Stay tuned to
This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
, especially the section about special packagings.
Older Swatch info (Last updated:
news from 2018 are below:
- Veggie sketches. A few hand-drawn sketches for the
art specials (by Alfred
Hofkunst) were auctioned
in Zurich on 14-DEC. The auction also included the three
watches, a T-shirt, and the press map. Rare! Final result
was 1300 CHF (plus 20,0% auction fee).
- X Factor Italy special. Swatch
is a sponsor / partner of the TV show X
Factor Italia. A dedicated website www.xfactorswatchthis.it
exists, featuring the New Gent XX-Rated
Black (SUOB402) and XX-Rated
Red (SUOR400). On 09-DEC, the "Presentatori X Factor
Daily" Benji &
Fede played a small concert
at the Swatch Store Milano Gae Aulenti.
A special XX-Rated Black / X
Factor, IT (SUOB402D)
was released in a limited edition of only 100 pcs, only available at
the Swatch Store Milano Gae Aulenti. The watch has the Benji
& Fede logo on a special
loop around the strap. Update: During the X
Factor Italia TV show, a special (probably unique) Swatch
Maxi was shown on TV (in the background).
Thanks to Alain
Choisy for the photo.
- 2018 Holiday Event /
Special. The 2018
Swatch Club Holiday Event will took place on the first weekend
of December (30-NOV to 02-DEC) in the city of Athens,
Greece. The 110 participants at the event received a very special
New Gent SwatchXYou Lucky Mushrooms
Universe (SUOZ292S), the
watch is limited and numbered to 200 pcs on the sticker,
on the special packaging, and on the
back of the watch. Here
is a picture of the opened special packaging. In addition to
the special strap of the watch, each club member received two random
straps from previous collections. So the content of (almost)
every packaging is different! Great idea! The packaging
also contains two special loops: "Holiday
/ 2018" on the front and "swatch /
club" on the back. The watch has a very nice face,
superb! Here is a detailed report with
many photos about the club event.
- Destination Montreal
special. A new Destination special for Montreal (Canada)
was launched on 07-DEC: A New Gent L'Esprit
De Montréal (SUON705N)
$110 CAD). It is a New Gent Backup
from 2014 with a special strap. This
is Destination Special #51. Thanks to
Thomas Chan and Elvin Rawlins for the information.
- Dutch GFP special. Hans van Buuren
has found one
of the nicest B2B specials ever: GFP
is a Dutch loyalty discount programs company. In 2018 the company
existed 7,777 days and for this occasion a special New Gent Swatch was
7,777 days (SUOB707D)
is limited to 77
pcs and it is packaged in a super nice paper
sleeve designed by Dutch artist Dadara.
The watch is a New Gent Blue
Resolution (SUOB707) from 2013 with a special strap (top
Apparently, Swatch Pioneer member Gennie Freen was involved
in the production of the special...
- Destination Greece
special. A new Destination special for Greece is now
available: A Gent It's All Greek To Me (GW408C).
It is a Gent Pink
Line (GW408) from 2017 with a special
special is available with seven different loops: Athens,
Crete, Rhodes, Corfu, Mykonos, Kos, and
Thessaloniki. The watch costs 70 EURO plus 2,80 EURO for
the loop. Each loop is only available in the respective town /
island. This is Destination
Special #50. A special loop for Santorini
is also available in 2019.
- Xmas special(s) 2018. According
to this website,
the Xmas special 2018 is a New Gent Shinebright
(SUOZ287S, 110 EURO). It seems to limited and numbered to 5005
pcs and it is available in a nice winter themed special
packaging. Update: The launch date for the
Xmas special is 29-NOV. Additionally, a SwatchXYou Xmas
special set is available. It is limited and numbered to 1111
pcs: Swatch X You Seasons Set
(GZS71). Price is 18360 JPY (approx. 142 EURO). The watch
heads in the Swatch X You Seasons Set
(GZS71) are identical to the watch heads in the Swatch
X You Seasons special set (GZS69) from 2017. The
straps and the sleeve are different however. Update 2:
The Xmas special Shinebright
is now available in the Swatch
online store. Shortly after the online availability, the
Nordic Swatch online stores (Denmark and Finland and ...) had an
interesting pricing error.
This error is fixed now. Update 3: The Swatch
X You Seasons Set (GZS71) is now available in the Swatch
US online store.
- Second SwatchXHodinkee
special. Swatch Club has launched a teaser about a new SwatchXHodinkee
special, with more information on 26-NOV. Another
SISTEM51? The first SwatchXHodinkee
Vintage 84 (SUTZ402) was
released in 2017 and it was a huge success. Update: Yes,
SwatchXHodinkee special is again a SISTEM51: the Swatch
SISTEM51 Blue Edition for HODINKEE (SUTZ404) is now
available for $150 US in the US
Swatch online store and in the Hodinkee
shop. It is the very first SISTEM51 that doesn't have the
distinctive red dots on the dial. Additionally, a limited number
of watches will be available in-store at the Swatch Times Square
flagship boutique in New York City from 29-NOV. The watch is not
a numbered edition, but quantities are limited. The production
run of the first SwatchXHodinkee special was 3500 pcs.
- New Swatch Pay! watches in
China. Four new Swatch Pay! (formerly known as
"Bellamy") watches are now available in China: 1. White
Line Pay! (SVHW101-1200); 2.
Paradise Pay! (SVIB106-1200); 3. Golden
Pay! (SVIW110-1200); 4. Blue
Pay! (SVHN101-1200). Thanks to Sophia Chang for the
- ChinaSteel special. A
blast from the past: In the early / mid 90s, the steel
from Taiwan has issued a Swatch special ChinaSteel.
It is a Gent Skin
Print (GF103) from 1993 with a special paper sleeve.
No print on the strap, no special ref.no. But the paper sleeve
is interesting as it shows the Swiss cross
next to the Swatch logo. This is very unusual (I am not sure if
there is a Swiss law that doesn't allow this).
- Destination Naples
special. A new "Pizza themed" Destination special for
Naples (Italy) has surfaced: A Gent Napulè (GR162E).
It is a Gent Red
Pass (GR162) from 2014 with a special Pizza
is Destination Special #49. Thanks to
Angelo Moccaldi for the photo.
- Swatch Club local Xmas
events. Three local Xmas events have been announced by
Swatch Club: 1. Toronto,
Canada (01-DEC); 2. Paris,
France (04-DEC); 3. London,
- Swatch x Hackett special.
The British menswear retailer Hackett
a special SISTEM51 Muffin
(YIZ402S). The Swatch x Hackett watch is limited to 1983 pcs and it is packaged in a special red box (opened
box). The watch is also numbered on the side
of the watch case and it has a nice imprint "born
in 1983" on the back (both Swatch and Hackett were
founded in 1983!). The watch costs 148 GBP or 200 EURO
(interesting conversion rate). A launch event for the watch will
take place in London on 01-NOV. Here
is a very nice info page about the watch. Update: Meanwhile,
the information about the Swatch x Hackett watch has been
removed from the website but some orders have already been shipped
out. You can also see the info in the Google
cache. The watch has been designed in collaboration with Jeremy
Hackett, and the dial features silhouette of Jeremy’s
Sussex Spaniel Muffin. Please note also this little
detail for the date window :-) Here
is a nice video ad for the Swatch x Hackett watch and GQ
Magazine has an interview
with Jeremy Hackett and Swatch COO Gonzalo de Cevallos
about the watch. The watch is already sold out online at www.hackett.com
but you still can get it
through the Swatch
online store. Also sold out at the Swatch Online
store! So it looks as if this watch is a big success. Update
2: A rare production error has been spotted by Stefan
Kluge: A slightly turned bezel.
