Stay tuned to
This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
, especially the section about special packagings.
Older Swatch info (Last updated: 18-OCT-2012)
news from 2008 are below:
- Sydney "New Years Eve Party 2008"
special. As in
2007, Swatch has released a nice special for the New Years Eve
Party 2008 on 31-DEC-2008 in Sydney, Australia. The special
consists of the 2000 Skin Noir de Chine
(SFB107) with a new strap. The strap
carries the imprint: "NYE 08 Creation". The watch is packaged in a
nice black velvet bag with a golden imprint
"NYE 08 Creation". Limitation is unknown but probably not too
high. Thanks to Dino Wierz for the information
- Ski Dubai access special. Ski
Dubai is the first indoor ski resort in the Middle
East. A special access swatch Ski Dubai (a Clearance access, SKK103,
with a blue special strap) is used for the ticketing and entrance.
Update: In 2009, a
Dubai red swatch (SKK106R, a Magic
Snow access) has surfaced, it has a red
strap. The first version had a blue strap.
- Portuguese Spring / Summer 2009
collection launch special. As in previous years, a
special packaging of a watch from the upcoming (Spring / Summer 2009)
collection is available in Portugal. This time, the gent Rabelitto (GE221)
comes with a nice gift with purchase. Thanks to Ricardo
Rocha for the picture.
- 2008 FIVB specials. You
probably know the 2008 Beach Volleyball FIVB special Sun Twirly (SUMB101).
At least three strap variants of this swatch exist, each with its own
ref.no.: 1. FIVB
VIP 2008 (SUMB101C). 2. FIVB 2008 World Series 13 (Marseille)
(SUBM101E). 3. FIVB
2008 Ce. Adia (SUBM101F).
you know more? Oh yes, the Klagenfurt 2008 VIP special
(SUMK101R). More? Thanks to Alain Choisy
for the pictures.
- 10 Years Smart specials. The
Smart car has celebrated its 10th
anniversary recently. It is now even available in
the USA. Currenly, a special
website for the 10th anniversary is giving away a
special Swatch (probably a Jelly In Jelly Fluid Word (SUJK104) with a
special strap) as a price for a raffle. The same special strap was
used to make a different special Swatch 10 Years Smart Car (SUJK700E,
based on a Jelly In Jelly Inwards (SUJK700)).
This one was given to journalists and VIPs during the 10th anniversary
celebration at the Smart factory in November 2008. The watch comes
packaged in a black box "10 years smart"
and it contains a nice book, the watch,
and other information material. Update: The special (which one?) is also
available in Switzerland as gift with purchase of a Smart car SWISS EDIT10N. Most
expensive Swatch watch ever? Thanks to Alain
Choisy for the update and the picture.
- Swatch The Club Xmas event 2008
Lisbon. The traditional Swatch The Club Xmas event 2008
took place from 12 to 14-DEC in Lisbon, Portugal. This year, the
theme was Time Of Exploration.
About 125 club members participated at the event. A unique
special Irony Chrono Time
Of Exploration (YCS525G) was released in a limited
edition of only 222 pcs. This special watch is a variant of the
Irony Chrono Light
Of Senses (YCS509G) which is part of the Seasons 2008
collection. The difference is the color of the date field (green
instead of white) and the color of the ring in the upper left of the
dial (green instead of black). The metal strap is also engraved "Time Of Exploration 2008".
So, this watch is very rare as only 222 pcs exist. The watch comes
packaged in a very nice wooden box
with a number xxx/222 on the bottom.
The watch itself is not numbered. Here
is a picture of the opened box and here
is a picture of a map and other goodies from the event. Here
is a detailed report about the event with many
- Chinese New Year special 2009.
The chinese new year 2009 special Swatch is a special for the
bull year. This year, the watch
comes with an abacus to
This special is a must for me as I am a mathematician :-) Thanks
to Marco Soares for the information and to Melissa Starr for the
- Snow Mobile 2008 event special.
The Swatch Snow Mobile 2008 event takes place from 5
to 8-DEC in Saalbach-Hinterglemm, Austria. As in the last years, a
special Snow Mobile 2008 swatch will
be released. This year, it is a Chrono Plastic Fire Engine (SUKI100, with
Snowpass function) with a special strap. The watch comes packaged
in a nice paper sleeve. A Swatch The Club event will take
place in Saalbach-Hinterglemm from 6 to 8-DEC, you can find all the
can also find two nice promo videos for the special watch on
Update: The Swatch The
Club team (incl. ProTeam Member and FMX rider Busty
Wolters) did great during the finals:
They finished in second place. You can watch a replay of the
finals on freecaster.tv.
you can read a nice report with many pictures from the event on www.always-surprising.com.
Thanks to Jeroen
for the information and to Andreas Schaad,
Joerg Mitter (Euro-Newsroom.com) for the picture.
