
is the official timekeeper of Expo
2020 Dubai (01-OCT-2021 to 31-MAR-2022). In an Instagram
video by Swatch (150 days to go until the
opening of Expo 2020 Dubai), Nicolò found a not yet
released(?) Gent special(?)
that is probably part of the the Expo 2020 Dubai Swatch
collection. Since DEC-2020, a first Expo 2020 related Swatch
special is available in Dubai: A New Gent Ibtikar
(SUOZ328). Update: It seems that not only one Expo 2020
Gent has been released in Dubai. A photo of two
Dubai Gent specials has surfaced. One of them has the
ref.no. SO28Z103(?), so I guess that
both are Bio-reloaded Gent watches. The two Gent watches are
also shown on the Expo
2020 Dubai page on the Swatch website: 1. Asalah
("Authenticity"); 2. Al-Hob
("Love"). For now, these three Expo 2020 Dubai specials are
available exclusively in the UAE, launching worldwide on 01-OCT,
with the opening of Expo 2020.
- Hainan Expo SwatchXYou
specials. Swatch is main partner of the Swiss pavilion at
the Hainan Expo
in China (07 to 10-MAY-2021). Six special SwatchXYou designs
have been created by three artists from Switzerland and three artists
from China: 1. Eugen
Fleckenstein (Switzerland): canvas;
Pilet (Switzerland, check link in bio!):
canvas; 3. Jordi
Mg (Switzerland): canvas;
Pool (China, check link in bio!):
(canvas); 5. Yanqi Liang (China): Sweet Friends
6. YuLong LLI (China): canvas.
- Swatch X BAPE London special. A new Swatch BAPE London
be released soon:
Swatch X BAPE Conduit Street (SO27Z706) will be available at a new
BAPE boutique at 24-25 Conduit Street (Mayfair). The
watch is limited but not numbered and it is packaged in the well
known Swatch BAPE box
(open box). Here is a photo of
the backside of the watch, showing the "London" print on the loop
around the strap. Update: Originally announced in
DEC-2020, the Swatch BAPE London special will finally be on
sale on 08-MAY at the new BAPE store in London. Some nice
gifts (bag, stickers) available
with in-store purchase at the BAPE shop.
- Second collection Big Bold Bioceramic. A nice
new collection of four Swatch Big
Bold Bioceramic watches is now available in the Swatch Online
store. Strong colours!
- Mother's Day SwatchXYou specials. Germany celebrates
Mother's Day next Sunday (09-MAY) [I am not sure about other
countries]. Three different Mother's Day SwatchXYou
specials are now available at the Swatch Online Store: 1. Mother
- Highsnobiety Keith Haring report. Highsnobiety has a
nice Swatch related report
about Keith Haring art watches.
- NFT Swatch auctions. WISeKey
(a leading global cybersecurity, AI, Blockchain and IoT company
from Switzerland) plans to launch the NFT
auction of the original SWATCH
created for the 1992 Rio Earth Summit (an Automatic Time
To Move (SAK102)) on Earth Day, 22-APR. According to the
description, the watch in the auction is the first-off-the-line watch,
designed by Maurice Strong (a climate activist and sustainable
development pioneer) under the theme “It’s in our Hands”. This
watch was given to his widow Hanne Strong, by the wife of the founder
of Swatch Nicolas Hayek sr. I don't really get the NFT hype (I
am probably too old for this and I prefer physical objects) but maybe
this is of interest to some of the readers here :-)
Update: Meanwhile, the opeasea.io
sale of a NFT for a very yellowed Automatic
To Move is at $5.535,12
(Reserve price not met). Sales end 05-JUN. If you
still scratch your head about NFT or the high price for a
digital certificate for a used Swatch, please be sure to read this
a scam...bullshit..."). Inspired by the
success(?) of this first NFT Swatch auction, a similar NFT
auction for an Access To Space Swatch will take
place soon. Thanks to
Dino for the hint.
- Record price for a Kiki replica. A Kiki
Picasso replica has sold for the record(?) breaking price
of $1775 US. Ouch! (this replica is quite rare, though)
- Closure of Swatch store in Tokyo. It seems that the Swatch
store at the Nicolas G. Hayek Center in
the Ginza district in Tokyo, Japan, is permanently closed :-( It
was a unique
store in a unique building...
- Buying, Selling, & Collecting Swatch watches. Hodinkee, the preeminent
resource for modern and vintage wristwatch enthusiasts, has a nice
Selling, & Collecting - The Story Of My Life In Three Swatches.
