Stay tuned to
This page does not contain any fancy pictures but I hope to provide some
substantial information for collectors. If you want to see some pictures
of interesting swatches then go to my virtual
swatch museum. Although I am probably a bit biased, it is highly recommended
, especially the section about special packagings.
Older Swatch info (Last updated:
news from 2011 are below:
- Johnson&Johnson company
special. For the 125th anniversary of the medical
in 2011, a special Jelly In Jelly Johnson&Johnson has
been released. It is the Jelly In Jelly Ruby Touch (SUJK701) from
2007 with a print on the strap and two special loops around the
strap. Limitation and distribution is unknown so far. The
watch comes packaged in a nice paper
sleeve. Thanks to Dino
Wierz for the information and picture.
- Blum collection auction / Xmas club
event. Swatch auctioned
famous Blum Swatch collection during an auction
in Hong Kong on 24-NOV.
the traditional Swatch The Club xmas event took place in Shanghai and Hong Kong (21 to 25-NOV) so
that club members were able to participate live at the auction.
Before the auction, the collection was shown on a "world tour" in New
22-SEP), London (18
25-OCT), and Shanghai (5
to 10-NOV). Swatch
published some additional interesting info
about the collection and the auction (have a look especially at
the sentences in italic!): "Swatch is proud to announce
the upcoming sale at auction of an extraordinary collection of
Swatch watches. One of the most complete collections its kind,
this fascinating of assembly of more than 4,350 items includes a
large number of prototypes, hybrids and production variants never
offered for sale to the public. Many of the prototypes date from the
exciting development period immediately prior to commercial release
of the first Swatch watches in the early 1980s, and are thus
extremely rare. The Blum Collection sale, to be handled by art
auction house Phillipps de Pury, will be held in Hong Kong in late
November of this year. The Blum
collection will be sold as a single lot. A separate auction
to be held immediately preceding the main auction will offer seven individual lots owned by
Swatch, including works of art by Alessandro Mendini, Peter Fonda
and Paolo Pininfarina made using various kinds of sports equipment:
a sailboard, a baseball glove, cap and bat, and a discus." Update: Now you can check
out the complete collection in full glory and all details (each
watch!) on the official Swatch webpage! Only the navigation is a
little difficult... Update2:
is a small report (with nice pics!) from the London stop of the "world
is a nice article about the auction... Update3:
The catalogue (more than 300 pages!) is now available for download
and you can also browse
online! (the printed catalogue is now sold out :-(
) The auction was expected to fetch between US$3.5
6.3 million! Update
after the auction: The Xmas event and the auction in
Hong Kong were wonderful. The Blum collection (lot
#8) was sold for more
than $6,600,000 US to a buyer from China, exceeding all
expectations. Here are two videos from the Hong Kong
are pictures of all 291
watches shown at the preview of the auction in Hong Kong! Two
other lots went to Swatch The Club members: Lot
#5 (Special Edition Phillips de Pury & Company watch,
#008/100) went to a Dutch collector for $4,160 US and lot
#7 (My Swatch, a new Swatch watch produced in a limited edition
of 100 pieces after the design ideas of the auction winner) went to an
European consortium of Swatch collectors ($35,200 US). Here
are the complete results of the auction. About 80 people
participated at the Xmas event in Asia. They received a Shanghai / Hong Kong Xmas Event 2011
special packaging (SZS06, back of the
box), limited and numbered (also on the back of the watches) to
200 pcs, with two special loops each ("Shanghai 2011 / Hong Kong
2011") around the strap. The two watches in the box are part of
the current Seasons collection: 1. Shimmer Ray (GZ250, Gent);
2. Golden Rebel (SUOZ119, New
Gent). Here is an overview
picture of all the stuff that event participants received... Here is a detailed report about the
event with many pictures and even some shaky videos!
Thanks to Wolfgang Seiler for the information and to Brian Pier
and Sophia Chang for the update.
- Swatch The Club Snow Mobile 2011
special. The Swatch Snow Mobile 2011 event took place from
08 to 11-DEC in Saalbach-Hinterglemm, Austria as in the last
years. Four different special Swatch Snow Mobile 2011 (New Gent with special loop
around the strap and in a nice paper sleeve) were released.
Three of the four ref.codes are: SUOG703D,
SUOS701E, SUOS702D. You can find pictures, videos, and
impressions from the event at www.swatch.stawi.de.
Thanks to Jacky
Beauverd for the pictures.
- Habitat For Humanity special.
A special Habitat
For Humanity Swatch (a Winter Moon (SUOZ101) New
Gent with two special loops around the strap) has just been released
on the Philippines in a limited edition of 2000 pcs. Proceeds
from the sale of the Habitat Watch by Swatch will be used at Youth
Build 2012. On May 12, 2012, Habitat for Humanity Philippines
will gather 2,000 volunteers to build 200 homes in Barangay Tanza,
Navotas City. More information about the charity organization here.
- EMA awards special.
The MTV European Music Awards (EMA) took place on
06-NOV in Belfast. A special MTV
European Music Awards 2011 Swatch was distributed to
people working at the event. It is a New Gent White Rebel (SUOW701) with
a special loop around the strap and a nice paper sleeve. Here
is a picture of the complete pack including a T-shirt and a press map.
- Swatch TTR Art Rules special.
TTR Art Rules 2011 special called Recognize Me (SUOZ136) is now available, it
comes packaged in a black paper sleeve.