- SwatchXDamienHirst / Mickey
Mouse 90th anniversary special. After releasing a nice
teaser "Magic Will
Happen On 15-NOV", Swatch has unveiled
the fantastic SwatchXDamienHirst
collaboration at the Swatch
Art Peace Hotel in Shanghai. The collaboration is
part of the 90th
anniversary celebration of Mickey
Mouse and the watches have been designed by UK artist Damien Hirst, inspired by
his well known art work Mickey
from 2012. Two Swatch specials are available: 1. New Gent
Mirror Spot Mickey (SUOZ290S,
limited and numbered to 19999 pcs, 110 EURO), packaged in a nice paper
sleeve; 2. Gent Spot Mickey
(GZ323S, limited and numbered to 1999 pcs, 165 EURO), packaged in a special packaging. It is also
available as a very limited Maxi Spot Mickey
(MGZ323, 265 EURO, 333
pcs). The New Gent is now available in the shops and the
more limited Gent will be sold on one day online only (18-NOV). By the
way, these are not the first Mickey Swatch watches! In 1984,
very few unique Mickey
hybrid Swatch watches were manufactured by Swatch employees
(never officially sold). Two of these were available as part of
the legendary Blum
collection: Swatch auction
in 2011 (Hong Kong). Update: Lots of international
press coverage for the two watches, including Esquire,
Italy, ... Update 2: It seems that the very
limited Gent Spot Mickey (GZ323S) was
in extremely high demand on the 18th. It was very difficult to
place a successful orders due to overloaded servers. Update
3: A few Spot Mickey specials were also sold "offline" on the
18th, eg. in Interlaken
(Switzerland) or at the Paris
Megastore. Update 4: Crazy
prices for the limited Gent Spot Mickey
(GZ323S), these are successful ebay auctions! Update
5: Here is a report
by Christine Tanner about the Interlaken sale event on 18-NOV. Update
6: One of the very limited Maxi Spot
Mickey was sold in Jeddah,
Saudi Arabia on 22-JAN-2019, more than two months after the
launch. So you still can find it if you search enough :-)
If you have an extra Maxi Spot Mickey, please let me know. I am
still looking for one as Germany only got 3 Maxis :-(
- ComplexCon special. ComplexCon is an
expertly curated convention and festival bringing the world of Complex
to life, including pop culture, music, art, food, style, sports,
innovation, activism, and education. It takes place from 03 to 04-NOV
in Long Beach, CA. A ComplexCon
Swatch special packaging has been released.
The special packaging (ref.no.
SUOB702-I) is limited to 400 pcs ($125 US) and it contains a black New
Rebel (SUOB702) with an extra ComplexCon
strap and loops. It comes with an unusual
guarantee card. Here
is a nice report about Swatch and ComplexCon. Update:
The ComplexCon special is now available in the online
- Bolton Group special. The
Italian high quality consumer goods company Bolton
Group has issued a special New Gent Bolton
Group (SUON705I). It is
a New Gent Backup
Blue (SUON705) from 2014 with a special strap carrying an
embossed logo of the Bolton Group on the
front side of the strap and an inscription "2 billion thanks!
Bolton Group" on the back side of the strap.
The "2 billion" may refer to the fact that the revenue of the Bolton
Group probably has passed 2
Billion EURO in the fiscal year 2017.
- Hollywood Dream & POP Diva
Wristory special. On 03-DEC-2001, 25 unique Swatch lots
were auctioned during the legendary Swatch
Wristory Auction in New York City. Several
celebrities were in attendance: Donald
Klum, ... Lot #17 was Hollywood
Dream & POP Diva in a unique Box covered by 6,370
Swarovski crystals, the box was sold for $6000 US. Until now, it
is very rare to see some pictures of the actual watches in the
different lots. Recently, some pictures of the unique
box in lot #17 and the corresponding letter
of authenticity (signed by Nick Hayek sr.) surfaced. You can see
all photos here.
- Destination Berlin
special. On 09-NOV, the Destination
Berlin special will be launched.
It is a New Gent called Ick Bin
Ein Berlina (SUOZ293, 80
EURO). This is Destination
Special #48, packaged in the usual paper
sleeve. Participants of the Berlin launch event will
receive a special packaging (video) as a
gift. There are six
notable events in German history that are connected to the
launch date of the Destination Berlin special (09-NOV). Thanks to
Sascha for the hint.
- Giant Swatch Psycadelic
Maxi. As in the last years, a giant Maxi of the current
collection is now on display in Makati (Philippines), this time near
the Swatch Store along Arnaiz Avenue. Swatch has chosen the New
Gent Psycadelic (SUOW155).
Thanks to R.J.Valdez for the photo.
- Swatch and German
politics. German politician Sawsan
Chebli (a member of the Social Democratic Party [SPD],
State Secretary for Federal Affairs) was recently in the "twitter
news" as she was photographed wearing a Rolex watch. Now
the Swiss Ambassador
in Berlin (Paul Seger) has sent her a Swatch
watch as a present (but she refused
to accept the present). The Swatch watch is the very rare
Swisstopo special (SUOK103E) from
2017 which was never
available in the shops.
- GLAM collection. A
new Swatch GLAM
collection is now available in selected countries / Swatch
stores: China, Hong Kong, Japan, Macao, Russia, Singapore,
USA. The collection consists of seven watches: 1. Gent Fabuloops
(GB316PZ, $135 US); 2. Lady Cuffabulous
(watch head HLM142PZ, $160 US plus two different leather bracelets
at $70 US each); 3. Lady Black
Cancan (LK387DPZ, $145 US) / White
Cancan (LK387EPZ, $145 US) / Purple
Cancan (LK387EPZ, $145 US); 4. Skin Big Glorious
(SVOM106PZ, $165 US with seven different feathers at $20
US); 5. Irony Chrono Musical
(YCG419PZ, $290 US plus three different leather bracelets at $30
US each); 6. SISTEM51 Sistem
Helmsman (YIZ400SPZ, $295 US, limited to 510 pcs, back,
this watch was rumoured since 2017 already); 7. Irony Lady Acrobelle
(YSG161PZ, $255 US plus three different leather bracelets at $30 US
each). The great Swatch
Glam Campaign has been produced by Plastik
Studios. Update: Starting end of JAN-2019,
the GLAM collection is available in selected Swatch stores in Europe
(Hamburg, Paris, Brussels, Milano, Tourbillon
Store Baden-Baden, ...).
- ETA 225th anniversary employee special. For the 225th
anniversary of ETA SA
Manufacture Horlogère Suisse, every employee received on
31-OCT a special New Gent ETA 225th
anniversary (SUOZ288), packaged in a nice paper
sleeve. It is estimated that around 6000 watches have been
distributed. The watch is not numbered and there is no ref.code
on the box or the packaging. ETA manufactures the
movements for Swatch
Group, including Swatch. Thanks to Julien for the photo and
to P&P for the information.
- Swatch Creative Natives Festival Madrid. A new
festival of young creators & new ideas called Swatch
Creative Natives will take
place in shake up Madrid from 22
to 27-OCT. The festival features art shows, concerts,
workshops and much more! It is rumoured that a few new Swatch
Art Specials will be launched during the festival. The full agenda
is not yet online but you can already get some inspiration in the blog on the
website. Madrid has been chosen as the first international city
for the Swatch Cities project. Swatch Cities is
a contemporary urban creation platform developed by Swatch to find
support for and bring attention to young creators in different cities
around the world. Update: On the first day of the
festival (22-OCT), the seven watches of the SwatchXAristocrazy,
SwatchXThyssen, and Boamistura collections were
launched (see "Swatch Cities Madrid specials"). Here
is a picture of the opening event with Swatch's VP and COO Gonzalo
de Cevallos, In addition, Swatch Creative Director Carlo
Giordanetti presented a
vinyl record (back)
about the festival. Three
Seven unique artist Maxis
are also on display: pic1
/ pic2 / pic3
/ pic4. A few serigraphs
and custom made Swatch bags (back) were also
available. Update 2: Schön!
magazine has a very nice report
about the Creative Natives Festival. Thanks to Ricardo Rocha for the
- Vontobel Swatch. The Swiss bank Vontobel
has issued a special Gent Swatch Vontobel
(GB292C), in DEC-2016. It is a
Numbers (GB292) from 2016 with a special loop around the
strap. No further info so far.
- The Exclusive Swatch-Art Collection. A huge and very
special Swatch collection consisting of more than 3700 Swatch watches
is featured in this interesting report
by ensemble.cc, a bilingual
publication featuring Architecture, Design, Creative Arts and Fine
Estates, affiliated with Sotheby's
Auction House. Thanks to Alain Choisy for the information.
