New Gent Collection Launch Party

30-SEP-2010, Bern, Switzerland

pictures and report by Christine Tanner

On 30-SEP, Swatch Swiss invited the press and Swiss Gold- and Pioneermembers for an Cocktail Dīnatoire at the famous Bierhübeli in Bern. 



Swatch presented the New Gent Collection with models and the Swatch Pro Team members Cody Townsend and Anne-Flore Marxer. Swatch President Mrs. Arlette Emch gave a welcome speech to the invitees and then the watches were presented on a fashion walk. Nice food and drinks were served before and after the show. 


Finally a limited Swatch New Gent Special is sold to the public (given to the press).  The New Gent Black Rebel (SUOB702) in a nice grey sleeve with the imprint NEW GENT BERN 30.9.2010.  The special is limited to 200 pcs, not numbered:


Back to Stay tuned to Swatch.