It has been designed
Chi Fong Leong from the
UK. Thanks to Alain
Choisy for the picture.
- Xmas special 2011. The
special 2011 is called Lucky
Snow (GZ259S) and it is limited to 7777 pcs,
numbered. It looks a bit like an asian version of Magic
Spell, it also features a little
snow dome above the dial. The watch comes packaged in a
very nice dark red box., Sophia Chang has
added some info about the packaging in
the Swatch-Clopedia forum. Thanks to Marco Soares for the pictures.
- Phillips de Pury & Company
special. One interesting watch that will be sold during
the Blum collection auction in Hong Kong on 24-NOV is lot #5:
de Pury & Company special, an New Gent watch with a
special seconds hand. Only 100 pcs have been produced by Swatch
and #008 will be auctioned in HK. I was hoping that every
collector participating at the club event would receive one of these
but as the estimate is set to $2000 to $3300 US, I strongly doubt
- Robert & Durrer
exhibition. From 28-AUG to 23-OCT-2011, a great Swatch
related exhibition took place at the Gewerbemuseum
Winterthur in Switzerland: The Swiss designers Jean Robert & Käti Robert-Durrer presented
their design work from the last 30 years. Unbeknownst to
many Swatch collectors (even for us hardcore
collectors :-) is the fact that Jean Robert and Käti Robert-Durrer
were responsible for the product appearance and the design of the
Swatch collections during the years 1983 to 1989.
Here is a detailed report about the
finissage event of the great exhibition! Check it out, you will
see some stuff that you've probably never seen before!
- Julien Pacaud artist special.
The winner of the Swatch
Young Illustrators Award 2010, Julien Pacaud from France, has designed a
Swatch artist watch which is now available: A New Gent called Vanishing Time
(SUOZ130S). It is a limited
edition of 777 pcs, numbered, available
only to Swatch Club members. The watch comes packaged similar as
last years Illustrative winner special Electricity
Man in a nice paper box: front
/ front opened / back.
Thanks to Bernard Tey for the
- Jean-Michel Othoniel artist
specials. On 1-OCT, Swatch has released two new Skin
artist specials by french artist Jean-Michel Othoniel
(working eg. with Murano glass): 1. Be Black (SFZ116, comes in
a paper sleeve, not limited); 2. Over The
Rainbow (SFZ115S, comes in a special
packaging, limited 777 pcs, numbered). Over
The Rainbow is extremely nice but also not cheap:
around 215 EUR / $290 US. The special was launched
29-SEP in Venice at the Biennale.
- Compagnie 7273 artist specials.
On 1-OCT, Swatch has released three new gent artist specials by Compagnie
7273 (Laurence Yadi & Nicolas Cantillon, French
contemporary choreographer and dancers) as part of the Swatch
& Art collection: 1. Climax
(GZ254, comes in a paper sleeve, not limited); 2. Nil
(GZ255, comes in a paper sleeve, not limited); 3. Romance-s (GZ256S, comes in
a special packaging, limited 777 pcs,
- New product line Swatch
Touch. Now the cat
is out of the bag: Swatch plans to introduce a new product
line called Swatch Touch.
Yes, there have been Touch watches by Swatch before, but this time it
is a digital
watch with a touch surface (a bit like the iPhone etc., sweeping
and sliding). The Gold &
Pioneer 2011 special that we have received at the end of August
during the Gold & Pioneer 2011 event is the first Touch available
to the public. A previous name for the Touch watches was
"E-Swatch" but this name seems to have been dropped. The first
collection will consist of six watches in total: 1. Touch Black (SURB100); 2. Touch White
(SURW100); 3. Touch
Purple (SURV100); 4. Touch
Blue (SURS100); 5. Touch
Pink (SURP100); 6. Touch
Camouflage (SURB105). The touch screen gives
access to six digital functions: two time zones, date, chrono, alarm,
timer and beep. Users can ?sweep? through the functions as they would
on an iPhone, using taps or sideways scrolls, no pushbuttons! It
will be available in the shops at the end of october, price will be
$150 US / 110 EUR / 100 UKP.
- Rock'n'Wall Club event. A
Swatch The Club event called Rock'n'Wall
took place on 23-SEP in Fribourg, Switzerland. More details
about the event here.
The event package included: A
limited Swatch watch Rock'n'Wall
(SUOB702C, a New Gent Black Rebel (SUOB702) with
a special sleeve and a special loop
around the strap), a VIP dinner reception, a limited event T-shirt
designed by Lowrider and an autograph
session. Christine Tanner sent a few pictures and the following
report: "Fri-son is a well
known venue for concerts in the French part of Switzerland, in
Fribourg. The building was repainted
by 4 street art artists from
Switzerland and France: Giom (Guillaume Dénervaud, Freiburg, CH),
Michel fr (Michel Cotting,Freiburg, CH), Serge Nidegger (Lowrider,
Freiburg, CH) et HNT (Honet, F): 4 Urbanartists, 700m2, 7 days and 7
nights. Around 50 Swatch members attended the event and got a
nice Rock n'wall Swatch, with special sleeve and loop SUOB702C, a
T-Shirt and 4 artprints from the
artists. We had a nice welcome drink and after the speech of all the
officials from Fribourg City and the Canton of Fribourg we had a VIP
Apéro with artists, neighbours and friends of Fri-son. From 20.00 on
there was a party with PROP DYLAN (SE), BLAKE WORRELL (US) and ZHI
MC (DE). Look also on: http://rocknwall.fri-son.ch/
Swatch also presented 4 nice Maxi
Swatch." Thanks to
Alain Choisy for the information..