- Swatch Cities Madrid specials. For the Swatch Creative
Natives festival (22 to 27-OCT) in Madrid, seven special
Swatch watches have
been released (according to the press
section of the official Swatch website):
- SwatchXThyssen Collection:
- New Gent Gracious Bouquet
- New Gent The Red Shiny Line
- New Gent Sleepy Garden
These Art specials are designed "in spirit" of paintings which
are on display at the famous Museo
in Madrid: 1. Balthasar
van der AstChinese
Vase with Flowers, Shells and Insects
(1628; watch Gracious Bouquet
); 2. Piet
York City, 3
(1941; watch The
Red Shiny Line
(1912; watch Sleepy Garden
SUOZ298). All the watches are packaged in a SwatchXThyssen
- Skin special Chamesparkle
Skin (SVOZ101S, Spain/Portugal:
1500(!) EURO, ROW: 1700(!!)
EURO) in a nice special
packaging, limited and numbered to only 80
- Skin special Chameskin
160 EURO, ROW: 175
EURO) in a special
1000 pcs, unnumbered.
- Gent special Chamecrazy (GZ320,
Spain/Portugal: 95 EURO,
ROW: 125 EURO)
in a special packaging (SZS26),
2000 pcs, unnumbered.
is a report from Spain about the luxury and jewelry company Aristocrazy
from June where they are already talking about the SwatchXAristocrazy
). On 30-OCT, the Aristocrazy collection was presented
at the Swatch store
in the Musée du Louvre in Paris.
Swatch training. Do you want to get your (Swatch)
kicks on Route 51?
Azimut Special. A special Swatch Azimut
Wealth Management (SUOB710C) has recently surfaced.
It is a New Gent Classiko
(SUOB710) from 2014 with a special strap. Azimut
Wealth Management is a company from Italy.
Swatch and Fashion. Swatch
Philippines and Slim's
Fashion and Arts School present LARO (Best
of Student Work 2018) at the Swatch
building. A very special
mixture of Swatch Maxi watches and fashion design... Thanks to
R.J. Valdez for the hint.
German NOC Chrono. For the Olympic Games 1994 (winter,
Lillehammer) and 1996 (summer, Atlanta), the German NOC has release a
nice Swatch Chrono (a Chrono Fumo
Di Londra (SCK105, 1994) with a special strap). Update:
Something very unusual about this watch: The plastic box
has a (barely readable) sticker SCZ100!
But to me, the watch looks like a strap variant of SCK105, so ref.code
SCK105C would have been appropriate. The ref.no. SCZ100 is not
listed anywhere... Can you spot a difference on the watch face?
PyeongChang Coca Cola special. For
the 2018 Winter Olympics in PyeongChang, Coca Cola has released a
special Swatch PyeongChang
2018 Coca Cola. The watch is a New
Brake (SUOR104) from 2015 with a special loop PyeongChang 2018.
The watch is packaged in a nice paper
sleeve. Thanks to
Fabrizio for the hint.
Etro Swatch jacket. A special Swatch
jacket by the Italian Fashion label Etro
is now on display at the MUDEC
(Museo delle Culture) in Milano, Italy. The jacket is part of
Paisley exhibition which celebrates Etro's first 50
years. It is a bit unusual to see the Swatch logo on a product
not manufactured or given away by Swatch. Thanks to Nicolò for the hint.
New Skin Irony (and other new) Swatches. Five new
watches have been added to the Skin Irony collection, now available in
Online Store, eg. Skinflag
(SYXS114). Update: The next part ("Deep Wonder")
of the Fall/Winter Collection 2018/19 is available now in an exclusive
Official Swatch Museum in 2019. In the spring of 2019,
Swatch Group will inaugurate a new complex (headquarters) in Biel. It
will include a Swatch museum. This exciting information about
the opening of the official Swatch museum was just announced in a newsletter (Cité du Temps
Geneva). So the new wooden
building, designed by Japanese architect Shigeru
Ban, winner of the 2014 Pritzker Prize (the most
prestigious architectural award in the world) will finally be
started in 2013, and the design was created in 2011).
Here are a
few photos from the construction site in Biel (SEP-2017). Cité
du Temps in Geneva is closed now and Swatch
will leave the rented building: "La Cité du Temps in
Geneva will close its doors on 30-SEP-2018 to open a new chapter in
its history in Biel/Bienne in this magical place."
Vogue Loves Mina / special maxi. On 21-SEP, Vogue
Italia and Swatch hosted a party for the 60th anniversary
of Italian singer Mina
during the Milano
Fashion week. A special Maxi Vogue
Loves Mina Maxi was created by Vogue Italia and it was
used for many Instagram photos....
Update: VIPs and journalists at the party also received
a special New Gent Swatch Vogue
Loves Mina in a nice paper sleeve (no special ref. code!)
as shown on a few Instagram photos. The watch is a New
(SUON136) from the current collection with two special loops (VOGUE
/ ITALIA) around the strap. Thanks
to Fabrizio for the photo.
The Economist special. On 15-SEP, Swatch will release
a new limited edition swatch together with The
Economist magazine in order to celebrate the 175th
anniversary of The Economist: The New Gent Colour
Shift (SUOZ285S, 85 CHF) is limited and numbered to 3593
pcs. The watch has been designed by British artist Justine
Smith. Read more about the project on her website.
1750 pcs will be sold by Swatch, the rest (1843
pcs = founding year) through
the magazine. The watch is packaged in a nice paper
sleeve (front / back).
It will be available in the Swatch online store starting 17-SEP.
version of the sleeve exists. This is the version
distributed through the The Economist magazine, the ref.code
is SUOZ285S-1. More photos here.
And here is a nice report
about the watch. Thanks to Sascha for the photo.
Jollibee specials. Jollibee
is the largest fast food chain in the Philippines (operating a
nationwide network of over 750 stores). For the 35th anniversary
of the company in 2013, a special New Gent Swatch Jollibee
35th anniversary was released (packaged in a nice paper
sleeve). This year (2018), the company celebrates its 40th
anniversary and three(!) additional New Gent Swatch watches Jollibee
40th anniversary (on the left) have been issued, packaged
in paper sleeves as well. I assume
that these watches were given to selected employees of the company.
SF68 special. The Swiss chemical and biological
company Cerbios has
issued a special New Gent Swatch SF68
(SUOS100E) for the 50th anniversary of SF68®.
It is considered to be one of the best characterized probiotic active
ingredients for the prevention and treatment of intestinal
disorders. The watch is a New Gent Cool
Me (SUOS100) from 2014 with a special strap featuring the
company logo and a special loop.
No further information about limitation or distribution so far.
125th Inter-Parliamentary Assembly special. For the 125th
Inter-Parliamentary Assembly in Berne (Switzerland) in
2011 (16 to 19-OCT-2011), special New Gent Swatch 125th
Inter-Parliamentary Assembly was distributed. It
has a special loop around the strap.
Crazy Collectors. You can never have enough
Swatch watches.... (not mine :-)
Third Ireland Destination special. A third Ireland
Destination special (#47 in total) is now available in Irish Swatch
stores (since the beginning of September?): It is a Gent Swatch
You Ok Hun (GG213C), a Gent Deep
Shine Green (GG213) from 2012 with a special Eire
loop around the strap. The watch is packaged in the
usual Destination sleeve. Thanks
to Ian Taylor for the photos.
New Swatch Flagship store in Hong Kong. Swatch will
open a new flagship
store in Hong Kong tomorrow (on 01-AUG). Update:
The shop is now open
for business. Very unique store design! Update
2: The official opening
event took place on 18-SEP. Several invited collectors
received a personalized gift at
SISTEM51 special. Swatch plans to release a limited
SISTEM51 special in the
next weeks 2019. No further info so far.
Third Hong Kong Destination special. A new Hong Kong
Destination special has been launched
on 01-SEP: It is a Gent Lion Rock
(GZ706). Retail price is $560
HKD (~62 EURO). The watch is currently available at the Hong
Flagship store, later at the airport
as well. It is the third Destination special for Hong Kong,
after the two New Gent watches from 2016: Flower
Bay (SUOZ232) and Greetings
From Hong Kong (SUOB702Q). Thanks to Tak Lun Lee for the
Mini Cooper painted by Kenny Scharf. How cool is
that?!? Martin Maguss, a Swatch Club pioneer member from San
Francisco, just had his and his wife's Mini
Cooper painted by Swatch artist Kenny
n Zip, Monster
Time). The painting
of the car occurred in conjunction with Kenny Scharf Presents The Cosmic
Cavern | Minnesota Street Project. Martin and Mari are
thrilled with the results
and look forward to driving it around San Francisco for years to
come. Thanks to
Brian Pier for the information.
Swatch Group Japan special CD. No serious Swatch collection
is complete without the Swatch
Group Japan Convention 2003 Audio CD.