- Swatch The Club UK Xmas Party.
The Swatch The Club Xmas party 2008 took place on 29-NOV in
London at 1 Leicester Square. You can find a detailed report with
many pictures on www.always-surprising.com.
- Hayek in WiWo. The
German weekly business magazine WiWo
("Wirtschafts Woche") no. 48 contains a nice cartoon
featuring chairman of the Swatch Group Nicolas G. Hayek and Deutsche
Bank boss Josef Ackermann... Thanks to Joris van
Eeden for the picture.
- James Bond 007 Villain
Collection. On 8-SEP, a new collection of 22 Swatch
watches dedicated to the villians of the James Bond movies was launched
with a big event in Bregenz, Austria. Here is a list of all
watches in the collection:
Villain pictures by Swatch
A special packaging containing all
22 James Bond Villain watches has also been released in november in
a very limited numbered edition of 222 pcs. The watches are
packaged in a wooden
(SZS008). The box also contains a
encyclopedia and two photos, one of Nicolas
Hayek and the second one of Richard
Kiel (Jaws); both signed. The box costs around $3600
US (~2500 EUR). You can find real pictures of the box at the
- MTV Best.Show.EVER special. A
special Swatch MTV
Best.Show.EVER (SUJK109C, a Jelly In Jelly Code Barré with a new strap)
has been given to winners of a contest on the TV show MTV Best.Show.EVER.
- Den Haag James Bond Event. Swatch
Netherlands organized a small James Bond event at a cinema in Den Haag
on 23-NOV. Jeroen has all the details and photos at the Swatch-Clopedia
- New Swatch store design. Swatch
is about to introduce a new design called Ice Dunes for the official
Swatch stores. The new design has already been realized at the
store in Lugano, Switzerland. Walls,
ceiling and floor and the watch
showcases are white except for three big
posters on the wall. The first impression of some customers
is: "We enter an igloo" :-) The white
walls with light behind the watches do not show too well some
Irony models. After some not too positive comments by certain
customers Swatch is currently evaluating the new store concept in a
survey. The results should be known soon. The inauguration of the
new Lugano store was postponed to later date, however. From the
pictures, the concept does not look to bad but you probably have to see
it for yourself to make a judgement. I have always liked the
colourful store design that is currently used.
The store in Lugano was officially reopened
6-NOV. Update: The
Ice Dunes store design concept
has been launched in Singapore as well, at the newly renovated "Plaza
Singapura" outlet: pic1
/ pic2 / pic3.
Thanks to Alain Choisy for the information and pictures
and to Bernard Tey for the updates and pictures.
- Controversial Swatch ad in
venice. Swatch has affixed a huge Swatch
Villain ad at the Piazzetta of San Marco in Venice, Italy.
This ad is extremely
controversial among local inhabitants and international tourists
- Nicolas Hayek interview in DIE
ZEIT. The current edition of the renowned
Germany weekly newspaper DIE ZEIT has
a long and very interesting interview with Swatchgroup founder Nicolas
Hayek. The title of the interview
is typically Hayek: "I am not worried. I am angry." DIE ZEIT also has lots
of pictures showing the history of 25 years of Swatch watches.
- Club'Art: The Graphics Collection / Illustrative Club Event. Swatch
is sponsoring the Young
Illustrators Award 2008. The 20 winners will
be shown at a separate section at the coming ILLUSTRATIVE, the international
festival for contemporary graphic and illustrative art in Zurich,
Switzerland (18 to 26-OCT-2008). Even better: The winner of the
first prize is given the possibility to create one new limited edition
Swatch which will be integrated into the international
distribution! A great chance to show your art to the world!
During the Illustrative
festival, a Swatch
The Club event took place on 17 to 18-OCT in Zurich. A
collection of three limited edition Swatch watches called Club'Art:
The Graphics Collection, designed by young artists, was
launched during the club event. The watches are limited to 3333
pcs each and you have to be a member of Swatch The Club to be able to
buy the watches! The watches themselves are not numbered but the
boxes carry a number xxxx/3333. Here
is a detailed report about the event with many
pictures! The first of the three watches was
already sold during a club event at the Nicolas G.Hayek center in Tokyo
Ginza on 4-OCT: The gent swatch Beautiful
Women (GZ196) has been designed by japanese tatoo artist
Horiren. The watch comes
packaged in a nice box, here
is a picture of the opened box. During the event, Horiren also
signed the watches (upper part / lower
part) and boxes (back). Here is a nice
report about the event by Yuji Tada. The other two watches in the
Club'Art collection are: Afreau
Couti (GZ197) by Swiss artists Körner Union (box
/ opened box) and Graph Paper (GZ198) by Rory McGrath of the UK
design studio OK-RM
(box / opened box).