- Gold & Pioneer event
2011. The traditional Swatch The Club Gold & Pioneer Event 2011
took place in Bern and Biel, Switzerland from 25 to 28-AUG-2011.
About 130 collectors from all around the world participated at the
event. As in the last years, a special and unique swatch was
given to the collectors. It is a limited edition of 200 pcs,
numbered, and the first watch of a completely new product line to be
launched later this year. Unfortunately, I cannot give any more
details right now, so a "teaser picture"
has to be enough for now. The final assembly of the watch was
done by the collectors themselves so we now own a "hand made"
Swatch. During a very interesting visit of the ETA Swatch
production in Grenchen (including the dial production, the irony case
production and the plastic case production), collectors also received
a very nice special dial affixed on a
very nice sheet remembering the
visit. Only 150 dials were produced. Here
is an overview picture of all the goodies distributed at the
event. Here is a detailed report about the event with many
pictures! Update: This
is the Gold
& Pioneer 2011 special! First Swatch Touch
watch given to the public.
- Vogue Fashion Night Kidrobot
special / Jeremyville signing. On 8-SEP, the Vogue Fashion's Night Out event
was held in Milano and many shops held special events during that
day. In the Swatch store in Via Montenapoleone, a special
sleeve for the Kidrobot Swatches was available and Kidrobot
was present to sign his watches
and painted live.
has also painted a Maxi Swatch face
for Alain. Swatch has published a nice video
from the signing event, you can see Alain's maxi at about 1:49.
Moschetti has sent me a few additional pictures from the event, here
is his report... Thanks to
Miriam Mapelli and Alain Choisy for the pictures.
- Artyou Basel club event. On
08-SEP-2011, the urban art exhibition Artyou was opened in Basel,
Switzerland. Swatch is presenting sponsor and invited the swiss
club members for a pre-opening
event. On the same day, the Swatch x Kidrobot
collection was officially launched in Switzerland, so one of the
from France) was also there for an autograph session (as part of the eleven
events worldwide). Here
is a picture of the package that the club members received and here
is a picture of a signed watch, a signed dunny and a signed box.
Here is a detailed report about the event with many
is a video about the event, made by Swatch.
- Munich city special.
Another city special is available since the end of 2010 from
Germany. The Time
in MUC Jelly In Jelly (SUJB700C) is available in the Swatch
Megastore in Munich. It is a Jelly In Jelly Regisseur (SUJB700) with a
special strap. It comes packaged in a special
paper sleeve, it is limited to 1000 pcs and the design is
(surprise!) related to the famous Oktoberfest. Update: Here
is a picture of a prototype version of the strap, also with a
different watch head!
- Swatch & La Biennale Di
Venezia. Swatch is a partner
for the Biennale
Di Venezia. The 54th International Art Exhibition
(4-JUN to 27-NOV-2011) sees artists from around the world contributing
to the exhibition theme ILLUMInazioni
- ILLUMInations. Swatch has created a special
webpage about the Biennale
Di Venezia. An iPad App called Swatch
Art with lots of nice pictures of all the artist
watches is now avilable. Read more in the press
release. Swatch also has
a booth in the Giardini venue at
the 54th International Art Exhibition - La Biennale di Venezia. The
booth features a selection of Swatch
watches created with artists over the past 25 years allowing
visitors to experience the brand
and retrace the story of Swatch & Art. Update:
A special gent Biennale Arte 2011 (GB247F, a Colour Code Gent
Suit (GB247) with a nice new special strap) is now
available. The watch comes packaged in a nice paper
sleeve (back). A second
di Venezia (SUOB702F, a New Gent Black Rebel (SUOB702) with
a nice new special strap) also exists. Both watches were
distributed to employees working at the Biennale, they have to wear
the watch during the exhibition until the end of november...
Thanks to Alain Choisy for the
information and pictures.
- Kidrobot Swatch watches. According
blog, a new line of ten artist watches in a collaboration of
Swatch and Kidrobot will be launched in January
August/September. This collaboration will feature some of the
favorite Kidrobot artists like Gary
Baseman, Tara McPherson,
SSUR, MADL and Frank
Kozik. Each Swatch x Kidrobot artist watch also comes
with a matching Dunny.
It is not sure if each watch + Dunny will be limited or not (probably
priced at $75 US). A numbered limited
set (GZS48, limited to 300 pieces) containing the entire
collection of Kidrobot x Swatch watches, the companion
Dunnys and a white, mustached 20" Dunny designed by Frank Kozik will
also be available. Sounds like a great idea! Here
is a picture of the Tara McPherson watch + Dunny and here
is a picture of the Tilt watch + Dunny. The price will be around
1200 EUR! Here is a photo
of the close box of the limited collectors set. Update:
On 15-JUL, the collection
has been officially announced
Swatch. It consists of: 1. Ski Instructor (GJ130, Frank Kozik); 2. Shout Out (GP133, Mad); 3. Midnight Magi (GB249, Gary Baseman); 4. The So Far Away (GB252, Jeremyville); 5. The Eyes Are Watching
(GP132, Tara McPherson); 6. Tic
Tic Boom (GB251, SSUR© ); 7. Love Song (GE232, Tilt), 8. Bengali (GB250, Joe Ledbetter). The
collection will be on sale starting 18-AUG in China and 1-SEP in the
rest of the world. It is rumoured that the upcoming club watch
will also be a Kidrobot Swatch... Update
2: A ninth Kidrobot Swatch is only available
exclusively in Kidrobot stores and kidrobot.com:
Deluxe (GW159, Tristan Eaton). The white watch
comes in a white paper sleeve
but not with a dunny. And the tenth Kidrobot Swatch is the new club
Pro (GZS49) in a nice special
packaging with a yellow 8" dunny. Update 3: Here
is a little info about the eight artists...