Fall / Winter collection 2018/2019. The online
pre-release of the Swatch Fall/Winter collection 2018/19 has
started. The first part of the collection has the theme Think
Ingolstadt outlet store. A new Swatch outlet store has
opened its doors at the Ingolstadt
Village in Germany. This is the third outlet store
in Germany, after Metzingen
Wolfgang Seiler for the information.
US Open of Surfing special. Swatch is the new Presenting
Partner for the 2018
Vans US Open of Surfing (28-JUL to 05-AUG) in Huntington
Beach, CA. A special event watch Perfect
Ride (SUOW701J) will be
released, it is a New Gent White
Rebel (SUOW701) with a very nice special strap. Update:
According to this Instagram
post by Swatch, the watch is now available in the online store
(worldwide!). The watch is limited to 1100 pcs total (250 pcs
are available at the event and 700 pcs will be sold through the US
stores and the Swatch online store). The watch is packaged in a
nice paper sleeve. Update 2: A
Maxi also exists and several hand painted Art Maxi Swatches were
created during the event.
Vienna Major FIVB special. For the FIVB
Vienna Major (30-JUL to 05-AUG), a special Swatch FIVB
Vienna Major Beach Volleyball 2018 will be
released. The watch is available in Vienna and it is packaged in
a nice paper sleeve. There
will be two more Swatch watches with
transparent loops, sold only at the center court!
Drone Racing League (DRL) at BMW World Munich. On
28-JUL, BMW World
Munich hosted the semifinals (stage: 6) of the Drone
Racing League (DRL) 2018. Swatch is an "Official
Supporter" for the 2018 season. It was a spectacular event
in a spectacular location. Here
are some photos from the day in Munich and here
is a video from one of the races. Thanks to Swatch Club Germany
for an exciting day! Watch it (season 3) on 7Maxx
starting 13-SEP... I am sure that it will be even more exciting
on TV. No special event Swatch watch was released.
Swatch Group no longer at Baselworld. Swatch
Group to leave Baselworld Fair in 2019. Swatch had
a complete exhibition hall at the Baselworld
in 2013 (30th anniversary of Swatch). Thanks
to Alain Choisy for the information.
UK #swatchxtyrsa Sneakerness special. On Instagram, Swatch UK has
announced the launch of a special
edition Swatch designed by French artist Alexis
Taïeb (tyrsa, @tyrsamisu)
for the London
Sneakerness event (07 to 08-JUL). On 06-JUL, tyrsa was
present for a signing session at the
Swatch store in Carnaby street.
The special SwatchXTyrsa watch
(SUOW701Q) is packaged in a
nice custom paper sleeve, not
numbered. Apparently, 65 pcs have been sold at the London
Sneakerness event, more will be available at future Sneakerness
conventions. Update: The official Swatch website
has a very nice report
and outlook about the limited edition Sneakerness 2018 watch
launch in London. Update 2: Now available
in the Swiss
online Swatch store (Switzerland only, no other countries).
Photos: Instagram swatch_uk
and Steven Crouch.
Locarno Film Festival 2018 special. A special
New Gent Swatch (SUOB702T) for the 71th
Locarno Film Festival 2018 (01 to 11-AUG) is now on sale
in Switzerland, also in the online
store. It is a New Gent Black Rebel (SUOB702) with
a special strap, it is packaged in a nice paper
sleeve. The #Locarno71 watch is limited to 710 pcs.
Here is a photo of the actual watch.
Thanks to Fabien
Perissinotto for the information.
FIVB Gstaad Major special. From 09 to 15-JUL, the FIVB Gstaad Major
2018 took place in Gstaad, Switzerland. 20 Gold and
Pioneer members had the chance for a perfect summer day at the Beach
Volleyball Major Series Gstaad. A special Swatch FIVB
Gstaad Major 2018 (SUOK129, no special ref.no. despite a
loop and a sleeve?!?) was released. It is a New Gent Blumazing
(SUOK129) with a special loop and a nice paper
sleeve. Every participating Club member received a hand
fan, a nice Swatch bag and T-Shirt. Thanks to Christine Tanner for the
information and pictures.
Portuguese Swatch X Nova special. On 11-JUL, Swatch
Portugal has released a special
edition New Gent Swatch watch Swatch
x Nova SBE (SUOB715E-1,
75 EURO), created to contribute to the Nova
School of Business Economics (Nova SBE) fundraising
campaign. The watch is available with a black
and with a white paper sleeve.
It is a New Gent Backup
Black (SUOB715) with a special strap and a paper
sleeve. A (unique?) Maxi Swatch
is also available, the dial of the
Maxi looks a bit unusual/homemade (large "Swatch", no
"Swiss"?!?). Some additional
goodies were available to participants of the launch
event. Thanks to
Pedro Mota for the pictures.
Swatch and the Swiss "Bundesgericht". ...those
were the days.... Update: Christine Tanner
just sent me two photos: 1. Cover
of the Auction catalogue (well known); 2. A scan of the auction
catalogue showing the Oigol
Oro. It is quite easy to see that this watch is not
Swatch X Rijksmuseum. On 04-JUL, Swatch unveiled
three Swatch watches in conjunction with the Rijksmuseum
in Amsterdam, Netherlands. The watches will be available in the
Dutch stores (worldwide?), starting 14-JUL: 1. Gent Dutch
Skies (GE263), commissioned by Rijksmuseum & Swatch,
designed by Part of a
Bigger Plan, from the art work: Spectacle
with ship with fireworks, and the columns of Hercules;
Jacob Neefs, 1636; 2. Gent Pink &
Versa (GB310), designed from the artwork: The
Fall of Man by Cornelis Cornelisz Van Haarlem, 1592;
3. New Gent Lady Buzz (SUOR113),
designed from a fan case in lacquered wood with decorated fabric,
found at Rijksstudio by Rijksmuseum. It seems that the watches
are packaged in a nice paper
sleeve. No Club event for the launch, only for press
Swatch claims: "For
the first time in the history of Swatch, masterpieces from
historical art serve as a base for three new canvases on the
wrist". I am not
so sure about that (do you have more examples?). watch-insider.com
has a nice report with many photos from the launch event in
Thanks to Toty Booms
and Hans van Buuren for the information.
Art special with a strange number. The three watches
Maeght set from 1988 exist with different numbering:
xxxx / 9999 (some say that only 5000 watches have been made?!?) or no
numbers at all. But here is a La
Devoreuse (GZ401) with the number 0714/0000
on the back. Very strange. This watch was sold in
Maeght museum shop in SEP-1990.
Pyeongchang Paralympics special. For the Pyeongchang
Paralympics 2018, a special Swatch Pyeongchang
Paralympics 2018 (SUSW400K)
has been released. I don't know if it is the Volunteer special
(probably not as it is unlikely that a Chrono Plastic was used for the
Volunteer special). The watch (a Chrono Plastic Basic
White (SUSW400) with a new strap)
comes packaged in a nice paper sleeve.
USA destination watches available online. Until
04-JUL, three USA destination watches (Las
are available as part of the Time
For America collection in the Swatch US online store
(online for the first time). The New Gent Fuzzy
Logic (SUOW160) is also part of the Time
For America collection.
Berne Swatch store reopening special. On 29-JUN, the
remodeled Swatch store in Berne, Switzerland, has been reopened.
To celebrate the event, Swatch released a special watch: The Bearn (SUOZ248) destination
special with an exclusive added loop.
Swatch Club members were invited for an apéro at 5pm.
Thanks to Vitor Pires
for the photo.
Fall/Winter collection 2018/19. Apparently, Swatch
invited a few bloggers / influencers for a small launch event in Paris
showing the upcoming Fall / Winter collection 2018/19 (available in
the shops starting 12-JUL). Blogger Trendy
Holy shared some impression in an Instagram
story and ten
photos: A Louis
XIV themed Swatch, two
Swatch watches in collaboration with the Rijksmuseum
very colourful New Gents, a New
Gent Swatch showing the exact dimensions of a Swatch etc.
Update: A special online
pre-release of the new Fall / Winter collection 2018/19 has
started. Check out the new watches, especially the fantastic New
Logic (SUOW160), designed by a Swatch Club pioneer member.
