tuned to Swatch
This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
especially the section about special packagings.
Older Swatch info
news from 2004 are below:
- Vendôme / Spiga Xmas special. The
Vendôme / Spiga xmas special 2004 (released in december) is a skin
Game (SFK217GPU). The special is limited to 300
pcs, unnumbered (140 Spiga / 160 Vendôme). Thanks
to Alain Choisy for the information and picture.
- Swatch official timekeeper of New
Year's Eve / New York special. According to the Media
site, the 2005 New Year's celebration in Times
Square in New York will include the "introduction of Swatch as the
official timekeeper of New Year?s Eve." A special swatch called Sign Of The Times
(comes in a paper sleeve)
commemorating this event is now available at the Swatch Store at Times
Square in New York. Update:
A limited edition special packaging
(numbered xxx/100) of the New York Times
Square swatch, in a nice acrylic display, was sold on 31-DEC-2004.
A full page ad in the New
York Times announced this special on 30-DEC. The special
is now sold out.
- Swatch pulls back from alpine Ski
World Cup. Read all the details here.
- St. Moritz Club Event. From
10 to 12-DEC, the traditional Swatch The Club Xmas event took place in
sunny St. Moritz, Switzerland. To commemorate the event, a special
version of the Holly Joy Xmas
special was issued in a limited edition of 120 pcs: The packaging
(GZ189-1) has a different imprint
on the wooden box, not numbered. The watch itself is the regular
Joy swatch, the numbers are quite low (eg. mine is
is a detailed report with many pictures
from the event! You can also see some pictures from the event at
page of Dino Wierz and here
at Christine Tanner's nice page.
- Xmas special 2004. The
Xmas special 2004 will be called Holly
Joy (GZ189). Here is
another picture of the watch and here is a
picture of the packaging. Limitation will be 14999 pcs. Here is a picture of the actual watch
in the packaging. In Germany, Holly Joy was sold through a lucky draw in the swatch
stores on 4-DEC. Each store got about 20 specials. Here
are pictures from the event in Cologne and here
are pictures from the event in Frankfurt. Thanks
to Rodolphe Foucart, Sophia Chang, and Matthias Stawinski for the
- (S)watch collecting. Here
is a nice article about watch collecting, also about Swatch. Read
until the end!
- Taiwan charity special for
Xmas. Swatch Taiwan has released a special packaging
called Taiwan 2004 charity xmas
special. It a randomly chosen watch, packaged in a sock.
The sock is package in a card (front
/ back). Limitation is
2400 pcs, not numbered. Proceeds of the sale go to charity. Some
of the socks (ie. a few of the specials) also contain a card with the purchase right for the
upcoming xmas special Holly
Joy. You can find more information at Sophia
Chang's nice webpage.
- Swatch Hawaiian Classic beach
volleyball event. The Swatch Hawaiian Classic beach
volleyball event will take place at Queen's Surf Beach in Waikiki,
Hawaii from 20 to 21-NOV. No special swatch will be issued but the
host of the tournament, three-time Olympic gold medalist Karch Kiraly,
will be at the swatch store for an autograph session from 5 to 7 pm on
19-NOV. More details here.
Here is a picture of the
T-shirt from the tournament. Thanks to Yoshimi
for the picture and information.
- Swatch The Club at Athens 2004 Olympic Games. The
Olympic Games 2004 took place
in Athens, Greece from 13 to 29-AUG. Swatch The Club had organized
several trips ('waves') to the Olympic Games lasting about 5 days
each. UK Pioneer member Stephen Carroll took the last wave
from 25 to 30-AUG. He was so nice to send me a report
and his pictures from Athens. Update:
are Nikolai Kuttler's pictures from the olympic games.
- Spiga 2nd Anniversary Special.
On 29-OCT, for the second anniversary of the Via della Spiga
Swatch store in Milan, Swatch Club Italy invited the Italian Club
members and also Pioneer and Goldmembers to have a Apéro at the store
and to buy a Spiga special limited to 100 pieces. Between 5 and 8 pm at
the Spiga Swatch store Champagne and Amuse bouche where served and the
Special was sold. It is a POP
Swatch (SPMK136APU) with a metallic flower strap coming with a
little plastic cake with candles.
On the bottom of the cake you find the number
xx/100. The price for this nice special was 70.00 Euros. Here are
Christine Tanner's pictures from the anniversary event. Thanks
to Christine Tanner for the report and to Emanuele
Bertodo for the pictures and information.
- Spiga Fall / Winter 04/05
are pictures from the new Spiga Fall / Winter 04/05 collection.
There will also be a Spiga Xmas
special (a skin SGZ04PU, available from mid november). Thanks to Dino Wierz for the pictures and to Christine
Tanner for the info.
- Berlin Beachvolleyball special.
During 23 to 27-JUN, the 2004 Swatch
BeachVolley World Tour went to Berlin, Germany. Swatch
the Club Germany held an event from friday to sunday and released a very
very nice special packaging
(50 pcs, not numbered) of the Skin Chrono Sandy
Days (SUYK109). You can find a nice report
(in German) with many pictures on Matthias Stawinski's nice swatch
webpage. If you have an extra of this special packaging,
please let me know, I have
lots of stuff for trade... Update:
You can find some pictures from the Berlin event (summer is
over for a long time!) at Markus Muth webpage.