It is always good to see Swatch collecting promoted to a broader watch
- Netherlands Kings Day SwatchXYou. On 27-APR, the
Netherlands will be celebrating King's
Day (Koningsdag) 2021 at home. A SwatchXYou special King's
Day (canvas) is
now available in the Swatch Online Store (worldwide)
until 28-APR. Additionally, two Dutch Destination specials are
available in the Swatch
Online Store: 1. Tulpen Uit XXX
(SUOZ714) - Amsterdam; 2. Bridge
Between Art And Water (SUON705T) - Rotterdam.
- South Africa Freedom Day SwatchXYou. Freedom Day
is a public holiday in South Africa celebrated on 27-APR
(celebrating the first democratic elections held on
27-APR-1994. A SwatchXYou special South
is now available in the Swatch Online Store (worldwide)
- Lehrabschluss specials. The Swatch
Report 2020 contains a nice photo of all Lehrabschluss
/ Fin D'Apprentissage / End of Apprenticeship
specials. Since 2015, the displays incorporate a Swatch
watch. Very hard to find...
- World Penguin Day. Celebrate World
Penguin Day today (25-APR)!
- Swatch X MoMA. US Swatch stores are sending a teaser
email promoting an upcoming Swatch X
MoMA collection (launch on 04-MAR). This report
from France and Hypebeast
has the details and photos: Swatch unveils a special series of
six models inspired by paintings belonging to the famous Museum of
Modern Art in New York: 1. Gent Composition
in Oval with Color Planes 1 (GZ350) inspired by Composition
in Oval with Color Planes 1 (1914) by Piet
Mondrian; 2. New Gent The
Starry Night by Vincent Van Gogh (SUOZ335) inspired by
Starry Night (1889) by Vincent
Van Gogh; 3. Gent Hope
II by Gustav Klimt The Watch (GZ349) inspired by The Hope II
(1908) by Gustav
Klimt; 4. New Gent The
City and Design The Wonders of Life (SUOZ334) inspired
City and Design, The Wonders of Life on Earth, Isamu Kurita
(1966) by Tadanori
Yokoo (previously in 1988, he designed the legendary Rorrim
5 (GZ107) Swatch art special); 5. New Gent The
Dream by Henri Rousseau The Watch (SUOZ333) inspired
Dream (1910) by Henri
Rousseau; 6. Gent
New York Tadanori Yokoo The
Watch (GZ351) inspired by New
York (1968) by Tadanori Yokoo.
The watches can be purchased separately or together as part of a
complete collector’s edition, limited to just 221 pieces, in a box (650
EURO) inspired by the Blade Stair,
a prominent architectural feature of the museum. Additionally,
three artworks by artist Beatriz
Milhazes will be available as SwatchXYou specials:
Eggplants (1996); 2. The
Mirror (2000); 3. Meu
Bem (2008). Update: The Swatch
X Moma teaser can now also be found on the Swatch
Update 2: Ed Chung has posted a nice overview of the Swatch
collaborations with international museums since 2018:
JUL-2018: Rijksmuseum, Amsterdam; OCT-2018:
Thyssen-Bornemisza Museum, Madrid; OCT-2019: Louvre,
Paris; MAR-2021: MoMA, New York.
Update 3: In 2017 (during Baselworld),
released a very rare (less than 10 pcs) and surely very
expensive The Dream watch
dial, very similar to the current New Gent The
Dream. Read all about it here. Update 3: Ed
Chung just discovered that a
very similar Swatch like The Dream
(SUOZ333) has been released 27 years ago in 1994:
The Lady Seerose
(LG110). To me it looks as if this Lady Swatch has been inspired by The
Dream.... It is funny that nobody noticed
until now, it seems as if the Lady Seerose
Swatch is one of those "totally off the radar"
Swatch watches. It is quite rare (try to
find one!). I guess that the demand for this
Lady Swatch will increase
to Carlos Zanotelli and to Ed Chung for the
- Thailand New Year SwatchXYou Songkran special. A
Thailand New Year SwatchXYou special (canvas)
is now available in the Thailand
Swatch Online Store. Update: In addition,
the Bangkok Destination special Tuk-Tuk
is now available at the Swatch
Online store until 15-APR.
