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This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
, especially the section about special packagings.
Older Swatch info (Last updated:
Destination special. Sea
My Colors is the name of a new Caribbean Destination
special. It is a Gent Sir
Blue (GN718) from 2014 with a special
colorful strap. During the month of November, it is
available with a free
gift with purchase at the three Kirk Freeport
and Swatch stores in Cayman. Update: The watch is
available (on the respective islands) with four different loops:
Sint Maarten, and Cayman Islands. Thanks to Bernard Nelis for the
information and picture.
- Sigrid Calon Pop-Up store.
Swatch artist Sigrid Calon
from the Netherlands has now opened a Pop-Up
store at the Kalverpassage
in Amsterdam. It will be open for one month only.
Click here for
a few impressions from the store.
Thanks to Toty Booms for the
- Giant Swatch Accecante
Maxi. As in the last years, a giant Maxi of the current
collection is now on display at the Ayala Mall in Makati
(Philippines). This time (just in time for the summer), Swatch
has chosen the Gent Accecante (GE255).
Thanks to R.J.Valdez for the information and picture.
- L'Amour Du Risque Eva & Adele special. L'Amour
Du Risque is an Eva
& Adele retrospective exhibition at the Me
Collectors Room in Berlin (27-APR to 27-AUG). 100
signed Swatch watches (Futuring
by Eva & Adele) are now available in the shop
of the museum. As far as I can see, the only difference to
the regular watch is the sticker with the number and the signature on
the packaging. Thanks to
for the information and picture.
- New product line. A completely new product line will
be launched soon (end of May?). 25 lucky Gold & Pioneer
members are invited "to discover the huge world behind the making of
this new collection" at ETA factory in Sion, Switzerland (02 to
03-MAY). More information here.
Update: It is not hard to guess that the manufacturing
of the new product SKIN
Irony will be shown.
- Swatch ART + Soul exhibition. From 11 to 13-APR, you
can visit the ART + Soul exhibition
at the Whistler
Conference Centre. Check out some great artworks here.
Are there any Swatch watches in the exhibition.
- Paris Megastore restyled. The French artist Jungle
has restyled the Paris Swatch Megastore on Champs-Élysées.
Checkout this cool video!
- Brembo company special. The Italian
manufacturer of automotive brake systems Brembo
has released a company special Brembo
(SUOR705N). It is a New Gent Backup
Red (SUOR705) from 2014 with a
special strap. No further information so far.
- Swatch "Time To Art" exhibition in Milano. From 05 to
13-APR, Swatch celebrates its birthday in the famous Via
Montenapoleone in Milan with a special open-air exhibition entitled "Time To Art":
The "Time To Art" exhibition will
consist of several parts: 1. "Space and Time",
a pleasant and surreal installation that connects time, Art and
people created by Stefano Ogliari Badessi; 2. a coloured
photographic set where guests can have an intense portrait,
becoming part of the "Faces Of Milan" project, directed by the Spanish artist Xepo
W.S.; 3. 24 Maxi Swatch watches, customized by twenty-three
students of the European Institute of Design of Milan together
with their teacher and Swatch
Giacon will be shown in the courtyard of the
Montenapoleone VIP Lounge, next to the Swatch Flagship
Store; 4. Additionally: A White Maxi Swatch available
to visitors: a white
canvas to paint...; 5. And a special Time
To Art Maxi. Please send pictures if you visit
the exhibition! Update: Swatch has released a
Swatch X You Set Milano
special packaging (unusual ref.code S9ITSXYMILANO
and no price sticker!) for the exhibition. It contains the
blue SwatchXYou Gent HGN253
and two specially designed straps in a nice special
packaging, limited and numbered xxx/100, price is 100
EURO. The special sold out on one day. Here
are pictures from the exhibition. Here
is the official information by Swatch Group.
- Swatch Finder "Designed By". The Swatch
Finder now has a "Designed
By" selection (artists). Here are the watches designed by the
famous artist "Puff".
No Keith Haring, though. I am sure that the whole Swatch Finder
project could easily be improved a lot. It would be great if
there would be a feedback channel for corrections.