Thanks to Dino Wierz for the information and
- Paparazzi product launch. Swatch
has launched a new product called Paparazzi
on 20-OCT. The new product will initially be released
only in the USA. Some Swatch the Club members attended the product
launch event with Swatch CEO Nick
Hayek and Microsoft Chairman Bill Gates in New York City,
including a private concert for 200 people by Sting,
he played five of his greatest hits. More information:
guide, some additional info
by USA Today. The following models are available for $150 US each,
they are part of the .beat product line: News.cab (SUHB100),
News.cab (SUHT100), News.surfer (SUHB101), News.surfer (SUHN100).
No special packaging of the watches was issued at the launch event but
some collectors managed to get an autograph from Bill Gates. Update: Here
is a nice report
from the launch event with many pictures by Brian Pier. Thanks
to Brian Pier for the information.
- Swatch The Club Xmas Events. To
celebrate the launch of the Xmas special 2004, the traditional
international Swatch The Club Xmas event will take place in St.
Moritz, Switzerland from 10 to 12-DEC, the Swatch The Club UK Xmas
party will take place on 19-DEC in central London. For the UK Xmas
party, there will be a theatrical theme in which members can participate
as little or as much as they wish. The day will commence at
approximately 11.00 am and finish at 4.30pm. Thanks to
Peter Rollings for the information.
- Swatch president resigns. Michele
Sofisti, president for four years of Swatch, will leave that post at the end of the
year. Read more here.
- Swatch charity auction. Bonhams
(London) will be holding a sale for the Princes Trust Charity
on 7-OCT in London. The sale includes 36 limited edition or unusual
swatch watches including 2 platinum models, all unused in original
is a list of swatch watches included in the auction (nothing really
exciting included). Update:
who participated at the auction, were able to make some real bargains,
check the auction results here!
LaX for 15 UKP, 2 ORB specials for 48 UKP etc.! Thanks
to Charles Tearle for the information.
- Scandinavia Swatch. A
new swatch special called Memory
from the North is available in Scandinavia (only sold in
Denmark, Norway, Sweden and Finland). It is limited to 5000 pcs,
not numbered. Maybe I am getting old but again this swatch looks
as if it is targeted towards a very young audience... Here
is a picture of the actual swatch with the special paper sleeve. Thanks to Rikke Klaaby for the information and picture and
to Jacky Beauverd for the
- 8 Auspicious Symbols special. Squiggly
has created another special (this time quite huge, quite expensive, and
limited to only 24 pcs) called 8
Auspicious Symbols in order to help the Buddhist Center in
Rotterdam. Read all the details here
(including a lot of pictures).
- Milano Beach Volleyball
special. During 1-SEP to 5-SEP the 2004 Swatch
BeachVolley World Tour visited Milano, Italy. To
commemorate the event, a nice special
packaging of the Skin Chrono Sandy
Days (SUYK109) was released, limited and numbered
to 120 pcs. At the event, participating Club members received a welcome
package. You can find some pictures from the event here.
- Swatch Exchange at the World Museum. The 4th swatch
exchange at the Swatch World
Museum (near Milano, Italy) took place on 12-SEP. To
commemorate the exchange, a special
packaging of the nice new gent swatch Color
The Sky (GS124) was released, it is limited and numbered
to 120 pcs. The style of the packaging is similar to the Milano
Launch special from 2003, containing the gent swatch Flaky
(GW138). Thanks to Alain Choisy for the
information and pictures.
- New packaging for swatch
watches. Swatch will sell their watches in a new style
of plastic boxes (picture of front / back
of Irony packaging). The plastic swatch watches will be sold from
now on in a similar style of plastic boxes. Another part of swatch
history is gone! The old
swatch boxes for gent plastic watches were made for 20 years
almost unchanged (1984 - 2004)! Thanks to Alain
Choisy for the information and pictures.
- Athens 2004
Olympic Ionic Center. Swatch
has released a few pictures
from the Swatch Athens 2004 Olympic Ionic Center (in Lysiou
Street). Update: I
just added a few very nice pictures by Pierangelo Taiocchi, check
- Swatch The Club at Athens 2004
Olympic Games. Swatch The Club offered a trip to the
Athens 2004 Olympic Games (in fact, several different 'waves' [trips]
according to the home country of the club member). Participating
Club members received a welcome package
and a very nice special
packaging of the NOC Athens 2004 I Was There swatch
(SUDK106AR). The special is not numbered, but probably only around
65 pieces were made. Also available in Athens at the Swatch store
are two different special packagings
containing three olympic swatch watches. Thanks
to Squiggly and Henk Seligman
for the information and pictures.
- Portuguese Olympic special. The
Portuguese swatch shop Jellyfish Net has released a special
packaging to commemorate the Olympic Games in Athens 2004.
The special is limited to 83 pcs (the number of Portuguese athletes in
Athens) containing any of the gents from Olympic Games 2004, a
portuguese magazine with a detailed description of the Portuguese
athletes and 2 special olympic pins.
- Athens 2004 Olympic Volunteer
swatch. The volunteers at the Athens
2004 Olympic Games received a very nice .beat swatch: A Floating
Dot .beat with a special strap (YQS1000D). Here
is the official info about the watch.
- Early Swatch Maxi prototype. An
interesting maxi prototype (only 3 pcs made) has just been
discovered: It is a maxi prototype of the pager swatch Speaker's Corner (MPAM204).
