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some substantial information for collectors of Swatch watches.
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virtual swatch museum
PSA: The Swatch
Finder is still available!
Use it while it is still there...
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Recent Swatch info (Last updated: 22-JUL-2021)
- WANTED! Mimmo Paladino (#021/100). I am asking for
your help: The Mimmo
Paladino Swatch (#021/100) has been stolen on its way
from the UK to Germany. Apparently, the package was opened
during transport (with TNT Express) and the watch (incl. the metal
box) was taken out of the parcel. If this watch shows up
somewhere or is being offered for sale: Please inform
me so that I can forward the info..... This watch has been
STOLEN! Back to the regular news service:
- Chinese Valentine's
special. For the upcoming Chinese Valentine's Day
(15-AUG, Qixi Festival), Swatch has released two special watches: 1.
New Gent Bioceramic Sea Of Clouds
(SO32Z105, 800 CNY); 2. Gent Bioceramic Red
Kite (SO31Z102, 720 CNY). The watches are available
in separate boxes but also in a
special boxset (SZS32, 1490 CNY,
limited(?) to 420(?) pcs in China). Here
is a photo of the opened boxset. Thanks to Ed Chung
for the photos.
- Lime Big Bold. A very
strange Lime Big Bold called C-Lime
(SB03J100) has appeared in the Swatch
Online Store. Looks VERY "bio-sourced".
Available online (only!) starting 22-JUL. Update: Here is a photo of the actual watch.
Looks different compared to the preview...
Ed Chung for the
- Brussels Destination special /
Belgian National Day SwatchXYou special. On 21-JUL,
Belgium celebrates Belgian
National Day. The Brussels Destination Watch (Ketje
From Brussels, SUOZ712) is available in the Swatch
Online Store until 22-JUL. Additionally, one special
SwatchXYou watch is available online: Swatch
Celebrates Belgium (canvas).
- Tokyo 2020 Olympics SwatchXYou
specials. Two Tokyo
2020 Olympics SwatchXYou specials are now available in the
Swatch Online Store: 1. Olympics
Tokyo Picto (canvas);
Tokyo Street (canvas).
- New Geometrics SwatchXYou
specials. Three new Geometrics SwatchXYou specials are
now available in the Swatch Online Store: 1. Fireworks
(canvas); 2. Gradient
(canvas); 3. Thin
- New Street Art SwatchXYou
specials. Three new Street Art SwatchXYou specials
are now available in the Swatch Online Store: 1. Mouth
(canvas); 2. Monster
- Swatch Canada Day
Day is celebrated on 01-JUL (154 years ago, four colonies
joined together as the Dominion of Canada). To celebrate Canada
Day, three special Canada Destination watches are available in the Swatch
Canada Online store (until 02-JUL): 1. a prefabriated
Celebrates Canada (SUOK145-001, $130 CAD); 2. a
brand new Destination special (#74)
L'Expérience Montréal (SO29Z100,
$120 CAD, the first "Bioreloaded" New Gent Destination
special); 3. the well known Toronto Destination special (#59)
6IX6 (SUOB702CO, $120 CAD).
Update: Additionally, a SwatchXYou Swatch
Celebrates Canada OK (canvas)
is available worldwide. It is not possible to create the exact same
watch as the prefabricated SwatchXYou Swatch
Celebrates Canada (SUOK145-001) above, the design is
slightly different. Update 2: The packaging of the new
Destination special L'Expérience Montréal
is made of recycled paper which is a
first. Thanks to
Thomas Chan for the information.
- New Covent Garden Swatch
store. A new Swatch
store has opened at Covent Garden in London, UK. Update:
A special limited SwatchXYou Covent
Garden is available exclusively
at the new store (instore only). Update 2: The special
SwatchXYou is (was?) limited to 193
- Propose your design for a
SwatchXYou. Swatch is currently running a design contest
where you can submit your proposal for a SwatchXYou design: Swatch
Calling: The World's Most Inclusive Art Project.