Thanks to Ines for the
Swatch Group is 20 years old. Hodinkee
has published a great
first-hand report about the (controversial)
name change from SMH (Société Suisse de
Microélectronique et d'Horlogerie) to Swatch
Group 20 years ago, initiated by Nicolas
G. Hayek, Sr. Highly recommended read!
Frankfurt Destination special. A new Destination
special for Frankfurt has been launched on 21-JUN, this is the
45th Destination Swatch.
It is called Ei Gude (which means 'Hello' in the Frankfurt
area). Ref.code is SUOZ286,
price is 80 EURO. A Swatch Club launch event (including a two
hours city tour in the Ebbelwei
Express) took place on 21-JUN. 36 club members
participated and each one of them received a nice surprise as a 'thank
you' for the event participtation: A small
blue box with an 'Ei
Gude' photo (taken by the event
photographer). Strictly only one box per event
are photos from the launch event.
Unreleased 80s Lady prototype. Here
is an unreleased prototype (Lady variant of GB100 from 1983) from the
mid 80s. I have never seen this before. It is for sure
authentic. Has anyone else seen it before?
Remodeled Swatch store in Paris. Swatch will reopen
store at the Place de l'Opéra in Paris in the near future.
Update: The remodeled
store is now open again. Thanks to swatch_attitude
for the picture.
Gold & Pioneer Event / special
2018. The traditional Gold
& Pioneer Event 2018 took place from 08 to 10-JUN in
Gruyères and Montreux (Switzerland). Gold and Pioneer Swatch
Club members stayed in a 5* hotel in Montreux and enjoyed lots of
Swatch traditions and Swiss heritage with a front-row seat to
breathtaking views: day
1 / day
2 / day
3. Unlike previous years, no new Goldmembers were
announced/selected. Swatch Club has published a great teaser
video for the event. And yes, a beautiful special limited
event watch was also unveiled: It is an artist special New Gent
again designed by Italian artist Ugo
Nespolo. In March, he had also designed the "35 years of
Swatch" special Swatch Ugo
(SUOZ281S). The G&P special 2018 also has a connection to the 35th
anniversary of Swatch as it has two dices
with a '3' and a '5' on the dial. The watch is limited and
numbered xxx/200 on the back of the watch.
The watch is presented in a golden box
(also numbered xxx/200) which has a beautiful artwork inside. On the
first evening of the event, Ugo Nespolo patiently signed the specials
of the Pioneer members (after an interesting presentation [in
the box!] with Swatch Creative Director Carlo
Giordanetti). During the event, the Pioneer members
visited the HR Giger museum
in Gruyères (including the famous non-official HR
Giger Maxis). This year, the traditional G&P kiosk was
also very interesting as the rare Nos
Valeurs (SUOZ273S) special
and the also very rare (only 20 pcs total!) Punk
X Job Maxi Swatch were available for sale (Punk
X Job Maxi costs 480 CHF, ouch!).
Thanks to Dino and to Wolfgang for
ETA "Nos Valeurs" special. Does anyone have any info
on this unknown New Gent (artist
special?)? It is on display at the entrance of the ETA
factory in Sion. Update: The New Gent is called Nos Valeurs (SUOZ273S),
possibly distributed within ETA only. Very few pieces of this
special were sold in the traditional Gold
& Pioneer kiosk at the Gold
& Pioneer Event 2018. So we finally have some
good pictures of the watch and the paper
sleeve. Limitation of the watch is unknown but each watch
is numbered "N° xxx" on the back (so not
more than 999 pcs). This is a very unusual numbering
scheme. The number is also printed on the sticker
on the back of the paper sleeve.
Fabien Perissinotto for the info and to Dino for the pictures.
ETA education special. A
special Jelly In Jelly Swatch ETA Education
(SUJK104D) has surfaced, surely issued by
"The Motorist Of Time": Swiss movement manufacturer ETA
SA (a subsidiary company of Swatch Group). It is a
Jelly In Jelly Fluid
Word (SUJK104) with a special strap. The German / French
writing on the strap translates to "Start your professional future at
ETA". Thanks to Fabien Perissinotto for the pictures.
Swatch homepage redesigned. The
has been redesigned / simplified. It now focuses on the Swatch
products (watches, accessories, ...). It
does not link to Swatch Club anymore and it also no longer shows
information about Swatch & Art ( Biennale, Swatch Art
Peace Hotel, ...), Swatch & Sport (Proteam, Events, ...)
etc. For the Club, please use the separate page club.swatch.com in the
future. Update: I don't know if it was a
technical glitch or just an update in several stages but www.swatch.com
now looks much more similar to the old version including the
previously missing info about the Swatch Club, Swatch & Sport
is a snapshot of the page from 24-MAY when the homepage had only
Studio Job special. The
Belgian-Dutch design firm Studio
Job (the duo Job Smeets and Nynke Tynagel) was founded in
2000. They have now designed a spectacular Swatch New Gent
Special Punk X Job (SUOZ280S) which
on 16-APR in
Milano, Italy. The watch is limited and numbered to 2018
pcs and it comes in a nice special
packaging. Price is 105 EURO or $3800
TWD. The special will be sold
online starting 17-APR. Update: According
to Swatch, it is the first Swatch watch with "studs
on a Swatch". But what about the Gent Hipster
(GB160) from 1995 or the Gent Ciel
(GK178) from 1994? :-) Update 2: Studio Job (Job Smeets and Nynke Tynagel) held
session for Swatch Club members on 17-APR at the Swatch store in
Milano (Via Montenapoleone). Update 3: Swatch has
posted a nice video
from the press launch event. Update 4:
Swatch has some interesting info in the press release:
Studio Job's connection to Swatch goes back to the 1990s, with Job
Smeets forming part of the Ravage
design team that created the Swatch Ravage
Set - a spirited allusion to one of the world's most
celebrated couples, Napoleon
and his flame Josephine.
Common friend Mika
inspired Job with his three Swatch watches KUKULAKUKI
(GZ287S) and KUKULAKUKU
(SUOZ171) in 2013 and MUMUCUCURRUCUCU
(SUOZ210) in 2016. Update 5: On 29-MAY
(6pm), Swatch has organized a signing
session with Job
Smeets at the Swatch store in Amsterdam (some last
remaining Punk X Job specials will
be available for sale). A rare Punk
X Job Maxi Swatch (only 20 pcs exist!) will be raffled
among the event participants (winner to be notified mid June). Swatch
Netherlands has published a nice photo
album of the signing session. Thanks
to Hans van Buuren, Sascha Stawinski, Swatch
and Alessandro for the information and pictures.
Shareholder special 2018. On
annual shareholder assembly of Swatch Group took place in
Grenchen at the Swiss Velodrome. Each one of the 3562
participants received a special blue New Gent Milkymoo (SUOZ289)
as a present. The watch is packaged in a nice paper
sleeve and it has a few nice icons on the back
of the strap. The theme of the year 2018 is "Stars,
Galaxies, Universe and Astronomy". Here are a few photos
from the shareholder assembly 2018 and here
is a nice animation :-) Here
is a newspaper report about the shareholder assembly including a few
more nice pictures. Nick Hayek's speech also included a
subtle reference to Donald
Trump. Fun fact: Almost 17 years ago, Nick
Hayek jr. and Donald Trump were both present at the Wristory
charity auction in New York City (03-DEC-2001), a Puff
collection was auctioned on that day as well!
Thanks to Fabien Perissinotto
for the information.
Ramadan 2018 collection. Swatch has published a video
(currently unlisted!) presenting the Ramadan
2018 collection of Swatch watches. Please note that
the traditional Swiss Cross has been replaced by "Swiss Made" in the
Swatch logo. It seems that this exclusive collection consisting
of ten previously unreleased Swatch watches is only available in Saudi
Arabia and UAE (United Arab Emirates). The collection consists
of the following watches unavailable elsewhere: 1. Irony Medium
(YLG407G); 2. Gent Infinite
Day (GE710); 3. Irony Chrono Touch
Of Flair (YVG405G);
4. Gent Everlasting
Light (GE711); 5. Irony Lady Exquisita
(YSG158G); 6. Lady Charmesse
(LK383); 7. Irony Lady Sublimescence
(YSG157G); 8. Irony Medium Intuitiveness
(YLS208G); 9. Lady Delicatesse
(LK384); 10. Irony Chrono His
In other parts of the world (eg. USA), Swatch also shows a Ramadan
2018 collection but it consists of twelve completely
different, previously released Swatch watches. In 2016, Swatch
had also released an exclusive Ramadan
2016 collection but it seemed to be more widely
available. Thanks to
Dino and Nicolò for the hints.