Thanks to Dimedusa
for the hint and to Melissa Starr and to Alain Choisy for the
- 80s Swatch designer
exhibition. Swiss designers Jean Robert and Käti Robert-Durrer are probably unknown to
most Swatch collectors. They have designed many favourite 80s
Swatches such as Nautilus, Pago
Pago, Nicholson, Tonga, ... An exbitition
(open until 23-OCT) at the Gewerbemuseum Winterthur (Switzerland)
currently shows their Swatch designs (360 watches are on display at
the exhibition!). Should be really interesting for the hardcore
- St. Leon Superboarder event.
Swatch is sponsor of the St. Leon sucht den Superboarder
fun event on 3-SEP in St. Leon, Germany. A small Swatch shop
will be available, too...
- Swatch warehouse flooding.
The warehouse of Swatch in the USA, located in New Jersey, was flooded
because of Hurricane Irene. No details about the severity of the
- The return of Maxi swatch
watches! Yes, the rumours are true. Five new
Colour Code Maxi Swatches will be available soon (can be ordered
through the local Swatch stores): 1. Lemon Time (GJ128, yellow);
2. Cherry-Berry (GR154, red);
3. Dragon Fruit (GP128,
pink); 4. Rise Up (GS 138,
turquoise); 5. Lemongrass
(GG204, bright green). Price will be 125 EUR. These
Maxi Swatches were first seen in the Philippines
in SEP-2010 (more colours, though!).
- Swatch x Kidrobot launch
events. To celebrate the launch of the Kidrobot Swatch
hosting events in 11 countries around the globe, featuring
Kidrobot artists: Frank Kozik, MAD, Tara McPherson, Jeremyville and
Joe Ledbetter. A Swatch
The Club event will take place during the Basel launch on
is a report from the event in Tokyo (20-AUG).
- Club watch 2011/12. The
club watch for 2011/12 is a Kidrobot watch! It is called Tennis Pro (GZS49) and it
comes in a nice special packaging with a yellow
8" dunny (the normal Kidrobot Swatch watches come with a 3"
dunny). It was already sold on 18-AUG during a Kidrobot
event in Tokyo. The watch is designed by Frank Kozik (the
watch looks similar to Ski Instructor (GJ130)). Thanks
to Marco Soares for the picture.
- Four new IOC specials. Four
new IOC specials have surfaced recently, they were distributed in
South Africa, probably during 123rd
IOC session in Durban (2 to 10-JUL). Each special is limited to
500 pcs, not numbered. Two specials were given to the IOC
members: 1. Blue
Suit Olympia Logo (YGZ702);
Suit Olympia Logo (YGZ703).
other two specials were given to the local volunteers: 3.
Olympia Logo (SUOZ700);
Rebel Olympia Logo (SUOZ701).
Bicentenary special. In 2010, Mexico has celebrated
the bicentennial of
its Independence movement. Recently, a special Mexico Bicentenary packaging has
surfaced. It contains three Lifting (GK912) Loomi
watches with different color straps
(green, white, red; the colours of the national flag of Mexico).
Here is a picture of the closed
packaging. No idea about limitation or how it was
distributed. Update: The
three watches are: 1. Bicentenary
Of Mexico Green (GK912C); 2. Bicentenary Of Mexico White
(GK912D); 3. Bicentenary Of Mexico Red
(GK912E). Thanks to
Alain Choisy for the pictures.
- More of the same. Swatch
to release some more strap variations of the successful Colour Code
watches: This time, the straps
have dots and some squares... Not too creative... Update: The five watches
are: 1. Black Suit Dots (GB247K);
2. Berry Dots (GR154K); 3. Up-Wind Vichy
(GN230J); 4. Callicarpa Vichy (GV121J);
Vichy (GP128J). Thanks to
Alain Choisy for the picture.
- ABSWATCHLUTELY. Five
Italian Swatch collectors (Armando, Fillipo, Fiorenzo, Miriam,
Roberto) have released a manifest called
ABSWATCHLUTELY. Read it! Now! Amonst many
other things, they plan to organize a Swatch bourse (swapping,
trading, exchanging,...) in Melzo near Milano on 19-JUN. Later,
a website and a "virual cafe" will be launched. Update:
The bourse will take place! Here
is the flyer! If you want to participate, please email Miriam
[address is on the flyer] for further info.
Update 2: The bourse was successful (8 tables, 30-40
visitors) and here is a local
newspaper report from the bourse.
Here are a few pictures from
the bourse! Thanks to
Roberto Quadrini for the information.
- Free4Style special. From
to 3-JUL-2011, the Free4Style
2011 event took place in Estavayer-le-Lac,
Switzerland. Four different sports
could be admired: FMX (Freestyle Motocross),Wakeboard, Jet Ski, Skate.