From each country participating at Expo Dubai 2020 (OCT-2021 to
MAR-2022) [194 countries in total], one artwork will be selected and
be available as a SwatchXYou. Design competition ends on
08-AUG. All chosen artists will receive a symbolic compensation
of 351 CHF and seven watches made from their canvas.
- Talking Swatch. On
13-JUL, the Dutch watchmaker Kalle Slaap from Chronoglide
Vintage Watch repair hosted a Very
special Swatch live stream. Two well known Swatch experts
(Swatch Club Pioneer member Hans van Buuren and "Dr. Swatch"
from the Netherlands talked Swatch for about 85 minutes, presenting
one of the earliest Swatch Gent watches (manufactured in August
1982!), the ultra rare Puff
One, and many more.... Lots and lots of nice stories
for Swatch Enthousiasts (and Swatch Beginners), professionally
presented with several cameras, a microscope (have you ever seen the
ETA logo and the glued mainspring inside a SISTEM51?) and more...
- French Destination special /
Bastille Day SwatchXYou special. On 14-JUL, France
Day (Fête nationale). One French Destination Watch (Bisous
De Paris, SUOZ233) is available in the French
Swatch Online Store until 15-JUL. Additionally, two
special SwatchXYou watches are available online (France only so
far): 1. France
Several Club members in France received a nice gift
box for Bastille Day. Nice!
- Italia Campioni
SwatchXYou. Italia is the (well deserved) winner of the UEFA Euro 2020
soccer tournament which finished on 11-JUL. A special SwatchXYou
is now available in the Swatch Online Store (including the United
- New 5th Avenue Swatch pop-up
store. A new Swatch
store has opened at 711 Fifth Avenue, New York City, USA.
Update: Roberta sends the following update:
"I just came back from the NYC store at 711 Fifth Ave. I asked
the salesperson why there were such few watches (relatively) in the
store and she said they were just a pop-up location expected to be
open through December."
Roberta for the information.
- Gstaad Beach Volleyball
special.s The Swatch
FIVB Beach Volleyball Major Gstaad 2021 takes place from
06 to 11-JUL in Gstaad, Switzerland. A special SwatchPAY! Cheer It Up (SVIZ102C-5300,
100 CHF) has been released, this is the current 'Club' watch (My
Time, SVIZ102-5300) with a special strap. The watch
is available onsite in the
swatch booth. Additionally, a SwatchXYou Gstaad
is available in the Swatch Online Store. Here
is a special page on the Swatch website, incl. livestream of the
tournament. Update: On 10-JUL, a group
of about 20 Swiss Swatch Club members was invited as VIPs to the
Beach Volleyball Major in Gstaad.
Christine Tanner and to
Joachim Meyer for the
information and photos.
- Tokyo Olympics NOC
specials. For the Tokyo
2020 Olympic Games in July/August (2021!), it seems that Gent
NOC specials are issued for different countries based on an unreleased
Gent Kasane Blue (GZ336): 1. NOC Toyko 2020 Germany (GZ336CI).
The watch is packaged in an unusual paper
sleeve. If you have photos / ref.codes of other NOC Tokyo
specials, please let me know.
Daniel Licata for the photos.
- Tappei Japanese SwatchXYou
special. As a continuation of the celebration
of the Swatch Harajuku store opening, a special SwatchXYou Time
is available in the Japanese Swatch Online store. The special is
the local artist Tappei.
Here is a photo of a
finished Time Tappei
- USA Destination specials /
Independence Day SwatchXYou special. On 04-JUL, the
United States of America celebrate Independence
Day. Five USA-themed Destination Watches are
available in the Swatch
Online Store until 05-JUL. Additionally, a special
Celebrates USA (canvas)
is available online.
