a perfect fit!
art is everywhere!
At the wardrobe, we received our "entrance
pass" for the night: A New Gent (any of the 10 available) Young Illustrators Award 2010
with a special loop around the strap (no special ref.code).
Approx. 200 pcs were
The invitation said "Dress code: elegant
or gala.", so most of us were dressed quite nice (I even dug out my
wedding dress after 15 years :-)
Antonio: "no tie if you work for Swatch!"
artists top, collectors bottom? :-)
At about 8pm, the doors of the gala room
were opened so we could quickly find a table.
Each table had a dark wooden table top and
a few fluorescent pens so everyone was free to decorate his
table... A great idea, nicely fitting the theme of the evening.
The paint of the table top was not completely dry, so it left a few
marks on our nice white shirts :-/ As you can see, the artists
had already been busy before the opening of the doors:
OK, yes, I am not an artist...
A real award ceremony needs some
entertainment: First act of the evening (before the welcome
speech) was Bella Berlin, the "living disco
The jury of the Swatch Young Illustrators
Award, initiated by the Berlin Illustrative founder and curator Pascal
Johanssen, consisted of international renowned publishers and art
experts like Patrick Burgoyne from Creative
Review, Matthias Straub from Kinki
Magazine, Akinori Kojima from Asterisk
Agency, Maria Serrano from étapes,
Pablo IA from Bélio Magazine,
Julius Wiedemann from Taschen,
Fernando Galan from Art Magazine,
the art director Keiichi Tanaami, Jessica Helfand from the Design Observer, Ruben Enrique Diaz
from Neo2, Lilet Breddels
from Volume Magazine and
Claudia Gerdes from Page Magazine.
They worked their way to many submissions and finally, they found the 15 nominees for
the Swatch Young Illustrators Award.
The second award (category animation) was given by GREMS,
well known among Swatch collectors for his 2009
club watch. You can see him on the picture below standing on
the 2nd position from the left. The winner
in this category is Hara Katsiki from Greece:
The third award (category illustration
[the essential discipline of the SYIA]) was presented by the
internationally known German illustrator and artist Martin
Between the award presentations, different
courses of the dinner were served. Others used their time for
creating new art:
A short animated video introduced the
Takashi Koshii entered the stage for the
presentation of the watch:
he even held a very nice short speech in english
picture by Swatch
The artist special is called Electricity Man (SUOZ102S),
limited and numbered to only 777 pcs.
It is a New Gent watch and it comes in a
very nice special
With this last award, the ceremony of the
Swatch Young Illustrators Award 2010 came to an end and Pascal
Johanssen (Berlin Illustrative founder and curator) invited all guests
to A Night at the Opium Den in
another part of the building...
But of course, the die-hard Swatch
collectors could not leave without a signature by Takashi Koshii!
a proud winner!
to read part 2 ("A Night At The Opium Den and The Creative Corner") of
my Berlin Swatch Young Illustrators Award 2010 report.
Back to Stay tuned to Swatch.