Christine Tanner joined the (Re)Opening
of the Swatch Interlaken Flagship Store and she sent me the following
report and photos (additional photos by Fabien Perissinotto):
On 10-OCT, the Swatch
store Interlaken moved to another building, together with other famous
Swiss brands, as Victorinox, Jungfraubahnen and Lindt chocolate.
A special canvas for the SwatchXYou watches was available on this day
only. For the first time, the SwatchXYou watches are instantly printed
in the store. Yann Verdon, the Team Lead Collection &
Customization, was present to explain the details of the
printing technology. 16 SwatchXYou watches and straps can be printed
in parallel, in one step. Free drinks and food was served during
the opening. A lot of people (not only Swatch collectors) made
their own X You design. Thanks to Swatch Marché Suisse, Alain,
Daniel, Elena, Michael, Yann and the Interlaken store crew for a nice
and interesting afternoon.
Christine Tanner, 09-OCT-2019