- Two additional Expo 2020 Dubai
specials. Two additional Expo
2020 Dubai specials (#4 and #5) are now available in the
UAE: 1. A "Bio-source" Gent Hekmah
(SO28Z101, "Wisdom"); 2. A New Gent Al
Wasl (SUOZ329, "Connection").
- ROBO Swatch ad from the
80s. A funny late 80s "ROBO
Swatch" POP Swatch ad (from the UK [elsewhere
too?]). Rarely seen before, probably from 1988/89 (looking at
the POP straps in the background)...
- Portuguese Gelado Santini
special. A Gelado
Santini special is now available in Portugal. Santini fabricates handmade
ice cream. The watch is a New Gent Sweet
Valentine (SUOZ168, 2014 Valentine's special) with a
special Santini loop around
the strap, in a special gift packaging.
The watch costs 60 EURO and it is available in Portuguese Swatch
stores and in Gelado Santini stores. A Gelado
Santini Maxi has been made
as well, not sure if it is available for sale.
- Swatch in Watch Around
magazine. Here is a recent
interview (in German) with Carlo Giordanetti (CEO Swatch Art Peace
Hotel Shanghai) in the Swiss Watch
Around magazine. Quite interesting!
- Team USA 2020 Olympic Games
special. A special Swatch One
Team One Dream (SUOZ716, $74.99 US, backside)
is now available in the Team
USA shop, right in time for the Tokyo
2020 Olympic Games.
Thomas Chan for the hint.
- Hopp Swiss SwatchXYou
special. Switzerland has reached
the quarter-finals of the UEFA
Euro 2020 soccer tournament (in contrast to Germany
:-( As this is a first for Switzerland in many years, Swatch has
published a special SwatchXYou Hopp
("Hopp Swiss") is the traditional cheering for the Swiss soccer team.
- Swatch NASA Space
collection. Swatch takes Bioceramic into orbit with a new
Space Collection. The five Swatch watches will be
launched on 03-JUN (in some countries on 05-JUN). More photos here. The
of: 1. Big Bold Bioceramic Chrono Extravehicular
(SB04Z400, 19800 JPY, 155 EURO);
2. Big Bold Bioceramic Chrono Launch
(SB04Z401, 19800 JPY, 160
EURO) [no date window on dial => wrong ref
code?]; 3. Big Bold Bioceramic Jumpsuit
JPY, 125 EURO); 4. Gent Take
Me to The Moon (GZ355, 10450 JPY, 80 EURO); 5. New
Gent Space Race
(SUOZ339, 12100 JPY, 90 EUR). The Big
Bold watches take their inspiration from the various uniforms
worn by the astronauts. Additionally, there will also be a limited
special packaging (SZS32, 800 pcs, unnumbered, 950 EURO) with
all five Swatch watches (plus one additional
Flik Flak NASA special watch), price seems to be 8000
RMB (~1025 EURO)! It is rumoured that distribution of the
sets is as follows: USA 200 pcs, China 80 pcs, Switzerland 60
pcs, UK 33 pcs, Hong Kong 15 pcs, Canada 12, Thailand
8, Singapore 8,
5 (available online),
... Update: Some nice teasers by Swatch
and via email to club members
and the Swatch
webpage is also already prepared... Update 2: Nice
promotion with "real" astronauts
Update 3: After some complaints by Swatch collectors and
(probably) many(?) unsold special sets, it is now planned
to hand out a certificate of authentication as proof of 1 of 800 signed by the Creative Director & Head of Global
Marketing within the Switzerland Corp office. Update 4:
Street advertisement in
Switzerland. Update 5: The first Swatch
collectors have received the certificate
of authenticity for the NASA special set, signed by Carlo
Giordanetti (CEO Swatch Art Peace Hotel Shanghai) and Bernado Tribolet (VP
Marketing Swatch). Update 6: Meanwhile,
the limited Swatch Space Collection Exclusive Set
(SZS32) is available
online, it seems that it did not sell out in the Swatch
stores. Thanks to
Tak Lun Lee and to Ines Brem for the photos and to Thomas Chan for
- New Harajuku Swatch store.