For more information and pictures, see this report
20min.ch. A special Swatch Free4Style 2011 (SUOO700D,
a New Gent Pumpkin Rebel (SUOO700)
with an additional loop around the strap) was released to
commemorate this event. Swiss Swatch The Club members were
also invited; here is an
overview of the stuff that collectors received... Thanks to Roberto Tintori for the
information and pictures.
- FIVB 2011 special. A Chrono Plastic
World Tour 2011 (SUIW413) has been released. It
comes in a paper sleeve. Thanks
to Jacky Beauverd for the picture.
- Hossegor club event. From
3 to 5-JUN, a Swatch
The Club event took place in Seignosse Hossegor (France) during
Girls Pro France Championship. About 24 club
members participated at the event, and everyone received an event
special: A colourful New Gent with a special
loop around the strap in a very nice paper
sleeve. Here is an
overview picture of the different versions (a version
based on Cobalt Rebel (SUON701) also
exists) and here is a picture of
all the stuff that the collectors received. The girl on the
sleeve is Swatch Pro
Team Surfer Coco
Ho and this is her
autograph :-) Really bad news for us collectors: Antonio
is leaving Swatch The Club after five years :-(( We'll miss
him! He got a nice farewell
present... More great
pictures from the event at Antonios facebook page. Update: Here
are a few pictures from the event, taken by Pedro Mota. Here
is a nice German blog entry about the event, with many nice
pictures. Thanks to
Pedro Mota for the information and pictures and to Jacky Beauverd
for the picture.
- No more Swatch collections. Don't
fear, there will be more Swatch watches in the future. But the
concept of "spring / summer" and "fall / winter" collections (which
was used since 1983) is now a thing of the past. Instead, 10 to
20 new watches will be released at the beginning of each month.
This allows Swatch to speed up the launch of new models and to react
faster on trends... No more thicker Swatch catalogues :-(
Smaller flyers will be used instead. A "Core Collection"
(refreshed / partly exchanged every 6 months) will be used to sell
popular models for a longer time. So it will be more complicated
for collectors to track each and every model (the Swatch Finder has a few
errors and is not totally complete).
- Five new Colour Code
swatches. Five new Colour Code gent watches are
available now ("metalized collection" as the watches have a metallic
look): 1. Flaky Brown (GC109), 2. Flaky
Blue (GM171), 3. Flaky Grey (GM175), 4. Flaky
Smoke (GM176), 5. Flaky Pink (GP136). Thanks to Bill Dankulich and watchpapst
for the information.
- Swatch at Friday Weyer fashion
show. On 8-JUL, the Frida Weyer Fashion Show Spring/Summer 2012
will be presented during the Mercedes Benz Fashion Week
in Berlin. Swatch is sponsoring this event and Swatch The Club
Germany is giving
2x2 VIP tickets for the show.
- Swatch at Berlin Underground
Catwalk. Swatch is co-sponsoring
train at the Berlin Underground Catwalk on
Club Germany has 2x2 tickets for the train to give away
(including aftershow party!).
- Rankin artist set. The
portrait and fashion photographer John Rankin has designed eight
Swatch artist watches which will be released soon. Five of
these watches will be released in a special
set (GZS46, closed / back),
limited and numbered (to 777), price is 216 EUR in Germany. You
can find pictures and further info on Sophia
Swatch blog. The design of the watches is based on the
so-called Eyescapes photos by John
Rankin from 2007.
The five limited watches in
the box set are: 1. Violetscape (GZ229S), 2. Rainbowscape (GZ230S), 3. Yellowscape (GZ231S), 4. Greyscape (GZ235S), 5. Bluescape (GZ236S)
The three unlimited watches are: 6. Brownscape (GZ237), 7. Aquascape (GZ238), 8. Greenscape
On 8-JUN, a launch
party with invited UK Fashion Media and bloggers took place at
the London studio of Rankin. Thanks to Alain Choisy for the information and pictures.
- Striped Collection.
Swatch plans to release a Striped
Collection. Five Colour Code Gent Swatch watches will
be available with new, striped bands. The watches are: 1.
Callipara (GV121I), 2. Striped Dragon Fruit (GP128I), 3. Striped Rise-Up (GS138I),
Up-Wind (GN230I, not to be confused with The Away Project de Colette
(GN230F), the stripes on the strap are inversed!), 5. Striped Berry (GR154I). Thanks
to Alain Choisy for the information and
- Swatch production video. Swatch
has published a nice video called The
of Swatch Production. You get a great impression
from the Swatch factory. I was fortunate enough to visit the
Swatch factory during the Gold
& Pioneer Event in Saas-Fee in 2010, unfortunately, we were
not allowed to take pictures inside the factory.
- FIVB staff 2011 special. As
in the last years, a FIVB
staff 2011 (SUJK122D) special has been released for the
staff people of the different 2011 Swatch
FIVB BeachVolley World Tour events. The watch is the
Jelly In Jelly Hawaiian (SUJK122) from
2007, fitted with a new strap.
- MTV Playground artist
specials. On 1-JUN, Swatch will release two watches
designed by the two winners of the Swatch
MTV Playground 2010: 1. Transition (GZ248) by the
polish photographer Mónika
Jelinska. The watch comes packaged in a nice paper sleeve. 2. I'm Not A Child of the night (GZ249)
Grees, graphic designer from the Philippines, currently
living in Germany. The watch comes packaged in a nice paper
sleeve. Thanks to
Marco Soares for the information and pictures.
- Hiroyuki Matsuura artist set.