- Club Swatch 2018. In 2018, the new Club Swatch is a
New Gent Follow
The Dots (SUOZ279). The watch
is packaged in a nice special
box and it will already be launched in January (11-JAN), so the
new club year will now be equal to the calendar year. A limited
version of the Club Swatch 2018 Find Your
Way (888 pcs, SUOZ278S, 125 EURO) will be launched later,
starting 01-MAR in Geneva, Switzerland, at several local club events
as in the last years. Update: The first Follow
The Dots related merchandising has already been mailed out
in DEC-2017. The printed
is not (yet?) active :-( Update 2: The new Club Swatch
Follow The Dots (SUOZ279) is now available
in the Swatch online store. Update
3: The list of local club events where Find
Your Way is available is as follows: 01-MAR: Geneva
(CH, with "35 Years Swatch" artist special); 09-MAR:
London (UK, no "35 Years Swatch" artist special); 11-MAR:
13-MAR: Paris (F, Escape Game, the "35 Years Swatch" artist special
will be available there as well); 17-MAR: Italy
(Netherlands); 23-MAR: Dusseldorf,
Germany (opening of new Swatch
Megastore!); 24-MAR: Montreal, Canada; 25-MAR:
14-APR: New York City. Update
3: The limited version of the Club Swatch 2018 Find
Your Way was launched
during a snowy club event with ~50 participants on 01-MAR (35th
anniversary of Swatch!) in Geneva, Switzerland. The watch is
packaged in a box (numbered xxx/888,
also on the back of the watch) with a
real labyrinth in the cover. Here
is a picture of the opened box. In six countries (Switzerland
[SUOZ278IS], Austria, Italy [SUOZ278QS], France, USA [SUOZ278ES],
[SUOZ278CS]), the watch will be available with a special country
loop. Here is a
comparison picture of the two club watches. You can see that the
strap is "inverted" (blue and white is exchanged). The limited
version of the club watch (Find Your Way) has colourful
dots printed on the inside of the glass while the regular
version Follow the Dots has (mostly) blue
dots printed on the dial.
Here is a detailed report about the Geneva Club launch event on
Here is a detailed report about the Dusseldorf Club launch
event on 23-MAR. Thanks to
Fabien Perissinotto for the hint
and to swatchleaks.org
and Arnaud Perche, Robert Lemieux and Charlotte Gardner for the
- Team USA specials 2018. Two special Swatch watches are
now available in the Swatch online store, for Team
USA 2018 (Pyeongchang Winter Olympics): 1. A New
Gent Dream Of Snow (SUOZ275);
2. A Chrono Free & Brave
(SUSZ401). Both watches have the Team USA logo on the
back of the strap: Dream Of Snow
strap / Free & Brave
strap. Both watches are packaged in a special paper
sleeve: Dream Of Snow paper sleeve
/ Free & Brave paper sleeve.
In addition, Free & Brave has the words "Land
of the Free, Home of the Brave" on the back of the strap (the first
Chrono of the new collection with a print
on the backside of the strap).
You can also buy the two watches at the Team
USA online shop. Update: The Chrono
Free & Brave was also issued for
the Pyeongchang Winter Paralympics. The difference is the
Paralympic logo on the bottom of the
strap, the writing "2018 United States Paralympic Team" and the
logo on the paper sleeve and the new
ref.code SUSZ401C. Thanks
to Nicolò and Ines for the hint.
- PyeongChang 2018 Olympics NOC specials. For the PyeongChang 2018 Olympic
Winter Games in February, NOC (National Olympic Committee)
specials have been issued as usual: A Gent Never
Out of Color Germany (GZ316?) is available
in a special paper sleeve.
Similar watches for many other countries exist, eg. Never
Out of Color Liechtenstein (GZ316C, loop
Thanks to Fabien
Perissinotto for the information.
- Swatch store on Carnaby Street. Swatch has opened a
Swatch store on the famous Carnaby
Street in London. Looks great! If you spot anything
special, please let me know...
- TV report about Swatch from FEB-1984! Here
is a great TV report (in french) about Swatch from FEB-1984! The
earliest TV report about Swatch? It shows the beginning of the
success of Swatch ("...La Swatch se vend énormément..."; 'Swatch
is selling extremely well'), lots of blister
packagings of the 1983 collection, and a great
interview with the "fathers"
of Swatch: Elmar
Mock and Jacques
- Swatch Club membership numbers. According to the
Swatch Group Annual
Report 2017, Swatch Club has grown 25% in 2017 and it now has
265,000 Club members.