On 17-JUN, a new Swatch
store will open in the Harajuku area in Tokyo (Japan), right in
time for the Olympic
Games in Tokyo. Several DJs will play live music during
the day. To celebrate the opening, Swatch Store
Harajuku will hold weekly live performances by various artists
in the future as well. Update: Here
are some preopening photos.
Update 2: A special
SwatchXYou designed by Tappei
is available exclusively instore
at the new Harajuku Swatch store. On 25-JUN, Tappei
held a live painting session at the store, painting
white Swatch maxis as a canvas. The five
Maxi watches, painted live, will be given away to five
- Debbie Burghardt-Platt Swatch
stories. Debbie Burghardt-Platt worked for Swatch from
1986 (SMH back then) to 2009. At the time, she was director of
special Swatch events for the US. In 2021, she started to post
stories and photos from the 80s, 90s and 00s to the SWATCH
ENTHUSIASTIC GROUP WORLDWIDE Facebook group. With her
permission and in order to preserve them, I republish and share
these stories and photos here.
- Destination watches eco
packaging. Meanwhile, the first Destination watches are
available in the new "eco"
packaging. No more paper sleeve but a paper
box that can be opened at the top.
- Russia National Day
SwatchXYou. For the Russia National Day (День России) on 12-JUN, two special
SwatchXYou are available: 1. Swatch
Celebrates Russia St. Petersburg (canvas);
(canvas). The current "
Swatch Celebrates Russia St. Petersburg" canvas
is very similar to the Swatch Takes Me Places St.
from 2020. Additionally, the two Russia Destination
special are available online until 14-JUN: 1. Evening
Ring (SUOZ262, Moscow); 2. Peter
1st (SUOZ263, St. Peterburg). Thanks to Daniel for
- Portuguese National Day
SwatchXYou. For the Portuguese National Day (Dia
de Camões) on 10-JUN, a special SwatchXYou Swatch
Celebrates Portugal (canvas)
is now available. Additionally, the Swatch
Porto (SUOZ315) Destination
special is available online until 11-JUN.
- Pride month SwatchXYou. US
President Joe Biden declared June LGBTQ+
Pride Month in 2021. Four different SwatchXYou Pride
watches are now available in the Swatch Online Store: 1. Pride
World OK (canvas).
Additionally, two Swatch Pride
themed watches are available in the Swatch Online Store. A
third Big Bold Let's Parade
(SO27E107) can still be found on the Swatch
website but it is not for sale at the moment (manufacturing
delays?). Therefore, this watch is not shown in the overview
page of Pride
themed watches. Thanks to Andrea Marco Faggioli
for the hint.
- Older swatch news. Click here
to read older swatch news with more pictures and info. Check it out if
- I am currently looking for:
- Kiki Picasso (poster piece)
- Kiki Picasso poster (original only)
- Mimmo Paladino
- Helmut Newton Fingernails
- Prototypes, variants, hybrids, test models
- PunkXJob MAXI (MSUOZ280S) by Studio Job
- 1983 swatches mint only: GG400, GT402, GB100 FHL, GG400 FHL,
GN100 FHL, GN400 FHL
- "blister" plastic boxes for 1982/1983 swatches.
- original plastic boxes for Keith Haring (with correct price
sticker) for: Modele Avec Personnages (GZ100)
- Folders, brochures, documentation, advertisement material 1982-86.
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Disclaimer: I am not a member of Swatch Group or Swatch, nor am
I related to them in anyway, nor am I an official Swatch Dealer! I'm
just a happy pioneer member of SWATCH THE CLUB. Swatch and Swatch The
Club are registered Trademarks of SWATCH AG SWITZERLAND. This site is in
no way, shape or form affiliated with, related to or in association with
It is a collector site for collectors run by a collector.