A Swatch smartwatch in 2018? Old news or new news? "Swatch
To Develop Their Own Smartwatch This Year" ('less battery
hungry', 'better data protection', 'Swiss OS', ...).
New product line SKIN Irony. On 26-APR, Swatch has launched
a new product line SKIN Irony at the Praterinsel
in Munich, Germany. Yes, it is a Skin
watch, made of steel, and it is 5.8mm thick (38mm diameter,
mineral glass [not plastic glass]). You can find all the details
The first collection consists of eight watches: 1. Skinlingot
(SYXG100GG, 175 EURO, golden metal flex strap); 2. Skinpole
(SYXS103GG, 145 EURO, silver metal flex strap); 3. Skinblueiron
(SYXS106, 150 EURO); 4. Skinspring
(SYXS107, 135 EURO); 5. Skinnoiriron
(SYXS100, 135 EURO); 6. Skinbrushed
(SYXS102, 135 EURO); 7. Skindoree
(SYXS108, 140 EURO); 8. Skinalliage
(SYXS109, 140 EURO). Here
is a video of an actual SKIN Irony watch and here
are actual photos of the first SKIN Irony collection. Follow the
SKIN Irony will be available online starting 17-MAY and in the shops
on 26-MAY. welt.de
has a great report about the product launch in Munich. Update:
SKIN Irony is now available in an online
pre-release. Update 2: Swatch has published a
video of a SKIN
Irony press event in Spain and the official SKIN
Additions to SwatchXYou collection. A few new
additions (Spring / Summer related) to the SwatchXYou
collection: 1. A blue (pink?)
Gent watch head;
2. A black New Gent
watch head; 3. Two Gent
straps; 4. Two New
NCCR Structural Biology special. A special Jelly In
Jelly NCCR Structural Biology has
recently surfaced. It is a Jelly In Jelly Fluid
Word (SUJK104) with a special strap. I assume that
it was issued in 2013 at the Zurich
Center for Structural Biology: NCCR
Structural Biology. More details here.
Bangkok Destination special. The first Bangkok
(Thailand) Destination special (#44 in the Destination
Watches series) is available since 31-MAR:
The New Gent Tuk-Tuk Sam-Lor
(SUOZ284). Every watch comes with special two loops printed
“Greetings from ????????” (Krung-Thep or Bangkok). The
first 888 customers get special collection
card from King
Power. A special SWATCH
TUK-TUK tuk tuk can be seen on the streets of Bangkok. Update:
It seems that the watch is only available at the airports in
or Don Mueang International Airport, not at Swatch stores in the
city). Also a maximum of 4 watches per customer.
Thanks to Torsten Rube for the hint and to Alain Choisy for the
Sneakerness 2018 special. On 05 and 06-MAY, Sneakerness
2018 took place in Zurich,
Switzerland. Swatch is a Gold
Partner of the sneaker fair. The three famous XX-Rated
New Gent specials were available with a special
Sneakerness loop and a new ref.code, eg. SUOB402C.
French Graffiti artist Alexis Taïeb
(@tyrsamisu) was present at Sneakerness and he
painted a special unique Maxi Swatch.
He also decorated the of the Sneakerness version of the XX-Rated New
Gent. Thanks to Ines
Brem and Swatch Instagram for the pictures.
Lisboa stone special packaging. A new version of the
Portuguese Swatch Lisboa
(SUOZ211LIM) will be available on 09-MAY. Compared to the
regular Swatch Lisboa (SUOZ211), the
white / blue colours of the strap are reversed. The new special
is limited and numbered to 260 pcs and it is packaged in a white
stone and a paper box.
Price is 145 EURO. Thanks to
Pedro Mota for the information and pictures.
Spring / Summer collection 2018. According to this report,
the Swatch Spring
/ Summer collection 2018 comprises the following subcollections
/ themes: 1. Brit-in;
Swatch Vibe; 3.
Mediterranean Views. You can check out the complete
collection on the official Swatch
website. And yes, they did it: The X-Vibe
are three New Gent watches almost identical to the much sought after X-Rated
(GB406) from 1987: XX-Rated
Black (SUOB402); 2. XX-Rated
Red (SUOR400); 3. XX-Rated
Violet (SUOV401). Update: The
first models from Brit-in, Irony and Time to
Swatch are now available exclusively online in a pre-release (#SWATCHTHIS)
until 11-JAN. Happy shopping! Update 2: The XX-Rated
Black New Gent Swatch watches sold
out immediately in the US during the online pre-release on
12-APR. No surprise here. Here
is the first picture of the actual XX-Rated watches. Update
3: GQ Magazine has a nice story
about the reissued XX-Rated watches. Update 4:
Fun fact: The "(C) SWATCH AG
2017" is printed white on white on the dial. Impossible to
read and very unusual!
autograph. A few days ago, Swatch Club Pioneer member
Sascha met the photographer David LaChapelle
during a book
signing in Cologne and he got an signature
on his Time
Tranny Swatch (GZ163). Previously (18 years ago!),
Swatch Pioneer member Roy had collected a few
signatures during the opening of an exhibition.
Swatch Rocket Air in the year
3000. Swatch Rocket
Air took place on the 27
to 28-APR-3000(!) at the Eishalle in Thun, Switzerland.
About 30 Swiss Club members were invited for a barbecue on the Swatch
truck. A special Swatch Rocket
Air 2018 (SUOB147-1, 75 CHF)
was released, it is a New Gent Punti
Gialli (SUOB147) with a special loop
around the strap. The watch is packaged in a nice paper
sleeve. Swatch Proteam member Sam
Pilgrim patiently signed
is the watch with a signed card. Here
are a few impressions from the event. Thanks to Christine Tanner for the information and pictures.
Destination special. Sea
My Colors is the name of a new Caribbean Destination
special. It is a Gent Sir
Blue (GN718) from 2014 with a special
colorful strap. During the month of November, it is
available with a free
gift with purchase at the three Kirk Freeport
and Swatch stores in Cayman. Update: The watch is
available (on the respective islands) with four different loops:
Sint Maarten, and Cayman Islands. Thanks to Bernard Nelis for the
information and picture.
Sigrid Calon Pop-Up store.
Swatch artist Sigrid Calon
from the Netherlands has now opened a Pop-Up
store at the Kalverpassage
in Amsterdam. It will be open for one month only.
Click here for
a few impressions from the store.
Thanks to Toty Booms for the
Giant Swatch Accecante
Maxi. As in the last years, a giant Maxi of the current
collection is now on display at the Ayala Mall in Makati
(Philippines). This time (just in time for the summer), Swatch
has chosen the Gent Accecante (GE255).
Thanks to R.J.Valdez for the information and picture.
L'Amour Du Risque Eva & Adele special. L'Amour
Du Risque is an Eva
& Adele retrospective exhibition at the Me
Collectors Room in Berlin (27-APR to 27-AUG). 100
signed Swatch watches (Futuring
by Eva & Adele) are now available in the shop
of the museum. As far as I can see, the only difference to
the regular watch is the sticker with the number and the signature on
the packaging. Thanks to
for the information and picture.
New product line. A completely new product line will
be launched soon (end of May?). 25 lucky Gold & Pioneer
members are invited "to discover the huge world behind the making of
this new collection" at ETA factory in Sion, Switzerland (02 to
03-MAY). More information here.
Update: It is not hard to guess that the manufacturing
of the new product SKIN
Irony will be shown.
Swatch ART + Soul exhibition. From 11 to 13-APR, you
can visit the ART + Soul exhibition
at the Whistler
Conference Centre. Check out some great artworks here.
Are there any Swatch watches in the exhibition.
Paris Megastore restyled. The French artist Jungle
has restyled the Paris Swatch Megastore on Champs-Élysées.
Checkout this cool video!
Brembo company special. The Italian
manufacturer of automotive brake systems Brembo
has released a company special Brembo
(SUOR705N). It is a New Gent Backup
Red (SUOR705) from 2014 with a
special strap. No further information so far.