Here is a picture of the face of the maxi. Thanks
Alain Choisy for the information and pictures.
- Italy Beach Volleyball special.
On 4-SEP, a special event will take place in Milan for the
Italian stop of the Women's FIVB Beach Volley championship. A special
packaging of the Skin Chrono Sandy
Days (SUYK109) limited to 120 pieces will be
released. Thanks to Andrea Marco
Faggioli for the information.
- Hawaii Beach Event.
Starting 17-AUG, two of the world's best sand artists (Team Sandtastic) will build a 20 feet Olympic
NOC watch on the beach of Honululu, Hawaii. Also, included in this
giant replica of the Swatch NOC will be a sand statue of Duke Kahanamoku
of surfing) with surfboard in hand. 25 tons of sand will be
carried to the beach! The swatch event will be on 21-AUG!
Olympic gold medalist Matt Biondi will come to the swatch store in
Honululu and he will sign some NOC watches too! Thanks
to Yoshimi for the information.
- Swatch at Arschbomben World
Championship. From 13 to 15-AUG, the first Arschbomben World
Championship will take place in Bayreuth, Germany. Swatch is a
sponsor, and the German national team will wear a fun
- Another interview with
Nick Hayek junior. The Swiss Weltwoche magazine
features another interview
with Nick Hayek junior (again in German only). This time, it
concentrates a little more on Swatch watches. Two interesting
little infos: 1. Swatch plans some new kind of stores, the first
ones will be opened in London and Berlin. 2. still no date
about the mobile phone swatch watch (it will probably never be sold) but
swatch plans to sell a watch in the USA which is able to receive
news. Didn't we have this years ago with the pager watches?!?
- Klagenfurt Beach Volleyball
special. During 28-JUL to 1-AUG, the 2004 Swatch
BeachVolley World Tour ended in Klagenfurt,
Austria. To commemorate the event, a special Sun Stripes Klagenfurt, a swatch access High In The Sky (SHN104)
carrying a new strap, is being sold in Austria. For the
collectors participating at the event, a similar special identical to
the one from Berlin (only
with 'Klagenfurt' inscription) was released. Thanks
to Henk Seligman for the information.
- Fun Scuba Tram. A tram
in Fun Scuba design can be seen in Cologne,
Germany. You can find more pictures on Matthias Stawinski's nice swatch
- RIP Alfred Hofkunst. On
17-JUL, the well known swatch artist Alfred Hofkunst (vegetable
POP specials) died
at the age of 61 in Cudrefin, Switzerland.
- Interview with Nick Hayek junior.
More about Swatch in the newspaper: The German manager magazin carries an interview
with Nick Hayek junior (again in German only). The interview is
more focused on the market segment of luxury watches, not so much about
- St. Tropez special. On
19-JUL, a swatch event took place in St. Tropez, France commemorating
the release of the new St.
Tropez swatch gent (GE135).
The watch comes in a special packaging
(not limited, not numbered). It will be available in France, maybe
in other countries as well. Update:
Here is a very nice report
by Philippe Danjean about the launch event in St. Tropez, check
it out! Thanks to Arnaud Perche for the
information and pictures.
- Singapore Swatch Olympic Emotion
Event. On 17 to 18-JUL, the Swatch Olympic Emotion Event
took place in Singapore: Swatch together with a local TV station
and other sponsors organized an outdoor event around the Olympics in a
square outside Ngee Ann City (top local shopping mall). Public could pay
S$5 or buy something from Swatch/sponsors to take part in 7
sport events (long jump, archery, soccer, olympic trivia, basketball,
sprinting, shooting) where top
3 male/female athletes will win Run Time and cash prizes. At the
venue, buying a swatch got you a free mousepad or t-shirt. Here
is what you got when buying the Singapore NOC swatch. Thanks
to Al Auyong for the information and pictures.
- Taiwan Bunnysutra Valentine's special
/ event. To commemorate the Chinese Valentine's day in
Taiwan, a special Swatch The Club event was held at the Shin-Min
Flagship store in Elite on 17-JUL. A special
packaging consisting of two(!) Bunny
Sutra Touch swatches (STGK101), one pair of bunny dolls (one
male, one female), and 2 paper sleeves, limited and numbered to 770
pcs was released. Sophia Chang has written a nice
report with many pictures from the event!
- 1982 USA sample swatches.
Squiggly has a nice picture
of a few 1982 USA sample swatches on his website. Only eight sets
of six dummy swatches were produced, note the six hole straps and the
world SAMPLE on the back of the case.
- Montreux Jazz Festival 2004 special / club event. A
special swatch Trumpet King
(STAB102, a Touch Alarm) will be released for the Montreux
Jazz Festival 2004 (2 to 17-JUL in Montreux,
Switzerland). The swatch is designed by US artist Burton
Morris. The watch comes in a special paper sleeve. In
Switzerland, the watch is sold with a special
loop around the strap, ref.no. STAB102D). Similar to last year, a
special version of the watch (STAB102C) with imprint "for artists only"
on the strap is available (distributed personally by Claude Nobs, boss
of the Montreux Jazz Festival). Also, a special 5 piece collector's
of the official Montreux Jazz Festival Swatch watches, launched every
year since 1999 (up to 2003), limited and numbered to 400 pcs, is
available for the special price of CHF 400. On 3-JUL, a Swatch The
Club event took place at the Montreux Jazz Festival, including a ticket
to the concert of Alicia Keys. Here is a report by Christine
Tanner about the event: "Around 100 International Club
Members met at the terrace of the Majestic
Hotel on the beautiful lake of Geneva in Montreux. Everybody
received the welcome packaging containing the Touch Alarm Swatch Trumpet King (STAB102D) for
the Montreux Jazz Festival 2004, the official
poster designed by the well know American artist Burton Morris,
a yellow Swatch the Club T-shirt with the logo of the 38th Jazz
festival, a Montreux Jazz festival cap and a ticket for the concert of
Alicia Keys. On the terrace during the afternoon lots of nice
appetizers where served and as a highlight 20 Special Swatch watches
of the Trumpet King "for artists only" STAB102C where given to members
in a lucky draw. Finally we walked to the Conference Center where
Burton Morris was waiting for us to sign our watches and posters.
