Swatch Interlaken Flagship Store (Re)Opening

10-OCT-2019, Interlaken, Switzerland

 Christine Tanner joined the (Re)Opening of the Swatch Interlaken Flagship Store and she sent me the following report and photos (additional photos by Fabien Perissinotto):

On 10-OCT, the Swatch store Interlaken moved to another building, together with other famous Swiss brands, as Victorinox, Jungfraubahnen and Lindt chocolate.
A special canvas for the SwatchXYou watches was available on this day only. For the first time, the SwatchXYou watches are instantly printed in the store.  Yann Verdon, the Team Lead Collection & Customization, was present to explain the details of the printing technology. 16 SwatchXYou watches and straps can be printed in parallel, in one step.  Free drinks and food was served during the opening.  A lot of people (not only Swatch collectors) made their own X You design.  Thanks to Swatch Marché Suisse, Alain, Daniel, Elena, Michael, Yann and the Interlaken store crew for a nice and interesting afternoon.

Christine Tanner, 09-OCT-2019

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