Swatch "Time To Art" exhibition in Milano. From 05 to
13-APR, Swatch celebrates its birthday in the famous Via
Montenapoleone in Milan with a special open-air exhibition entitled "Time To Art":
The "Time To Art" exhibition will
consist of several parts: 1. "Space and Time",
a pleasant and surreal installation that connects time, Art and
people created by Stefano Ogliari Badessi; 2. a coloured
photographic set where guests can have an intense portrait,
becoming part of the "Faces Of Milan" project, directed by the Spanish artist Xepo
W.S.; 3. 24 Maxi Swatch watches, customized by twenty-three
students of the European Institute of Design of Milan together
with their teacher and Swatch
Giacon will be shown in the courtyard of the
Montenapoleone VIP Lounge, next to the Swatch Flagship
Store; 4. Additionally: A White Maxi Swatch available
to visitors: a white
canvas to paint...; 5. And a special Time
To Art Maxi. Please send pictures if you visit
the exhibition! Update: Swatch has released a
Swatch X You Set Milano
special packaging (unusual ref.code S9ITSXYMILANO
and no price sticker!) for the exhibition. It contains the
blue SwatchXYou Gent HGN253
and two specially designed straps in a nice special
packaging, limited and numbered xxx/100, price is 100
EURO. The special sold out on one day. Here
are pictures from the exhibition. Here
is the official information by Swatch Group.
Swatch Finder "Designed By". The Swatch
Finder now has a "Designed
By" selection (artists). Here are the watches designed by the
famous artist "Puff".
No Keith Haring, though. I am sure that the whole Swatch Finder
project could easily be improved a lot. It would be great if
there would be a feedback channel for corrections.
Club Swatch 2018. In 2018, the new Club Swatch is a
New Gent Follow
The Dots (SUOZ279). The watch
is packaged in a nice special
box and it will already be launched in January (11-JAN), so the
new club year will now be equal to the calendar year. A limited
version of the Club Swatch 2018 Find Your
Way (888 pcs, SUOZ278S, 125 EURO) will be launched later,
starting 01-MAR in Geneva, Switzerland, at several local club events
as in the last years. Update: The first Follow
The Dots related merchandising has already been mailed out
in DEC-2017. The printed
is not (yet?) active :-( Update 2: The new Club Swatch
Follow The Dots (SUOZ279) is now available
in the Swatch online store. Update
3: The list of local club events where Find
Your Way is available is as follows: 01-MAR: Geneva
(CH, with "35 Years Swatch" artist special); 09-MAR:
London (UK, no "35 Years Swatch" artist special); 11-MAR:
13-MAR: Paris (F, Escape Game, the "35 Years Swatch" artist special
will be available there as well); 17-MAR: Italy
(Netherlands); 23-MAR: Dusseldorf,
Germany (opening of new Swatch
Megastore!); 24-MAR: Montreal, Canada; 25-MAR:
14-APR: New York City. Update
3: The limited version of the Club Swatch 2018 Find
Your Way was launched
during a snowy club event with ~50 participants on 01-MAR (35th
anniversary of Swatch!) in Geneva, Switzerland. The watch is
packaged in a box (numbered xxx/888,
also on the back of the watch) with a
real labyrinth in the cover. Here
is a picture of the opened box. In six countries (Switzerland
[SUOZ278IS], Austria, Italy [SUOZ278QS], France, USA [SUOZ278ES],
[SUOZ278CS]), the watch will be available with a special country
loop. Here is a
comparison picture of the two club watches. You can see that the
strap is "inverted" (blue and white is exchanged). The limited
version of the club watch (Find Your Way) has colourful
dots printed on the inside of the glass while the regular
version Follow the Dots has (mostly) blue
dots printed on the dial.
Here is a detailed report about the Geneva Club launch event on
Here is a detailed report about the Dusseldorf Club launch
event on 23-MAR. Thanks to
Fabien Perissinotto for the hint
and to swatchleaks.org
and Arnaud Perche, Robert Lemieux and Charlotte Gardner for the
Team USA specials 2018. Two special Swatch watches are
now available in the Swatch online store, for Team
USA 2018 (Pyeongchang Winter Olympics): 1. A New
Gent Dream Of Snow (SUOZ275);
2. A Chrono Free & Brave
(SUSZ401). Both watches have the Team USA logo on the
back of the strap: Dream Of Snow
strap / Free & Brave
strap. Both watches are packaged in a special paper
sleeve: Dream Of Snow paper sleeve
/ Free & Brave paper sleeve.
In addition, Free & Brave has the words "Land
of the Free, Home of the Brave" on the back of the strap (the first
Chrono of the new collection with a print
on the backside of the strap).
You can also buy the two watches at the Team
USA online shop. Update: The Chrono
Free & Brave was also issued for
the Pyeongchang Winter Paralympics. The difference is the
Paralympic logo on the bottom of the
strap, the writing "2018 United States Paralympic Team" and the
logo on the paper sleeve and the new
ref.code SUSZ401C. Thanks
to Nicolò and Ines for the hint.
Swatch store on Carnaby Street. Swatch has opened a
Swatch store on the famous Carnaby
Street in London. Looks great! If you spot anything
special, please let me know...
TV report about Swatch from FEB-1984! Here
is a great TV report (in french) about Swatch from FEB-1984! The
earliest TV report about Swatch? It shows the beginning of the
success of Swatch ("...La Swatch se vend énormément..."; 'Swatch
is selling extremely well'), lots of blister
packagings of the 1983 collection, and a great
interview with the "fathers"
of Swatch: Elmar
Mock and Jacques
Swatch Club membership numbers. According to the
Swatch Group Annual
Report 2017, Swatch Club has grown 25% in 2017 and it now has
265,000 Club members.
European Athletics specials. The European Athletic
Athletics) has issued two special Swatch X-Large watches
for the European
Athletics Championships in Amsterdam in 2016:
1. European Athletics
Association Blue (SUDK103I): a X-Large Ocean
Ripple (SUDK103) with a special
strap which has the words "Your Sport For Life" on it;
2. European Athletics Association
Orange (SUDK103E, similar to the blue one). Thanks
to Alain Choisy for the picture and to Hans
van Buuren for the information.
35 years of Swatch artist special / event. On 01-MAR,
Swatch celebrated the 35th birthday at the Cité
Du Temps in Geneva, Switzerland. During an event
organized by Swatch Club International, Swatch unveiled not just one
but two three
special Swatch watches: 1. the limited version of the Club
Swatch 2018 Find Your Way (888
pcs, SUOZ278S); 2. the new Olympic Museum special Quai D‘Ouchy (SUOZ283);
3. an artist special Swatch Ugo
(SUOZ281S) designed by Italian artist Ugo
Nespolo. The watch is limited and numbered to 3535
pcs and it is packaged in a paper sleeve.
It is released in conjunction with NUMBERS,
Swatch latest art exhibition at the Cité
Du Temps (until 01-MAY).
Here is a detailed report about the Swatch
Ugo launch with Ugo Nespolo in Geneva on 01-MAR.
Previously (in 1993), Ugo Nespolo had already designed two Swatch Gent
Doré (GR116) and Silver
Patch (GN132). So he is an old friend of
is the press release for Swatch Ugo.
Update: Swatch has posted a nice video
from the press launch event.
Congratulations to Swatch. Swatch turns 35 years on
01-MAR. The clear winner for the best birthday
wishes is Pioneer Club member Chantal
Denise from Canada! Superb!
Swatch Collectors on the front page. On 02-MAR, three
well known Pioneer club members (Isa, Rodolphe and Yannick) were
featured on the front page of the
Swiss newspaper Le Matin.
In an article (two full pages!) in
conjunction with the 35th anniversary of Swatch, they explain their
passion for their Swatch collecting hobby. Bravo, well done!
Olympic Museum special. During
the festivities for the 35th anniversary of Swatch on 01-MAR in
Geneva, a new special Olympic
was available for sale for the first time. "Quai
D'Ouchy" is the street in Lausanne where the Olympic Museum
is located. The watch is packaged in a nice
colourful paper sleeve
and it has the words "Beat Your Own Record" printed on the
back of the strap.
On the dial, you can
see pictograms of ten different olympic sport disciplines
(summer and winter). In the future, the watch will
be sold only at the Olympic Museum in Lausanne. Thanks to Ines Brem for the
1985 Invitation to Kiki Picasso
launch. You probably know the Kiki Picasso Swatch
but very likely, you haven't seen the 1985
invitation to the launch of the Kiki Picasso Swatch! Check
it out, a megarare item!
