Opening of the Nicolas
G. Hayek Center in
Tokyo, Japan, 24-MAY-2007
Pictures by Yuji Tada
G. Hayek Center
has opened its doors in
Tokyo, Japan, in the Ginza district.
As you can
see at the japanese website of
the Swatch Group
the building has fourteen floors: The first five floors are
reserved for boutiques of the different brands of the Swatchgroup
(Swatch, Omega, Breguet, Blancpain, ...). The middle three
are reserved for the customer service. The top six floors are
reserved for the offices of Swatch Group Japan. You
can also find this
the japanese Swatch website.
Yuji Tada sent me the following pictures from the opening event:
Building still closed before the opening ceremony
The opening ceremoney starts
A first glimpse inside the building
reveals a very special
elevator! The walls of the elevator are made of Swatch watches!
Wow! A real piece of art!
As the elevator is something really
unique, a special opening ceremony was held. This time,
Reto Stöckli (COO Swatch AG), cut the ribbon;
The first real users of the elevator....
...to the new Swatch Store in the Nicolas
G. Hayek Center
Swatch Japan website has a great information
page about the new Swatch Store.
The Swatch Store also carries pieces from the Vendôme
commemorate the opening, a special version of the Jelly In Jelly Swatch Swiss
Ski (SUMK103) has been released in a limited edition of 300
It has an extra loop
around the strap and the ref.no. is SUMK103D. The watch comes in
a regular plastic
box. Retail price is
8925 Yen (~55 EUR).
Thanks a lot to Yuji Tada for the great
pictures! Without him, this page would not have been possible!
Andreas Wiethoff, 26-MAY-2007.
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