At the club event in Zürich, the three watches (all of them had low
numbers!) were distributed together in a special
sleeve. This sleeve is unavailable elsewhere and it is
limited to about 250 pcs. The
winner of the Young Illustrators Award is Christian Montenegro (on the left on
the picture), he will design a watch for Swatch. Update:
A Club'Art gathering for Swatch collectors will take place at
the Swatch store in Bologna, Italy (Via Massimo d Azeglio 13/b) on
14-NOV at 6pm. Thanks
to Yuji Tada and Christine Tanner for the information and pictures and
to Melissa Starr for the pictures.
- Xmas special / Xmas collection
2008. The Xmas special 2008 will be a gent swatch called
(GZ192S, 9999 pcs). The watch comes packaged in a transparent star shaped box. Update:
The Xmas collection 2008 is called A Romantic Season. Besides the limited Xmas
special, the collection consists of six more watches: Colour Dew (YSS238,
Irony Lady), Star
Sign (YNS110, Irony Nabab), Light Of Senses (YCS509,
Irony Chrono), White
Feelings (SUJW101, Jelly In Jelly), Stellar Spread (SFK324,
(LK296, Lady). The complete collection (including the Xmas
special) was presented during the reopening of the Swatch store in
Lugano, Switzerland. Thanks to Alain Choisy for
- Two new Diaphane One specials.
In november, two very limited Diaphane One specials will be
launched: Turn 2 him (SVAZ102S,
130 pcs, retails for approx. 6500 EUR) and Turn 2 her (SVAZ101S, only 50
pcs, with small diamonds around the bezel, retails for about 10000
EUR). Is Turn 2 her the
most expensive Swatch ever?
- Berlin Bond Villains
Get-Together. From 8 to 11-OCT, the MTV
Villain Booth will be opened at the Swatch
Instant Store in Berlin, Münzstrasse 18. Go there and shoot
your video :-) On 8-OCT at 6pm, a Get-Together for club
members and customers took place at the Instant store. You can
find some more
information on the official Swatch webpage. Update:
You can find some impressions from the Get-Together on www.always-surprising.com.
- Azzali artist special. On
14-SEP, a Swatch collector
event took place at the Gioielleria Azzali 1881 in
Mantova, Italy. A special packaging
was released during the event: The italian artist Sandro
Negri painted unique personalized
Swatch watches. The special is numbered and limited to 299
pcs, no further info so far, original price is 150 EURO. Update:
To show you that all swatches painted by Sandro Negri are
really different, here are some closeup pictures: #6,
Thanks to Roberto Quadrini for the information and
pictures and to Alain Choisy for the pictures.
- A-ROSA special. The
Grand SPA Resort A-ROSA
in Kitzbühel, Austria, has released a special access Swatch A-ROSA (a Jelly In Jelly Access SUMK101
with a nice strap). It
can be used as a ski pass in Kitzbühel.
- Gold & Pioneer Event 2008 / James
Bond 007 Villain Collection launch event. The
& Pioneer Event 2008 took place from 7 to 10-SEP in the area
of Bregenz, Austria. The main event on 8-SEP had two big
themes: 1) The launch of the new James Bond 007 Villain
Collection 2) Swatch celebrated 25 years of Swatch
watches. Therefore, the event was called Plastic
Royale (remember the title of the last Bond movie?).
About 140 collectors participated at the G&P event, on 8-SEP about
300-400 journalists from all over the world were
present at the Plastic Royale event. This event was the most
spectacular event in the last years.
Several special swatch watches were issued during the G&P event:
To summarize in a very short way: The G&P event 2008 was
fantastic, it was perfectly organized with lots and lots and lots of
surprises (eg. Leningrad
Cowboys playing a gig for all event participants :-) and
the programme was also superb! Here
is a detailed report about the event with many
pictures and even some little videos! Check it out! Here
is an overview of all the stuff and merchandising collectors received
during the event...
- The traditional G&P
special: This year, it is a unique Chrono Plastic Gold &
Pioneer 2008 (SUIZ400)
limited to only 222 pcs. The watch comes packaged in a
numbered suitcase. It is a special model as it is a
variation of the new James Bond watch Dominic Greene
(SUIB402). The differences between the two
watches are as follows: The
colour of the dial is changed from white to gold and on the bezel,
the letters "G&P 08" can be found. There is also a new
loop "007 Villian Event 2008 Gold & Pioneer"on the
strap. As the dial and bezel are different, this is really a
super special watch!
- The Plastic
Royale wooden box
launch event special (SUIB402-1)
limited to 500 pcs, unnumbered. This was given to all gold
and pioneer members and to all journalists after the James
Bond 007 Villain Collection pressconference on 8-SEP. The
wooden box contains the new James Bond watch
Greene (SUIB402) in special
paper sleeve, silver plastic "jaws" and lots of plastic grains.