- European Athletics specials. The European Athletic
Athletics) has issued two special Swatch X-Large
watches: 1. European
Athletics Association Blue (SUDK103I): a X-Large Ocean
Ripple (SUDK103) with a special
strap which has the words "Your Sport For Life" on it;
2. European Athletics Association
Orange (SUDK103E, similar to the blue one). Thanks
to Alain Choisy for the picture.
- 35 years of Swatch artist special / event. On 01-MAR,
Swatch celebrated the 35th birthday at the Cité
Du Temps in Geneva, Switzerland. During an event
organized by Swatch Club International, Swatch unveiled not just one
but two three
special Swatch watches: 1. the limited version of the Club
Swatch 2018 Find Your Way (888
pcs, SUOZ278S); 2. the new Olympic Museum special Quai D‘Ouchy (SUOZ283);
3. an artist special Swatch Ugo
(SUOZ281S) designed by Italian artist Ugo
Nespolo. The watch is limited and numbered to 3535
pcs and it is packaged in a paper sleeve.
It is released in conjunction with NUMBERS,
Swatch latest art exhibition at the Cité
Du Temps (until 01-MAY).
Here is a detailed report about the Swatch
Ugo launch with Ugo Nespolo in Geneva on 01-MAR.
Previously (in 1993), Ugo Nespolo had already designed two Swatch Gent
Doré (GR116) and Silver
Patch (GN132). So he is an old friend of
is the press release for Swatch Ugo.
Update: Swatch has posted a nice video
from the press launch event.
- Congratulations to Swatch. Swatch turns 35 years on
01-MAR. The clear winner for the best birthday
wishes is Pioneer Club member Chantal
Denise from Canada! Superb!
- Swatch Collectors on the front page. On 02-MAR, three
well known Pioneer club members (Isa, Rodolphe and Yannick) were
featured on the front page of the
Swiss newspaper Le Matin.
In an article (two full pages!) in
conjunction with the 35th anniversary of Swatch, they explain their
passion for their Swatch collecting hobby. Bravo, well done!
- Olympic Museum special. During
the festivities for the 35th anniversary of Swatch on 01-MAR in
Geneva, a new special Olympic
was available for sale for the first time. "Quai
D'Ouchy" is the street in Lausanne where the Olympic Museum
is located. The watch is packaged in a nice
colourful paper sleeve
and it has the words "Beat Your Own Record" printed on the
back of the strap.
On the dial, you can
see pictograms of ten different olympic sport disciplines
(summer and winter). In the future, the watch will
be sold only at the Olympic Museum in Lausanne. Thanks to Ines Brem for the
- 1985 Invitation to Kiki Picasso
launch. You probably know the Kiki Picasso Swatch
but very likely, you haven't seen the 1985
invitation to the launch of the Kiki Picasso Swatch! Check
it out, a megarare item!
- Japanese Soccer Club
special. The Japanese Soccer club Urawa
Red Diamonds has issued a special Gent Loomi Swatch Urawa Red Diamonds I
(GK912C). It is a Gent Loomi Lifting
(GK912) with a special red strap. Fun fact: I already have a
watch with the same ref.no. on my page: Bicentenary Of Mexico Green
(GK912C). See the Mexico
Bicentenary special from 2010. Update: The Urawa Red Diamonds I special is
from JUL-2010, as you can see from this news
item on the official Urawa
Red Diamonds webpage. As you can see in the news item, a
second special Urawa Red
Diamonds II (a Gent Reach
The Rings (GE136) from 2005 with a special strap)was also
released. Thanks to
Cristiano Ianna for the update.
- Mid 80s French promo
material. I just added two nice items to my Old
Swatch Ads webpage. I think that it is very likely
that you haven't seen these two pieces before: 1. A poster
for the first ever ("wordwide") exhibition of street art painting in
Paris in JUN-1986; 2. A French
press map (8 pages, card
board) for the 1986
Swatch collection. Two super rare items.
