10th Anniversary Swatch Art Peace Hotel Club Event

01/02-OCT-2021, MAXXI Museum, Rome, Italy

After an 18 month break due to you know what, Swatch Club organized an international Club Event for the exhibition 10th Anniversary Swatch Art Peace Hotel (01 to 24-OCT-2021) at the MAXXI Museum in Rome, Italy (the Swatch Art Peace Hotel Shanghai celebrates its 10th anniversary in OCT-2021).  About 20 Club members participated at the event. 

Roberto Quadrini sent me a few photos and notes from the event.  Here are his impressions (including a few snapshots from Instagram):

After a welcome meeting in the hotel lobby of the Radisson Blu Grand Hotel Ritz, we had a few drinks at Euclide bar...

Then moved to MAXXI museum. Welcome from Carlo Giordanetti (CEO Swatch Art Peace Hotel Shanghai) and Maxxi creative director.

Then visit of museum (Swatch Art Peace Hotel area).  The exhibition includes a few Swatch watches designed by artists who stayed at the Hotel in Shanghai or Swatch watches that are related to the hotel.

Three artists (Eva Borner (Switzerland), Sandro Del Pistoia (Italy), Miguel Moreno Mateos (Spain)) were invited to explain their artwork to the Swatch Club members, the other artworks were explained by Carlo.

Sandro Del Pistoia (Italy)

Miguel Moreno Mateos (Spain)

Eva Borner (Switzerland)

After the Swatch Art Peace Hotel exhibition, we had the opportunity to visit the breath-taking exhibition of Sebastião Salgado (Amazônia). Marvellous installations...

Relax after museum visit

MAXXI museum from outside

During dinner, Carlo Giordanetti showed us the upcoming 1984 collection (to be released on 07-OCT-2021) - no pics of watches allowed...

Day 2 started with a breakfast with great view...

No Swatch event without the possibility of a visit to a Swatch store. The Club members had the option to buy an event special limited 31 pieces (price for the set is 280 EURO).

The event special consists of three SwatchXYou watches (with special paper loop), using the previously available SwatchXYou MAXXI canvas from DEC-2020.  It is limited to 31 pcs as noted on the back.

Afterwards: Mosaic workshop in piazza Navona underground:


Great lunch at Coso restaurant.  There was also a raffle at the restaurant with watches designed by artists who were in Swatch Art Peace Hotel.

After lunch:  Guided Tour...

The event welcome package was a nice photography book Ghost Witness by Mårten Lange, sponsored by the Swatch Art Peace Hotel, in a nice red bag with a textile keychain from the Swatch Art Peace Hotel

Thanks to Roberto Quadrini, instagram/swatchclub, instagram/swatch_tv for sharing the stories and the photos!


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