After this we all enjoyed the concert with Alicia Keys. On Sunday
there was a nice exhibition with Burton Morris art works at the Palace
Hotel in Montreux. He signed the official Montreux Jazz festival
poster as well as the official add for the 2004 Oscars Academy Awards."
are Christine's pictures from the event.
Thanks to Alain Choisy, Christine Tanner, and Jacky
Beauverd for the information and pictures.
- UK olympic summer event.
On 26-JUN, a Swatch The Club Summer
Party - The Olympic Dream took place in London. For more
details, please see the invitation
to the event. Club members could enjoy the Swatch Experience
(previously held eg. in Milano). Participating club members
received an access swatch Clearance
Two (SKK124) with a special
strap. Here is
another photo of the strap. Thanks to Peter
Rollings for the information and pictures.
- Portuguese F/W 2004/05 collection launch special. For
the launch of the fall/winter 2004/05 swatch collection, a special
packaging of the gent Froggy Weather (GN217) has been
issued in Portugal. No further info so far. Thanks
to Ricardo Rocha for the information and picture.
- Vendôme Cow Exhibition special. From 17-JUN to 3-SEP, a
exhibition takes place at Place Vendôme in Paris. For the
vernissage on 16-JUN, the swatch Vendôme store released an exhibition
special swatch Lulumuuh (LK227P) in a
strictly limited edition of 58 pieces with a nice cow strap and the
Spiga cufflink part. Here is a
small report with pictures by Philippe Danjean about the vernissage
- Beijing 2008 Olympics special. Xinhuanet:
The Swiss-based Swatch Group, the world's biggest watch maker, displayed
its first set of souvenir watch for the Beijing 2008 Olympic Games on
16-DEC-2003 in Beijing. Priced at 1,680 yuan (202 US dollars), the
set includes two swatches: one gent Dragon
Celebrations(GZ178) and one square Dancing
Beijing(SUFZ102), a red/blue watchcase and watchband featuring
Chinese culture. Total supply will be limited to 4,999 sets, only sold
in China. Here is a picture of the
set. Thanks to Squiggly for the hint.
- FIVB World Tour - Portugal. During 2 to 6-JUN, the
BeachVolley World Tour went to Portugal with the Espinho
Open. Swatch the Club Portugal held an event on saturday and
released a nice and limited and numbered (64 pcs) special
packaging of the Skin Chrono Sandy
Days (SUYK109). Collectors also received a
T-shirt and other goodies. Thanks to Pedro
Coelho for the information and pictures.
- Portugal Euro 2004 soccer special. For the european
soccer championship Euro 2004
Portugal (12-JUN to 4-JUL), a special swatch called Vive
o 2004! (Live the 2004! ref.no. GZ186) has been released a
few weeks ago. The watch (available in Portugal only) has a paper
sleeve with the route for all the cities that will have football
matches. Now, a limited (2004 pcs) and numbered special
packaging (a golden soccer ball)
has been released. Thanks to Ines Soares, Vitor
Vargas Ramos and Pedro Coelho for the information and pictures.
- Fun Scuba swatches / launch event
special. Swatch has launched a new product line called Fun
Scuba of scuba diving watches at the end of may at a Swatch The
Club event on the spanish island Ibiza. Here
and here are pictures of the
watches. Here is a picture of the
special packaging issued for the launch event. This special
packaging (a demonstration kit, not for sale) will also be shown at
swatch stores to demonstrate the watch
to customers. Here
is a newspaper article in German about the fun scuba launch on Ibiza. Thanks to Alain Choisy, Dirk Blencke, Christine Tanner, Squiggly, and David Rippmann for
the information and pictures.
- Swatch Experience in Milano. A special event called Swatch
Experience took place in Milan, Italy, on 12-JUN.
During the event it was possible to test
Swatch timekeeping in the same way it will be done during the next
Athens Olympics. Collectors also had a chance to buy the new Olympic
Special Packaging Special Moments
(a column containing three special olympic watches); lots of gadgets
(T-shirt, cap, neckband) were distributed. The Swatch
Experience will travel to many other cities in the next
weeks. Thanks to Andrea Marco Faggioli for
the information and to Pierangelo Taiocchi for the pictures.
- 2nd Vendôme/Spiga chrono suitcase. To celebrate the
4th anniversary of the special Vendôme swatch
store in Paris, a (second [first one was the nice leather
suitcase in 2000]) suitcase
(ref.no. SVCKS01) containing seven
chronos has been released, it is limited and numbered to 200 pcs
(total for Spiga and Vendôme, probably 100 each). Retail price for
the suitcase is 1000 Euro. Thanks to
Laurent for the pictures.
