from left to right: Mads Mikkelsen (villain "Le Chiffre" in Casino Royale), Richard Kiel (villain "Jaws" in Moonraker),
Reto Stöckli (COO Swatch), Nicolas G. Hayek (Swatch founder and chairman of the Swatch Group),
Klaus Peter Mager (Head of PR & Events), Roberto Costa (Head of Communication)
and Laurent Berthonneau (Head of Marketing Project Management).
A nice video was shown, here are some
Afterwards, the new James Bond Villain Collection was unveiled. Each of the 22 Swatch watches in the new collection evokes one or more of the memorable villains featured in the 22 James Bond movies made since Dr. No was released in 1962, and two special guests were on hand to join the celebrations. Richard Kiel, who played the metal-mouthed villain known as Jaws in The Spy Who Loved Me and Moonraker, joined Mr. Hayek, accompanied by his colleague in cinematic crime, Mads Mikkelsen, who played the notorious gambler Le Chiffre in the recent smash hit, Casino Royale.
Here is a list of all
watches in the collection:
||Portrayed by||Watch Type
||Dr. No||Dr. Julius No||Joseph Wiseman||Skin Chrono
||From Russia with Love||Rosa Klebb||Lotte Lenya||Irony Lady
||Goldfinger||Oddjob||Harold Sakata||Irony THE Chrono
||Thunderball||Emilio Largo||Adolfo Celi||Irony Diaphane Chrono
||You Only Live Twice||Blofeld's Cat||---
||On Her Majesty's Secret Service||Blofeld||Telly Savalas||Irony Big
||Diamonds Are Forever||Mr. Wint & Mr. Kidd||Bruce Glover & Putter Smith||Irony Medium
||Live and Let Die||Baron Samedi||Geoffrey Holder||Gent
||The Man with the Golden Gun||Francisco Scaramanga||Christopher Lee||Skin Chrono||SUYB119
||The Spy Who Loved Me||Jaws||Richard Kiel
||Irony THE Chrono||YOS429G
||Moonraker||Sir Hugo Drax||Michael Lonsdale||Irony Chrono Retrograde
||For Your Eyes Only||Aris Kristatos||Julian Glover||Jelly In Jelly||SUJB104
||General Orlov||Steven Berkoff||Irony Big
||A View to a Kill||Max Zorin||Christopher Walken||Irony Chrono Retrograde||YRS411
||General Koskov||Jeroen Krabbé||Jelly In Jelly
||Licence to Kill||Franz Sanchez||Robert Davi||Irony Chrono
||GoldenEye||Xenia Onatopp||Famke Janssen||Square
||Tomorrow Never Dies||Elliot Carver||Jonathan Pryce||Jelly In Jelly||SUJK138
||The World Is Not Enough||Elektra King||Sophie Marceau||Gent
||Die Another Day||Zao||Rick Yune||Skin
||Casino Royale||Le Chiffre||Mads Mikkelsen||Irony Big
||Dominic Greene||Mathieu Amalric||Chrono Plastic
Finally, a new section, the 007 Villain Club, was opened on
the website of Swatch The Club:
After all these announcements (total time
was about one hour), it was time for the press to take pictures:
Richard Kiel and Mads Mikkelsen were both
very friendly to press and Swatch collectors and signed
autographs and posed for pictures for a long time after the press
Afterwards, the press conference was over
and it was time for a lunch at the Festspielhaus. One room was
reserved exclusively for the collectors and the room was decorated in
style with lots of colourful plastic. At the entrance of the
room, each collector received the Plastic Royale wooden box launch
special (SUIB402-1) limited to 500
box contains the new James Bond watch Dominic Greene (SUIB402) in
special paper sleeve, silver plastic "jaws"
and lots of plastic grains.
The wooden boxes
with four different colours of plastic grains: yellow,
red, blue, green:
We all had enjoyed
the press conference very much, Nicolas Hayek had been in a very good
mood and quite entertaining.
Click here to read page 3 ("Plastic Royal" exhibition, the floating stage and Dornbirn shopping madness) of my report from the G&P Event 2008.
Back to Stay tuned to Swatch.