The wooden boxes were available with four different colours of
plastic grains: yellow,
- To celebrate
the 10th anniversary of the Swatch store in Dornbirn, a special
packaging of the Jelly In Jelly Sultans Joy (SUJK116)
was sold to gold & pioneer members, limited to 250 pcs,
unnumbered. The watch (SUJK116C)
comes packaged in a nice metal tin with the inscription
"08/09/2008 Gold & Pioneer Members Meet The Swatch Store
Dornbirn". The watch has an extra
loop with the logo of the G&P event on the strap.
As a bonus, every tin comes with a nice key chain in the same
- Olympic special. A
special Olympic Swatch SUJZ701 has been
released, probably for the International Olympic Committee like similar
watches in previous years. The watch is the Jelly In Jelly Ruby Touch (SUJK701) from
2007 with white olympic rings on the dial. One thing is
interesting about the watch: The dial has an imprint "(C) Swatch
AG 2008". Very rarely, a swatch is available on the market in the
same year as the (C) notice. Almost always, watches are released
one year after the (C) date.
- Portuguese Charity
special. A new
swatch special called Amiguinho
(GZ193, "friend") is now available in Portugal. Currently,
it is only available when you open a new banking account at a portuguese
Update: It is now
available in all Swatch stores, it comes packaged in a nice paper
box. This swatch supports a charity in Portugal, similar to
previous specials as Mundo
Perfeito last year. Thanks to Ricardo
Rocha for the information and picture and to Marco Soares for the
- Swiss Girl special. A
nice new swatch special is available in Switzerland, it has probably
been designed for the tourists :-) It is a gent snowpass swatch
Girl (SKZ123), packaged in a paper sleeve. Thanks to Marco Soares for the information.
- Kika Swatch special. The
charity foundation Racing
For Charity has launched a special Swatch Kika (SUJK102E, limited to
1000 pcs, not numbered). It is the Jelly In Jelly Instantaneous Fresh (SUJK102)
with a very nice new leather strap. The watch comes packaged in a
nice paper sleeve. You can find more information about the watch
on the very nice website by Hans van Buuren about Dutch
Swatch specials. One of the best specials in recent time...
- Wuppertal X-fighters event /
special. From 15
to 17-AUG, a Swatch The Club Event took place in Wuppertal,
Germany, during the X-Fighters
Freestyle Motocross event. A special version of the FMX
Swatch Special Mat
Rebeaud (YOZ100) was released in a limited edition of 30
pcs. The motocross helmet
packaging of the watch has a special imprint. A nice report
with spectacular pictures can be found on www.always-surprising.com.
- Singapore Summer special. A
nice summer special is sold in Singapore: Together with the Sandy Shoes summer special
(GE205), a computer mouse in the
same design is available. Cute!
- Klagenfurt VIP special. From
29-JUL to 3-AUG, the Swatch
FIVB Beachvolley World Tour had the annual stop in Klagenfurt,
Austria for the Grand
Tournament. A Swatch
Club Event will took place during the tournament. A Klagenfurt 2008 VIP special
(SUMK101R) was released, it has a nice strap. For the second time,
Boat cruise took place on the Lake Wörthersee.
- New Vendôme models. After
a long long wait without any updates to the Vendôme / Spiga collection,
five new models have been released recently both at Spiga and
(YPS100PU, Petite Seconde), Gold Pleasure (YPG401GPU, Petite Seconde), Smelting Ice (YOS425PU, Irony The Chrono), Play
Your Style (YSS228CPU, Irony Lady Lady), and Harmoniosa (YSS227APU,
Irony Lady Lady). Update:
Two more watches have been released recently: Larme De Charme (YSS233PU,
Irony Lady Lady) and Statued
Shine (SFK309PU, Skin). Thanks
to Jörg van Dyk for the information.
- Bern Instant store. Right
time for the European Soccer Championships 2008 in Switzerland and
Austria, a new Swatch Instant Store has opened its doors in Bern
in the main train station on 31-MAY. Great opening
picture but no special or any other surprise was released to
celebrate the opening. Two more instant stores were recently
opened in Vilnius
(Lithuania, already closed again!) and Bucharest
(Romania). A quite complete list of Instant Stores can be found on
the official swatch webpage,
with many pictures. Update:
is a funny video with scenes from the opening of the Instant
Store. Thanks to Christine Tanner for the
information and picture.
- Azzali Anniversary special. On
14-SEP, the italian jeweller Azzali
will celebrate a special anniversary in Mantova. It is the
127th anniversary of the jeweller (Azzali 1881) but it is of course also
the 25th anniversary of Swatch watches. A special will be sold
which will be painted one by one by an artist (Sandro Negri). So
each special will be unique, limited to 199 pcs. Here
is the official invitation for the event. Previously, Azzali has
sold a few swatch specials, the most well known in 1990: Chic-On in a metal box,
limited to 999 pcs. Thanks to Roberto Quadrini
for the information.