- Athens NOC swatch specials. For the Athens 2004
Olympic games, a record breaking number of 38 NOC specials (X-Large Theoratos
(SUDK106) with a special strap) will be released. The NOC
(National Olympic Comittee) swatch specials are only available in the
respective countries. Limitation number of each special is unknown
but probably quite low in some cases. You can find a detailed
list, also with pictures at www.mine-d-or.ch
(scroll down) or squiggly.
very interesting special will also be the Athens I
Was There swatch (SUDK106AR).
- Carrying the Olympic Torch. US pioneer members Roy
Porello and Brian Pier will be carrying the Olympic Torch for Swatch
during the official Olympic
Relay through the United States as it makes its way to
Athens for the start of the 2004 Olympic Games. 16-JUN: Roy
Porello in Los
Angeles, 18-JUN: Brian Pier in Atlanta.
will host a gathering of club members and friends of Swatch to cheer Roy
on in Los Angeles and we will celebrate Brian?s Atlanta torch run in New
York City at the Times Square Swatch Store which is where the United
States portion of the torch relay will end on 19-JUN. Thanks
to Brian Pier for the information and congratulations!
- Athens 2004 olympic special packaging. Swatch will
release a nice special packaging called Special
Moments (GZS37) containing three swatches: Olympia
776 B.C. (GZ 188, gent), Athens
1896 (SVDZ 4000, Diaphane automatic), and Athens
2004 (SUYZ 103, skin chrono). The packaging is limited
to 2004 pieces, and it looks like a column. Price is 500 Swiss
Francs (approx. 330 EUR or $400 US). The special will be sold at
the swatch store opening in Geneva, Switzerland on 12-JUN and in a few
selected swatch stores in Switzerland on 19-JUN. It will also be
sold in all usual other countries. Thanks to
Alain Choisy, Christine Tanner and Jacky Beauverd for the information
- Shareholder Assembly special. On 27-MAY, the annual
shareholder assembly of Swatch group took place. Each participant
(about 820) received a special swatch as a present: A gent Mass
Class (GK337E) with a special
strap. Here is a picture of the
watch. Thanks to Christine Tanner for the
information and pictures.
- Tintin Maxi swatch. The nice and super successful Tintin
swatch Les Aventures
de Tintin (GM165) is also available as a maxi swatch
now. Thanks to Jacky
Beauverd for the information.
- Helmut Newton special. A very
special swatch (Helmut Newton
swatch; GZ183) is being auctioned for charity (SoHo
Partnership) on the swatch
website from 7 to 20-MAY. The design of the swatch
is based on a photography of the late photographer Helmut Newton.
The watch was commissioned by the philanthropist Henry
Buhl who won the right to produce 100 swatch watches when he
purchased the lot no.
24 for $40000 US at the Swatch Wristory
auction in NYC on 3-DEC-2001. So, only 100 Helmut Newton swatch
specials exist, and only one watch will be auctioned online! Read
more about this unique swatch on the official swatch
website. Update: Each Gold and Pioneer Swatch
the Club member in the USA received an exclusive invitation to the home
of Mr. Henry Buhl where Swatch will host an event with over 100 VIPs on
20-MAY in Soho, Manhattan. During the event, the auction for Mr. Buhl's
Helmut Newton Swatch will end so the members will watch and can
participate in the final bidding. Update no.2: Here
is a press release by swatch issued after the auction. It states
that the watch was sold at 'over $10,000 US', maybe to the bidder
with the nickname hand.
- Unique Lifeball 2004 swatch. Again, a unique swatch
has been designed for the Lifeball
2004. Lifeball is an AIDS charity event taking place each year in
Vienna, Austria, this year on 15-MAY. This year's unique
swatch special (actually, two skin swatches!) has been designed by
Gianfranco Ferré from
Milano. It is packaged in a nice leather
box. The special was auctioned on the swatch
website from 5 to 25-MAY. Apparently, the high
bid was 3400 Swiss Francs. You can find some additional info
about the swatch on the swatch
website and on Gianfranco
website (News ==> Press releases). Thanks
to Philippe Danjean for the information.
- Swatch Exchange at the World Museum. On 16-MAY
(sunday), a swatch exchange took place at the swatch World
Museum in Cesano Maderno, near Milano (Italy). You can read
all the details here.
commemorate the event, a special
packaging of the nice Bunny
Sutra Touch swatch (STGK101), limited and numbered to 100
pcs, was issued. They also sold another special packaging (only 30
EUR!): Cin Cin (limited and numbered to
77 pcs, half pink, half blue). The glass contains a working solar
swatch which is sealed in a jelly transparent material. Thanks
to Roberto Quadrini for the information and picture.
- Swatch and Surfrider Foundation Event. Swatch will be
partnering with the Surfrider
Foundation who is celebrating their 20th anniversary in 2004
at an event in Los Angeles on 17-JUN in conjunction with the launch of a
new Swatch product (my guess is: Fun
Scuba). Surfrider has commissioned over 30
world-famous board shapers to produce a one-of-a-kind board for this
event. The boards will all be on display outside the Swatch South
Coast Plaza Mall store at least a week before the event. Swatch
will also have a local artist produce a board that will be presented
with the others at a live auction on the Sony Studios Lot June 17 among
several celebrity guests. More details to follow. Thanks
to Brian Pier for the information.