On 1-JUN, Swatch plans to release an artist set designed by
Japanese artist Hiroyuki Matsuura. It
contains six New Gent watches featuring
Manga/comic artwork. The watches
will be available in a special
box set, limited and numbered to 777 pcs. The watches will
also be availably individually, unlimited, not numbered. You can
find pictures and further info on Sophia
Chang's Swatch blog. Update: A Mexican
translation) lists all the watches in detail and also shows a great ad for the watches: 1. Transmission (SUOZ109),
Switchblade (SUOZ110), 3. Crowha (SUOZ111), 4. Windy Bunny (SUOZ112), 5. Ducky Brigade (SUOZ113), 6. Use Your Ears
(SUOZ114). And on his official
blog, Hiroyuki Matsuura shows all the watches and the packaging
in great detail. It also lists the japanese price for the box
set and the normal watches (7870 / 57750 Yen). This probably
means that the box set will cost around 370 to 400 EUR in Europe (Update: 400 EUR in
Germany). Japan will only get 20 special boxes. Thanks
to Marco Soares and Roberto Tintori for the
information and pictures.
- New Full Blooded watches. Ten
(10!) new Full Blooded Irony Diaphane Chronos are now available, two
of them feature a skull on the dial! Five watches are targeted
towards men (no little stones at the hour position, colored
case). And finally three new colours (burgundy, mint,
navy). The watches are: 1. Full Blooded White Skull
(SVCW4000AG), 2. Full Blooded Black Skull
(SVCF4001AG), 3. Full Blooded Smoky Blue
(SVCN4004AG), 4. Full Blooded Mint
(SVCK4056AG), 5. Full Blooded Navy
(SVCK4055AG), 6. Full Blooded Burgundy
(SVCK4054AG), 7. Full Blooded Smoky Sand
(SVCG4000AG), 8. Full Blooded Smoky Black
(SVCF4000AG), 9. Full Blooded Smoky Brown
(SVCC4000AG), 10. Full Blooded Smoky Grey
(SVCM4007AG). Thanks to
for the information.
- (S)watch in a Can. A
special packaging (S)watch
in a Can was released in Portugal on 21-MAY
Lisbon, Portugal. The special
packaging (released in conjunction with the project Travessa da Ermida) is
limited to 250 pcs and it contains
two Swatch watches with new straps
designed by Vivóeusébio. It is not an official Swatch
special, price is 150 EUR. You can find all the details about the
when, where, why on this
page (in Portuguese / English
translation). If you are interested in acquiring this
special or if you need more information, you can contact Pedro
Mota. Update: Here is a picture of the special
packaging and here is a picture of
the watches in the opened box. And here
are a few pictures from the event in Lisbon. Can you spot the
content of the blue egg?
- "Swatch & Art" in
Luxemburg. An exhibition called Swatch Art will be shown in
Luxemburg from 24-MAY to 5-AUG. Many Swatch watches from artists
such as Keith Haring, Sam Francis, Mimmo Paladino, ... will be
shown. The watches are part of the collection of Luxemburg
Paul Dunkel who owns one of the biggest collections (more than
6000 watches). Thanks to
for the information.
- Atlanta Medalist protos. Here
are two prototypes for the Atlanta
Medalist watches: 1. Gold
Medalist proto (GZ150TP), 2. Silver Medalist proto (GZ150UP). Thanks to Alain Choisy for the
- New Swatch watches in May.
lot of new Swatch watches have been released on 1-MAY: Five new
Colour Codes Gent: 1. Shiny
Glaze (GM178), 2. Shiny
Slate Gray (GM179), 3. Shiny
Marron (GR158), 4. Shiny
Moccasin (GT104), 5. Shiny
Plum (GV124). Five new Irony Chronos (Black Series,
"Reptile" strap): 1. Reptil Green (YCB4014AG),
Violet (YCB4015AG), 3. Reptile Blue (YCB4016AG),
Orange (YCB4017AG), 5. Reptile
Light Blue (YCB4018AG). Four new Irony Nabab (part of the
"Animal Collection"): 1. Coloric Scales (YNS117), 2.
Grey (YNS120), 3. Salmon
Gold (YNS121), 4. Salmon Violet
(YNS122). Thanks to
Alain Choisy and to watchpapst
for the information.
- Portuguese Mother's Day
special. In Portugal, a nice special
sleeve for the gent Origin Of Love (GZ242) has
been released for mother's day. If you are interested in
purchasing this special, you can contact Pedro
Mota. Thanks to
Marco Soares for the picture.
- Colour Code Maxi Swatches. Alain
Choisy has found two pictures showing Colour Code Maxi Swatch watches
on display in the Philippines: photo
1 / photo 2. Very
nice, too bad that Swatch has stopped selling Maxi Swatches to the
general public... Anyone found these Maxi Swatches elsewhere?
- Swiss Solidarity specials. In
2010, Swatch has released three special Swatch watches for Swiss Solidarity (a Swiss
foundation that raises funds for humanitarian relief projects):
Solidarity 1 (SRJ100D, a Swatch Solar Lots Of Suns (SRJ100, 1995)
with a new strap and two special loops), 2. Swiss Solidarity 2
(SRJ100E, a Swatch Solar Lots Of Suns (SRJ100, 1995)
with a new strap and two special loops), 3. Swiss Solidarity 3 (SRM100D, a Swatch Solar Sign Of Times (SRM100,
1995) with a new strap and two special loops). No further
information about the distribution or limitation so far. Thanks to Alain Choisy for the
information and pictures.