- German Club Events. From
to 17-AUG (new date!!), a Swatch
Club Event will take place in Wuppertal,
Germany, during the X-Fighters
Freestyle Motocross event. Even more Swatch activities are
planned in Germany during the summer: A Swatcholino
during the Kitesurf
Trophy during four
summer events, including two club events in St. Peter Ording and
Fehmarn, an Instant
Store during the BMX
masters in Cologne from 4 to 6-JUL, and free entrance
tickets for the FIVB
Grand Slam in Berlin (9 to 15-JUN). Update:
You can find many pictures from the BMX
masters in Cologne on www.always-surprising.com.
- Swatch sponsors Swiss music
festival. Swatch is the presenting sponsor of the Swiss
music festival Blue
Balls Festival. It is a large music festival and
it takes place from 18 to 26-JUL in Lucerne. Update:
On 18-JUL, a special
Swatch called Blue
Flying Provocacy (SUIW400C, a Chrono Plastic Flying Provocacy
with a new strap in a special paper sleeve) was launched at a press conference by Reto Stoeckli, COO
Swatch, and Urs Leierer, director and founder of the Blue Balls
Festival. During the press conference, some spectacular Free Running stunts were also
Running is the theme of the TV
spot for the new Chrono Plastic collection. Thanks
to Jean-Bernard Mani for the information and to
Christine Tanner for the picture, other pictures
- Madrid Club Event / Mat Rebeaud
signature swatch. Swatch
ProTeam member Mat
Rebeaud has launched his own FMX Swatch Special Mat Rebeaud (YOZ100) during the Red Bull X-Fighters Event
on 17 and 18-JUL in Madrid, Spain. The watch comes in a very nice
special packaging, it is limited to 10000
pcs. You can see more pictures of the watch here.
to the event, a Swatch
The Club event took also place. Collectors were able to
participate at the press conference with Mat on 17-JUL. Here
is a detailed report about the event with many
pictures and even some little videos! Pictures by
- FIVB staff 2008 special. As
in the last years, a FIVB
staff 2008 special (SUJK122C) has been released for the
staff people of the different 2008 Swatch
FIVB BeachVolley World Tour events. The watch is the Hawaiian
Jelly In Jelly (SUJK122) from 2007, fitted with a new strap.
- Swiss Outlet Swatch Store. Swatch
has opened the first outlet store for Swatch watches in
Switzerland. The store is located in the FoxTown outlet shopping
center in Mendrisio (Tessin). They are selling swatch watches from
older collections (but no 83/84 of course) at retail minus 30%. Thanks to Alain Choisy for the information.
- Austria Come Together Event. The
Austria Swatch The Club Come Together Event 2008 took place on 16-JUN in
Vienna. Two specials Come2gether
(Austria, SUJK121E; Switzerland, SUJK121D)
have released to commemorate the event, limitation is 222 pcs
each. The location of the event is one of the hottest places in
19. As the European
Soccer Championships took place during that time in Austria and
Switzerland, the match Austria vs. Germany was shown
during the event. Germany
1:0 in a fantastic victory against Austria :-) You can
browse a report about the event with many pictures, also of the nice
special watches on www.always-surprising.com.
Thanks to Peter Altmann for the
- Highland Open 2008 special. As
in the last year, Swatch was sponsor of the O'Neill Highland
Open by Swatch 2008 event which took place from 23 to
30-APR-2008 in Thurso, Scotland. A special Highland Open 2008 Fun Scuba
Swatch (SUGK108C, Tentacula
with a [somewhat strange as the colors look a bit faded] new
strap) was released to commemorate the event. The design of the
strap is based on the Lion Rampant from the Scottish
Standard. The special comes packaged in a nice paper
sleeve. It is rumoured that the limitation was 550
pcs. Unlike 2007, the 2008 special was not sold in the
shops. It was only available for athletes, journalists, and VIPs
during the event. Thanks to Stephen Carroll for
- History of the Swatch
EuroRoadShow. You probably have heard about the Swatch EuroRoadShow special
packaging from 1987. It is one of the earliest special packagings
of Swatch watches, and it is also very rare. In 1990, Swatch
organized again a EuroRoadShow. You can read a bit about the
history of the 1990 Swatch EuroRoadShow here,
quite interesting to read.
- Roland Garros birthday
giveaway. For the 80th birthday of Roland Garros (the 2008
French Open Tennis tournament), a commemorating Swatch bracelet was
given away during a small event at the megastore in Champs Elysées,
Paris. This year, Roland Garros took place from 25-MAY to 8-JUN.