- Gold & Pioneer Event 2004 special. This year, the
traditional gold & pioneer event of Swatch The Club took place from
6 to 7-MAY in Brussels, Belgium. To commemorate the event, a
superb special has been issued: A very nice Diaphane
Automatic swatch, limited to only 150 pcs (not numbered), ref.no.
SVDZ4001AG. Again: Only 150 pcs exist of this watch, it is a
unique model! The watch comes in a nice and very heavy acrylic
packaging (not numbered) with some words why this watch was
issued. In my opinion, a very very beautiful watch, and definitely
the best G&P Event special ever! Update: Here
is a detailed report (with
many pictures) about the event. Here
are Christine Tanner's pictures from the event.
- Brussels Tintin Event special. Directly after the
G&P event, an international club event open to all club members took
place in Brussels from 7 to 9-MAY. For this Tintin event, another
superb special was issued (these two specials will be hard to top in the
future!): A special packaging
(limited to 150 pcs, not numbered) of the Tintin swatch Les
Aventures de Tintin (GM165). The watch is packaged in
a big, big wooden book (size is about 38 x 42 x 3 cm; it is even heavier
than the G&P event special!), together with the Tintin book L'Ile
Noire. The wooden book carries a metal plaque.
The whole package is very well thought out! Update: Here
is a detailed report (with
many pictures) about the event. Here
are Christine Tanner's pictures from the event. Here
are Markus Muth's pictures from the event.
- Bunnysutra Touch swatch. A very special Touch Game
swatch is now available: Bunnysutra
all about it on David Rippmann's nice webpage. Update: Something
incredible has happened: The Bunnysutra
swatch is all over the news in the USA (and my page gets about 6
times more hits than usual :-) : Swatch took a giant billboard
in Times Square to show the Bunnysutra
touch swatch. It has bunnies doing what bunnies do. The New
York Post called and ran an article,
photos and all about the watch, asking people were they into it or were
they appalled by it. The article ran a few days ago and since then over
150(!) news stations ran pieces on TV
(check out the video!) around the entire USA about the watch. This
created a frenzy and people are running to the swatch stores to buy the
watch and now it is almost entirely sold out!
- Basel Jellyfish Store opening. On 15-APR, a new jelly fish
store was opened in Basel, Switzerland. Former olympic champion Carl
Lewis was there, signing autographs, signing
watches and other stuff. No special packaging was issued but
the following watches were sold for the first time worldwide:
Olympia Diaphane Chrono Pheidippides
(SVCK4026, comes in a nice box) and
the X-Large NOC
Switzerland (SUDK106R, comes in a paper
sleeve). Pheidippides is now available in Germany as
well, the box shows the landscape between Athens and Marathon. It was in
490 BC when Pheidippides run from Marathon to Athens to tell that the
Greeks won against the Persians. You can find many, many
nice pictures from the opening event on Christine Tanner's nice webpage.
Thanks to Alain Choisy, Christine Tanner, and Henk
Seligmann for the information and pictures.
- Dutch Tintin in Tibet Special. Squiggly
has realized a nice special packaging
(numbered and limited to 222 pcs) of the Tintin swatch Les
Aventures de Tintin (GM165). You can find all the info
on a special webpage
on Squiggly's site.
- Tintin Specials. On 10-JAN, Swatch will release two
watches to commemorate the 75th birthday of Tintin,
the famous cartoon character of the writer Hergé. Both models will be
Standard gents, of which one will be a limited edition. Here
is a picture of the first Tintin special Happy
Birthday Tintin (GZ 187, limited to 9999 pcs) and here
is a picture of the second Tin Tin special Les
Aventures de Tintin (GM165, not limited). Both
specials look great! Here is a
picture of the original comic page used for designing Happy Birthday
Tintin. The official swatch website now has a nice section
about the Tintin specials. Thanks to Squiggly for
the info and to Javier Palma and Alain Choisy for the pictures.
- Swatch 'Come Together' in Vienna. A Swatch The Club Come
Together event was held in Vienna on 22-APR. The event was
open to club members only. Here
are pictures from the event on the Swatch page.
- Spiga Mother's Day special. A special
packaging for mother's day (GE132PU,
retail 52.50 EUR) is now available at the Spiga Store in Milano. Here is another picture of the watch showing
how the watch can be used. I don't know about the limitation so
far. From the ref.code (P=Vendôme, U=Spiga), I would guess that
the watch is available in Paris as well. Thanks to
Pierangelo Taiocchi for the information and pictures.
- Paris Kaleidoscope exhibition. The swatch Kaleidoscope
exhibition (which was shown previously in Athens and Munich
last year) will be shown starting 30-APR at the newly
renovated Swatch Megastore in Paris, France. You can find
more details about the Kaleidoscope exhibition in Paris here.
- Another unofficial Taiwanese special. A warning / info
from Sophia Chang (Taiwan) about the special 2004 Taiwan Flower Expo
that recently surfaced on ebay: "There are sellers
who put the 2004 Taiwan Flower Expo special
in ebay a few weeks ago. After I checked with the Swatch Taiwan
branch the vice manger Mr. Chiang, I get the answer that is an unoffical item. Don't be cheated by this
- Swatch Japan online store / Swatch Japanese Mobile Fashion
Collection. After the USA,
swatch has just opened an online store in Japan.
