Gold & Pioneer Event 2008

part 2:  "Plastic Royale" press conference

On 8-SEP, the great day finally had arrived:  The "Plastic Royale" press conference took place at the Festspielhaus in Bregenz.



All collectors got a seat in the back of the hall but we all had a great view of the stage.


from left to right: Mads Mikkelsen (villain "Le Chiffre" in Casino Royale), Richard Kiel (villain "Jaws" in Moonraker),
Reto Stöckli (
COO Swatch), Nicolas G. Hayek (Swatch founder and chairman of the Swatch Group),
Klaus Peter Mager (Head of PR & Events), Roberto Costa (Head of Communication)
and Laurent Berthonneau (Head of Marketing Project Management).

At the beginning of the press conference, Nicolas Hayek took us through the history of 25 years of Swatch watches:


A nice video was shown, here are some excerpts:

Afterwards, the new James Bond Villain Collection was unveiled.  Each of the 22 Swatch watches in the new collection evokes one or more of the memorable villains featured in the 22 James Bond movies made since Dr. No was released in 1962, and two special guests were on hand to join the celebrations. Richard Kiel, who played the metal-mouthed villain known as Jaws in The Spy Who Loved Me and Moonraker, joined Mr. Hayek, accompanied by his colleague in cinematic crime, Mads Mikkelsen, who played the notorious gambler Le Chiffre in the recent smash hit, Casino Royale.


Here is a list of all watches in the collection:

#
Year
Film Villain Name
Villain Picture
Portrayed by Watch Type
Ref.No.+Pic.
1
1962
Dr. No Dr. Julius No
Joseph Wiseman Skin Chrono
SUYK117
2
1963
From Russia with Love Rosa Klebb
Lotte Lenya Irony Lady
YSS239G
3
1964
Goldfinger Oddjob
Harold Sakata Irony THE Chrono
YOG102G
4
1965
Thunderball Emilio Largo
Adolfo Celi Irony Diaphane Chrono
SVCK4039G
5
1967
You Only Live Twice Blofeld's Cat ---
Gent
GE218
6
1969
On Her Majesty's Secret Service Blofeld
Telly Savalas Irony Big
YGB1001AG
7
1971
Diamonds Are Forever Mr. Wint & Mr. Kidd
Bruce Glover & Putter Smith Irony Medium
YLS434
8
1973
Live and Let Die Baron Samedi
Geoffrey Holder Gent
GB237
9
1974
The Man with the Golden Gun Francisco Scaramanga
Christopher Lee Skin Chrono SUYB119
10
1977
The Spy Who Loved Me Jaws
Richard Kiel
Irony THE Chrono YOS429G
11
1979
Moonraker Sir Hugo Drax
Michael Lonsdale Irony Chrono Retrograde
YRS410G
12
1981
For Your Eyes Only Aris Kristatos
Julian Glover Jelly In Jelly SUJB104
13
1983
Octopussy
General Orlov
Steven Berkoff Irony Big
YGS127
14
1985
A View to a Kill Max Zorin
Christopher Walken Irony Chrono Retrograde YRS411
15
1987
The Living Daylights
General Koskov
Jeroen Krabbé Jelly In Jelly
SUJK139
16
1989
Licence to Kill Franz Sanchez
Robert Davi Irony Chrono
YCS512
17
1995
GoldenEye Xenia Onatopp
Famke Janssen Square
SUBB122
18
1997
Tomorrow Never Dies Elliot Carver
Jonathan Pryce Jelly In Jelly SUJK138
19
1999
The World Is Not Enough Elektra King
Sophie Marceau Gent
GE215
20
2002
Die Another Day Zao
Rick Yune Skin
SFK327G
21
2006
Casino Royale Le Chiffre
Mads Mikkelsen Irony Big
YGS128
22
2008
Quantum Of Solace
Dominic Greene
Mathieu Amalric Chrono Plastic
SUIB402

Finally, a new section, the 007 Villain Club, was opened on the website of Swatch The Club:


After all these announcements (total time was about one hour), it was time for the press to take pictures:


Richard Kiel and Mads Mikkelsen were both very friendly to press and Swatch collectors and signed autographs and posed for pictures for a long time after the press conference.


Afterwards, the press conference was over and it was time for a lunch at the Festspielhaus.  One room was reserved exclusively for the collectors and the room was decorated in style with lots of colourful plastic.  At the entrance of the room, each collector received the Plastic Royale wooden box launch event special (SUIB402-1) limited to 500 pcs, unnumbered. 


The wooden box contains the new James Bond watch Dominic Greene (SUIB402) in special paper sleeve, silver plastic "jaws" and lots of plastic grains. 


The wooden boxes were available with four different colours of plastic grains:  yellow, red, blue, green:


We all had enjoyed the press conference very much, Nicolas Hayek had been in a very good mood and quite entertaining.

Click here to read page 3 ("Plastic Royal" exhibition, the floating stage and Dornbirn shopping madness) of my report from the G&P Event 2008.

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