Teaser: Another mega rare item will follow in the near future.
- A Swatch Collector explains his
for Swatch. "Menswear
Collectors Explain Their Obsessions" is the great title of an
article on the Fashionbeans website about five collectors of
sneakers, ties, streatwear, vintage clothing, and yes, also Swatch
watches. A (well known :-) Pioneer Swatch Club member explains
why Swatch is his favourite watch brand.
- Swatch Megastore
Düsseldorf. Swatch plans
to open a new Swatch Megastore in Düsseldorf, Germany, in a very
central location: Schadowplatz 12. It is likely that the
opening of the Store will happen in the next weeks (maybe end of
March?) as you can already see some Swatch
banners at the construction site. Swatch is also already
looking for salespersons
in Düsseldorf. Hopefully, there will be a store opening
for the information.
- Hugging Booth at the Rome Swatch
Store. On 03-FEB, Italian actress, singer, dancer and TV
host Lodovica Comello
was present at the Swatch store in Rome to promote
the new Valentine's Swatch Hearty
Love (GZ314S). There even was a special Hugging
Booth in the Store where fans and customers could take a photo
with Lodovica. Here
are more pictures from the event.
- PyeongChang 2018 Olympics
Volunteer special. For the PyeongChang 2018 Olympic
Games, an Olympic Volunteer special Gent Snolympic
(GZ312) has been released. The watch is packaged in a nice paper
sleeve. It probably won't be easy to get this watch as
there are some strict
rules regarding the resale of this watch. The watch first
popped up in this Instagram
post. Thanks to Fabien Perissinotto for the additional information.
- Giant Swatch Woof Maxi. As
in the last years, a giant Maxi of the current collection is now on
display at the Ayala Mall in Makati (Philippines). This time,
Swatch has chosen the Chinese Year Of The Dog special Swatch
Thanks to R.J.Valdez for the
information and picture.
- London in Milano. To
celebrate the launch of the new Brit-in
collection, the Swatch Flagship store in Milano (Via
Montenapoleone 25) has been completely decorated
in "London style".
- Paola Navone Artist special /
Paris launch. After the success of Thammada,
Italian designer Paola
Navone has created a new artist special box set called Treperotto (SZS25), limited to
only 333 pcs. It is sold for 240 EURO exclusively at the fashion
& home store Merci (111, boulevard Beaumarchais, 75003
Paris) starting 20-JAN (for two weeks). The box
set contains two New Gent watches and one Gent watch: 1. Tartanotto (SUOZ258S, back
of the watch); 2. Cutotto
(SUOZ259S); 3. Erarotto
(Gent, GZ310S, only available in this box set!). Here
is the official press release for the box set.
is a detailed report about the Treperotto
launch with Paola Navone in Paris on 20-JAN. Here
is the official event video by Swatch.
- Four Three
Medtronic "Presidents Club" Swatch specials. Recently,
four three mysterious
Swatch specials have surfaced in Germany (and Portugal): They
are very similar strap variants (a "P" on the loop around the strap)
of the New Gent Swatch Look Through (SUOK105) from 2013. The
special Swatch is available with a black strap
(SUOK105K), a transparent strap (SUOK105N),
and a white strap (SUOK105?).
The watches were awarded to members of the Presidents
Club (link does not work) of the medical technology
company Medtronic. Update:
A special Swatch with a blue strap
(SUOK105I) also exists.
Thanks to Fabrizio
for the information and to Pedro Mota for the update.
- Swatch bus in Taipei. A
London double decker bus in true
poppy Swatch style can be seen in Taipei. Sophia
Chang has a nice photo
album with more photos from the promotion.
- Swatch on tmall.com. On
12-JAN, a huge press
event ("Super Brand Day", #EnterToDiscover)
took place at the Swatch
Art Peace Hotel in Shanghai, China in order to celebrate
the launch of Swatch on Tmall: swatch.tmall.com.