- SwatchXYou at Macau. Macau's first SwatchXYou Pop-Up
store has opened its doors at Macau
Galaxy Fashion Place Shopping Center (until 06-MAR). Six
different local Macau artists have created special
SwatchXYou canvases which are only available at
Pop-Up store. One of the designs is by Designer
& Illustrator Kay
you in my eyes (眼中只有你). Update: Here
is a nice online report (google
translate) showing the
different SwatchXYou designs and the artists who created these
designs: 1. Time Creator
by Kun Lam;
2. Only You
in My Eyes by
through Macau by Vitorino
4. Stars Journey
by Tramy Lui;
Generator by Mcz_Thomas;
6. Hourglass No.
5 by PIBG
Update 2: Starting 08-APR, the previous six Macau
Calling! SwatchXYou are now available worldwide in
the Swatch Online Store. Additionaly, six new
canvases have been designed by the Macau artists (so 12
watches in total): 7.
(canvas) by Kun Lam;
Tung; 9. Energy
(canvas) by Tramy Lui;
(canvas) by PIBG 2038.
Joachim Meyer for the hint.
- Swatch (Club) Art Night events. In several countries (Germany, Switzerland),
Swatch Club is organizing an Art Night event: Swatch X MoMA
Live Stream Artnight. A great idea to get creative in
these strange times. In Germany, a digital Art Night open to the
general public will take place on 12-APR
(the one for the Club is earlier). Here
are some of the results of the Art Night organized by Swatch Club
- Swatch Big Bold Bioceramic. "Nick, if you are talking
from this ... you will not be able to come to Swatch back
again". Despite strong warnings from Swatch: Swatch
Group CEO Nick Hayek unveiled
a new Swatch product line during the
annual Swatch Group Media
Conference 2021 (unfortunately only
online again): Big Bold Bioceramic
is made from ceramic and biological material (probably similar to the
Swatch watches). The new product line (pastel colours) will be
launched in early April during a Swatch press conference. Nick
Hayek talks about the new Swatch near the end of the press conference
(at the 1:36:30 mark).
Update: A nice "WIP"
box has been sent to 200 VIPs / bloggers / influencers (such as
Co-founder and Managing Director of Visionarism),
it contains a Bioceramic Big
Bold (very likely a unique
model that will NOT be available in the shops!) and a card
("we honour your time"). WatchTime
India has videos
and photos of Swatch Bioceramic. It was launched
on 06-APR in an online press conference with Carlo
Giordanetti and Bernado Tribolet. The
new releases are available in five colours (47 mm, starting
15-APR): 1. C-Pink
2. C-Gray (SB03M100); 3.
4. C-Black (SB03B100); 5.
C-White (SB03W100). The
watch will cost 130 CHF.
Update 2: Here
are more details and pictures about Swatch Next. Update 3: A special Bioceramic
page can now be found on the Swatch website, including the 20
minutes online press
conference video with Carlo and Bernado. Update 4: An exclusive presale of the Bioceramic
watches will take place in the stores in Switzerland
on 10-APR. Update 5: Additionally, Swatch
has created the term Swatch Next
The new generation of Swatch materials (Bioceramics
is the second addition and Bioreloaded
from SEP-2020 is the first one). Update 5: The Swatch Harajuku
store in Tokyo has a very special
of the new Bioceramic
Thanks to @revolution.watch
for the photo and to Ines Brem for the information.
- Older swatch news. Click here
to read older swatch news with more pictures and info. Check it out if
- I am currently looking for:
- Kiki Picasso (poster piece)
- Kiki Picasso poster (original only)
- Mimmo Paladino
- Helmut Newton Fingernails
- Prototypes, variants, hybrids, test models
- PunkXJob MAXI (MSUOZ280S) by Studio Job
- 1983 swatches mint only: GG400, GT402, GB100 FHL, GG400 FHL,
GN100 FHL, GN400 FHL
- "blister" plastic boxes for 1982/1983 swatches.
- original plastic boxes for Keith Haring (with correct price
sticker) for: Modele Avec Personnages (GZ100)
- Folders, brochures, documentation, advertisement material 1982-86.
Hey! Jerry thinks that my humble
swatch page is
This site is best viewed using a computer.
You are visitor no. since 15-OCT-1997. Counter stopped on 20-MAY-2018.
Usually, the number of visitors to this page is between 200 and 300 per
day (a little less on weekends :-) But sometimes, there are peaks
in the traffic! My page is also visited by
Disclaimer: I am not a member of Swatch Group or Swatch, nor am
I related to them in anyway, nor am I an official Swatch Dealer! I'm
just a happy pioneer member of SWATCH THE CLUB. Swatch and Swatch The
Club are registered Trademarks of SWATCH AG SWITZERLAND. This site is in
no way, shape or form affiliated with, related to or in association with
It is a collector site for collectors run by a collector.