Marlyse Schmid und Bernard Müller
Original Jelly Fish (1982).
First Swatch catalogue. I have never seen it anywhere.
Dial design by Bernard Muller, 1983, and prototype dials coloured on anodised aluminium.
The first model of Swatch's Art Collection was created by Kiki Picasso in 1984.
The elaborate models with revolving discs were produced in a limited-quantity edition of 120 pieces.
Correspondence for the creation of the 12 Flags model, ref. GS 101 & LS 101, released in 1984.
Gold Swatch (1986). Only two pieces in massive 18K gold (750).
In 1982, a special study was commissioned for a children's model.
Schmid & Muller collaborated with different pedagogues to create a playful watch that was easy to read.
This model, which had a smaller strap to adapt to the size of children's wrists, was not commercialised at the time -
instead, Swatch introduced the Flik Flak, in 1987, a Swiss-made watch for kids, an example of which is seen here.
Hologram prototype dial, not commercialised, 1985
Design study and two "Velvet Underground" models, released in 1985.
About 60-80 watches were on display for the public:
Lot 134 was sold for 1.330.000 CHF (Hammer Price with Buyer's Premium). I think that the collection went to a floor bidder (who wants to remain anonymous). Not exactly a bargain but well worth the price in my opinion.
Andreas Wiethoff, 08-OCT-2015 / 08-NOV-2015.
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