No special swatch (as in the last years) or special packaging was
released this year. Thanks to Philippe Danjean for
- New product line Chrono Plastic. A new chrono swatch product line called Chrono Plastic
has been released starting 1-JUL, the watches are already
available in Switzerland. They have a
diametre of 41 mm and the thickness is 11 mm. The
functions are the same as the good old AquaChrono
from Swatch but the shape of the case of the watch is
different. Six watches have been released at first: Sun
Down (SUIM400), Smooth
Wave (SUIK401), Yellow Head (SUIB401), Legendary Eagle (SUIK400), Mister
Chrono (SUIB400), Flying Provocacy
is a newspaper report from Austria showing all six models. Price
for the Chrono Plastic
is 80 EUR. Thanks to Andrea Marco
Faggioli for the information.
- 25 years of Swatch. As
we all know, Swatch is celebrating "25 years of Swatch watches" this
year. The german magazine Stern
(one of German largest magazines) has a nice article
about the history of Swatch watches. Of course it does not contain
too many information that we didn't know already...
- Oberhausen Store opening
special. The old Swatch store at the shopping mall CentrO in Oberhausen,
Germany, closed some months ago. On 4-JUN, the new store reopened right
in the middle of this big shopping mall. On the opening day, there
were snacks and champagne for the guests and
visitors of the store. As a surprise gift, the people buying a Swatch
got an engraved, silver colored metal case
for their watch. The cases are limited to 50 pieces, numbered. The
number is engraved on the lid of the case. Thanks
to Jörg van Dyk for the information and picture.
- German Instore Club Night
specials. In Germany, four Instore
Clubnights will take place in Berlin,
Frankfurt, Stuttgart, and Munich end of may / beginning of june.
During each club night, a localized limited special version of the new
club watch Once again, again (GZ191)
will be released. Here is a
picture of the Berlin special, it is limited to 100 pcs, the Frankfurt
special is limited to only 40 pcs; Stuttgart and Munich are
limited to 100 pcs (same as Berlin). The difference to the regular
watch is an additional red loop with the respective name of the
city around the strap and an extra banderole (also with the name of the
city) around the packaging. Two different pins
were also given away during the clubnight. Unlike the Nicolas G Hayek Center Tokyo: 1st
Anniversary special (GZ191C), the four German Instore
Clubnight specials do not have a special ref.no., they carry
the regular GZ191 sticker (with eg. a handwritten
"F" for Frankfurt). Here
are my impressions from the Frankfurt Instore Swatch Clubnight on
30-MAY, some more impressions and better pictures can be found at www.swatch.stawi.de
(also includes pictures from Berlin).
- Swatch sponsors snowboard
competitions. Swatch is sponsoring the TTR
World Snowboard Tour 2006/07 and 2007/08, check out the TTR
website for the Swatch logo everywhere. A
special Swatch Jelly In Jelly Access TTR World Snowboard Tour (SUMK101Q)
is available, it comes in a nice paper sleeve.
is unknown. As the sticker on the sleeve does not carry a price, I
assume that it was given to athletes and VIPs only. Update:
On 22-MAY, an event
took place at the New York Times Square Swatch Store, to celebrate the
Swatch TTR Snowboarding World Tour Champions 2008 Jamie
Anderson & Kevin
Pearce. More information and pictures at www.always-surprising.com.
- Nicholas G.Hayek Center Anniversary
special. The Nicholas G.
Hayek center in Tokyo celebrated its first anniversary on
24-MAY. To commemorate the anniversary, a special version of the
new club watch Once again, again (GZ191) was
released: The Nicolas
G Hayek Center Tokyo: 1st Anniversary special (GZ191C)
will have two extra loops around the strap, limitation is 500 pcs.
Here is a picture of the
packaging and here
is a picture of a concert that took place at the NGHC on 24-MAY.
The japanese website of the Swatch Group has more information about the
Nicholas G. Hayek center. Thanks to Yuji Tada for
the information and pictures.
- Nicolas G. Hayek Puzzle Motion
special. In late 2006,
the following was reported: "A Swiss newspaper reports
about a watch with a dial featuring the face
of Swatch founder Nicolas G. Hayek. Apparently, Mr. Hayek
has registered his name as a trademark, probably in conjunction with
watches. So he has to release a watch related product in order not
to loose his rights for his trademark." Well, it seems as if this
watch now is available but different than shown on the previous
picture: It is a new Puzzle Motion special called Hayek Branded Watch
(SUPZ100). Here are closeups of the dial: non
puzzled / puzzled. A funny
watch! Limitation of the
watch is unclear: According to information from Swatch Stores in
Germany, this watch is not limited and it will be available more easily in
spring 2008. According to information from Swatch Stores in the
USA, the watch is limited to 1000 pcs. Yet another info comes from the Swatch Store in
Stuttgart, Germany via Nikolai Kuttler: "The watch is not limited
but later in 2008, there will be a limited version of this watch."
Now this is really confusing! We'll find out later this
year... Update: According to this
information on page 16 in the annual
2007 by the Swatch
Group, Melissa's first information was indeed
correct: The watch is really limited to 1000 pcs.
