Swatch Pre-Launch Club Watch 2015

Zurich, Switzerland, 19-MAR-2015

On 19-MAR, starting at 5pm, the Pre-Launch of the new Club watch for 2015 (This Is My World) took place in Zurich, Switzerland at the Swatch Store in the Bahnhofstra├če.

We arrived half an hour earlier, so we had some time to check out the store and say "Hello" to the other arriving club members.  About 80 participants had inscribed for the event.

Friendly staff

The 22 club watches until 2014 were on display.

The limited This Is My Collectors World (SUOZ202S, limited to 888 pcs)

A countdown clock was running until 5.45pm when the club watch was officially presented to the guests.

Claude Bravi, head of Swatch Club, just arrived from New York City where a big party was held on the evening before at the Marquee club, with more than 500 guests! 

Introduction of the limited club watch

A personal video message by Nick Hayek was played, he found nice words for the "ambassadors" of the Swatch brand.

special event T-shirt (home made!)

Finally, a lucky draw was held.  A watch from the current collection and a limited club watch This Is My Collectors World (SUOZ202S, limited to 888 pcs) was raffled.

Top prize was a VIP invitation for two people to a (yet unknown) Swatch event in 2015.  The prize went to a well-known collector from Switzerland.

Thanks to everyone from Swatch Club and the Swatch store in Zurich for a nice evening, it was well worth the trip!

Here are more pictures and a nice video on the official Swatch webpage.

Andreas Wiethoff, 20-MAR-2015.

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