Japanese Soccer Club
special. The Japanese Soccer club Urawa
Red Diamonds has issued a special Gent Loomi Swatch Urawa Red Diamonds I
(GK912C). It is a Gent Loomi Lifting
(GK912) with a special red strap. Fun fact: I already have a
watch with the same ref.no. on my page: Bicentenary Of Mexico Green
(GK912C). See the Mexico
Bicentenary special from 2010. Update: The Urawa Red Diamonds I special is
from JUL-2010, as you can see from this news
item on the official Urawa
Red Diamonds webpage. As you can see in the news item, a
second special Urawa Red
Diamonds II (a Gent Reach
The Rings (GE136) from 2005 with a special strap)was also
released. Thanks to
Cristiano Ianna for the update.
Mid 80s French promo
material. I just added two nice items to my Old
Swatch Ads webpage. I think that it is very likely
that you haven't seen these two pieces before: 1. A poster
for the first ever ("wordwide") exhibition of street art painting in
Paris in JUN-1986; 2. A French
press map (8 pages, card
board) for the 1986
Swatch collection. Two super rare items.
Teaser: Another mega rare item will follow in the near future.
A Swatch Collector explains his
for Swatch. "Menswear
Collectors Explain Their Obsessions" is the great title of an
article on the Fashionbeans website about five collectors of
sneakers, ties, streatwear, vintage clothing, and yes, also Swatch
watches. A (well known :-) Pioneer Swatch Club member explains
why Swatch is his favourite watch brand.
Düsseldorf. Swatch plans
to open a new Swatch Megastore in Düsseldorf, Germany, in a very
central location: Schadowplatz 12. It is likely that the
opening of the Store will happen in the next weeks (maybe end of
March?) as you can already see some Swatch
banners at the construction site. Swatch is also already
looking for salespersons
in Düsseldorf. Hopefully, there will be a store opening
for the information.
Hugging Booth at the Rome Swatch
Store. On 03-FEB, Italian actress, singer, dancer and TV
host Lodovica Comello
was present at the Swatch store in Rome to promote
the new Valentine's Swatch Hearty
Love (GZ314S). There even was a special Hugging
Booth in the Store where fans and customers could take a photo
with Lodovica. Here
are more pictures from the event.
PyeongChang 2018 Olympics
Volunteer special. For the PyeongChang 2018 Olympic
Games, an Olympic Volunteer special Gent Snolympic
(GZ312) has been released. The watch is packaged in a nice paper
sleeve. It probably won't be easy to get this watch as
there are some strict
rules regarding the resale of this watch. The watch first
popped up in this Instagram
post. Thanks to Fabien Perissinotto for the additional information.
Giant Swatch Woof Maxi. As
in the last years, a giant Maxi of the current collection is now on
display at the Ayala Mall in Makati (Philippines). This time,
Swatch has chosen the Chinese Year Of The Dog special Swatch
Thanks to R.J.Valdez for the
information and picture.
London in Milano. To
celebrate the launch of the new Brit-in
collection, the Swatch Flagship store in Milano (Via
Montenapoleone 25) has been completely decorated
in "London style".
Paola Navone Artist special /
Paris launch. After the success of Thammada,
Italian designer Paola
Navone has created a new artist special box set called Treperotto (SZS25), limited to
only 333 pcs. It is sold for 240 EURO exclusively at the fashion
& home store Merci (111, boulevard Beaumarchais, 75003
Paris) starting 20-JAN (for two weeks). The box
set contains two New Gent watches and one Gent watch: 1. Tartanotto (SUOZ258S, back
of the watch); 2. Cutotto
(SUOZ259S); 3. Erarotto
(Gent, GZ310S, only available in this box set!). Here
is the official press release for the box set.
is a detailed report about the Treperotto
launch with Paola Navone in Paris on 20-JAN. Here
is the official event video by Swatch.
Swatch bus in Taipei. A
London double decker bus in true
poppy Swatch style can be seen in Taipei. Sophia
Chang has a nice photo
album with more photos from the promotion.
Swatch on tmall.com. On
12-JAN, a huge press
event ("Super Brand Day", #EnterToDiscover)
took place at the Swatch
Art Peace Hotel in Shanghai, China in order to celebrate
the launch of Swatch on Tmall: swatch.tmall.com.
Tmall (formerly Taobao Mall) is a
Chinese-language website for business-to-consumer (B2C) online
retail, operated in China by Alibaba Group, so it is a huge
new market opportunity for Swatch. The event
with more than 250 guests also celebrated the new collaboration
with Swatch brand ambassador Karry
Wang. Some great impressions from the event
can be found on the Instagram
story by Swatch. The event also
included a large Swatch watch
exhibition with many ultrarare
Swatch watches, Swatch
Art Peace Hotel watches, brand
new Swatch watches, ... Update: Sophia
Chang has a great photo
album from the event with many, many pictures.
Here is the official event
video by Swatch.
Brianda Fitz James Stuart
exhibition in Tokyo. Last year, Spanish fashion designer,
Illustrator, and DJ Brianda
Fitz James Stuart designed a POP Swatch: Melusine
(PNN102). She now has a solo exhibition Little
Atelier in Tokyo (until 31-JAN). More information here.
watches at a MoMA exhibition. Items:
Is Fashion Modern? is an upcoming exhibition at the Museum of Modern Art (MoMA) in
New York City (01-OCT-2017 to 28-JAN-2018). The exhibition
explores the present, past—and sometimes the future—of 111 items of
clothing and accessories that have had a strong impact on the world in
the 20th and 21st centuries. A few Swatch watches from the
Swatch archive will be part of the exhibition as listed in the complete
list of 111 items. Update: There are five
Swatch watches on display at the exhibition, two early ones (GB100,
Fish) and three artist specials (Space
People by J.C
de Castelbajac, Milles
Pattes by Keith
Haring and Lots
of Dots by Alessandro
Mendini). Two special MoMA
Swatch watches (not very exciting) are sold in the MoMA
store. Update 2: Here
is the official press release by Swatch Group (not Swatch!)
and here is a
picture from the exhibition. Update 3: Three days
before the closure of the exhibition, Swatch Club members are invited
"for a private evening with
behind-the scenes access to MoMA's first exploration launch of fashion
design in over 70 years with special guest, Swatch Creative Director,
Carlo Giordanetti." Thanks to
Bill Dankulich for the picture and to Max Cheslow for the
Swatch Art Peace Hotel special
2018. During the #EnterToDiscover
event at the Swatch
Art Peace Hotel on 12-JAN in Shanghai, several designs
for the upcoming Swatch Art Peace Hotel special 2018 were shown.
The winning design is by Han
Feng. Thanks to
Sophia Chang for the photo.
Auswandererhaus special. A few years ago, the German
Emigration Center ("Deutsches
Auswandererhaus") in Bremerhaven has issued a special Deutsches
Auswandererhaus Gent swatch to its employees. The
watch was not available for sale and it came with a few nice goodies
(pins, cup, pens, ...).
A time-honored Christmas tradition. Here
is a nice story about the current and previous Xmas specials by
Swatch. Did you know that Swatch has released 40 Christmas
watches in 32 years? (these are official numbers by Swatch HQ in
Biel :-) Thanks to
Klaus-Dieter Klein for the information.
Elmar Mock interview. Elmar
Mock was a finalist of the 2017 European
Inventor Award. He also was one of the "fathers" of the
Swatch watch in the early 80s. The
Guardian has a great interview with Elmar Mock entitled How
we made the Swatch.
Swatch Art Peace Hotel opening special. For the
opening of the Swatch
Art Peace Hotel in Shanghai in late 2010, a very very rare
and very elaborate Swatch Art
Peace Hotel Super VIP opening box set was distributed to
about 20 VIPs. The box
contains several pens and the limited Peace
Hotel (GZ226S, xxx/888) special. Here
is another picture of the box set. The unlimited Bund
19 (GZ228) is not part of the box set. Thanks
to Tak Lun Lee for the information and
New Swatch Pay watch in China. A New Swatch Pay
(Bellamy) watch is now available in China. The ref.code is SVIP100-1200.
Thanks to Sophia Chang for the
information and picture.
Happy Hours surprise Swatches. In many local markets
the well known "buy one Swatch, get a second one for a very low price"
promotion is available again. This time, the theme of the
promotion is "Happy Hours".
The promotion is available both online (23 EURO for the second watch,
Gent, Lady, or Skin) and offline in the
stores (23 EURO for the second Original or Skin watch, or 40 EURO for
an Irony watch). Update: Here
is a picture of the Happy
Hours special packaging.