I understand the babelfish japanese -> english translation
correctly, the first 100 buyers will receive a little gift.
also available (via mobile phone only?) is the Mobile Fashion
Collection (an exclusive line-up of products coming from two
luxury boutiques, "Swatch Vendome" in Paris and "Swatch Via Della Spiga"
in Milan). More details here.
- Via della Spiga collection in Frankfurt. The
'exclusive' Via della Spiga collection will be on sale in Frankfurt
from 22-MAR to 10-APR. More details here.
Here and here
are photos of the shopping windows...
- French Spring/Summer 2004 collection special. In the
last years, one gent swatch from every collection was issued in a
limited special packaging in France. For the Spring/Summer 2004
collection, the nice gent Gribouillis
has been issued in a french only special
packaging (ref.no. GN216S,
retail is 55 EUR), limited to 400 pcs, not numbered. The packaging
contains the watch, a blank notebook
for drawing and 3 coloured pencils. Thanks to
Robi, Thomas Sonneville,
Henk Seligmann for the information and pictures.
- Spiga Father's Day 2004 special. A special Father's
Day swatch is now available at the Spiga store in Milano: A
Diaphane Automatic called Cashy-Flashy
(SVDK1007PU, retail is 110 EUR). It comes with a leather purse
made of the same leather as the strap of the watch. The watch is
probably also available at the Vendôme store in Paris (see
ref.no.[P=Vendôme, U=Spiga]). Thanks to Emanuele
Bertodo for the info and picture.
- Worldmuseum Art special. A new special packaging is
available since 14-MAR from the Swatch Worldmuseum
in Cesano Maderno near Milano, Italy. It was released to
commemorate the 1st anniversary of the museum. The special is
called New Art Worldmuseum (limited and numbered to 77 pcs, plus
30 pcs E.A. (epreuve artiste)) and it was designed by the Italien artist
Toni Tedesco. The box contains a mini
sculpture (visible from one side of the box) and any swatch solar
(e.g. Sunscratch (SRM103)), visible from the other
side of the box. Together with the special, a signed
print was also available. Thanks to Alain
Choisy for the information and pictures.
- Hawaii Swatch Event. Swatch supports the 17th Annual Great Hawaii Rubber Duck Race
on 27-MAR benefiting the United Cerebral Palsy Association.
Purchase Ducky Bath
(GN214) between now and 27th at the swatch store in Hawaii (Honolulu), a
rubber duck will be entered into the race in your name! A portion of the
proceeds of the sales will be donated to UCPA of Hawaii! With
every purchase, customers will receive a duck to enter in the race,
giving them a chance to win some great prizes, like $10,000,
trips, and much, much more!
- Swatch inspires fashion designers. French fashion
designers on aura tout vu presented their Couture Spring Summer
2004 Collection between the 20th to the 23rd of January at the Hotel
Four Seasons in Paris. One of the pieces
they presented on the catwalk was created with over 300 Original and
Skin Swatch models!
- Dadazüri special launch event. During the night of
5/6-MAR-2004, the second Dada special, a Turnover called Dadazüri
(SUFZ100), was launched in Zürich at the printery of the Neue
Züricher Zeitung during a spectacular event for the press
and also 170 members of Swatch The Club. The special is limited
and numbered to 8590 pcs. It is packaged in a transparent
plastic tube containing the watch, a
large poster (other side of the
poster), and a booklet with information about the Dada
movement. The package also contains some more little
surprises which I will not reveal right now. The whole package is
very nicely done. At the launch event, club members also received
some more goodies: The Neue
Züricher Zeitung dated 6-MAR, a Dada Event extra special edition
of the NZZ (with pictures from the event, so it was printed within only
2 hours!), a brown paperbag with the Dadazüri logo, and a white
T-shirt. The Dadazüri special distributed at the event is the same
that will be available soon in the stores. Here is a detailed
report about the event with many pictures!
The official swatch page contains a nice feature
about the watch. More pictures from the event can be found here
at Christine Tanner's nice webpage.
- Swatch Taiwan White Valentine special. A special
packaging of the X-Large Dragon's
Angel (SUDB109, limited to 314 pcs, not numbered) was
released on 20-FEB in Taiwan to celebrate the upcoming White Valentine's
Day on 14-MAR. The watch comes with a special
leather bag with a dragon imprint on it (identical with the watch)
and a chain attached to it. Thanks to Russell Wu
for the information and pictures.
- Vendôme store infos. Thomas Sonneville has created a
nice new website with infos
about swatch watches available at the Vendôme store in Paris.
Definitely worth a visit (the website and the store :-) Thanks
to David Rippmann for the hint.
- Swiss Access specials. Two new access specials from
Switzerland: For the Xtreme
Verbier skiing contest in Verbier, Switzerland (on 19 to
21-MAR), Swatch has released a special access swatch Xtreme Verbier 04 (Scratch & Slide, SHM105C, with a new
strap). And another skiing area access: Crans-Montana
(SKK103OAG, in a nice paper sleeve). Thanks to
Alain Choisy for the information and pictures.
- Italian Swatch event. A special event called Countdown
2006 was held in Turino, Italy on 9-FEB at the Swatch Store in Via
Roma 351. The event celebrated the Torino 2006 Winter Olympics
("-2 years until olympics"). A special
packaging limited and numbered to 200
pieces was sold to the collectors participating to the
event. The packaging contains the gent swatch Transparent(GK209M)
an extra special loop around the strap. Thanks to
Andrea Marco Faggioli for the information.