Thanks to Melissa Starr for the information and pictures
and to Christine Tanner for the update.
- Club watch 2008 / Launch event in
Italy. The Club watch for 2008 is a gent called Once again, again
(GZ191). The watch shows a picture of the classic gent swatch Once
again (GB743) from 2000 shifted a little bit to the lower
right. The idea behind this watch is not entirely new as the watch
resembles somewhat the gent Side
(GK252) from 1997. This year, a gent watch was chosen as a club watch
because of the 25th anniversary of Swatch watches. The new club
watch is beautifully packaged in a book
with many pictures and stories from the 25 years of Swatch
watches. The watch has been designed by the contemporary Italian
Jeane. Great packaging, nice watch! A
Swatch The Club event took place on 19 to 20-APR at the Castello Orsini
in Nerola (Rome, Italy) for the official release of the new 2008 Club
watch. The event was open only for collectors from Italy, not for
international collectors. The translated text from the invitation
is: "There are Myths that will never go out of fashion... ... on
April 19-20, 2008, we'll find one again". Around 50 collectors
attended the event. Each participant received the new club watch
with a print of a picture of the castle affixed
at the outside of the box, so it is not a very exciting special
packaging. In addition, the collectors received a notepad,
a T-shirt and a diploma with the logo of the event. On
1-APR, the new club year has officially started and a presentation
for the new club watch can be found on the official Swatch webpage. A launch event for the new club
watch also took place in London, UK, on 19-APR. No special or
special packaging was released but each participant received a T-shirt,
limited to 95 pcs. You can find a report
about the launch event on Michael's nice webpage.
Update: As a nice
surprise, pioneer members of Swatch The Club received a nice little extra loop for the strap of the
new club watch Once again, again (GZ191). Thanks to Andrea Marco Faggioli and Ricardo Rocha for the
update and to Roberto Quadrini for the pictures.
- eswatch / iswatch? According
report (rough translation
by google), the Swatchgroup has registered the watch trademarks
"iswatch" and "eswatch". No further information by Swatch is
available but apparently, no cooperation with Apple (iPod / iMac / ...)
- Swatch at the BMX European
Championship. Swatch was the sponsor of the BMX European Championship in Weiterstadt,
Germany (30-APR to 4-MAY). No special watch or special
packaging was released but you can browse a lot of pictures from the
- World Museum website relaunch.
The website of the World
Museum (home of the only private permanent Swatch watch
exhibition) has been relaunched, check it out! It looks even
better than before. Also, the italian magazine Collezionismo Antiquariato
features a nice report
about Swatch watches and the World museum.
- Paparazzi product line
discontinued. The SPOT Watches powered by the MSN Direct
service are discontinued
and they are no longer produced. This means that also the Swatch
Paparazzi product line is no longer available. The Paparazzi
Swatch watches were introduced in 2004 with a huge launch
event in New York City. It seems as if this product line was
not very successful.
- Second Schloss Schönbrunn
special. In the last years, a Swatch special Schloss Schönbrunn (GN715D, Just
Blue with a new strap) was available at the (guess where)
Schloss Schönbrunn near
Vienna, Austria. Now, a second Schloss Schönbrunn special has been
2 (GN716C, Time In Blue with the same
new special strap). Update: It seems that a variation of the first
Schloss Schönbrunn special
(GN715D) was available: The variation
does not have the white imprint "Schloss Schönbrunn" on the upper part
of the strap. I assume that this was the earliest release of the
different Schloss Schönbrunn
specials and that the white imprint was added later. Thanks to Ricardo Rocha for the information and picture.
- Sarajevo Filmfestival special.
For the Sarajevo Film Festival 2007
(17 to 25-AUG-2007), a special gent Swatch Sarajevo Film Festival (GB219C) was
released. It is the gent Burn Inside
(GB219) from 2004, refitted with a special strap.
Limitation is unknown.
- 11th Swatch bourse at the world
museum. The 11th Swatch Bourse will take place at
the World Museum (near
Milano, Italy) on 4-MAY. A special
packaging (limited to 57 pcs, numbered) will be released to
commemorate the event. The packaging has been designed by the
Italian artist Lorenzo
Piemonti, price is 150 EUR.
- Bern Wirkt Wunder special. A
first special Swatch related to the Euro 08 soccer championship in Switzerland and
Austria (7 to 29-JUN-2008) has just been released. The swatch is called
Wirkt Wunder ("Berne works wonders"). It is the
access swatch Stade
De Suisse 2 (SKK2001) with a new strap. The new
special has no special reference number. Thanks
to Christine Tanner for the information and picture.
