The VitraHaus designed by Herzog & de Meuron in 2010
Britta from Swatch Club Germany was
already waiting for us. There was a lucky draw for the right
to purchase the very very first Cuckoolus artist special
later on the day.
And the lucky first customer for Cuckoolus
is: Kouroche! Well deserved!
After a few coffees, it was time for a
short excursion across the very nice Vitra
Vitra Slide Tower by Carsten Höller
The Vitra Fire Station (the first full-scale work by Zaha Hadid ever to be realised)
Near the recently opened Vitra Schaudepot (again designed by Herzog & de Meuron), we met the assistant director of the Vitra furniture design collection. About 400 key pieces of modern furniture design from 1800 to the present are on display (the whole collection consists of more than 7000 pieces). Now this is a much more complicated collection than a simple Swatch watch collection. One thing is in common: Some earlier chairs made of plastic are also already starting to degradate.... Time to study chemistry again ("darkness" and "coolness" are the keywords we were told).
Untitled/Red Blue Chair, 1918/19 by Gerrit T. Rietveld, very modern!
The Eanes Chaise (1968) goes back to an idea by director Billy Wilder
Mendini of course
What a great storage room!
Vitra also collects lamps
After the visit to the collection, it was
time for a guided tour of the 24
Stops #rehbergerweg. The walk starts next to the Vitra
Campus and it has a length of exactly 4962 meters (that's the
limitation of the Cuckoolus Swatch special by Tobias
We had a very friendly guide who explained each stop in detail. First stop: The Bell (it really works!)
One of several Bird Houses
This object is not part of the Rehberger Weg!
The High Perch
A beautiful view of the Rhine Valley
Group picture underneath of the Tree
Binoculars for the nice panorama
A well deserved break at the Weingut
Schneider. Time for some wine tasting and a
little snack. Yummy!
Fortunately, we arrived at the Cuckoo
Clock right in time at 5 o'clock at the full hour. So we were
able to see the "cuckoo spectacle".
Wow! Notice the small speaker at the lower right side.
A few meters afterwards, we arrived at
the (closed!) border between Switzerland and Germany in
Riehen. Only Swatch manages to do this! A large crowd
was already waiting for us (not really).
At 6 o'clock, the time for the unveiling of the new Cuckoolus Swatch art special by Tobias Rehberger finally had arrived. Together with Swatch Creative Director Carlo Giordanetti and Sam Keller (director of the Fondation Beyeler in Riehen), Tobias Rehberger explained the details of the watch and they unwrapped the special point of sale on the border ("Cuckoolus Nest"). Until 22-JUN, the Cuckoolus Swatch art special is available only at Cuckoolus Nest, nowhere else. The whole launch event was in a true Swatch mood, lots of joy and a very relaxed atmosphere.
Carlo Giordanetti, Tobias Rehberger and Sam Keller
Kurouche is really the first customer who buys Cuckoolus
Of course Tobias Rehberger is the sales clerk
Cuckoo (when opened)
Press interviews with Carlo Giordanetti
A special point of sale for the G&P members (one signed watch per person)
What a surprise! Eva & Adele (from the future?)
Henk telling nasty jokes?
At 7pm, the Cuckoolus launch
event was over and we walked a few more meters to the Naturbad
Riehen. Time for a Swatch Party!
Rain had been threatening all day long
but overall, we (and the organizers of the event!) were quite lucky!
Thanks a lot to Swatch for a great, great day around (and literally on!) the Swiss-German border. A fantastic event in true Swatch style with everything a collector needs: watches, art, a little activity, a party, ... Really a day to remember!
Here is another newspaper report about the event on the Swiss German border.
Andreas Wiethoff, 21-JUN-2016.
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