- Leipzig "Nacht der Mode" special. For the 9th Nacht
der Mode (fashion night) in Leipzig last saturday (7-FEB), a special
packaging of the gent Loros
(GK368) was sold at the Swatch Store in Leipzig. The special
is limited and numbered to only 30
- Vendôme / Spiga Valentine special. On 14-FEB, a
special Valentine skin Love Melody
(SFK203GPU) will be sold at the Vendôme store in Paris (350 pcs, 90 EUR)
and at the Spiga store in Milano (400 pcs, 85 EUR). The watch
comes with a slightly Valentine-oriented special
packaging. Thanks to Henk Seligmann
for the information and to Alain Choisy for the pictures.
- Portuguese Valentine special. A special
packaging (not limited, not numbered) of the Touch French
Lover (STGK100) has been released in Portugal for
Valentine's Day. Not too exciting. Thanks
to Ricardo Rocha for the information and picture.
- Swatch Store Leipzig spring special. In the beginning
of February, the swatch store in Leipzig, Germany, will release a nice special packaging (limited and
numbered to 100 pcs) of the nice new gent swatch Ducky
- No Taiwan valentine special 2004 so far. Russell Wu
just sent me the following information / warning: "There's
2004 Taiwan Valentine special packaging" so far. As you can find
there's someone selling he called "2004 Taiwan Valentine special pack"
on eBay, the 10 Valentine pins box is just promotion item from Swatch
Taiwan. So you can get one set once you buy ANY swatch from the
store. In other words, this Valentine pins box does not belong
to Swatch 2004 Valentine watch."
- Italian Spring-Summer 2004 collection launch event special.
A special event for the upcoming Spring-Summer 2004 collection took
place in Milano, Italy, on 14-JAN-2004 at a place called Superstudio.
special packaging containing the
olympic gent Nisis (GE123) has been
released for the occasion, limited and numbered to 200 pcs, very
nice. The special comes in a double plexiglass box and the
packaging is very big, more or less like the Genetic
Code special packaging. In the box, there is space to
fit the other 4 olympic swatches. If you have an extra special,
please let me know, I have
lots of stuff for trade... Thanks to Andrea Marco
Faggioli for the information and to Emanuele Bertodo from www.wwt.it
for more information and the picture.
- Scottish Whisky special. The scottish whisky
is selling a special swatch.
can order the swatch here.
Thanks to Luca Poggioli for the info.
- Spring Summer Collection 2004: Pictures from the new
plastic collection can be found at Squiggly
and www.1uhr.de. Some nice
watches in the new collection:
(GB218, Valentine special), Burn
Inside (GB219), Skulling
Time (GB220), Red
Sunday (GB750), Nose
The Time (GE124), Melting
Spot (GE125), Make
A Pie (GE126), Bikini
Beach (GE128), Motherly
(GE129, Mother's Day), Candy
Gloss (GE130), Diadromes
Hours (GE402), Well
Suited (GE403), Glossy
Bite (GE404), Chlorophyll(GG200),
Aventures De Tintin (GM165, Tintin anniversary swatch), Pampa's Rider
Bath (GN214), Scottish
Blues (GN215), Gribouillis
(GN216), Time In
Blue (GN716), Pink
Babe (GR148), Fruits
Connection (GS118), Hazy
Daisy (GS119), Mouse
Trap (GS120), Beach
Fragrance (LK236), Sticky
Sirup (LK237), Natural
Signs (LM124), Urban
Woman (LN142), Water
Queen (LN143), Beach
Sensation (LO101), So
Menthe A L'Eau
Chic (SUBM100), Un
pò di più (SUBS102)
Fire (GF900), Let's
Go Party (GK915)
Days A Week (STAB100), Ring
A Tone (STAM101)
Daze (SUDK110), Perfect
- no scuba swatches and square chronos in this collection!
- Valentine special 04. Squiggly
has a picture
of the valentine special for next year on his site. It is called Enigmatic
Love (GB218). Here is a
picture of the watch in the packaging. Finally, a nice Valentine
- "10 Corso Como" specials. In Milano, Italy,
Swatch has released two special watches for a trendy upscale fashion
store called 10 Corso Como.
They are called: Skin
Corso Como (SFZ104) and XLarge
Corso Como (SUDZ101). They come in special
paper sleeve and they are sold at the above store, located in
Corso Como 10 - Milan. They're not numbered and not limited.
Update: They are now available in Germany and France as
is some more information about the watches on the official swatch
website. Thanks to Andrea Marco Faggioli, Thomas
Sonneville and Roberto Quadrini for the information and pictures.
- Jubilee swatch special. A new Swatch (sort of) has
been discovered in the USA: The watch is called Swatch Jubilee
(SKK114C). You may recognize the watch itself - this was used in
the mousepad special Cyber Commander that was the second club
watch a few years ago. The band, however, is new. This watch is not for
sale to the general public. The watch is given to Swatch employees on
certain employment anniversaries.
- Greece Athens 2004 olympic special. A nice new swatch
called Nisis (GE123)
[Nisis = island in greek] is available in Greece. The special
packaging is available in Greece only, the watch may later be sold
elsewhere as well. If you are interested in purchasing this watch,
you can contact Stavros or Timotheos
in Greece at "email@example.com". Thanks to Stavros and
Timotheos Binis for the information and pictures.