- CollectoMania 2008 event. The
event took place from 29-FEB to 2-MAR in Bern, Switzerland. A nice
special packaging CollectoMania 2008 (PMB117C,
limited and numbered to 222 pcs) containing the POP swatch Cuffolina (PMB117) with a new strap was released
to commemorate the event. During the event, collectors were able
to enlarge their collection with limited merchandising and event
branding material. Also, the art special Ja Gern! (limited to 444 pcs,
numbered) was sold during the event. Several Swatch collectors
have published a report or pictres about the CollectoMania event:
are the official pictures by Swatch The Club.
- New Hawaii Swatch store. A
new Swatch store will be opened on 4-MAY
in the Ala Moana shopping center in Hawaii. It is planned to bring
lots of special swatches for the opening. Thanks to
Yoshimi for the information and the picture.
- 25th anniversary of Swatch
watches. On 1-MAR-1983, the first
watches officially went on sale,
starting with a launch in Zurich (well, there was a test market in the
USA in late 1982, beginning of 1983, but that does not count). So,
in a few days, the 25th
anniversary of Swatch watches can be celebrated. It seems as
if there is nothing special planned by Swatch to celebrate the
anniversary... The German newspaper Süddeutsche
Zeitung has a nice photo
album about the 25 years of Swatch watches, with one error:
They think that Kiki Picasso costs 1750 EUR
nowadays. I would gladly buy one for this amount :-) Thanks to Nikolai Kuttler for the information.
- Swatch "Family Celebration" event /
special. On 22-FEB, Swatch hosted a big Family Celebration event
at the Kindercity in Volketswil
near Zurich in Switzerland. During the event, the new Spring /
Summer 2008 swatch watch and bijoux collection was presented.
Participants could also bring their kids. The kids
enjoyed special activities during the event. The following
celebrities were present during the event: Nicolas
G. Hayek and his wife, Melanie
Winiger (ex Miss Switzerland), Anastacia
(MTV presenter from Germany), Ted
Scapa (Swiss artist who designed the Montreux 2003 Jazz Festival special
swatch) and Martin Laciga (Swiss Beach Volleyball player). To
commemorate the event, a special access swatch Family Celebration (SKK124Q,
limited to 350 pcs) was given to participants. Here
is a report with many nice pictures by Michael and here
is a newspaper report about the event. Thanks to
Pierangelo Taiocchi and Eric Bressoud for the information and
pictures, other pictures by Swatch.
- Big Mountain Pro 2008 special.
As in the last year, Swatch is sponsor of
Mountain Pro 2008 event. A Fun Boarder special Big Mountain Pro 2008 (SULW100C)
has just been released. It comes packaged with a nice paper
sleeve. Thanks to Michael for the
information and pictures.
- Nicolas G. Hayek's 80th
birthday. On 19-FEB, Swatch founder and chairman of the
Board of Directors of the Swatch
Group, Dr h.c. Nicolas G. Hayek,
celebrates his 80th birthday. Some (online) newspapers have
published a report about him: BILD
(in my opinion, the worst tabloid
newspaper in Germany; but the report has some nice pictures of swatch
watches :-), Der
Westen, and Der Tagesspiegel. It is
not too hard to guess that the "Family Celebration" event (see below) is
probably also related to his birthday...
- Official German Swatch online
store. Without a great announcement, Swatch has opened
its fifth official online store, this time for Germany.
far, a virtual Swatch store is available in the USA,
Japan, and now Germany.
celebrate the opening of the online store in Germany, shipping is free
for a limited time.
- Virtual Swatch Bijoux Museum. The
great website www.always-surprising.com
has opened another large section in its virtual museum: The "Swatch
Bijoux Museum". It shows all Swatch Bijoux ever produced,
including the "Luxury Bijoux", only sold at the special stores Via della
Spiga in Milano and Place Vendôme in Paris. Check it out!
Congratulations to a great effort and a lot of work!
- Valentine 2008 special and
bijoux. For valentine's day 2008, a special lady swatch
Sparkling Love (LK293) will be released.
Additionally, the following bijoux will be available: A ring
called One Heart of a Million (JRM049) and two nice
Clé de mon Coeur (JPR010, JPM040). Update:
Swatch now offers a special website
with information about this watch and a great advertising video.
You can also win a "love weekend" in Paris! Thanks
to Kati Kylä-Kause for the information and pictures.
- Portuguese Spring / Summer collection
2008 special. As with the last collections, one watch of
the upcoming Spring / Summer collection 2008 will be sold with a gift
with purchase in Portugal. This time, the gent Sea Of Beauty (GS135) will
be sold with a white
with a turtle imprint. Here is
a picture of the special. Thanks to
masas from the Swatch-Clopedia
forum for the information and picture and to Ricardo Rocha for
- Taiwanese Valentine Special 2008
promotion gift. If you buy the valentine's special 2008
Love (LK293) in Taiwan, you will receive a nice gift with
purchase: A nice
red cup with a heart and a key
imprint. Thanks to Sophia Chang from the Swatch-Clopedia
forum for the information and picture.