view from the bridge
Tower Bridge nearby
We were told to meet at the SHUNT
inside of the station (Joiner Street). This was a bit
mysterious as all we could find (after searching for quite a while!)
was a door decorated with the event logo. It was really easy to
overlook at first sight.
Only very few club members managed to be
there on time (but of course the usual suspects :-)
But after a while, the place was crowded
with collectors and journalists from all over the world...
Finally, the wait was over and we could
enter the SHUNT. Essentially, it is a long tunnel with a few
rooms (no doors) to the left and right. Quite an interesting
location which is used as a club and as a theatre stage
otherwise. It was properly decorated by Swatch.
later used for pictures with the artists
waiting for the press conference to start
And then, the press conference
started. Unfortunately, Manish Arora who also has one watch in
the collection could not be there (and I had brought some stuff for
Arlette-Elsa Emch (president of Swatch)
introduced all the artists and showed the watches to the
audience. Each artist also gave some statements about their
left to right: Cassette Playa, Ivan Navarro, Arlette-Elsa Emch (president of Swatch), Enki Bilal, and Klaus Peter Mager (VP communication)
posing for a pictures
After one hour or so, the press conference
was over. Swatch also had prepared a very nice exhibition (one
room for each artist and some "digital playgrounds"). You can see
some impressions from the exhibition at www.swatch.stawi.de
or at www.always-surprising.com.
In the evening, a dinner with journalists,
artists, and collectors took place at the very nice Delfina restaurant.
Cassette Playa signing a lot of watches
The tables were set up very nicely and the
room had been painted completely white, very nice! You could
smell the fresh paint a little bit :-)
The dinner was superb, we all enjoyed it
very much... Later in the evening, it was time to party at the
Overall, it was a really interesting and
enjoyable event but a very very short one! See you soon at the
Back to Stay tuned to Swatch.