- Swatch Mini Basel special. In
2007, Swatch has released a special Swatch called Mini Basel 2007 (GM151C, a
gent Antiquite (GM151, 2000) with a special new strap). The
watch comes packaged in a nice paper sleeve.
If I have googled it right, Mini Basel 2007 was a smaller watch and
jewelry exhibition in Dubai. Thanks to
Alain Choisy for the information and pictures.
- Swatch watch dress. On
Casino in Las Vegas held a party with one
wearing a dress made entirely of Swatch?s
animal-inspired Zebra watches. The dress was made of over 100
watches! More details here.
Update: Swatch now has
also a nice promotion together with the
Palms Casino (inclusing a free Swatch watch!).
- Swatch on NYC subway / Vienna
tram. Full train Swatch advertising on the NYC subway
(New Gent): photo1 / photo2. Update:
... and on the Vienna tram (OCT-2010): photo1
Thanks to Gregor Petko for the
- Paris "The Away Project"
special. A new Swatch special The Away Project (GN230F)
is now available at Colette in
Paris during an exhibition called The Away Project (28-MAR to
9-APR). It is a Colour Code Gent Up-Wind
(GN230) with a special strap. The special is limited to
200 pcs (not numbered) and it comes packaged in a blue/white-striped paper sleeve with a Colette imprint on the side of the
packaging. Thanks to
orb for the information.
- Zebra Day. On 1-APR,
Swatch celebrated Zebra
Day in many international cities (London, Madrid,
Zurich, Munich, Milano, Vienna, New York, Singapore, Sydney, ...)
around the world. The idea was to hold a flash mob with many
"zebras" during the day. You can find some impressions on zebraday.com
(Milano) and facebook.
happened to be in New York (on the steps of the New York Public
Library) and he sent me the following exclusive pictures: photo1
/ photo2 / photo3.
- Third version of the Mystery
Vintage specials. In JUN-2010, Swatch has released the Mystery
Vintage special packagings in Switzerland (at the
Sneakerness event in Zurich and at the Blue Balls Festival in
Luzern). It was available in a yellow
box with older Scuba watches and in a pink
box with older POP watches. Now, a third version of the
special packaging has surfaced in the USA. The paper
box is blue/turquoise and it contains three older gent watches.
- Uniqa specials. The
Austrian insurance company Uniqa
has released two different special Chrono Plastic swatches
(available as gift in exchange for 'points' for contracts etc.):
1. Uniqa Black
(SUIB400O, a Mister Chrono (SUIB400)
with a special strap), 2. Uniqa
White (probably Round
Of Hump (SUIK404) with a special strap). The
watch comes packaged in a nice paper sleeve (front
/ back). Limitation is unknown.
- Swatch Store Munich Reopening
Party. The Swatch Store Munich (Marienplatz 26) will
a party (snacks, drinks, and music) on 31-MAR (8pm). You
will also get a sneak preview at the Zebra Day which will take place on 1-APR in
Munich as well (only German city).
- More colourful Irony Big
Models. Swatch plans to release five more 'colourful'
Irony Big (old style) models: 1. Purple Drops (YGB4002), 2. Green Drops (YGB4003), 3. Yellow Drops (YGB4004), 4.
(YGB4005), 5. Blue Drops (YGB4006). Thanks
to Alain Choisy for the information and
- Swatch comes to 666 Fifth
Ave. Swatch plans
open a new store in NYC at 666
ave., size is about 2000 sq ft. Sounds like a huge
- Roland Garros 2011 special. It
seems that in 2011, only one special Swatch watch (instead of the
usual two) will be released in France for the Roland Garros French Open Tennis tournament
(Paris, 17-MAY to 5-JUN): Pureness
White (GZ257, Gent). This is the fifth year of
Roland Garros specials. Thanks to
Alain Choisy for the picture.
- Markus Linnenbrink artist
collection. According to this chinese
blog, Swatch will release two special New Gent watches designed
by the German artist Markus
Linnenbrink: 1. WE?REALLGONNADIE(FORRON)
(SUOZ115), 2. TIMEISNEVERTIMEENOUGH (SUOZ118). These
watches are not limited. Additionally, a limited edition special
Linnenbrink Set (SUOZS05) containing the two watches is
available in a limited edition of 777 pcs, box
and watches (SUOZ116S, SUOZ117S) are numbered xxx/777. The Markus
Linnenbrink collection is the third of three collections
called Art, Fashion & Sport.
- Terje Haakonsen sport
collection. According to this Turkish
blog, Swatch will release two special New Gent watches designed
by the Norwegian snow boarder and Swatch Pro Team member Terje Haakonsen: 1. North Signs
(SUOZ116), 2. Rune
Stone (SUOZ117). These watches are not
limited. Additionally, a limited edition special Terje Haakonsen Set
(SUOZS04) containing the two watches is available in a limited edition
of 777 pcs, box and watches (SUOZ116S,
SUOZ117S) are numbered xxx/777. The Terje
Haakonsen collection is the second of three collections
called Art, Fashion & Sport.
- Jeremy Scott fashion
collection. The long rumoured Jeremy Scott x Swatch fashion collection has
finally been launched. It consists of three New Gent
watches: 1. Winged
Swatch (SUOZ103), 2. Lightning
Flash (SUOZ104), 3. Opulence
(SUOZ105). These watches are not limited. Additionally, a
limited edition special Jeremy
Scott Set (SUOZS02) containing all three watches is
available in a limited edition of 777 pcs, box
and watches (SUOZ103S, SUOZ104S, SUOZ105S) are numbered xxx/777.