Tmall (formerly Taobao Mall) is a
Chinese-language website for business-to-consumer (B2C) online
retail, operated in China by Alibaba Group, so it is a huge
new market opportunity for Swatch. The event
with more than 250 guests also celebrated the new collaboration
with Swatch brand ambassador Karry
Wang. Some great impressions from the event
can be found on the Instagram
story by Swatch. The event also
included a large Swatch watch
exhibition with many ultrarare
Swatch watches, Swatch
Art Peace Hotel watches, brand
new Swatch watches, ... Update: Sophia
Chang has a great photo
album from the event with many, many pictures.
Here is the official event
video by Swatch.
- Brianda Fitz James Stuart
exhibition in Tokyo. Last year, Spanish fashion designer,
Illustrator, and DJ Brianda
Fitz James Stuart designed a POP Swatch: Melusine
(PNN102). She now has a solo exhibition Little
Atelier in Tokyo (until 31-JAN). More information here.
watches at a MoMA exhibition. Items:
Is Fashion Modern? is an upcoming exhibition at the Museum of Modern Art (MoMA) in
New York City (01-OCT-2017 to 28-JAN-2018). The exhibition
explores the present, past—and sometimes the future—of 111 items of
clothing and accessories that have had a strong impact on the world in
the 20th and 21st centuries. A few Swatch watches from the
Swatch archive will be part of the exhibition as listed in the complete
list of 111 items. Update: There are five
Swatch watches on display at the exhibition, two early ones (GB100,
Fish) and three artist specials (Space
People by J.C
de Castelbajac, Milles
Pattes by Keith
Haring and Lots
of Dots by Alessandro
Mendini). Two special MoMA
Swatch watches (not very exciting) are sold in the MoMA
store. Update 2: Here
is the official press release by Swatch Group (not Swatch!)
and here is a
picture from the exhibition. Update 3: Three days
before the closure of the exhibition, Swatch Club members are invited
"for a private evening with
behind-the scenes access to MoMA's first exploration launch of fashion
design in over 70 years with special guest, Swatch Creative Director,
Carlo Giordanetti." Thanks to
Bill Dankulich for the picture and to Max Cheslow for the
- Swatch Art Peace Hotel special
2018. During the #EnterToDiscover
event at the Swatch
Art Peace Hotel on 12-JAN in Shanghai, several designs
for the upcoming Swatch Art Peace Hotel special 2018 were shown.
The winning design is by Han
Feng. Thanks to
Sophia Chang for the photo.
- Auswandererhaus special. A few years ago, the German
Emigration Center ("Deutsches
Auswandererhaus") in Bremerhaven has issued a special Deutsches
Auswandererhaus Gent swatch to its employees. The
watch was not available for sale and it came with a few nice goodies
(pins, cup, pens, ...).
- A time-honored Christmas tradition. Here
is a nice story about the current and previous Xmas specials by
Swatch. Did you know that Swatch has released 40 Christmas
watches in 32 years? (these are official numbers by Swatch HQ in
Biel :-) Thanks to
Klaus-Dieter Klein for the information.
- Elmar Mock interview. Elmar
Mock was a finalist of the 2017 European
Inventor Award. He also was one of the "fathers" of the
Swatch watch in the early 80s. The
Guardian has a great interview with Elmar Mock entitled How
we made the Swatch.
- Swatch Art Peace Hotel opening special. For the
opening of the Swatch
Art Peace Hotel in Shanghai in late 2010, a very very rare
and very elaborate Swatch Art
Peace Hotel Super VIP opening box set was distributed to
about 20 VIPs. The box
contains several pens and the limited Peace
Hotel (GZ226S, xxx/888) special. Here
is another picture of the box set. The unlimited Bund
19 (GZ228) is not part of the box set. Thanks
to Tak Lun Lee for the information and
- New Swatch Pay watch in China. A New Swatch Pay
(Bellamy) watch is now available in China. The ref.code is SVIP100-1200.
Thanks to Sophia Chang for the
information and picture.
- Happy Hours surprise Swatches. In many local markets
the well known "buy one Swatch, get a second one for a very low price"
promotion is available again. This time, the theme of the
promotion is "Happy Hours".
The promotion is available both online (23 EURO for the second watch,
Gent, Lady, or Skin) and offline in the
stores (23 EURO for the second Original or Skin watch, or 40 EURO for
an Irony watch). Update: Here
is a picture of the Happy
Hours special packaging.