Here is a picture of Jeremy Scott in
front of the NYC Times Square Swatch store. The Jeremy
Scott x Swatch artist collection is the first of three
collections called Art, Fashion
- Vogue Talents Corner special.
From 24 to 27-FEB, an fashion designers exhibition called The
Talents Corner is on display at Palazzo Morando, in Milan,
Italy. It features creations of 14 young designers. Swatch
is sponsoring that exhibition and is presenting the new Lady Collection of watches
and bracelets. VIPs (eg. Giorgio Armani, Donatella Versace,
Dolce e Gabbana, ...) and journalists at the opening of the shows
received a watch from the Lady Collection with a special
Vogue.it loop around
the strap. Here
is a picture of all 10 Lady Collection watches with the special
loop. Filippo Gatti has many more pictures
information from the event in his blog. Thanks
to Roberto Tintori for the hint.
- Nescafé Champs Leysin
special. For the 20th anniversary of the Nescafé Champs Leysin TTR
snowboard event which took place from 8 to 13-FEB in Leysin,
Switzerland, a special Swatch Champs
2011 (SUKW?) has been released. It is the nice
Swatch Snow Kiss (SUKW100) with a
special loop around the strap and it
also comes packaged in a nice paper
sleeve. It is rumoured that the watch is limited to 150
pcs. Thanks to Jacky Beauverd for the
information and pictures.
- Chinese Year of the Rabbit
special. 2011 is the year
of the rabbit. On 7-JAN-2011, Swatch will release an Asia
only(!) special designed by Jimmy called Rabbit Story (GZ247). Update:
is a google translated taiwanese news article with some bunny
pictures from a launch event. And here
is the Taiwanese advertising for the watch. Update 2: The box with the watch
also contains a nice small flyer.
Thanks to Pedro Mota,
Alain Choisy, and
Sophia Chang for the information and pictures.
- Colourful New Gent watches.
websites from Poland and Turkey list five colourful New Gent models,
just in time for the summer: SUON701
(dark blue), SUOO700
- Freeride World Tour 2011
special. For the Freeride World Tour 2011, a
special Swatch Freeride
World Tour 2011 (SUKB400J,
Chrono Plastic Mister Twin with a special
strap) has been distributed to journalists and VIPs, eg. at the 2nd
stop in St.
Switzerland on 30-JAN. The watch comes packaged in a papersleeve.
Thanks to Jacky
Beauverd for the information and pictures.
- Valentine Special 2011. The
Valentine special 2011 is a set
two gent watches called The Way To Love (GZS47,
777 pcs, numbered [105 EUR / 91 UKP]). The two gent
watches are called: 1. Blessing of Love (GZ240,
blue, for him) and 2. Belief of Love
(GZ241). These two watches plus a third gent called Origin of Love (GZ242) form the
Collection. The two Valentine special watches
are also available individually and unlimited, without the special
packaging. You can see some actual pictures of the limited
packaging on Sophia
blog. Thanks to Sophia Chang for the pictures and to Marco Soares and Eric
Bressoud for the update and picture.
- Lady Colour Code swatches. A
new collection of ten
Colour Code Swatch watches called The
Lady Collection is already on sale in Italy (and probably
soon elsewhere as well). The colours are not as strong as the
Gent Colour Codes and the strap (made of silicon) is quite
long: You can turn the strap around your arm at least two
times.... The models are: Limetta (LJ106C), Honey Melon (LO103C), Cool Breeze (LW134C), Delight Dream (LP128C), Arctic Sea (LL114C), Miss Cassis (LR122C), Green Trace (LG122C), Wide View (LM136C), Soft Sky (LS111C), Berry Sorbet (LV114C). Thanks
to Stefano Moschetti for the
information. Pictures: e-swatch.pl.
- Bühler company special. On
15-MAR-2010 (date is imprinted on the guarantee), the Swiss company Bühler celebrated its 150th birthday. To
mark this occasion, a special Swatch Bühler
(GM415E) was distributed in a limited edition of 150 pcs. It is
a Gent Swatch Blue Choco (GM415, 2004)
with a special embossed leather strap. The plastic packaging of
the watch comes with a special "Thank You"
paper inlay. Thanks to
Alain Choisy for the information and picture.
- New product line New Irony
Big. In February, Swatch will release a new product
line called New
Irony Big (yes, there were lots of other "Irony Big"
but the new product line has a differently shaped case). The
five new models in the New Irony
Big collection present a bold new look and a big, 43mm
diameter case. The New Irony Big retains the signature Irony look and
feel with an impressive, smoothly contoured stainless steel case and a
bold, elegant dial equipped with a novel seconds hand. All five models
feature leather straps with double loops and stainless steel
buckles. The following five watches are part of the first
New Irony Big collection (in addition to the already released Our present for him (YTB401S) which
was part of the limited Haute Couture
collection): 1. In
A Classic Mode (YTS400), 2. In A Joyful Mode (YTS401), 3. In A Vibrant Mode
(YTS402), 4. In A Stately Mode (YTB400),
5. In A Warm Mode (YTG400).
Price is approx. 100-110 EUR. Thanks to e-swatch.pl
for the hint.